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Why The Aspen Group targets a 25% win rate
Summary
What does a winning A/B test mean when your website serves 1,100 dentist owned offices? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Arie Polycarpou, Senior Manager of Test and Learn at Aspen Dental, about building experimentation programs at Kohl's, Marriott, Total Wine, and now the largest company in The Aspen Group's healthcare retail portfolio. Arie explains why appointment bookings are the North Star but never the whole story, why he deliberately targets a 25% win rate and expects it to fall as the program matures, and why he applies a haircut to…
The skinny
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