Latest / The Future Herd / 15: Who Gets Close, Who Gets In, with Jordyn Domio
Transcript
- 0:01Jesse Hirsh: Hi, I'm Jesse Hirsh.
- 0:03Welcome to The Future Herd.
- 0:10Some conversations reveal a system others revealed the gap between
- 0:15how a system imagines itself and how it is actually experienced.
- 0:21This episode with Jordyn Domio sits squarely in that gap.
- 0:26What Jordyn brings into focus is not agriculture as an industry,
- 0:30but agriculture as a lived pathway.
- 0:33One that is far less visible, far less accessible, and far more uneven
- 0:38than the sector often acknowledges.
- 0:41There is a persistent story the industry tells about itself.
- 0:45That opportunity is there for those willing to work, that the next
- 0:49generation simply needs to step up.
- 0:53Yet what Jordyn surfaces calmly, but unmistakably is
- 0:57how incomplete that story is.
- 1:01Because participation is not evenly distributed, exposure is not
- 1:06universal, and the idea that someone might see themselves in agriculture
- 1:11might even consider it as a future is often the result of a very
- 1:16specific conditions and circumstances that many may never encounter.
- 1:24From that starting point, the conversation shifts.
- 1:27It becomes less about recruitment and more about recognition, less
- 1:32about labour shortages, more about imagination, shortages.
- 1:37Who gets to see agriculture up close?
- 1:40Who gets invited into spaces early enough to matter, and who is
- 1:46treated as a stakeholder versus an afterthought or even worse an opponent.
- 1:53What makes this discussion compelling is that it doesn't settle for critique.
- 1:59Jordyn points towards the subtle but powerful interventions that can change
- 2:04trajectories, moments of inclusion, early responsibility being taken
- 2:10seriously before you feel ready.
- 2:12These are not structural reforms in the traditional sense.
- 2:17They're cultural opportunities and yet they may be the most decisive factor
- 2:23in whether the sector reproduces itself or like a Phoenix transforms into
- 2:29something even more powerful and radiant.
- 2:33By the end, the question is no longer whether agriculture has a next generation.
- 2:40It's whether it is willing to recognise them, empower them,
- 2:44and reshape itself accordingly.
- 2:48Jordyn is another one of those young leaders that the moment you
- 2:51listen, the moment you start to understand their perspective, their
- 2:56experience, their potential, the more you just wanna hand over to the
- 3:00reins to young people like Jordyn.
- 3:03And perhaps that's one of the, uh, opportunities or consequences
- 3:08of conversations like this.
- 3:10Here we go.
- 3:13Jordyn, welcome to the Future Herd.
- 3:16Jordyn Domio: Thank you.
- 3:16Thank you for having me.
- 3:18Jesse Hirsh: Now, I, I love to start our discussion with a really wild and abstract
- 3:22question to kind of set the context and it's what does the future mean to you?
- 3:29Jordyn Domio: Great
- 3:29Jesse Hirsh: Great question.
- 3:30I think there's
- 3:31Jordyn Domio: a lot
- 3:32Jesse Hirsh: a.
- 3:32Jordyn Domio: that go into that, but the main part that I focus on is you
- 3:37all the continuity of the industry.
- 3:39So you need new people coming in, you need new ideas coming in.
- 3:43So for me, focusing on the younger people in agriculture, it's, we need
- 3:46to be fostering that and giving them.
- 3:48The outlet to explore and contribute and seeing where they can go.
- 3:54'cause they're gonna be the old guys one day that are continuing this.
- 3:57So giving them that platform is a great way to start.
- 4:01Jesse Hirsh: Right on.
- 4:02And, and paradoxically, I would point out that as a practising futurist,
- 4:08it's pretty rare that I find young people interested in the future.
- 4:12And that's the paradox that is often
- 4:15Jordyn Domio: Mm-hmm.
- 4:15Jesse Hirsh: old people, those least likely to see the future, who
- 4:19tend to be most concerned with it
- 4:21Jordyn Domio: with
- 4:21Jesse Hirsh: versus I find the younger you are, the more you
- 4:24kind of take it for granted.
- 4:25So I'm curious.
- 4:28I do wanna get into kind of how you got into leadership and the organisations
- 4:32that you're involved in, but I kind of wanna start with this idea.
- 4:36I I how often when you deal with young people, when you
- 4:40engage with fellow young people,
- 4:42Jordyn Domio: Do
- 4:42Jesse Hirsh: do you find that they are open to the future?
- 4:45Or is it something that you kind of have to tease out to them?
- 4:48'cause maybe they're just thinking about the moment and the present
- 4:51and what they're gonna do today.
- 4:54Jordyn Domio: I definitely think you get both.
- 4:55I think there are the few standout younger people who are like really gung-ho about
- 5:01it and they're like, no, I have a plan.
- 5:02I want to do something.
- 5:03And they, they have that drive, they have that ambition.
- 5:06But then you will get kind of just the general.
- 5:09Younger population of they haven't either been exposed to anything yet,
- 5:13or they haven't been given the chance to experience, so they, it's not that
- 5:16they don't care about the future, it's, they don't have a set idea of
- 5:20what they want for yet because they haven't been given the opportunity
- 5:23to explore it or think about it.
- 5:25I think once you give people that opportunity or put that thought
- 5:28in their head of, Hey, what do you wanna see for the industry you're in?
- 5:33your opinion matters, then they kind of take that and roll with it.
- 5:36But I do think it's both.
- 5:38You have the people who aren't su, like they just don't know that they can have
- 5:42an opinion yet, and then you have the people like, no, I have an opinion.
- 5:44You're gonna listen to me have it.
- 5:46Jesse Hirsh: Right on and, and I think you just made a really brilliant insight
- 5:50that kind of rings through a lot of the conversations I've had on this podcast,
- 5:55Jordyn Domio: podcast,
- 5:55Jesse Hirsh: which is at some point someone gave permission,
- 5:59someone gave an invitation, someone said, Hey, you're a leader now.
- 6:03And it created this psychological shift where all of a sudden, to your
- 6:07point, people said, yeah, I do have opinions, I do have perspectives.
- 6:11When did that happen to you?
- 6:12Jordyn Domio: happen?
- 6:12Jesse Hirsh: Right.
- 6:13What, what, what was the point in your life that you realised, you
- 6:16know what, what I think actually matters and, and maybe I should
- 6:20be expressing myself accordingly.
- 6:22Jordyn Domio: I'll say for me, for me personally, it's, I've
- 6:25had it throughout my life.
- 6:26I've always been a very type A person to begin with.
- 6:29I, thank my mother who's a high up government worker, that she's type A,
- 6:36so I inherited that in the, the kind of policy procedure mindset from her.
- 6:40So I've always been told throughout my life, whether it was in high school
- 6:43or sports or university, that, oh.
- 6:46You're
- 6:46Jesse Hirsh: You're
- 6:46Jordyn Domio: have that
- 6:47Jesse Hirsh: have that kind of
- 6:48Jordyn Domio: to lead or do more, you should explore that.
- 6:51So every time I've focused on something diff different.
- 6:54So whether it was in high school, I was in all the clubs or now
- 6:57Jesse Hirsh: now?
- 6:58Jordyn Domio: industry, it's, I've kind of just, every time I get
- 6:59into a new room, it's like, oh, hey, you have this going for you.
- 7:03Let's kind of go with that.
- 7:05So I feel like every
- 7:07Jesse Hirsh: Every now and every time I try to.
- 7:09Jordyn Domio: points me out being like, Hey, you can go further with this.
- 7:13Jesse Hirsh: On.
- 7:14And you know, I, I, I wanna take a tangent there only 'cause I think you
- 7:17highlighted a really interesting method.
- 7:20'cause what I heard you describe in my world is kind of mapping,
- 7:24Jordyn Domio: kind
- 7:24Jesse Hirsh: like, when I play a video game, I'm gonna map out the territory, or
- 7:27to your metaphor, when I go to an event,
- 7:30Jordyn Domio: to an
- 7:30Jesse Hirsh: I'm gonna map out who's exhibiting, I'm gonna.
- 7:32Both the associations, and I'm gonna figure out kind of how I tap into that.
- 7:37Jordyn Domio: into
- 7:38Jesse Hirsh: How has that worked for you?
- 7:39Because O obviously it's worked really well,
- 7:42Jordyn Domio: well.
- 7:42Jesse Hirsh: but it, it's something maybe a lot of people take for granted
- 7:45in terms of trying to find out where you fit or where to connect, or where you'll
- 7:49be valued or where you'll be useful.
- 7:51I'd love for you just to elaborate on that, just for a moment.
- 7:54Jordyn Domio: for a moment.
- 7:55I think, like you said, it is mapping.
- 7:57So specifically if you're at an event, an agricultural event, there's gonna
- 8:02Jesse Hirsh: There's gonna be people there
- 8:03Jordyn Domio: mindsets of you.
- 8:04That's why you're all in the room.
- 8:06So knowing the best way to learn about anything is to talk to
- 8:09somebody who deals with it every day.
- 8:11So if there's.
- 8:12A career you want.
- 8:13If there's
- 8:14Jesse Hirsh: if there's a barrier of research.
- 8:16Jordyn Domio: if there's anything you want,
- 8:17Jesse Hirsh: Want
- 8:17Jordyn Domio: someone who knows about that is gonna be the best way
- 8:20for you to learn more about that.
- 8:22So for
- 8:23Jesse Hirsh: for myself,
- 8:23Jordyn Domio: I went to a networking event or a
- 8:25Jesse Hirsh: vendor.
- 8:26Jordyn Domio: show, it's, well, who is doing something I want
- 8:28to know more about, or I'd like to potentially see myself doing.
- 8:32I'm gonna go talk to them and see where that leads.
- 8:35No, everyone who is invested in something will gladly tell
- 8:38you about what they're doing.
- 8:39We all love our research, or we all love our jobs to some
- 8:42degree, so we're gonna tell you.
- 8:45We're gonna talk to you about it.
- 8:46So it's nice to have someone who is as is interested in it.
- 8:49And as soon as you have someone who has that kind of, oh, hey, I am
- 8:52interested in what you do, I wanna talk more about it, the floodgate's
- 8:55open and they're gonna tell you everything they have to know about it.
- 8:58Jesse Hirsh: Well, and, and again, I think you've, uh, identified a brilliant tactic
- 9:01and, and I say certainly in my own case
- 9:03Jordyn Domio: case.
- 9:04Jesse Hirsh: don't realise this, but I am quite socially awkward
- 9:08and the way I've always managed that is to just ask questions.
- 9:11Right?
- 9:11That when I go to an event, if you just get people talking
- 9:14about what they're excited about,
- 9:16Jordyn Domio: about,
- 9:16Jesse Hirsh: get what you want in terms of their knowledge.
- 9:19Jordyn Domio: their
- 9:19Jesse Hirsh: And they get what they want in terms of the
- 9:21being to express themselves.
- 9:23Now you, you said something I also wanna peel off, and while obviously
- 9:27today I do want to talk about the Junior Farmers Association of Ontario
- 9:31and kind of the role that it plays in sectoral leadership and yada, yada, yada.
- 9:35Jordyn Domio: yada.
- 9:36Jesse Hirsh: But you kind of alluded that part of your methodology was
- 9:39just finding the clubs, joining the clubs, finding the different
- 9:42organisations that, you know, you could be part of, you could contribute to.
- 9:47So what were some of the groups, what were some of the clubs that, as you were
- 9:50growing up, as you were kinda, you know, uh, uh, uh, developing your skills as a
- 9:55leader, that that really benefited you or that you found a lot of value from?
- 10:02Jordyn Domio: Growing up I always enjoy, like
- 10:04Jesse Hirsh: But like I enjoyed the
- 10:05Jordyn Domio: grew up on a farm.
- 10:07Jesse Hirsh: farm
- 10:07Jordyn Domio: outside all the
- 10:08Jesse Hirsh: all the time.
- 10:09Jordyn Domio: enjoyed
- 10:10Jesse Hirsh: enjoyed that, which kind of
- 10:11Jordyn Domio: my beginning
- 10:12Jesse Hirsh: getting interest in
- 10:13Jordyn Domio: the
- 10:14Jesse Hirsh: like the environment,
- 10:15Jordyn Domio: environmental sciences at school and that's
- 10:17kind of, so I always, there's an
- 10:19Jesse Hirsh: there's an environmental, so I
- 10:20Jordyn Domio: so I kind of
- 10:21Jesse Hirsh: kind of
- 10:22Jordyn Domio: with that at the high school and the university level.
- 10:25And then from there, it's.
- 10:26Environment and
- 10:27Jesse Hirsh: and agricul.
- 10:29Jordyn Domio: that you can't talk about one without talking about the other.
- 10:32So no matter how hard I tried to get away from agriculture in my schooling
- 10:36years, I always found myself back into it and it's like, well, I'm never escaping
- 10:40it, so I might as well just go with it.
- 10:42And I really love that.
- 10:44So it was, yeah, getting into these special interests clubs you have
- 10:48getting from there, and then it guides you into a further more in
- 10:52depth interest that you might have.
- 10:54And then
- 10:54Jesse Hirsh: And then from there.
- 10:56Jordyn Domio: I, Ontario Federation of Agriculture is where I started my
- 10:59journey in the General Ag organisations.
- 11:02Um, and from being in there and people wanting to hear the, I was the youngest
- 11:06person in the room, so they wanted to hear what I had to say and why I was there.
- 11:10And then luckily that connection led me down the path that I am now and
- 11:14to, and it was their recommendation to look into the Junior Farmers
- 11:18Association of Ontario, and we've kind of just kept rolling from there.
- 11:23Jesse Hirsh: On.
- 11:23And, and I think again, another important tip for any young
- 11:26person listening, uh, to us today
- 11:28Jordyn Domio: us
- 11:29Jesse Hirsh: is find the room where you are the youngest because it grants
- 11:33you a kind of instant authority,
- 11:35Jordyn Domio: authority,
- 11:35Jesse Hirsh: Like, you just have to stand up and go, Hey, hey, I'm the future.
- 11:38Listen to me.
- 11:40Jordyn Domio: to me,
- 11:40Jesse Hirsh: And people will,
- 11:41Jordyn Domio: people
- 11:41Jesse Hirsh: it's remarkable how that, that trick is really quite effective.
- 11:44Jordyn Domio: effective.
- 11:45Jesse Hirsh: Now,
- 11:46Jordyn Domio: It's.
- 11:46Jesse Hirsh: another, sorry.
- 11:47Go ahead.
- 11:48Jordyn Domio: Nope.
- 11:48Oh, I was say it's fun that one thing that sets you apart from everybody.
- 11:52'cause that makes you stand out.
- 11:54So whether you're the youngest, whether you're the only like female or male in
- 11:58the room, anything like that, it, it helps to kind of propel and give you
- 12:02that platform to speak on at starts.
- 12:04And then you just make sure you're talking about something you
- 12:07care about and that makes sense.
- 12:09Jesse Hirsh: And to your point, uh, no matter what room you're in,
- 12:13there's something about you that is different from everyone else.
- 12:16You just have to know what that is and be able to present it as a value proposition.
- 12:21You said something else that I want to digress on, uh, only because I love these.
- 12:25Sprawling random style conversations,
- 12:29Jordyn Domio: conversations.
- 12:29Jesse Hirsh: to evoke a academic term or a technical term
- 12:33Jordyn Domio: technical
- 12:34Jesse Hirsh: intersectionality.
- 12:36And, and this refers to when, you know, different domains are kind of combined
- 12:41Jordyn Domio: combined
- 12:42Jesse Hirsh: the, the sum greater than the whole.
- 12:45Jordyn Domio: than
- 12:45Jesse Hirsh: And you evoked that when you talked about how you were
- 12:47pursuing environmental studies, almost trying to get away from your
- 12:51Jordyn Domio: a
- 12:51Jesse Hirsh: kind of agricultural roots, but then you kind of realised that the
- 12:55benefit was bringing the two together.
- 12:57Jordyn Domio: the two
- 12:57Jesse Hirsh: I'd love for you to unpack that, and I'd love for
- 13:00you to talk more about the way in which, you know, combining these
- 13:04worlds and connecting these worlds creates opportunities unto itself.
- 13:08Jordyn Domio: unto itself.
- 13:10I safe to say
- 13:11Jesse Hirsh: It's safe to say no one
- 13:12Jordyn Domio: about the
- 13:13Jesse Hirsh: more about environment.
- 13:14Jordyn Domio: because they're heavily reliant
- 13:16Jesse Hirsh: Clients,
- 13:17Jordyn Domio: that's how they
- 13:18Jesse Hirsh: that's how they make their money.
- 13:19They care about
- 13:20Jordyn Domio: in
- 13:20Jesse Hirsh: what on,
- 13:21Jordyn Domio: in their ecosystems.
- 13:23Jesse Hirsh: so
- 13:24Jordyn Domio: are
- 13:24Jesse Hirsh: farmers are environmentally
- 13:26Jordyn Domio: if you wanna say it like that.
- 13:27Jesse Hirsh: that.
- 13:28Jordyn Domio: no, it
- 13:28Jesse Hirsh: Um, but no, it was very interesting that farmers
- 13:30Jordyn Domio: are
- 13:30Jesse Hirsh: are trying to keep their land
- 13:32Jordyn Domio: like better
- 13:33Jesse Hirsh: better,
- 13:33Jordyn Domio: and better
- 13:33Jesse Hirsh: better concern, farming, that being
- 13:36Jordyn Domio: Easier for them to do their
- 13:38Jesse Hirsh: their,
- 13:38Jordyn Domio: And when you get
- 13:39Jesse Hirsh: and we get the environmental,
- 13:40Jordyn Domio: they're
- 13:41Jesse Hirsh: they
- 13:41Jordyn Domio: a bit more of
- 13:42Jesse Hirsh: grade.
- 13:42Jordyn Domio: scope.
- 13:43But everything about ecology or like hydrology or anything like that can
- 13:48be brought back into agriculture and be like, Hey, well we're learning
- 13:50this in just environments in general.
- 13:53do you bring that
- 13:54Jesse Hirsh: to bring that back.
- 13:55Jordyn Domio: growing our crops or farming better in general?
- 13:58'cause we're all using the land and we all wanna keep the land productive.
- 14:02Jesse Hirsh: And, and you evoked a, a really interesting
- 14:05authority mechanism that
- 14:07Jordyn Domio: that
- 14:08Jesse Hirsh: you were able to straddle both of those worlds, that
- 14:12gives you the confidence to assert quite rightly, that farmers are, are
- 14:16Jordyn Domio: are by
- 14:18Jesse Hirsh: that they're kind of the original environmentalists in terms of
- 14:21thinking about the long term sort of stewardship of the land and, and the
- 14:25climate and the environment as a whole.
- 14:27Jordyn Domio: whole.
- 14:28Jesse Hirsh: And I think there's a lot of farmers who
- 14:30are insecure to say that, right?
- 14:32Like they sort of in the back of their mind know that they do a
- 14:35really good job of taking care of the environment, you know, uh, through their
- 14:39operations, but they're intimidated by people who they don't understand
- 14:44who might be critical of them.
- 14:45Jordyn Domio: of them.
- 14:46Jesse Hirsh: Yet you have that leadership ability to be able to connect those
- 14:49dots and say, actually no, we can assert our leadership in this area.
- 14:54We can assert our authority in this area.
- 14:56Jordyn Domio: this area.
- 14:57Jesse Hirsh: Have you encountered pushback or have you,
- 14:59Jordyn Domio: or
- 14:59Jesse Hirsh: you know, how did you come, because you, you use
- 15:02that framing quite confidently.
- 15:06How did you arrive there?
- 15:07And again, I think you may take it for granted, but there may be other people are
- 15:10going, wow, Jordyn, that's pretty cool.
- 15:12How did you get to that point?
- 15:15Jordyn Domio: No, and I definitely think there is the stigmatism of, well,
- 15:20farmers are just taking everything from the environment, so how can you be
- 15:23benefiting the environment or how can cash cropping be good for the environment
- 15:27when you're tilling the land and all that?
- 15:28And it's, well.
- 15:29Yes, there's
- 15:30Jesse Hirsh: There's definitely things that.
- 15:32Jordyn Domio: help the environment, but farmers are gonna be the first
- 15:35to be like, well, how do I make the soil work better for me so I don't
- 15:38have to put as much money into it?
- 15:40Especially in today's climate where inputs are so expensive and they're only
- 15:44gonna keep getting more expensive, how do we make the land do better for us?
- 15:48And.
- 15:49Brings it back to ecology and like if you have a good ecosystem,
- 15:53everything's gonna do better.
- 15:54You're gonna have better organic matter in your soil.
- 15:56You're gonna have better biodiversity of the bugs in your environment
- 16:00that are helping pollinate.
- 16:01And the more bugs you have, the less pressures there actually are.
- 16:05'cause they're competing each other.
- 16:07And there's a whole bunch of stuff that goes into that.
- 16:08So yes, farmers might not be seen as the true stewards that we wanna
- 16:14think environmentalists are, but.
- 16:16You'll ask any farmer and if you give them away like, Hey, I can decrease
- 16:20your fertiliser costs by increasing how your ecosystem works, they're
- 16:24gonna be the first to jump on that.
- 16:25'cause who doesn't wanna save money when you can
- 16:28Jesse Hirsh: And, and this speaks really to the mission of the future herd and
- 16:32what I want to accomplish in that.
- 16:33My hypothesis is that not only do we have a range of
- 16:38phenomenal leaders like yourself,
- 16:40Jordyn Domio: yourself,
- 16:41Jesse Hirsh: are carrying the kind of knowledge that we need
- 16:44to be elevating into the public consciousness, into the, the policy.
- 16:48Environment into the way in which we imagine this stuff.
- 16:51'cause to your point, I've for a long time heard about how farmers
- 16:55were like destroying soul soil and, you know, uh, doing these
- 16:59practises that would devastate it.
- 17:01Jordyn Domio: devastated.
- 17:02Jesse Hirsh: as I got into TikTok and started looking and listening
- 17:05to farmers in their practises, I realised that's really outdated.
- 17:08Jordyn Domio: outdated.
- 17:09That
- 17:09Jesse Hirsh: they've already adapted a lot of their practises in really
- 17:13remarkable and innovative ways.
- 17:16It's just the stereotypes remain
- 17:18Jordyn Domio: remain
- 17:19Jesse Hirsh: of the practises having changed in many cases, quite radically.
- 17:23Jordyn Domio: Mm-hmm.
- 17:25Jesse Hirsh: to transition to the role of organisations like the
- 17:28ones that you've been involved in.
- 17:30Jordyn Domio: involved
- 17:30Jesse Hirsh: How does that knowledge spread?
- 17:33Like how does.
- 17:34Jordyn Domio: Like
- 17:34Jesse Hirsh: say, you know, if one farmer or if one researcher comes up with a
- 17:38better way to manage their practises,
- 17:41Jordyn Domio: their
- 17:41Jesse Hirsh: how do other farmers learn?
- 17:43Like how does that knowledge kind of spread throughout the industry?
- 17:47Jordyn Domio: the
- 17:47Jesse Hirsh: Because I'm seeing the results.
- 17:49I know that it is spreading,
- 17:50Jordyn Domio: is
- 17:51Jesse Hirsh: but I'm still starting to understand exactly how that knowledge
- 17:54mobilisation kind of manifests.
- 17:56Jordyn Domio: kind of manifests.
- 17:58Well, it goes back to the, you have to find that room to be in.
- 18:01There's, someone's gonna wanna talk about it.
- 18:03If a farmer's doing
- 18:04Jesse Hirsh: Farmer
- 18:05Jordyn Domio: and cool and they're proud of it, they
- 18:06Jesse Hirsh: proud this they,
- 18:07Jordyn Domio: it.
- 18:07They wanna show you, Hey, look, look what I've been able to do with my soil.
- 18:12I am lucky
- 18:13Jesse Hirsh: I'm lucky that.
- 18:14Jordyn Domio: I've, I am with, and especially my current, my my day job
- 18:18at the moment is with the Ontario Soil and Crop Improvement Association.
- 18:22We're giving farmers that platform to, Hey, have you done something interesting?
- 18:27Why don't you tell more people about it?
- 18:28We'll host an event at your farm, or, we'll, like, like we'll host
- 18:31a webinar about what you're doing.
- 18:33We'll connect it to the research where we've been doing, or other
- 18:36institutes have been doing, and we'll share that with people.
- 18:39And there is a
- 18:41Jesse Hirsh: There is
- 18:42Jordyn Domio: it's
- 18:42Jesse Hirsh: lot of, whether it's
- 18:44Jordyn Domio: or your conservation authority or other
- 18:46organisations, there's a lot of
- 18:47Jesse Hirsh: organisation,
- 18:47Jordyn Domio: for people to A, for farmers to access this
- 18:50money to try these new things.
- 18:52So if you look hard enough,
- 18:53Jesse Hirsh: most part of it,
- 18:54Jordyn Domio: you, or
- 18:54Jesse Hirsh: gonna tell them
- 18:55Jordyn Domio: about
- 18:56Jesse Hirsh: information.
- 18:56Jordyn Domio: there'll be someone there to help you or give you
- 18:58Jesse Hirsh: To help.
- 18:59Jordyn Domio: on it.
- 19:01Jesse Hirsh: And, and I think that's a really important point to emphasise that
- 19:04the, the infrastructure and the support for this kind of knowledge mobilisation
- 19:09Jordyn Domio: mobilisation
- 19:11Jesse Hirsh: place because I think the sector as a whole is not just
- 19:14recognising that we need to be telling better stories, which is the
- 19:17cliche you keep be hearing repeated,
- 19:20Jordyn Domio: be
- 19:20Jesse Hirsh: but that we need to be empowering these.
- 19:22Jordyn Domio: empowering these
- 19:24Jesse Hirsh: We need to be elevating these people by running events,
- 19:27by bringing people together.
- 19:28I, I'm, I'm with you a hundred percent there.
- 19:30Jordyn Domio: be a
- 19:30Jesse Hirsh: So let's for a moment bring it back to the, the Junior Farmers
- 19:34Associations and, and here obviously we're talking about Ontario, but we are
- 19:38Jordyn Domio: an
- 19:38Jesse Hirsh: trying to appeal to a kind of national audience.
- 19:40So we're assuming that this is happening across the country.
- 19:44Talk about the value and role of getting young farmers together and,
- 19:48and, and, and cre do replicating part of what you're describing.
- 19:51Getting everyone into the same room, but also going back to where we started,
- 19:56giving them the social licence to realise they're leaders and they're entitled
- 20:00to have a perspective and an opinion.
- 20:02Jordyn Domio: to have a perspective and an opinion.
- 20:05Well, that's the
- 20:05Jesse Hirsh: That's the beauty of
- 20:07Jordyn Domio: farmers
- 20:07Jesse Hirsh: farmer.
- 20:08Jordyn Domio: are a group of.
- 20:09people who have an interest in agriculture, whether you grew up on
- 20:12the farm, work in the industry, or just like agriculture in general.
- 20:16It brings all of those people together and then gives you that outlet to talk
- 20:21about what are you doing on their farm.
- 20:23Ask people about what they're doing on their farm, or we'll host or we'll
- 20:26host events where we'll bring in people through junior farmers to talk to our.
- 20:31Um, our membership on new innovations in research new like fertilisers or anything
- 20:37Jesse Hirsh: or anything that
- 20:38Jordyn Domio: platform to talk to these young people.
- 20:40We'll bring our young people on farm tours to see different things or
- 20:43see different parts of our industry.
- 20:46We'll kind of give them
- 20:47Jesse Hirsh: some
- 20:48Jordyn Domio: to explore all that as well as talk to their peers about,
- 20:50and kind of get a better idea.
- 20:52Junior Farmers is really great.
- 20:54For that.
- 20:54Jesse Hirsh: for that
- 20:55Jordyn Domio: we're giving you, we're bringing
- 20:57Jesse Hirsh: we're bringing you into the back room and.
- 20:59Jordyn Domio: all have the same interest.
- 21:01Let's explore that.
- 21:02Let's see different things throughout the province.
- 21:04Let's see what other people are doing.
- 21:06We're lucky that the Junior Farmers Association, we are working with other
- 21:09provinces, so we are kind of going national with it of what is BC doing?
- 21:13What is PEI doing?
- 21:14I was just recently in Quebec, uh, with their.
- 21:17Young farmer organisation over there, hearing how they do things
- 21:20and then bringing them over and showing them how we do things.
- 21:22So it's nice to have that organisation level to do that
- 21:26across the country as well.
- 21:28Jesse Hirsh: Right on.
- 21:29And certainly it would be easy for us to kind of pause there and go, great.
- 21:33Yeah.
- 21:33Isn't it awesome the, the way that young people are kind of getting organised,
- 21:37Jordyn Domio: people are
- 21:38Jesse Hirsh: I often find amongst adults that that will be the cliche that.
- 21:42For example, when I was a young leader,
- 21:44Jordyn Domio: example,
- 21:45Jesse Hirsh: know, adults would always tap me on the head and
- 21:47be like, way to go, buddy.
- 21:48Great job.
- 21:49But they wouldn't actually give me the resources I wanted.
- 21:52They, they wouldn't give me the power, uh, that I wanted.
- 21:56Jordyn Domio: power,
- 21:57Jesse Hirsh: throw you a curve ball question, especially given that you
- 22:00know, you, you half perspective, you, you've been involved in this,
- 22:04uh, enough that I think you've seen what works and see what doesn't work.
- 22:09Jordyn Domio: and
- 22:09Jesse Hirsh: Where are the gaps?
- 22:10What?
- 22:11What are the things when it comes to either specifically the Junior Farmers
- 22:14Association or young farmers in general?
- 22:18Where could we be doing better?
- 22:20Where are the areas that, if you did have infinite resources, if these
- 22:24organisations had better support from
- 22:27Jordyn Domio: had better
- 22:27Jesse Hirsh: elements of the sector,
- 22:29Jordyn Domio: other
- 22:29Jesse Hirsh: you know, what would you love to see?
- 22:31What, what do you think's missing?
- 22:33What are the challenges or pain points that.
- 22:35Are worthy of addressing when it comes to empowering the that
- 22:39next generation of leaders.
- 22:40Jordyn Domio: the that next generation of leaders?
- 22:43I think it is giving younger people the resources, whether it's giving
- 22:47them the organisation to join where they can do this, whether it's putting
- 22:50the networking events or the crop tours or anything in front of them.
- 22:55There's so many
- 22:56Jesse Hirsh: many sausages that.
- 22:57Jordyn Domio: overwhelming, especially in the ag industry
- 22:59because you have all of these different organisations that are all.
- 23:03Have some sort of young person component to them.
- 23:07There's almost too many options for some people to choose,
- 23:10but it's great that there is
- 23:11Jesse Hirsh: It.
- 23:12There is video.
- 23:13Jordyn Domio: it lets you either decide on like a more niche interest you have,
- 23:17or you can go to the more general side of things like junior farmers where
- 23:20we'll give you access to everything.
- 23:22So that's been
- 23:23Jesse Hirsh: That's really nice.
- 23:24I'll say
- 23:25Jordyn Domio: biggest
- 23:25Jesse Hirsh: biggest
- 23:25Jordyn Domio: young
- 23:26Jesse Hirsh: for young.
- 23:26Jordyn Domio: seeing is just the time to do it.
- 23:28We are
- 23:28Jesse Hirsh: We are now.
- 23:29Jordyn Domio: where everyone has an off-farm job.
- 23:32If you are on farm or if you're not on farm and have infinite
- 23:36vacation days, we don't have infinite resources to do all that.
- 23:39That's the biggest hurdle is just finding the time to do it because a lot of
- 23:43these organisations are geared to people who are on the farm who can have that
- 23:47flexibility to leave, or people who.
- 23:50Aren't in school, aren't working full time.
- 23:52They kind of seem to miss that.
- 23:54We all have lives off the farm now for the most part.
- 23:58So finding that time is the biggest issue A lot of us are having.
- 24:02Junior farmers has been.
- 24:03Mm-hmm.
- 24:04Jesse Hirsh: I was gonna say, I kind of call it the James Brown Effect in that
- 24:07James Brown at, at his peak called himself the hardest working man in showbiz.
- 24:12Jordyn Domio: CHOP
- 24:12Jesse Hirsh: And I kind of find that's how you can describe young
- 24:15farmers, that they're the hardest working people in the agribusiness.
- 24:19Not to say that the adults aren't working really hard too,
- 24:23Jordyn Domio: too,
- 24:24Jesse Hirsh: it is phenomenal, the work ethic you see, only because there
- 24:27is only a certain amount of time in the day and there's so much that can
- 24:30be done and that people want to do.
- 24:32Jordyn Domio: do.
- 24:33Jesse Hirsh: How, how, how do you guys support that,
- 24:35Jordyn Domio: that?
- 24:36Jesse Hirsh: given that, on the one hand you're young, so you got your
- 24:38health on your side, but on the other hand, I'm sure burnout is another
- 24:42factor that complicates things.
- 24:44Jordyn Domio: It is, and we're always trying to be cognizant of that.
- 24:47So we do offer a lot of like the mental health or the support side on
- 24:50that being like, yes, we all love it.
- 24:52We all wanna be a part of it, but we do need to appreciate that.
- 24:55We're just, we're only human.
- 24:57We only have so many hours in the day.
- 24:58We need to be careful of, yes, we want to be involved in all these
- 25:01things, but we need to make sure we're doing it in a healthy way.
- 25:04Junior farmers has been great because we've, most of our meetings or anything
- 25:08like that, we've, we've moved it to an online, so we'll have a Zoom
- 25:11meeting or we'll have a webinar.
- 25:13We've done, we've incorporated that a lot or all of the events we do, we try
- 25:17to have them on a weekend so that you can not have to take time away from
- 25:21your day job if you have one and you can still come to all these events.
- 25:25So purposely scheduling things around that or making sure if we have to,
- 25:28Jesse Hirsh: We have,
- 25:29Jordyn Domio: for the executive side of junior farmers in the
- 25:31actual like running of the organisation, we always try to pair.
- 25:35meetings or the conversations we need to have with a fun social
- 25:38event we're, we're doing as well.
- 25:40So you kind of get the, the working
- 25:42Jesse Hirsh: I'm working
- 25:42Jordyn Domio: then the fun part of it, so it's, yes, you're coming out and you're
- 25:45spending your weekend doing junior farmer things, but we're having fun and we're
- 25:49still accomplishing and being productive.
- 25:51Jesse Hirsh: Right on.
- 25:52Now what about the kind of industry relations and industry support and,
- 25:57and I say this 'cause certainly I can imagine from the industry side
- 26:00how valuable you guys would appear,
- 26:03Jordyn Domio: appear,
- 26:04Jesse Hirsh: because there's so much talent that can be identified
- 26:07early and potentially wooed over to various enterprises and operations.
- 26:12Jordyn Domio: operations.
- 26:14But
- 26:14Jesse Hirsh: the education opportunities, right?
- 26:16The opportunities for young people to learn,
- 26:18Jordyn Domio: to
- 26:18Jesse Hirsh: but also the opportunity for the industry to learn from
- 26:21the fresh ideas and new takes that young people often have.
- 26:25Jordyn Domio: have.
- 26:26Jesse Hirsh: how has that relationship been and to, how has it evolved over the
- 26:29time that you've kind of been involved?
- 26:31Jordyn Domio: been involved?
- 26:32It's really good actually.
- 26:34So we have a
- 26:34Jesse Hirsh: We have a lot of good partnerships like other organisations
- 26:38Jordyn Domio: um, commodity groups within the
- 26:40Jesse Hirsh: in the industry.
- 26:41So
- 26:41Jordyn Domio: we're
- 26:41Jesse Hirsh: if we're an
- 26:42Jordyn Domio: event,
- 26:42Jesse Hirsh: event, we
- 26:43Jordyn Domio: the platform to come talk or network with our young
- 26:46people in exchange for either sponsorship or, um, just their time to
- 26:51Jesse Hirsh: trying.
- 26:51Jordyn Domio: to us about something.
- 26:52So we have a lot of good connections with that, that we've been able to leverage.
- 26:55And then it
- 26:56Jesse Hirsh: And
- 26:56Jordyn Domio: we are.
- 26:57A group
- 26:57Jesse Hirsh: a group of young
- 26:58Jordyn Domio: interested and wanna take on leadership roles
- 27:01or wanna do more in the industry.
- 27:02So it's kind of like, hey.
- 27:03We'll give them all
- 27:04Jesse Hirsh: give them all
- 27:05Jordyn Domio: training, we'll give them all the leadership training, and then
- 27:08Jesse Hirsh: and the
- 27:08Jordyn Domio: they age out or when they're done with the junior
- 27:10side of things and they move
- 27:11Jesse Hirsh: for
- 27:11Jordyn Domio: more adult
- 27:12Jesse Hirsh: adult lives
- 27:13Jordyn Domio: then you can go
- 27:14Jesse Hirsh: go.
- 27:14Jordyn Domio: join the other more general organisations or
- 27:18the commodity organisations.
- 27:19So we're kind of that stone training ground where,
- 27:22Jesse Hirsh: Training.
- 27:22Okay.
- 27:23We're gonna identify
- 27:24Jordyn Domio: leaders, we're gonna give them the tools they need to succeed.
- 27:27And then once.
- 27:28They've been able to learn all that.
- 27:30Jesse Hirsh: all that.
- 27:30Then we can
- 27:30Jordyn Domio: into the broader
- 27:32Jesse Hirsh: broader.
- 27:33Jordyn Domio: world and they can carry on doing with
- 27:35everything they've learned here.
- 27:37Jesse Hirsh: Right on.
- 27:37And, and let's take a moment to kind of digress on that, because I've
- 27:41always found the ageing out dynamic of a young youth organisations is
- 27:47on the one hand a constant, right?
- 27:49People age, they're, they go from young to old.
- 27:52But it is different organisations manage that in different ways,
- 27:56Jordyn Domio: ways.
- 27:57Jesse Hirsh: it speaks to, on the one hand, how when people ageing
- 28:00out, they may not want to leave.
- 28:02Like I see in sports organisations, that's how people become coaches.
- 28:06That's how people become kind of mentors.
- 28:08Jordyn Domio: and.
- 28:09Jesse Hirsh: But at the same time, you are kinda losing talent and
- 28:12knowledge that yes, you gotta replace.
- 28:15Do you guys think about that?
- 28:16Do you have a process around how people age out and think about whether it's like
- 28:21alumni or just people you know as you age?
- 28:24'cause hey, they were part of young farmers too.
- 28:27Jordyn Domio: No, and we, we do think about that all the time, and we do
- 28:29luckily have a very strong alumni group who yes, they like, they know everything.
- 28:35So not, they don't know ev
- 28:37Jesse Hirsh: don't have to.
- 28:38Jordyn Domio: They've been through this.
- 28:40We don't need, they've
- 28:41Jesse Hirsh: Same
- 28:42Jordyn Domio: experienced a lot of the things we're still going through now.
- 28:44So it's nice to have that kind of sounding board of the background knowledge of.
- 28:48we're
- 28:49Jesse Hirsh: Hey, we're going through this right now.
- 28:50Jordyn Domio: Well, they
- 28:51Jesse Hirsh: Well, they
- 28:51Jordyn Domio: the same thing in the nineties, so what
- 28:52did they do in the nineties?
- 28:54Can we change that and do that now?
- 28:56We, with our organisation has been going on for 83 years now, so we do have
- 29:02a lot of great people that have come
- 29:05Jesse Hirsh: have,
- 29:05Jordyn Domio: us, and I like to say
- 29:07Jesse Hirsh: I like
- 29:07Jordyn Domio: Junior farmers
- 29:08Jesse Hirsh: farmers.
- 29:09Jordyn Domio: Being something to be
- 29:10Jesse Hirsh: Something to be proud.
- 29:11Jordyn Domio: of it.
- 29:11So a lot of our alumni still like, oh yeah, I was a junior
- 29:14farmer back in the day.
- 29:15And they still hold onto that and enjoy that.
- 29:17Yes, they've moved on and most of them move on to do something in other.
- 29:21In the ag sector, whether it's commodity groups, other farm
- 29:24organisations or something, they all, most of our members move on
- 29:28because you have learned that skills.
- 29:30We don't wanna lose that talent.
- 29:31So they, we find like they find places that they can use that talent elsewhere,
- 29:35and then we still have them as.
- 29:36resource to use when we need them.
- 29:38And we have a lot, we have alumni events that we host every once in a while.
- 29:42We do a lot of networking with our alumni where we'll bring them in
- 29:45and they can meet the new people.
- 29:47And our new people can meet the people who have done this and see, oh, what
- 29:50has, how has junior farmers helped you in your life and in your career?
- 29:54What have you done since that?
- 29:56And with all the tools you learned here.
- 29:57So it's nice to still have that connection to them.
- 29:59And just because you've aged out doesn't mean you stop.
- 30:03Being a junior farmer, you're always a junior farmer, but you just get
- 30:06to use your talents elsewhere.
- 30:08Jesse Hirsh: Right on.
- 30:09Now let me indulge a, a kind of personal interest, which you know, seems relevant
- 30:15given that we're talking about young people and it, you kind of reminded it
- 30:18to me when you brought up the nineties.
- 30:20'cause,
- 30:21Jordyn Domio: because
- 30:21Jesse Hirsh: know, as someone who was a young person in the
- 30:23nineties, it was a different world.
- 30:25There were parts of that world that I'd love to have back.
- 30:29Most importantly, the idea that we were all disconnected, that we didn't
- 30:32have smart phones, that no one knew what we were doing when we did it.
- 30:36Jordyn Domio: it.
- 30:36Jesse Hirsh: let me ask you the question that a lot of adults and old people
- 30:40think about, which is young people in technology, young people in media, I, I
- 30:44think there's often this false assumption.
- 30:47That young people are automatically great at technology and
- 30:50automatically great at media.
- 30:53I'd love for you to address that, but more importantly, I'm curious as
- 30:57to the role that social media, that technology plays in the kind of culture
- 31:03of young farmers, whether that's different from the adult farmers or
- 31:08you know, whether there's the same diversity that exists regardless of age.
- 31:12Jordyn Domio: of age.
- 31:13I'll be the
- 31:14Jesse Hirsh: Probably the first to say, I am not tuned.
- 31:16Jordyn Domio: so please
- 31:16Jesse Hirsh: Please don't ask me to do anything.
- 31:18Luckily there's other members of,
- 31:19Jordyn Domio: who are, so I always outsource any
- 31:21computer or IT issues to them.
- 31:23So no, we're
- 31:24Jesse Hirsh: no, we're not all amazing
- 31:26Jordyn Domio: at technology to begin with.
- 31:28There's definitely people who are.
- 31:29Have a knack for it and are better at it, or
- 31:32Jesse Hirsh: especially
- 31:32Jordyn Domio: I am
- 31:33Jesse Hirsh: not.
- 31:34Jordyn Domio: I'm not a social media person.
- 31:35I'm on it.
- 31:36And I always say that I'm only on it because of work.
- 31:39'cause all of the different organisations I'm with, you
- 31:40need that social media presence.
- 31:42'cause that is how you reach more people.
- 31:44That's how you widen the scope of what you're working with.
- 31:47So it's an important part, but.
- 31:49Jesse Hirsh: But
- 31:49Jordyn Domio: I'm
- 31:49Jesse Hirsh: I'm not,
- 31:50Jordyn Domio: I'm not gonna say I'm good at it.
- 31:51I, I don't have TikTok.
- 31:53I don't know how to do all of that stuff, but I love watching other
- 31:56people's and I love seeing what people are doing with it because it's
- 31:59amazing and it's an important part.
- 32:01I do
- 32:02Jesse Hirsh: I do think that
- 32:03Jordyn Domio: something that the
- 32:04Jesse Hirsh: the younger generation,
- 32:05Jordyn Domio: to kind of latch onto and be like, oh,
- 32:07Jesse Hirsh: oh.
- 32:07Jordyn Domio: we can reach so many
- 32:09Jesse Hirsh: So many
- 32:09Jordyn Domio: because of this.
- 32:10We can have.
- 32:11We can be more efficient with our time because of this.
- 32:14So yes, all of our
- 32:16Jesse Hirsh: cards.
- 32:16Jordyn Domio: meetings, we have a monthly exec meeting or we have
- 32:20monthly meetings for our local clubs.
- 32:23Half of them have moved online 'cause it makes it more accessible for
- 32:26people to join in on those when you don't have to drive several hours.
- 32:29Ontario is a very
- 32:31Jesse Hirsh: a very big.
- 32:31Jordyn Domio: It takes multiple hours to get anywhere.
- 32:34Normally, especially when you're in the rural communities, you're
- 32:36not just going down the street.
- 32:38Everything's at least a two hour drive away.
- 32:41So again, we
- 32:41Jesse Hirsh: But again, we don't,
- 32:42Jordyn Domio: so many hours in the day.
- 32:43So I will say we've really been able to go forward with technology and making it
- 32:48easier for getting to people and bringing people in, which I've loved and it's.
- 32:54Jesse Hirsh: I
- 32:54Jordyn Domio: bad
- 32:54Jesse Hirsh: bad for.
- 32:55Jordyn Domio: did this pre-internet where we didn't have Zoom or
- 33:00messaging and all of that because it's so easy for us to do it now.
- 33:04Jesse Hirsh: Now,
- 33:05Jordyn Domio: I can't
- 33:05Jesse Hirsh: I can't imagine
- 33:06Jordyn Domio: it would've been for the people who did it in the seventies
- 33:08Jesse Hirsh: that.
- 33:08Jordyn Domio: to all of this.
- 33:09I know at one point.
- 33:11They used to do radio um, meetings where they would just have a radio
- 33:14station where you could tune in and that's how they did our meetings
- 33:17back in the seventies, which is
- 33:19Jesse Hirsh: While
- 33:19Jordyn Domio: imagine
- 33:19Jesse Hirsh: could imagine
- 33:20Jordyn Domio: I don't even know how to set that up these days.
- 33:21So that's pretty cool that they had that technology and were
- 33:23able to go with it back then.
- 33:25But now it's,
- 33:26Jesse Hirsh: now.
- 33:27Jordyn Domio: our online meetings.
- 33:28We have our online webinars.
- 33:30We can communicate with the people in the east and the people
- 33:33in the Southwest, no issues.
- 33:35So I enjoy that.
- 33:36And then, yes, the young people have really taken to, to social
- 33:40media and across all platforms.
- 33:43It's a great way to share what we're doing.
- 33:44It's a great way to reach out to people who aren't in our immediate circles and
- 33:48be like, Hey, this is what we're doing.
- 33:50If you're interested, here's.
- 33:52Of the platform in which to find us on here's how you can be a part of this.
- 33:55And also seeing what other people are doing.
- 33:58I have friends who just will sit there and scroll tractor videos
- 34:01and 'cause that's what they enjoy.
- 34:03And honestly, who doesn't enjoy watching a tractor go?
- 34:06And it's really fun to see that
- 34:09Jesse Hirsh: I, I, there, the only way that I can be a farmer is
- 34:12because there are people on YouTube teaching me how to fix my tractor.
- 34:16Jordyn Domio: tractor,
- 34:17Jesse Hirsh: Otherwise I would be, uh, totally adrift.
- 34:21Um, and, and to your larger point, I think that there is, uh.
- 34:25Jordyn Domio: uh,
- 34:26Jesse Hirsh: of culture around the way in which we learn that social media does
- 34:31allow, and it's the intergenerational part that that interests me.
- 34:35Jordyn Domio: me.
- 34:35Jesse Hirsh: And I, I will of course selfishly say that podcasts
- 34:39have both changed the long.
- 34:41Jordyn Domio: the
- 34:41Jesse Hirsh: A time I spend in a truck, uh, doing something as basic
- 34:45as going to the feed store, but it also makes chores, uh, that much
- 34:50more enjoyable 'cause I'm able to listen to conversations and content.
- 34:55Now I, I want to use that as a, a transition to talk about policy
- 34:59and talk about policy, both in an abstract sense and a specific sense.
- 35:04I, I will say, as a kind of intro, what blows me away about the agricultural
- 35:09sector is how many people care about policy, get engaged in policy, especially
- 35:15compared to the general population where most people don't care about
- 35:18policy at all until it's something sensational that affects them directly.
- 35:23But people in ag tend to be really informed and really engaged.
- 35:28Is that true at the, the young person level?
- 35:31Like is, you know, does junior farmers talk about policy?
- 35:35Do, are there young people who start thinking about whether it's environmental
- 35:39policy, whether it's about farm policy, whether it's about trade policy?
- 35:43I mean, give me a sense as to what the literacy and engagement levels are like.
- 35:48Jordyn Domio: certain.
- 35:50I will you, you get the people who are really into policy at from a young
- 35:54age and they take it and run with it.
- 35:55But I will say it goes back to people just might not have experienced
- 35:59policy or policy development yet.
- 36:01So luckily as junior farmers, we can give them that kind of insight into, oh, you
- 36:06haven't, like, this hasn't come up in your daily life yet 'cause you're young.
- 36:10But now that you're starting to get into the industry, this.
- 36:13Nothing happens without policy.
- 36:15Policy is the framework to make everything
- 36:17Jesse Hirsh: Everything.
- 36:18Jordyn Domio: So it's an important thing that you learn and we, we have a
- 36:21policies and procedures committee where we not only discuss the policies of our
- 36:24own organisation, but the policies going on at government or other things that
- 36:28affect us in agriculture, and we have opinions on it, and we talk about it
- 36:33and we make it more digestible to our members as well being like, Hey, this is
- 36:37what's going on in the world right now.
- 36:38This is why you should be listening to it, or This is what you
- 36:41should be taking away from this.
- 36:43So, no, it's Junior Farmers is really heavily involved in policy.
- 36:46We're lucky that we have a bunch of great people who are either in the ag industry
- 36:51or outside of the ag industry in policy development that are also part of us.
- 36:55So it makes it easier to translate policy to people who haven't heard much about it
- 36:59yet, or haven't had to experience it yet.
- 37:01But it's that great tool that being a part of Junior Farmers you can get from is.
- 37:06If we can teach you what you need to know, and then you can go out into
- 37:08the world and you can develop policy or you can understand the policies
- 37:12that are coming through, either through government or regulation.
- 37:16Jesse Hirsh: Right on.
- 37:17And uh, again, I just have to give you positive reinforcement, Jordyn, the extent
- 37:22to which you just described the importance of policy and the fact that you're
- 37:26telling other young people that, uh, a bravo only because policy gets a bad rap.
- 37:33Like, a lot of people just think it's boring or it's things they don't want to
- 37:36know about, but you framed it perfectly.
- 37:39It's how we do things.
- 37:40It, it enables us to do things.
- 37:42It's, it's where things begin.
- 37:45Jordyn Domio: Uh,
- 37:46Jesse Hirsh: How did, how did you
- 37:47Jordyn Domio: how did
- 37:47Jesse Hirsh: get infected by such an optimistic or positive perspective?
- 37:51'cause I wish more people kind of had that sense of agency,
- 37:55that, that sense of, uh, freedom.
- 37:57If I were to evoke the word.
- 37:59To engage in an area that mo more people should be engaged in
- 38:03Jordyn Domio: in.
- 38:05I'm the kind of person where
- 38:06Jesse Hirsh: where I love.
- 38:07Jordyn Domio: manual.
- 38:07I love, I don't want to have to figure out how to do everything the first time.
- 38:12It's if there's a framework I can follow or if there's a step-by-step
- 38:15process or instructions, it makes doing anything easier.
- 38:18Yes, you have to go outside of that and do some exploration
- 38:21and trial and error on your own.
- 38:22But if you have a solid framework, everything gets easier 'cause
- 38:26you're not wasting time thinking about different ways of doing.
- 38:29It's, this is a way that works.
- 38:31This is what's helping.
- 38:32from there.
- 38:33So I, I grew up with a mother in government and a father in engineering.
- 38:39So we were a very policy driven household and it just, I was lucky
- 38:43to be in, grow up in that environment and I kind of just had a knack for it.
- 38:46And even now my partner's a lawyer, so he develops policy and so it's, we're a very
- 38:51policy driven household to begin with, but going forward, it's nice to kind of have.
- 38:56A starting off point or a jumping off point to know that this is how it works.
- 38:59We can go from there.
- 39:00And then that's
- 39:01Jesse Hirsh: That
- 39:02Jordyn Domio: development gets even more exciting is we already know
- 39:05Jesse Hirsh: you already know how.
- 39:06Jordyn Domio: can we find a way to make it better?
- 39:07Can we find a way to make it more accessible or work
- 39:10better with a changing time?
- 39:12Policy development is so exciting 'cause you get to write the rules
- 39:15essentially of how it's gonna work and how to benefit other people from it.
- 39:19Jesse Hirsh: And, and allow me to repeat my positive reinforcement of your
- 39:23attitude towards leadership, because most people who, uh, uh, are immersed in the
- 39:28policy world the way you are in terms of citing your parents and your partner,
- 39:32Jordyn Domio: your brother,
- 39:33Jesse Hirsh: they tend to have an elitist attitude, right?
- 39:35That policy is our domain and we should keep everyone else out of it.
- 39:39Versus you're the opposite.
- 39:40You're like, how do we infect people with the joy of policy?
- 39:44So
- 39:45Jordyn Domio: So
- 39:46Jesse Hirsh: here's the billion dollar question.
- 39:47Jordyn Domio: question.
- 39:48Jesse Hirsh: entire episode has led up to this point.
- 39:51Jordyn Domio: this
- 39:51Jesse Hirsh: Here's the scenario.
- 39:52Jordyn Domio: the scenario.
- 39:53Jesse Hirsh: on a plane, you're coming back, let's say from
- 39:56an Ag conference out west
- 39:58Jordyn Domio: out
- 39:58Jesse Hirsh: and sitting beside you is someone from the Prime Minister's office.
- 40:03Jordyn Domio: office,
- 40:04Jesse Hirsh: they kind of notice that you've got some conference material.
- 40:07They realise that you're in the ag world and they say, Hey Jordyn, you know what?
- 40:11We're working on this big ag policy framework, you know, and
- 40:15Jordyn Domio: you
- 40:15Jesse Hirsh: we're mobilising the government to try to think
- 40:17of what's important when it comes to Canadian ag policy.
- 40:21Jordyn Domio: policy.
- 40:22Jesse Hirsh: you think?
- 40:22Jordyn Domio: do you
- 40:22Jesse Hirsh: What?
- 40:23What would be your answer if you had that moment informally
- 40:26to speak directly to power?
- 40:27Jordyn Domio: to
- 40:28Jesse Hirsh: Well, what are the kind of crazy ideas that you'd put in their ear?
- 40:31Jordyn Domio: in their ears?
- 40:32Well.
- 40:33It goes back to what I said
- 40:34Jesse Hirsh: I said earlier,
- 40:35Jordyn Domio: are doing doing something
- 40:37Jesse Hirsh: make something every day or the,
- 40:38Jordyn Domio: learn from that 'cause.
- 40:39They're the ones who see it, the ins and out of it.
- 40:41They see it through, they know a lot about the topic that they're invested in.
- 40:45So when it
- 40:46Jesse Hirsh: so when it comes to
- 40:47Jordyn Domio: it's nobody knows.
- 40:49Agriculture better than the farmers.
- 40:51So hearing their opinions or hearing what's gonna work for them, or how this
- 40:56regulation's gonna affect them, that's the crucial part of developing ag policies.
- 41:01We need actual farmers and producers involved in writing it because
- 41:06Jesse Hirsh: Because
- 41:06Jordyn Domio: anyone can develop policy, but you need that
- 41:10agricultural background to know.
- 41:12What this regulation is actually gonna mean, or how it's actually
- 41:15gonna pan out to the farmer and how it's going to affect them.
- 41:18And we need to know that, like right now
- 41:20Jesse Hirsh: right now the big thing is.
- 41:21Jordyn Domio: speed rail and like where are they gonna put that?
- 41:23And everyone's concerned like, well, if you put it through my farm, I can
- 41:26no longer reach half my field because we can't cross a high speed rail.
- 41:30So that's a big issue that we've been talking about right
- 41:33now because they're thinking,
- 41:34Jesse Hirsh: thinking, oh, she just.
- 41:35Jordyn Domio: land and we need to make it as straight as possible.
- 41:38Great.
- 41:38That open land is being used for food production and farming.
- 41:43are the farmers gonna access their land if you put this high speed rail through it?
- 41:47And that's kind of an issue.
- 41:48So maybe talk to them about what works for them or like how to
- 41:50best put in this rail system.
- 41:52Like do we do o underpasses, overpasses?
- 41:55How do we do this?
- 41:56Right?
- 41:57You need their
- 41:58Jesse Hirsh: They're
- 41:58Jordyn Domio: their voices on it.
- 41:59So if every
- 42:01Jesse Hirsh: every, I'm a
- 42:01Jordyn Domio: front of a. Politician or anybody,
- 42:04Jesse Hirsh: or anybody.
- 42:05Jordyn Domio: have you asked the farmers what they want?
- 42:07Have you asked their opinion on what you're doing?
- 42:09Because they're gonna
- 42:10Jesse Hirsh: They were gonna have
- 42:11Jordyn Domio: They might agree with you,
- 42:12Jesse Hirsh: pray with you.
- 42:13Jordyn Domio: they might disagree with you, but they're gonna
- 42:15have an insight into this.
- 42:17Jesse Hirsh: Okay, so I'm gonna double down and to use the baseball metaphor
- 42:20that I keep evoking, uh, uh, throughout this podcast, I, I'm, I'm gonna throw the
- 42:25fastest pitch, the hardest pitch I can,
- 42:27Jordyn Domio: pitch
- 42:28Jesse Hirsh: although, to give you a moment to take a breath, I will,
- 42:30as an aside say I think Altos did, I think the way which they approached
- 42:36the, uh, lack of a consultation or the public relations side was so atrocious.
- 42:42Jordyn Domio: so
- 42:42Jesse Hirsh: That if they really want high-speed rail, they're gonna
- 42:44have to rebrand and try again.
- 42:46I digress.
- 42:48Here's the big hard question.
- 42:50Jordyn Domio: hard
- 42:50Jesse Hirsh: I agree with you a hundred percent, Jordyn.
- 42:52I think the problem right now with the federal government is they
- 42:56don't understand consultation.
- 42:58They don't understand
- 42:59Jordyn Domio: don't
- 43:00Jesse Hirsh: to do participatory policy development.
- 43:03Jordyn Domio: development.
- 43:04Jesse Hirsh: okay.
- 43:05The PMO says Jordyn, the PMO official sitting beside you
- 43:08on the plane says, Jordyn.
- 43:09Yeah, you're absolutely right.
- 43:11What's your pitch?
- 43:13Jordyn Domio: What's your
- 43:13Jesse Hirsh: What would the policy, the participatory policy
- 43:16process that you describe?
- 43:18Jordyn Domio: you described,
- 43:20Jesse Hirsh: It's kind of against our culture of the federal government.
- 43:22We're used to doing everything secretly and load, and then just
- 43:25telling everyone how to do it.
- 43:27Jordyn Domio: everyone how to
- 43:27Jesse Hirsh: If we were to give you the resources, Jordyn,
- 43:29what would you have us do?
- 43:31Jordyn Domio: would you have us do?
- 43:33You need to have advi, you need to have advisory groups.
- 43:36You need to say, Hey, this is
- 43:37Jesse Hirsh: This is what we're planning.
- 43:39Jordyn Domio: front of a group of farmers and producers and say,
- 43:42Hey, this is what we're planning.
- 43:43What are your
- 43:44Jesse Hirsh: What are your,
- 43:44Jordyn Domio: this.
- 43:45Impact.
- 43:45You go from there.
- 43:47Luckily, we have
- 43:48Jesse Hirsh: have organisations already in place, whether.
- 43:51Jordyn Domio: farmers or something else, where we have the people here
- 43:54ready to give their opinion, if you ask.
- 43:56So it's the federal or even the provincial government needs to reach out and be
- 44:00like, Hey, this is what we're doing.
- 44:01How does it affect agriculture?
- 44:02And.
- 44:04The ag industry will be the person in the room telling you, that's not gonna
- 44:08work for us, or it would work for us
- 44:10Jesse Hirsh: For us,
- 44:10Jordyn Domio: this.
- 44:11Having that
- 44:12Jesse Hirsh: having that advice
- 44:13Jordyn Domio: the advisory panels is crucial because is such a big
- 44:17industry that it touches everything.
- 44:21no
- 44:21Jesse Hirsh: matter
- 44:22Jordyn Domio: happens in policy or regulation or government,
- 44:25we should have some, we should.
- 44:27There should be a voice in the back room saying, Hey, but what about agriculture?
- 44:29What's it gonna do?
- 44:31We need to have.
- 44:32That voice and they need to be asking us, Hey, how is this going to affect you?
- 44:38Jesse Hirsh: Again, I agree a hundred percent.
- 44:41But to carry out the role play, 'cause I'm, I'm kind of thinking
- 44:45about what the response would be.
- 44:47Jordyn Domio: the response would
- 44:48Jesse Hirsh: I kind of think that they would react with fear.
- 44:51Jordyn Domio: would react with
- 44:51Jesse Hirsh: I kind of think that they would say, you know, Jordyn, you're right.
- 44:54That would help us get a more, a legitimate.
- 44:57Policy that would help us get a more effective policy that would actually
- 45:02reflect kind of on the ground practises.
- 45:05Jordyn Domio: practises scared.
- 45:07Jesse Hirsh: Well, we, we like to control the process.
- 45:09We like to control what people are saying.
- 45:11Jordyn Domio: what
- 45:12Jesse Hirsh: kind of involves us giving up control
- 45:15Jordyn Domio: control as a
- 45:16Jesse Hirsh: ah, we don't wanna do that.
- 45:17Uh, how do you address the fear that we have in opening up such a process?
- 45:22Jordyn Domio: such a problem?
- 45:24Farmers are extremely reasonable people.
- 45:26If you give them the outlet to tell you, they'll fight back on
- 45:29you for less things because they'll have less reasons to oppose the
- 45:33government you give them that out.
- 45:35If you give them that outlet, gets easier because they will be willing
- 45:40to work with you a hundred percent.
- 45:41They're gonna do whatever's
- 45:42Jesse Hirsh: Whatever,
- 45:43Jordyn Domio: farm and their industry.
- 45:44So they'll come and they'll play ball.
- 45:46They will work with you if you give them that opportunity to do so.
- 45:50All that
- 45:50Jesse Hirsh: and all that will be down the line.
- 45:52Is they
- 45:52Jordyn Domio: to pass
- 45:53Jesse Hirsh: out?
- 45:53Jordyn Domio: it easier to integrate things better because you already have
- 45:57them here willing to work with you.
- 46:00So
- 46:00Jesse Hirsh: Absolutely.
- 46:02Jordyn Domio: but it would make so much, it would make everything easier.
- 46:06Jesse Hirsh: Absolutely brilliant answer and, and I think that that
- 46:08is exactly the value proposition, that they're afraid because they've
- 46:13been doing things the wrong way, and that's why there's hostility.
- 46:16Jordyn Domio: why
- 46:17Jesse Hirsh: But as soon as they start the conversation, things get easier.
- 46:21Jordyn Domio: things
- 46:21Jesse Hirsh: Right things get more friendly, things, get more respectful
- 46:24because, uh, correct me if I'm wrong, that has been the model of engagement
- 46:29within the sector all along, that people don't always get along.
- 46:32That there are often differences, but when you get people in the same
- 46:36room kind of look eye to eye, it's easier to find commonality rather than
- 46:40Jordyn Domio: to find commonality rather
- 46:41Jesse Hirsh: on differences.
- 46:43Jordyn Domio: Very much agree, and I'll even say it that
- 46:45translates into just being a
- 46:47Jesse Hirsh: Being
- 46:47Jordyn Domio: farmer
- 46:48Jesse Hirsh: farmer,
- 46:49Jordyn Domio: is, yes, we're in the rooms and people like having us and
- 46:52Jesse Hirsh: having
- 46:52Jordyn Domio: us off, but there's often that time where they don't
- 46:55take the opinion of the young person because it's like, oh,
- 46:57well we've been doing this longer.
- 46:59We know better.
- 47:00So it's like, well, maybe young people would be more interested in
- 47:03joining your organisations or being a part of the industry if you gave
- 47:06them that outlet and you worked with them instead of having that
- 47:09Jesse Hirsh: that zero
- 47:11Jordyn Domio: We know
- 47:11Jesse Hirsh: oh.
- 47:12Jordyn Domio: we're gonna do what we want.
- 47:13Well, you want the
- 47:15Jesse Hirsh: You want the young people in the industry, you don't
- 47:17take their opinion seriously.
- 47:19Jordyn Domio: working with them and taking their opinions seriously, it'll be so much
- 47:22Jesse Hirsh: So much easier down the road,
- 47:24Jordyn Domio: things or to have new ideas.
- 47:25So embracing the young people in our industry.
- 47:28Is gonna be the best way to move it forward because there's more
- 47:31people thinking of solutions.
- 47:32There's more people working to a common goal,
- 47:36Jesse Hirsh: basically
- 47:37Jordyn Domio: people are a
- 47:37Jesse Hirsh: hard,
- 47:38Jordyn Domio: everyone should be
- 47:38Jesse Hirsh: everybody's having.
- 47:40Jordyn Domio: it helps with just the continuity of your organisation or of
- 47:42your industry when you're constantly bringing in the people, giving them the
- 47:46support and putting them in the leadership roles that they deserve to be in, or
- 47:50that they've worked and shown that they believe that they're gonna be good in.
- 47:54Jesse Hirsh: Well, and, and let's take a moment as we wrap
- 47:57to try to operationalize that.
- 47:59What, what would be the, the, the tips or the one or two things that you would
- 48:03advise an agricultural organisation, an association, whether a broad one
- 48:09or a specific one that wants to have better youth engagement, that wants
- 48:13to have a, a more youth participation.
- 48:16What are the tangible things they can do to, to make that happen?
- 48:20Jordyn Domio: to make that happen?
- 48:22Reaching out
- 48:23Jesse Hirsh: Reaching out
- 48:23Jordyn Domio: people is the best way to do that.
- 48:25Like having.
- 48:26A seat at the table for them through junior farmers.
- 48:30We've been lucky to work with the
- 48:32Jesse Hirsh: Ontario,
- 48:32Jordyn Domio: of Agriculture or the Christian Farmers, um, of Ontario,
- 48:35that we can have one of our people in their local rooms, or we've done a lot
- 48:39of things where they're having an A GM where we'll send people to be there.
- 48:42We'll go to Lobby Day with the Ontario Federation of Agriculture.
- 48:45We'll send our young people with them so that
- 48:48Jesse Hirsh: That they're integrative with what they're doing,
- 48:50Jordyn Domio: seeing what we're doing,
- 48:52Jesse Hirsh: doing
- 48:52Jordyn Domio: those connections is the best way to bring us in.
- 48:55And if they give us the option to be in their circles, we'll, like we have
- 48:59people lined up, ready to go, we'll happily send someone to be a part
- 49:03of their organisation so we can take
- 49:04Jesse Hirsh: feedback,
- 49:06Jordyn Domio: information and bring it to us.
- 49:08But then as
- 49:08Jesse Hirsh: but as well as, hey.
- 49:09Jordyn Domio: we have a slew of young people ready to go and
- 49:11ready to act on these things.
- 49:14Just give them the opportunity and they'll be there.
- 49:17Jesse Hirsh: Right on.
- 49:18Uh, is there anything we didn't talk about today, uh, that
- 49:22you think we should address?
- 49:23Anything that you think is pressing, uh, in the ag sector
- 49:26or ignored and underemphasized that, that we should talk about
- 49:30Jordyn Domio: we should talk about.
- 49:32I think just the utilisation of young people is we are here, we
- 49:36are eager, we have our youth, we have our health, we're ready to
- 49:39Jesse Hirsh: Ready to go?
- 49:40Jordyn Domio: Using that, using us as a resource is the best way to help.
- 49:44All organisations 'cause we're ready to
- 49:46Jesse Hirsh: Ready to go
- 49:48Jordyn Domio: is always an issue.
- 49:48'cause yes, you have all of these people with all of great resources,
- 49:51but you either you age out, you move on, you go to something different
- 49:54and then you lose that knowledge set.
- 49:56Well the younger you start
- 49:57Jesse Hirsh: you
- 49:58Jordyn Domio: the longer
- 49:58Jesse Hirsh: the longer you.
- 49:59Jordyn Domio: more you can use that and get their knowledge and cont use
- 50:03them continuously through that, the better we can be invested in an industry
- 50:07that we've spent our entire lives in.
- 50:09So utilising the young people, reaching out.
- 50:12Infinite.
- 50:12Like we don't have infinite resources.
- 50:14Everything costs money.
- 50:15Everything takes time.
- 50:16Taking that into consideration, if you want to support young people, you need
- 50:21to support young people in agriculture.
- 50:23If you wanna use them, we need, we need to work together to be able to do that.
- 50:28Jesse Hirsh: Right on.
- 50:28Right on.
- 50:29Absolutely.
- 50:29And, and I think a key point you made was to actually do the outreach
- 50:33Jordyn Domio: do
- 50:33Jesse Hirsh: and invite them
- 50:34Jordyn Domio: and
- 50:35Jesse Hirsh: and not just expect them to show up but actually entice them to come.
- 50:39Jordyn Domio: them
- 50:39Jesse Hirsh: Uh, 'cause they do have limited time.
- 50:41Jordyn Domio: limited
- 50:42Jesse Hirsh: do have competing, uh, priorities.
- 50:43So you do want to make.
- 50:44Them valued.
- 50:45Jordyn Domio: make
- 50:45Jesse Hirsh: So the last question that I like to end the podcast on is
- 50:49the shout outs part of the, uh, show.
- 50:52Uh, who are the leaders who inspire you, whether past or present tense?
- 50:56Who are the folks that you kind of pay attention to who you think the rest
- 51:00of us should be paying attention to?
- 51:02Jordyn Domio: should be paying attention to?
- 51:05No, I
- 51:06Jesse Hirsh: I definitely think
- 51:08Jordyn Domio: To plug
- 51:09Jesse Hirsh: the plus junior farmers.
- 51:10Jordyn Domio: we have a bunch of great people who are doing things.
- 51:13We are a group of 15 to
- 51:15Jesse Hirsh: 15 to 30-year-old
- 51:17Jordyn Domio: Ontario.
- 51:17We have local clubs in almost every region.
- 51:20So if someone wants to be involved, they can be.
- 51:22We have a lot of great people who are doing great.
- 51:24Things and then
- 51:25Jesse Hirsh: and
- 51:26Jordyn Domio: on.
- 51:26I was
- 51:27Jesse Hirsh: I lucky.
- 51:27Jordyn Domio: OFA really helped me and really gave me the tools to kind
- 51:31of move throughout the ag industry.
- 51:33As I, as I have.
- 51:34I had some really great professors at school, um, that saw my talent and saw
- 51:40my interest in it and was like, Hey.
- 51:42You should do more with the Ontario Federation of Agriculture 'cause
- 51:45they're gonna give you that platform.
- 51:46And then I, luckily I went to my local OFA meeting
- 51:51Jesse Hirsh: Meeting
- 51:52Jordyn Domio: I was the
- 51:52Jesse Hirsh: and youngest
- 51:53Jordyn Domio: female in the
- 51:54Jesse Hirsh: female in the room, they're like, Hey, what's
- 51:56Jordyn Domio: And the first meeting
- 51:57Jesse Hirsh: first meeting?
- 51:57I showed up.
- 51:58Jordyn Domio: getting elected as a local director with our
- 52:00Niagara Federation of Agriculture.
- 52:02And I've been on that for years now.
- 52:04And then.
- 52:04Through my work with them, they
- 52:06Jesse Hirsh: They were like.
- 52:07Jordyn Domio: we used to have this thing called junior farmers back in the day.
- 52:10You're young enough.
- 52:10It was a very good thing.
- 52:12And I'm like, cool, I'll look into that.
- 52:13And then I did that and I've managed to work my way to the point where I'm
- 52:16now the president of that organisation and it's just amazing that we're all
- 52:22interconnected and there's always someone willing to champion you.
- 52:25As long as you're dedicated and willing to put in the work,
- 52:28someone will be there to help you.
- 52:30Jesse Hirsh: Right on.
- 52:31Right on.
- 52:31Thank you very much.
- 52:32Well, uh, this has been a, a fantastic tour to force.
- 52:36Uh, uh, if anything, you offer a, a model of leadership that is
- 52:41both generous but also ambitious.
- 52:45And quite frankly, that is exactly the kind of leadership.
- 52:48In our sector that we need to the point of making policy fun and imaginative.
- 52:53Jordyn Domio: imagine,
- 52:54Jesse Hirsh: that in and of itself is a kind of revolutionary act.
- 52:57And here's the ask Jordyn.
- 52:59I mean, the whole point of the future herd is we don't want to just do one-offs
- 53:03and find incredible people like yourself and be like, Hey, how's it going?
- 53:06Okay, goodbye.
- 53:07Jordyn Domio: it
- 53:07Jesse Hirsh: Uh, we wanna bring it back.
- 53:09We want to have panels and group discussions and get you
- 53:11helping us to find other leaders.
- 53:13Is that something you'd be down for?
- 53:15Jordyn Domio: You'd be down for, of course, it's.
- 53:18The best
- 53:19Jesse Hirsh: So that's part of being in the dentistry is.
- 53:21Jordyn Domio: talent that's there and being in a position where I get to help
- 53:25foster and find those people is amazing.
- 53:28Whether it's through Junior farmers or OFA or I do a lot of speaking at high
- 53:32schools to people about agriculture being like, Hey, look how fun agriculture is.
- 53:36Look how fun ag policy development is when you get to be the ones setting
- 53:40the rules and like coming up with the new ways to make things better.
- 53:43It's so exciting.
- 53:45A puzzle that never ends and it's amazing.
- 53:47So yes, no, this is my favourite part of my job is the outreach
- 53:51and the finding of new people.
- 53:52I'm happy to do, give me the platform, I will do it.
- 53:55I love it.
- 53:57Jesse Hirsh: Right on that.
- 53:58Fantastic.
- 53:59Well, thanks again, Jordyn.
- 54:00This has been a fantastic episode and we will definitely have to do this again.
- 54:04Jordyn Domio: definitely have to do this.
- 54:06Thank you very much.
- 54:07This was amazing and yeah, I've enjoying to, I've enjoyed hearing all of them
- 54:11so far, so looking forward to more.
- 54:16Jesse Hirsh: There's a tendency to talk about the next generation as if
- 54:19it's waiting somewhere fully formed.
- 54:22Just needing a Domior to open this conversation makes that idea feel flimsy.
- 54:29What Jordyn points to instead, without ever quite spelling it
- 54:34out, is that there isn't a next generation sitting in reserve.
- 54:39Instead, there are only partial trajectories, people who got a
- 54:43glimpse early and people who didn't, people who were pulled in, and
- 54:48people who learn to look elsewhere.
- 54:51The difference isn't ambition, it's proximity opportunity.
- 54:57And proximity is designed, not formally, not through policy, but through habits,
- 55:04through culture, through who gets brought along to a meeting, who gets trusted
- 55:10with something small, who gets spoken to as if their perspective already counts.
- 55:16If there's something unresolved at the end of this episode, it's this.
- 55:21The sector keeps asking how to bring people in while continuing to reproduce
- 55:26the conditions that keep most people out.
- 55:30Jordyn doesn't offer a fix, but she does leave us with a sense of discomfort,
- 55:36a sense that the future isn't blocked, but it is quietly being filtered and
- 55:42that filter is close enough to touch.
- 55:45But this is why I think we have ample room for hope and dare I say it, even optimism.
- 55:51More and more people are interested in their food and where their
- 55:55food comes from, and the people who help make that food possible.
- 56:00Fundamentally, this isn't about sharing stories with them or even
- 56:04necessarily being transparent.
- 56:07Instead, this is about engaging people.
- 56:10On their terms, in their spaces using their language.
- 56:15And that's why I think leaders like Jordyn represent an incredible opportunity
- 56:21to not just strengthen the existing assets of the sector, but to invite new
- 56:27people to the table, to invite a whole lot more young people to the table so
- 56:33that maybe we have new ideas, new ways of doing things that benefit everyone.
- 56:39Now one last note before we end.
- 56:42Uh, I have, as I mentioned last time, been playing with the
- 56:45intro music and the outro music.
- 56:48It looks like so far we're a go.
- 56:51So, uh, if anyone wants to, uh, tweet or hit me up on social media
- 56:56and I identify the songs that we're currently using and why.
- 57:01Uh, there'll be a toy inside a prize for you.
- 57:05So we'll see if anyone has the leadership, uh, to take me up on this challenge.
- 57:10Until next time, uh, we'll see you here on the future Herd.
- 57:15Uh.