Latest / Masters in Business / Ralph Scamardella on the High-End Food Business (Podcast)
Transcript
- 0:02Speaker 1: This is Masters in Business with Barry Ridholts on Boomberg Radio.
- 0:09Speaker 1: This week on the podcast, I have an extra special guest.
- 0:13Speaker 1: His name is Ralph Scamadela, and he is the head
- 0:16Speaker 1: chef and partner at Tao Group, which is one of
- 0:20Speaker 1: the largest restaurant groups in the United States. UH. They
- 0:25Speaker 1: have some immense restaurants that are in the top ten
- 0:29Speaker 1: in terms of total revenue. We've previously spoken to several
- 0:34Speaker 1: other restaurateurs, but this is the first time we've had
- 0:37Speaker 1: a conversation with someone who is in the restaurant business
- 0:42Speaker 1: at this sort of level in terms of being not
- 0:47Speaker 1: just national but global. They have restaurants in Australia and
- 0:50Speaker 1: Singapore and elsewhere. If you were at all a foodie,
- 0:53Speaker 1: if you're interested in the food service industry, if you're
- 0:56Speaker 1: interested in understanding what makes certain restaurants successful and others
- 1:02Speaker 1: not so successful, you're gonna really enjoy this conversation. With
- 1:06Speaker 1: no further ado, my conversation with Ralph Scamadela. My special
- 1:15Speaker 1: guest this week is Ralph Scamadela. He is a chef
- 1:18Speaker 1: and partner with the Two Group, one of the most
- 1:21Speaker 1: successful restaurant and nightclub companies in the United States. The
- 1:26Speaker 1: two group operates in New York City, Las Vegas, Los Angeles, Sydney,
- 1:31Speaker 1: and they run three of the top ten grossing restaurants
- 1:34Speaker 1: in the United States, including the single biggest grossing independent restaurant,
- 1:40Speaker 1: Tao Asian Bistro in Las Vegas, which in did over
- 1:45Speaker 1: forty two and a half million dollars in revenue. Scamadela
- 1:49Speaker 1: oversees all of the chefs and concepts in New York,
- 1:52Speaker 1: Las Vegas, l A. Uh pretty much. You probably have
- 1:56Speaker 1: eaten his food and not even known it. Uh. And
- 1:59Speaker 1: last year Madison Square Garden purchased a controlling interest in
- 2:03Speaker 1: tal Group. Ralph Scammondello, welcome back to Bloom. Thank you
- 2:07Speaker 1: very much, Berry, pleasure to be here. So I did
- 2:10Speaker 1: that intro. I should ask for a raise, You definitely should.
- 2:13Speaker 1: So I've been looking forward to this conversation. I'm a
- 2:16Speaker 1: little bit of a foodie and have eaten in some
- 2:19Speaker 1: of your restaurants. But I want to go back, really
- 2:22Speaker 1: to the beginning. How did you get interested in cooking?
- 2:26Speaker 1: Is this something that you were passionate when you were younger?
- 2:29Speaker 1: Did you just kind of develop it later in life.
- 2:31Speaker 1: I grew up in an Italian American home, so my
- 2:33Speaker 1: parents were always My father worked, my mother was always
- 2:36Speaker 1: home cooking. And I got a job working in a
- 2:38Speaker 1: restaurant when I was very young, and a chef in
- 2:41Speaker 1: that restaurant took a liking to me and just would
- 2:44Speaker 1: help let me help out in the kitchen while I
- 2:46Speaker 1: was doing bus play work. I was doing way to work,
- 2:48Speaker 1: and he encouraged me to go to school for it
- 2:51Speaker 1: and really so that I had a knack for it,
- 2:54Speaker 1: and he really guided me to go to New York
- 2:56Speaker 1: City Community College and then uh, when I graduated high school,
- 2:59Speaker 1: I went to Grady High School in Brooklyn. It's a
- 3:02Speaker 1: tech vocational school. I wanted to be an electrical electrician,
- 3:06Speaker 1: electrical engineer. I wasn't sure, but when I he encouraged
- 3:09Speaker 1: me to go to New York City hotel and restaurant.
- 3:11Speaker 1: And when I graduated high school, his good friend of
- 3:14Speaker 1: his was the chef at the Plaza Hotel in Manhattan,
- 3:18Speaker 1: and he got me a job working at the Plaza Hotel.
- 3:20Speaker 1: So it was like from being in a small restaurant
- 3:24Speaker 1: in Brooklyn to the biggest hotel pretty much in New
- 3:27Speaker 1: York or anywhere in America. Was unbelievable. So do you
- 3:31Speaker 1: find most of modern chefs today? Are they going to
- 3:35Speaker 1: restaurant schools like huminary institutor elsewhere or are they a
- 3:39Speaker 1: combination of self taught or mentored along the way. Where
- 3:42Speaker 1: where are most of our I think most of them
- 3:45Speaker 1: go to school? But there you know, it's not there's
- 3:48Speaker 1: no one that's the one thing that's great about the
- 3:51Speaker 1: restaurant business. Now there is no one path of success.
- 3:54Speaker 1: Right when I was growing up and you wanted to
- 3:56Speaker 1: be a chef, and you wanted to be an accomplished chef,
- 4:00Speaker 1: you had to do your internship and then you had
- 4:02Speaker 1: to do you had to be a comee in a
- 4:04Speaker 1: French restaurant, You had to work for a big hotel,
- 4:06Speaker 1: you had to work for a great chef, and you
- 4:08Speaker 1: had to go through this long, arduous path. Now you
- 4:11Speaker 1: could develop the greatest hot dog, the greatest burger, and
- 4:15Speaker 1: you can be recognized for so many things, different things.
- 4:18Speaker 1: Not only is a chef, but become a successful business
- 4:20Speaker 1: person doing it. So I think that to be the
- 4:23Speaker 1: most successful, school and education helps you not only with
- 4:27Speaker 1: knowing how to roast the chicken, not just using that,
- 4:30Speaker 1: but understanding the business. What to look for in the business,
- 4:34Speaker 1: how to make the money, how to hold onto the money,
- 4:36Speaker 1: how to spend the money correctly. So it's more than
- 4:38Speaker 1: just the base technicals of cooking. You really have to
- 4:41Speaker 1: underthink like an entrepreneur, not necessarily just a chef. I
- 4:45Speaker 1: mean when we went to school, was you had to
- 4:47Speaker 1: take hotel accounting, accounting, beverage and inventory control stuff. Why
- 4:51Speaker 1: do I need this? Like my kids would say to me, Oh,
- 4:53Speaker 1: why do I need algebra in high school? You're never
- 4:55Speaker 1: gonna but you do use it, and learning those skills,
- 4:58Speaker 1: those mathematical skills and standing business is super important to
- 5:02Speaker 1: be successful. So you've been working in the restaurant field
- 5:05Speaker 1: in New York City for a long time. Not too
- 5:07Speaker 1: long ago, we spoke to Bobby Flay about opening a
- 5:09Speaker 1: restaurant in Manhattan, and he described it as the most
- 5:14Speaker 1: difficult place in the world to open a restaurant. He's
- 5:16Speaker 1: never opened a restaurant Singapore. That's yeah, because the government is,
- 5:22Speaker 1: you know, on top of you. But New York is
- 5:25Speaker 1: pretty very restrictive, and it really comes from lots of
- 5:29Speaker 1: people for years taking advantage of the system, like building
- 5:33Speaker 1: people not falling building permits correctly. These people that stole
- 5:36Speaker 1: the gas downtown and like is he? That was one
- 5:40Speaker 1: of my favorites, Carnegie restaurants. Who steals gas? What if
- 5:43Speaker 1: it's not like millions of dollars and I get it man,
- 5:46Speaker 1: and the risk is definitely not worth the reward. That
- 5:49Speaker 1: that's totally asymmetric. Let's talk about some of the technological
- 5:53Speaker 1: advances that we see in modern kitchens. How has technology changed?
- 5:58Speaker 1: Is it easier to run a big kitchen or is
- 6:00Speaker 1: it just an additional complication using It's a little bit
- 6:03Speaker 1: easier to run it. You know, you from the computer
- 6:07Speaker 1: systems that help you control inventory, watch, purchasing to just
- 6:11Speaker 1: managing the kitchen, managing employees payroll. Now, it used to
- 6:15Speaker 1: be when I started at the Plaza tell my daily
- 6:19Speaker 1: rate was two dollars and thirty six cents an hour.
- 6:21Speaker 1: It's like fifteen hour, so you're really managing people on
- 6:24Speaker 1: the half hour now, So technology of punging in, punching
- 6:28Speaker 1: out managing those people, but also the cooking techniques. That's
- 6:32Speaker 1: what I was gonna ask. There's so many new technological
- 6:34Speaker 1: gadgets that you could use, from from the souve days
- 6:37Speaker 1: to down the road. How does that help or does
- 6:40Speaker 1: it just make it more challenging. Uh. No, it does
- 6:43Speaker 1: help out a lot, especially the Combie ovens where they heat,
- 6:47Speaker 1: they hold, you can use less employees and the product.
- 6:50Speaker 1: You don't really lose anything in a product. If it
- 6:52Speaker 1: was years ago, you would have to have a whole
- 6:54Speaker 1: crew prepping and then putting it in oven, taking it out,
- 6:57Speaker 1: cooling it and reheating it. There. There's technology now where
- 7:01Speaker 1: you make items, you cook them to a certain temperature,
- 7:03Speaker 1: you'll hold them at that temperature and then you really
- 7:06Speaker 1: reheat them and serve them out. So especially for big banquets.
- 7:09Speaker 1: We do a lot of banquets in Vegas. It's been
- 7:12Speaker 1: a big, huge help for us. But some of those,
- 7:14Speaker 1: like Suvie techniques, I think those some of that is
- 7:17Speaker 1: come and gone. I think that in the beginning, when
- 7:19Speaker 1: it came in, it was a cool idea and a
- 7:21Speaker 1: lot of chefs used it, but I think it's gotten
- 7:23Speaker 1: to the point where it's overused. I don't really like
- 7:26Speaker 1: using it for red meats or heavy meats. For chicken
- 7:29Speaker 1: and certain vegetables, it makes them great, but you've got
- 7:32Speaker 1: to use some of those techniques are you have to
- 7:35Speaker 1: really understand how to use those and what the outcome
- 7:37Speaker 1: is going to be. Not just to say oh, it's
- 7:39Speaker 1: suvied and that's gonna make it great. That's just not
- 7:41Speaker 1: the not the case. Let's let's talk a little bit
- 7:45Speaker 1: about the cooking aspect of being in a restaurant. What
- 7:49Speaker 1: does it take to make a great chef? Well, that's uh. Firstly,
- 7:54Speaker 1: you gotta have passion for it. You know, you gotta
- 7:56Speaker 1: want to do it, and struggle through learning, self learning,
- 8:01Speaker 1: taking instruction, taking a lot of criticisms. We also have
- 8:05Speaker 1: to like any artist or artists in I like to say,
- 8:08Speaker 1: forget about artists, but you have to learn all the
- 8:11Speaker 1: techniques of proper roasting, proper grilling, proper stain, proper cutting,
- 8:16Speaker 1: and a lot of I think that's some of the
- 8:19Speaker 1: things that get lost is really understanding all the basic
- 8:22Speaker 1: techniques and knowing how to use those techniques and combine them.
- 8:26Speaker 1: How does that differ from someone who is passionate about
- 8:29Speaker 1: food at home and it's a pretty good chef on
- 8:31Speaker 1: their own. What does it take to transition to actually
- 8:35Speaker 1: being a head chef in a restaurant? Uh, cooking and
- 8:38Speaker 1: being a chef, to me are two completely different things.
- 8:41Speaker 1: Chef has to be a good cook, but a great
- 8:43Speaker 1: cook can't always be a great chef. There it's a
- 8:47Speaker 1: chef is a person who runs the business, who runs
- 8:50Speaker 1: the back of the house, runs the kitchen. Has to
- 8:52Speaker 1: know what all the other employees are doing in the kitchen,
- 8:55Speaker 1: has to know, like if you're on the STA station,
- 8:58Speaker 1: everything that's in that state station, what your musing plus is,
- 9:01Speaker 1: what your recipes are. You're correct, You're executing those recipes correctly,
- 9:05Speaker 1: over and over again. It's at home, you're you know,
- 9:08Speaker 1: when I cook at home, I make grilled chicken, I'm
- 9:10Speaker 1: making it famili and the kids in the family, and
- 9:12Speaker 1: that's it. And when you're in the restaurant, you may
- 9:15Speaker 1: you may be making hundreds of them. So if you
- 9:17Speaker 1: come in at eleven thirty on Tuesday, you want to
- 9:20Speaker 1: come back at a elemit thirty on Friday, have the
- 9:22Speaker 1: same exact experience that takes a chef, somebody with skill
- 9:25Speaker 1: who knows how to teach, who knows how to set
- 9:27Speaker 1: that kitchen up correctly, and make the teach those techniques
- 9:32Speaker 1: and set up the musing plus correctly. So so it's
- 9:34Speaker 1: really a matter of organization and running a team more
- 9:37Speaker 1: than just being a skilled correct. Huh, they're they're interesting.
- 9:41Speaker 1: So when you're you run a number of restaurants, how
- 9:45Speaker 1: do you spot talent? How do you identify who's going
- 9:48Speaker 1: to be a good chef, either to hire or promote.
- 9:51Speaker 1: It sounds like a really challenging thing. Talent. You know,
- 9:54Speaker 1: that is a tough one because there are there are people,
- 9:56Speaker 1: like I said, who can't cook, and then when you
- 9:59Speaker 1: put them in a roll over responsibility just a mere
- 10:01Speaker 1: fact of the anxiety of having to watch over other people,
- 10:05Speaker 1: be responsible for other people. It takes a lot for
- 10:08Speaker 1: for employees and people to get over. One of the
- 10:11Speaker 1: things is you'll see somebody who's working. He's a hard
- 10:13Speaker 1: working They're a hard working person. They're consistent, they cook good,
- 10:17Speaker 1: they come up with specials, they come to you, they
- 10:20Speaker 1: interact with you. You see how they move, how they
- 10:23Speaker 1: just you know, there's a lot like watching a great
- 10:25Speaker 1: basketball player, a great baseball player. They have a feel
- 10:28Speaker 1: and a style and lots of moves and and you
- 10:30Speaker 1: pick up on that, and a lot of these people
- 10:33Speaker 1: can once they get to the next level, just dealing
- 10:36Speaker 1: with the anxiety and stuff on them. And I think
- 10:38Speaker 1: we try to teach them a little by little of Okay,
- 10:41Speaker 1: you're a great cook, you do a great job on
- 10:43Speaker 1: your station. You've really done a lot of these things.
- 10:45Speaker 1: Now let's teach you how to be a chef, because
- 10:48Speaker 1: I always say to guys, if you're a great whatever
- 10:51Speaker 1: sote guy, are a great grill guy, you can only
- 10:53Speaker 1: make so much money. You're not gonna pay the saute
- 10:55Speaker 1: man the same way you would pay the sus chef
- 10:57Speaker 1: for the executive chef. So for you to grow into
- 11:01Speaker 1: not only make more money for yourself, but grow the
- 11:03Speaker 1: business and educate yourself and maybe do whatever you want
- 11:06Speaker 1: on your own, you have to overcome these challenges. What
- 11:09Speaker 1: are the differences and responsibilities for the sioux chef versus
- 11:12Speaker 1: I assume the executive chef. The buck stops with them.
- 11:15Speaker 1: There's charge of everything from ordering to food quality to
- 11:19Speaker 1: what the recipes are. The next uh lieutenant, the Sioux chef,
- 11:23Speaker 1: what do they do? So chefs do everything. The chef
- 11:26Speaker 1: does as little as possible that those guys are always
- 11:29Speaker 1: working and those uh that used to be When I
- 11:31Speaker 1: was a Sioux chef, I made sure the chef had
- 11:33Speaker 1: very little to do. I mean the chef, the executive
- 11:36Speaker 1: chef has final say over the menu, the food the
- 11:39Speaker 1: He's the ultimate. They are the ultimate, and what the
- 11:42Speaker 1: food quality is, what the dish looks like, tastes like,
- 11:45Speaker 1: when it's executed, and the viability of running that business.
- 11:48Speaker 1: They're responsible for food costs, are responsible for labor costs.
- 11:51Speaker 1: We also make all our chefs responsible for the facility.
- 11:55Speaker 1: So it's taking care of the equipment, managing that equipment,
- 11:58Speaker 1: because buying a out, you know, a blender item makes
- 12:01Speaker 1: this ovens a forty dollars. These days, it's not like
- 12:06Speaker 1: you buy an oven for six hundred bucks, put it in,
- 12:09Speaker 1: it works. Everything's so expensive. So you mentioned taste. How
- 12:14Speaker 1: do you two questions on taste? How do you make
- 12:17Speaker 1: sure a dish is consistent not only from meal to meal,
- 12:21Speaker 1: but you have restaurants all over the country. How do
- 12:24Speaker 1: you keep that consistent? And when you're designing a dish,
- 12:27Speaker 1: are you trying to be as broadly focused as possible
- 12:30Speaker 1: or or are some dishes designed for a special niche
- 12:35Speaker 1: niche audience and a special bunch of It's definitely a
- 12:38Speaker 1: little bit of both. At the answered the first question.
- 12:41Speaker 1: When you get a recipe at home, you look at
- 12:42Speaker 1: a recipe and it's a cup of this, a teaspoon
- 12:45Speaker 1: of that. One of the things we try to do
- 12:47Speaker 1: is really measure everything out, so someone's on the line
- 12:51Speaker 1: and it's a spoon of this, a spoon of that.
- 12:52Speaker 1: It will always be the four ounce later will be.
- 12:55Speaker 1: It's never a pinch or season to taste. I think
- 12:59Speaker 1: salt and pepper, and you really see it. You'll go
- 13:01Speaker 1: to we have restaurants in New York where the food
- 13:03Speaker 1: is seasoned here and people go out to Las Vegas
- 13:06Speaker 1: and have the same dish. Oh, it didn't taste the same.
- 13:07Speaker 1: It didn't. The taste of that clientele in Vegas is
- 13:11Speaker 1: totally different, different age, different demograph, level of salt, different
- 13:17Speaker 1: level of pepper. And then you go to Los Angeles
- 13:19Speaker 1: and it's different again. They everybody had all their you know,
- 13:23Speaker 1: McDonald's does the same thing. Big corporations will see what
- 13:27Speaker 1: people like to eat and how they like dishes seasoned
- 13:30Speaker 1: or levels of seasoning, and they'll they'll play up to that.
- 13:33Speaker 1: You have to adapt to the local. Huh, that's fascinating.
- 13:37Speaker 1: Never would have guessed that. So you mentioned you cook
- 13:39Speaker 1: at home for the kids. What do you eat at home?
- 13:41Speaker 1: How different is it from what you're cooking in the
- 13:43Speaker 1: rest Well, first I have to do all the work myself.
- 13:45Speaker 1: When I'm at the restaurant, there's always somebody can say,
- 13:48Speaker 1: get this, get that. Cleanness, pats you with like an
- 13:51Speaker 1: assembly line with the kids peeling potatoes, nothing like that.
- 13:54Speaker 1: And I'm not always but I you don't. Again, my
- 13:56Speaker 1: my wife and I elait this, and then my son
- 13:58Speaker 1: will only eat certain dishes. My daughter, who's thirteen, will
- 14:02Speaker 1: only eat certain dishes. So I try to make a
- 14:04Speaker 1: little bit of everything for everybody. But now the summer
- 14:06Speaker 1: is great, so it's all about barbecue. It's a salad,
- 14:10Speaker 1: one vegetable and then grilled meat and grilled fish. That's
- 14:13Speaker 1: why I like the summer makes life easy. Let's let's
- 14:17Speaker 1: talk a little bit about life in the kitchen at
- 14:20Speaker 1: a big shop like yours. Um, what's it like being
- 14:24Speaker 1: a chef? I would imagine the hours a pretty brutal.
- 14:27Speaker 1: Hours are brutal, but I think that anybody who's in
- 14:29Speaker 1: any profession has brutal hours. I don't you know, talk
- 14:33Speaker 1: to a lawyer or an electrician or somebody. They're always
- 14:36Speaker 1: working lots of hours. They're working hard. Huh. The one
- 14:40Speaker 1: thing about the restaurant is that It never closes right,
- 14:43Speaker 1: even if the you close for dinner or service ends
- 14:46Speaker 1: at eleven o'clock, there's always somebody there's cleaning, is putting
- 14:49Speaker 1: stuff away, getting ready for the next day, checking mesu
- 14:53Speaker 1: plats for the next day. The chef is always forecasting
- 14:58Speaker 1: for tomorrow, looking at what he needs, for what they
- 15:00Speaker 1: need for tomorrow, who's coming in this day and age employees.
- 15:04Speaker 1: Employees calling out is always a big thing. So we're
- 15:08Speaker 1: always jumping in and helping out on the line and
- 15:10Speaker 1: moving How do you balance that with a personal life
- 15:13Speaker 1: If it's that, it's tough, but you know, one of
- 15:16Speaker 1: the things that we do is that unless there's some
- 15:20Speaker 1: big circumstances where got people have to work six days
- 15:22Speaker 1: a week or work a double shift, we really focus
- 15:26Speaker 1: and emphasize that everybody takes it two days off, every
- 15:29Speaker 1: takes their vacation. When you take your vacation, you make
- 15:31Speaker 1: sure you leave your phone home, don't answer emails, don't
- 15:34Speaker 1: reply to email if you are answering those emails, So
- 15:38Speaker 1: that downtime and off time is super important. I'm a
- 15:41Speaker 1: strong believer in it, and I make sure that the
- 15:43Speaker 1: whole team follows that rule. So years, many years ago.
- 15:48Speaker 1: I worked in a kitchen um as a short order
- 15:51Speaker 1: chef and a waiter in a bartender in college, and
- 15:54Speaker 1: I always noticed that some kitchens would really well oiled machines.
- 15:58Speaker 1: Everybody knew what they had to do and it was
- 16:00Speaker 1: pretty clear how things ran. How do you scale that
- 16:05Speaker 1: up to an operation the size of yours. If you're
- 16:08Speaker 1: doing forty million dollars in sales and just one location,
- 16:12Speaker 1: this is really a military type operation, isn't it. It
- 16:16Speaker 1: is a military type operation, But we definitely take that
- 16:19Speaker 1: same focus that you said. It's a small mom and
- 16:21Speaker 1: pop and we take every station and we break it down.
- 16:24Speaker 1: So if there are seven stations in the kitchen, each
- 16:27Speaker 1: station is responsible for nine dishes or eight dishes, so
- 16:31Speaker 1: you can really focus in on a soux. Chef will
- 16:34Speaker 1: walk around and make sure they taste and monitor those.
- 16:38Speaker 1: So as the food comes up, it's a huge past.
- 16:41Speaker 1: The line is about twenty five ft and everyone is
- 16:44Speaker 1: putting up the dishes that they're responsible for that part
- 16:46Speaker 1: of the menu. So if you compartmentalize all the food,
- 16:50Speaker 1: it's not like you'll go there and make the salad,
- 16:53Speaker 1: then run to the other side and make the noodles.
- 16:54Speaker 1: Then run to the other side and make the fish.
- 16:57Speaker 1: Every single person has a set of responsibilities the measing,
- 17:00Speaker 1: plus lists and things that they have to be ready,
- 17:02Speaker 1: and we monitor and check those things before service, enduring
- 17:06Speaker 1: services plus meaning everything in its place, sliced. As an
- 17:11Speaker 1: order comes in for pattie, you're not slicing the radishes,
- 17:16Speaker 1: you're not slicing the chicken. Everything is ready to go
- 17:19Speaker 1: and it's assembled. When when the order you mentioned there
- 17:22Speaker 1: are seven stations. What are the seven stations? Uh, there's garminer,
- 17:26Speaker 1: pastry and tow would be dim some grill, hot apps,
- 17:31Speaker 1: saute and walk in the kitchen, and then there's a
- 17:34Speaker 1: sushi station which is a free standing and um, what
- 17:38Speaker 1: do you think are the biggest misconceptions people have about
- 17:41Speaker 1: how restaurants run? And I asked this having as again
- 17:46Speaker 1: a person who goes out to eat a lot I
- 17:48Speaker 1: and was a waiter. I'm always surprised at the comments
- 17:51Speaker 1: people have for two waiters and it's like, oh, you've
- 17:55Speaker 1: obviously never worked in the kitchen. Otherwise you've never asked
- 17:58Speaker 1: I wanted a big misconceptions The chef is actually cooking
- 18:00Speaker 1: every dish. That's oh my god, what have he don't know.
- 18:03Speaker 1: And it's impossible for especially in a restaurant of our size,
- 18:07Speaker 1: that the chef is cooking every dish. But he's he's
- 18:10Speaker 1: creating every dish. He's coming up with it, and he's
- 18:13Speaker 1: monitoring and working with the team as they produce it.
- 18:16Speaker 1: And for us, like someone came in one day and
- 18:20Speaker 1: we had the lobster delivery. Came in and there were
- 18:22Speaker 1: probably foeces of lobster and somebody said, oh my god,
- 18:25Speaker 1: I thought you used frozen. Why would you think that
- 18:27Speaker 1: we used frozen. We get it delivered twice a week
- 18:29Speaker 1: from Maine, you know, we take it, we break it down,
- 18:32Speaker 1: we we we cook it, and we get it ready
- 18:35Speaker 1: for that service, and we do it fresh every single day.
- 18:38Speaker 1: So there's a lot of misconceptions about how those things
- 18:41Speaker 1: get done. What does it take to create a new dish,
- 18:44Speaker 1: what does that process like? So usually one of us
- 18:48Speaker 1: will come up with an idea, all I have an idea,
- 18:50Speaker 1: or the chef will have an idea, and then we
- 18:52Speaker 1: we kind of collaborate on it. For if it's seasonal
- 18:56Speaker 1: now summer and spring is great, lots of different products
- 18:58Speaker 1: come in and we'll test those out and I'll make something,
- 19:02Speaker 1: or the chef will make something, and then we have
- 19:04Speaker 1: a couple of corporate chefs will come in and then
- 19:06Speaker 1: everybody will collaborate on that dish and add a seasoning
- 19:09Speaker 1: or take something away and really try to maximize not
- 19:13Speaker 1: only the flavors, but the execution of that dish. Where
- 19:17Speaker 1: are we going to pick it up from, how is
- 19:19Speaker 1: he going to get How is it gonna look and
- 19:21Speaker 1: taste exactly the same way we just made it. So
- 19:24Speaker 1: that goes a lot into the thought of how to
- 19:26Speaker 1: make a dish, like is it coming out of the
- 19:28Speaker 1: station where we're holding the means and plause? What do
- 19:30Speaker 1: we have to make ahead of time? What can we
- 19:32Speaker 1: make at the moment, and how can we get that
- 19:35Speaker 1: same experience over and over and over again each guest?
- 19:38Speaker 1: That is, how how often do you change up the menu?
- 19:42Speaker 1: The bulk of the menu is kind of static because
- 19:44Speaker 1: there's hits, those big famous hits that everybody loves, Like
- 19:48Speaker 1: going to a def Leppard concert, you gotta hear those
- 19:50Speaker 1: ten songs. That's all that people want to hear. And
- 19:52Speaker 1: then there's about a certain percentage that we swap in
- 19:55Speaker 1: and out every year, but there's always special So once
- 19:58Speaker 1: a year. We change the menu, and it's probably teen
- 20:00Speaker 1: per cent of it that goes on and goes off
- 20:03Speaker 1: based on seasonality, and something's work and some things don't work.
- 20:06Speaker 1: But specials are always ever changing. We run four or
- 20:09Speaker 1: five specials a day. Let's let's talk a little bit
- 20:12Speaker 1: about the business of running a restaurant. You have some
- 20:16Speaker 1: really big operations in New York, in Las Vegas, in
- 20:19Speaker 1: Los Angeles. I think I saw a list that three
- 20:22Speaker 1: of the ten top grossing restaurants were talent groups. How
- 20:28Speaker 1: do you make sure that every customer experience will hold
- 20:32Speaker 1: the seasoning aside for regional difference. We call them guests,
- 20:35Speaker 1: though every every guest gets the same experience no matter
- 20:38Speaker 1: where the restaurant is. I think it's for us. It
- 20:41Speaker 1: starts with finding the right employees, are people and teaching
- 20:45Speaker 1: them hospitality. I think that you can you have to
- 20:48Speaker 1: find good people. Right. You can teach anybody how to cook,
- 20:51Speaker 1: you can teach anybody how to do any of the
- 20:54Speaker 1: basic skills that you need for the restaurant business. But
- 20:57Speaker 1: finding the right people, finding a good people who are
- 21:00Speaker 1: into the hospitality business, who really want to give the
- 21:03Speaker 1: best guest experiences. The most important thing that we do
- 21:07Speaker 1: finding the right people. What does it cost to open
- 21:09Speaker 1: a new restaurant in a city like New York of
- 21:12Speaker 1: Las Vegas these days depends on this square foot. It's
- 21:16Speaker 1: probably two thousand dollars of square foot, three thousand dollars
- 21:19Speaker 1: of square foot. That's several millions, seven million dollars, right.
- 21:23Speaker 1: What Why is the failure rate so high for restaurants?
- 21:26Speaker 1: I don't know if this is anecdotal, but I always
- 21:29Speaker 1: here are gone within three years or some number like that.
- 21:33Speaker 1: One of the things that just because you make the
- 21:35Speaker 1: greatest souffle or the greatest steak, you have to to
- 21:39Speaker 1: me for us anyway, The real estate is the most
- 21:41Speaker 1: important part of the deal, right You have to have
- 21:44Speaker 1: the right space in the right location at the right rent,
- 21:48Speaker 1: and one wants all those If you're paying exorbitant rent
- 21:53Speaker 1: and you have a snowstorm, something happens business, you know,
- 21:56Speaker 1: like so you have to plan for those things. You
- 21:59Speaker 1: have to plan for war. When the business ebbs and
- 22:01Speaker 1: flows and the rent is constant, pay them regardless of
- 22:06Speaker 1: what happened. People in the Hampton's doesn't matter. That's it.
- 22:08Speaker 1: I think one of the things that's one of the
- 22:10Speaker 1: biggest misconceptions is someone That's why going to school and
- 22:14Speaker 1: understanding the business end of it is super important. Understanding
- 22:18Speaker 1: projecting out, Hey, I can do forty dollars a week
- 22:20Speaker 1: in business, my rent factor is six percent. I can
- 22:23Speaker 1: always make money. If I do forty thousand a week
- 22:26Speaker 1: and I dipped the twenty and my rent is seven,
- 22:29Speaker 1: I can still make money. But if my rent is
- 22:31Speaker 1: double that and it's and my rent fact that goes
- 22:35Speaker 1: up to you're gonna have to make care your in trouble.
- 22:38Speaker 1: So so real estate costs in in a big city
- 22:42Speaker 1: is the most challenging thing I think. So yeah, what
- 22:45Speaker 1: about overseas? I know you guys have places in Australia
- 22:47Speaker 1: and you mentioned Singapore more or less the same concept
- 22:50Speaker 1: or you're not dealing like San Francisco, New York. The
- 22:53Speaker 1: rents have to be crazy. But in in Sydney and
- 22:57Speaker 1: in Singapore or in a hotel, so we're in star
- 23:00Speaker 1: In in Sydney and Marina based sands, so we do
- 23:03Speaker 1: have rent deals, but the hotel or all partners, so
- 23:07Speaker 1: it's a base rent and a percentage rent, so it's manageable.
- 23:11Speaker 1: So it doesn't matter you're someone, it always managed. Is
- 23:14Speaker 1: that true with most So there's a sort of odd
- 23:17Speaker 1: thing here in New York that there are a lot
- 23:20Speaker 1: of big hotels that have restaurants inside. Some are fairly
- 23:24Speaker 1: famous named brands, and some are lesser known entities. Is
- 23:29Speaker 1: that financing structure similar where the hotel is subsidizing the
- 23:34Speaker 1: rent because they want the space there for guests or
- 23:37Speaker 1: how do they Each one is individual? But I think
- 23:40Speaker 1: you find more and more now that the individual operator
- 23:43Speaker 1: puts up very little of their own cash and the
- 23:47Speaker 1: base build or the hotel will finance the whole project.
- 23:50Speaker 1: There'll be a partner and you'll get less of a
- 23:53Speaker 1: percentage on the front end and less a percentage on
- 23:55Speaker 1: the back end, but they'll finance the whole project for you.
- 23:58Speaker 1: So that becomes fine, actually attractive. There's little risk when
- 24:02Speaker 1: you're a little risk less risk. There's always risk of
- 24:05Speaker 1: you know, getting employees not making money, signing to a
- 24:08Speaker 1: deal that may not be as lucrative as you want,
- 24:11Speaker 1: doing all this work and finding out three of the
- 24:15Speaker 1: net is nothing. So why is it that so many
- 24:19Speaker 1: people seem to be attracted to investing in restaurants? Is
- 24:24Speaker 1: it just a hobbyist thing? It's like a movie or
- 24:26Speaker 1: Broadway show. Right, it's like the worst investments in the world.
- 24:29Speaker 1: Don't go that far. We're looking at the money. I
- 24:32Speaker 1: mean well, I mean it's super sexy, right, and it's
- 24:37Speaker 1: it's action, and it's people, and it's the The afrodisiac
- 24:42Speaker 1: of opening a restaurant is great. Man. People come in,
- 24:45Speaker 1: they see you, and people who wanted to stand it
- 24:47Speaker 1: for the business or very are smart about investing. And
- 24:51Speaker 1: I don't know, it looks easy to everybody. I guess
- 24:54Speaker 1: the restaurant it makes hard and it's done the the machine.
- 25:00Speaker 1: That's it. Oh my god, they charged in twenty seven
- 25:02Speaker 1: dollars for a chicken. I go to the store. Its
- 25:04Speaker 1: five dollars. How is that possible? Yeah, it's so not true,
- 25:09Speaker 1: but that's what people think. So if you had to
- 25:12Speaker 1: decide the most important job in the restaurant, not counting
- 25:16Speaker 1: the chef, who do you sign that task to? Well,
- 25:19Speaker 1: you know, I always say that every single person in
- 25:22Speaker 1: that restaurant matters, from the person who sweeps outside, receives
- 25:27Speaker 1: the delivery and puts it away, And think that every
- 25:30Speaker 1: single person in that chain has a a very important
- 25:34Speaker 1: part to play in a guest experience. Coming in coming
- 25:36Speaker 1: up to a restaurant that's dirty on the outside, you
- 25:39Speaker 1: know you want it clean, you want it sharp. Every
- 25:41Speaker 1: single job in a restaurant is important. I have to
- 25:44Speaker 1: totally agree with you. We had a very nice meal
- 25:46Speaker 1: the other day at a very nice restaurant. I won't
- 25:48Speaker 1: mention and the bus boys, I don't know if they
- 25:52Speaker 1: were trying to break the dishes, but they were just
- 25:54Speaker 1: and it was just one of those little things that
- 25:56Speaker 1: I noticed that chief a really nice restaurant. They should
- 25:59Speaker 1: teach these guys not to slam um everything down. It
- 26:02Speaker 1: should be more gentle, because half the restaurant's had whipped
- 26:06Speaker 1: around every time, and that happened throughout. I was shot people,
- 26:08Speaker 1: and it takes away from the experience, Like is the
- 26:11Speaker 1: bus way important? Yeah, sure that that person is very important.
- 26:15Speaker 1: From the same way, you walk in and the major
- 26:17Speaker 1: d or the host greets you and says a low
- 26:19Speaker 1: and then the server comes over and takes your order
- 26:21Speaker 1: in the chef and the the person who received those goods,
- 26:24Speaker 1: did they take care of them that they put them
- 26:26Speaker 1: away the right way so the food doesn't spoil everything.
- 26:29Speaker 1: And it's every single thing matters everything. It doesn't it
- 26:33Speaker 1: has a big impact on the experience. Um, do you
- 26:36Speaker 1: have any thoughts on this tipping or not movement that
- 26:39Speaker 1: seems to be gaining It's it's you know, it's difficult
- 26:43Speaker 1: because tipping in upstate New York or smaller counties where
- 26:50Speaker 1: it's super valuable to the employee, and whenoun employee or
- 26:53Speaker 1: waiter gets serving gets stiffed in one of those, they're
- 26:56Speaker 1: not making any money. In New York it's different. There's
- 26:59Speaker 1: the yell of people coming in, the amount of business
- 27:02Speaker 1: that we do, so paying a server thirteen fourteen dollars
- 27:05Speaker 1: an hour is very tough on the restaurants in New
- 27:07Speaker 1: York and I believe in the end it's it's changing
- 27:11Speaker 1: the face of the restaurant business in New York City,
- 27:14Speaker 1: and certain restaurants with servers will be elite kind of
- 27:18Speaker 1: high end restaurant because most people won't be able to
- 27:20Speaker 1: afford it. I mean, you think we're better off just
- 27:22Speaker 1: keeping tipping as it is and not ye, I could
- 27:25Speaker 1: totally see that. So when you want to go out
- 27:27Speaker 1: for fun, what sort of what are you looking in
- 27:29Speaker 1: in a restaurant when you're dining out? So I have
- 27:33Speaker 1: different if we go out to eat as a team.
- 27:35Speaker 1: We go to look to see an experience. Who who's
- 27:39Speaker 1: doing something in Asian food, who's doing something in Italian food?
- 27:42Speaker 1: Or the dishes interesting. If I'm going out with my family,
- 27:44Speaker 1: it's someplace where my kids can destroy and have a
- 27:47Speaker 1: good time and I don't have to worry about them
- 27:49Speaker 1: and just have a nice glass of wine and relax.
- 27:51Speaker 1: So it's all about what we're trying to do and
- 27:54Speaker 1: what we're trying to accomplish. Will go out and as
- 27:57Speaker 1: a team and will we went to that in steakhouse
- 28:00Speaker 1: cult and so ten of us went out. We ordered
- 28:03Speaker 1: everything on the menu. We tried everything. Literally, how many
- 28:06Speaker 1: ten people just bring us two of these like I'll
- 28:09Speaker 1: always go like, there's a green salad, we don't want that,
- 28:12Speaker 1: but bring everything else? Do people recognize you when you
- 28:15Speaker 1: go out? You have to have other people in the
- 28:16Speaker 1: restaurant industry say some people, I mean, because nobody ever
- 28:21Speaker 1: try to be as incognito was possible, not that anybody
- 28:23Speaker 1: would know me, but you know, the restaurant business very
- 28:25Speaker 1: incestuous in the city, so service could have There was
- 28:28Speaker 1: a bartender there and a server that worked for us
- 28:30Speaker 1: in town. Something knows automatically does that mean you get
- 28:34Speaker 1: better service or it depends on what depends. But they
- 28:38Speaker 1: had a good time at town or not. I don't
- 28:40Speaker 1: I don't know. But so when you are looking at
- 28:42Speaker 1: a restaurant, what what would it take to get you
- 28:45Speaker 1: to invest in a restaurant that wasn't part of your group?
- 28:48Speaker 1: What would you be looking for? I know you probably
- 28:51Speaker 1: are precluded from doing that, but but if you were
- 28:54Speaker 1: thinking about that, like, what what sort of things catch
- 28:57Speaker 1: your eye as a potential investor? Want to things the concept?
- 29:01Speaker 1: What the concept is and what it's driven by. Is
- 29:04Speaker 1: it driven by a steakhouse? Is it a concept that
- 29:08Speaker 1: goes across all different genres? Is it a businessman restaurant
- 29:12Speaker 1: or is it specific to a ethnic cuisine? What's the
- 29:17Speaker 1: location and what what is the P and L say?
- 29:19Speaker 1: What do the multiple say? Are they do they have
- 29:21Speaker 1: the right scale? Are you charging enough? So if it's
- 29:24Speaker 1: only sixty seats and people say well we can do
- 29:27Speaker 1: three million a year, three million a year at sixty seats,
- 29:30Speaker 1: how much money are you gonna make off that investment
- 29:32Speaker 1: if you leave you if you took that half a
- 29:34Speaker 1: million dollars and lifting in a bank and made two
- 29:36Speaker 1: percent on a CD, you would make more money and
- 29:38Speaker 1: it's safer. You have to have the right size restaurant
- 29:41Speaker 1: with the right concept and the right location and enough
- 29:44Speaker 1: scale to make that investment worth it. So most of
- 29:47Speaker 1: what I see with the Towel group, there's there's tow
- 29:51Speaker 1: the whole run of Asian restaurants. Um, what are you
- 29:55Speaker 1: do in terms of steak and in terms of Italian
- 29:58Speaker 1: we do Lava, which is an Italian steakhouse. We have
- 30:00Speaker 1: one in New York, one in Las Vegas, one in Singapore,
- 30:03Speaker 1: So that kind of encompasses the Italian Italian American kind
- 30:06Speaker 1: of food from New York, New York neighborhood food with steak.
- 30:10Speaker 1: And we have Legacy, which is a seafood restaurant in
- 30:13Speaker 1: the Moxi Hotel, Tao Beauty, and Essex Vandal. So it's
- 30:18Speaker 1: lots of different concepts, but Tao is definitely our biggest
- 30:23Speaker 1: concept that we have and it's the most famous. And um,
- 30:26Speaker 1: when you when you go around to restaurants in Manhattan
- 30:30Speaker 1: is part of the back of your head always running
- 30:32Speaker 1: those numbers, like what they're doing first, seeing what ideas
- 30:36Speaker 1: I could steal and take it make our own, because
- 30:38Speaker 1: you know you're always looking to improve yourself. Anyone who
- 30:41Speaker 1: says we do everything perfect and we do everything great
- 30:43Speaker 1: and we do the best food, the best guest experience
- 30:45Speaker 1: is just fooling themselves. You're always looking where I'm always
- 30:48Speaker 1: looking for that edge and seeing what people are doing.
- 30:51Speaker 1: Is there any innovation and to see kind of business
- 30:54Speaker 1: are doing and in a location, is it's sustainable? Is it?
- 30:58Speaker 1: Is it gonna be a threat? Is it gonna be something?
- 31:00Speaker 1: Who or part of that concept that maybe there is
- 31:04Speaker 1: something there and they can make something of it. You know,
- 31:06Speaker 1: you're always thinking when you're looking and seeing what's going on. Interesting.
- 31:09Speaker 1: Can you see where they're investing the money in right
- 31:11Speaker 1: that they spend money on five in flowers and no
- 31:14Speaker 1: money on linen and linnen? Is that really where you
- 31:17Speaker 1: want to go? So I'll interesting? Can you stick around
- 31:20Speaker 1: a little bit some more questions for you. We have
- 31:23Speaker 1: been speaking with Ralph Scamadela. He is chef and partner
- 31:26Speaker 1: at the Towel Group. Be sure and check out our
- 31:29Speaker 1: podcast Actually is where we keep the tape rolling and
- 31:31Speaker 1: continue discussing all things fine dining. We love your comments,
- 31:35Speaker 1: feedback and suggestions right to us at m IB podcast
- 31:40Speaker 1: at Bloomberg dot net. You can check out my daily
- 31:43Speaker 1: column on Bloomberg dot com. Follow me on Twitter at
- 31:46Speaker 1: Rick Halts. I'm Barry Helts. You're listening to Masters in
- 31:50Speaker 1: Business on Bloomberg. Yeah, welcome to the podcast, Ralph. Thank
- 32:07Speaker 1: you so much for doing this. I find this topic
- 32:09Speaker 1: absolutely fascinating, not only because I like to cook a
- 32:13Speaker 1: little bit and I certainly like to eat um, but
- 32:17Speaker 1: wherever I go, I'm I'm burdened with that mathematical knowledge
- 32:21Speaker 1: of looking around and saying, it's a really good restaurant,
- 32:24Speaker 1: but how the hell are they making any money? If
- 32:26Speaker 1: a Friday night, this place is half empty. The food
- 32:29Speaker 1: is great, where is everybody? Do you ever have experiences like, yeah,
- 32:33Speaker 1: Thane having a great time doing a show also and
- 32:35Speaker 1: it's great. Uh. You know, when you not only look
- 32:38Speaker 1: for the food experience, but you always look for the
- 32:40Speaker 1: business experience of like, what's going on? What are they doing?
- 32:44Speaker 1: Why aren't they busy? Why are they busy? That's lots
- 32:47Speaker 1: of you know, people will look at taw and say,
- 32:50Speaker 1: oh my god, they're so busy, let's open up right
- 32:52Speaker 1: next door, and they don't because is it the business
- 32:54Speaker 1: in the areas I think too is especially it is
- 32:57Speaker 1: the destinations. Destination is a special experience. No one's walking
- 33:00Speaker 1: by and saying, oh, let's pop in for a snack.
- 33:03Speaker 1: Everyone's going there, and it's a completely immersive experience. Right.
- 33:07Speaker 1: It's it looks great, food is good, the service is great,
- 33:11Speaker 1: but the feel and the vibe of the place, it's
- 33:15Speaker 1: it's all about going out and having the experience. So
- 33:18Speaker 1: there's a restaurant group on Long Island. I won't mention
- 33:21Speaker 1: their name, and they just opens up this immense restaurant,
- 33:25Speaker 1: Mediterranean restaurant, of which there are a number of on
- 33:29Speaker 1: Long Island. Um uh Chima is, Juan Lamani is another one,
- 33:33Speaker 1: and so a third one is Giant Place of MP
- 33:36Speaker 1: Taverner is a third one. But this giant place opens
- 33:39Speaker 1: up and we walk in and it's just gorgeous. It's spectacular,
- 33:43Speaker 1: and we sit down for dinner after making reservations. We
- 33:45Speaker 1: family members in from out of town, and I'm shocked.
- 33:48Speaker 1: Everything is mediocre, And I know the restaurant group, the
- 33:52Speaker 1: rest of the restaurants are actually really good. It looks
- 33:57Speaker 1: like they put in five million dollars building this place.
- 33:59Speaker 1: So leading up to the question, when a restaurant opens up.
- 34:03Speaker 1: How long does it have to kind of adjust the
- 34:05Speaker 1: dials and trim the sails and get it right. My
- 34:09Speaker 1: wife is like, we're done with that. We don't have
- 34:10Speaker 1: to go back there. I'm like, I think you got
- 34:12Speaker 1: to give it a couple of times. You know, people
- 34:14Speaker 1: will say six months. If the service is really really
- 34:17Speaker 1: good and the food's okay, people will give it a
- 34:19Speaker 1: second chance. If the services really bad and the food
- 34:22Speaker 1: is okay, people won't give the restaurant a second chance. Really,
- 34:25Speaker 1: I think you gotta the food comes second to the service,
- 34:28Speaker 1: second to the service. I think interesting and initial reactions
- 34:32Speaker 1: to people coming in and saying I think he sometimes
- 34:36Speaker 1: you could take three months, depending depending upon how far
- 34:39Speaker 1: they're reaching right what kind of cuisine it is. Is
- 34:41Speaker 1: a real simple cuisine and they're executing it poorly? Or
- 34:46Speaker 1: is it real simple cuisine and the buying poor ingredients?
- 34:49Speaker 1: I mean, you could if you go out a lot
- 34:50Speaker 1: and you're somebody like you who knows the difference. You
- 34:53Speaker 1: can tell the difference between a really good steak and
- 34:55Speaker 1: a real bad steak, and steak is the easiest piece
- 34:59Speaker 1: of fish or quality of the produce, and you're saying
- 35:01Speaker 1: here they built this restaurant's great, and they're using crumby
- 35:04Speaker 1: tomatoes and they're using really poor fish, and steak quality
- 35:09Speaker 1: isn't good. You know that they're cutting back on the
- 35:12Speaker 1: most important thing. I think that's one thing that we
- 35:14Speaker 1: never do. You may like or not like, but we
- 35:16Speaker 1: buy the best ingredients and let them speak for themselves
- 35:19Speaker 1: because people will always be able to tell that apart.
- 35:23Speaker 1: There's a restaurant two or three times before I write
- 35:25Speaker 1: it over really, so I'm two x and then you're
- 35:28Speaker 1: you're done. And I always noticed a favorite restaurant, the
- 35:32Speaker 1: food will be really at a high level for a
- 35:34Speaker 1: long time, and then it starts to falter. And you
- 35:36Speaker 1: always wonder is this an aberrational meal or is this
- 35:38Speaker 1: the beginning of the ends? Because all restaurants seem to
- 35:41Speaker 1: have a natural lifespan with hand. You know, you go
- 35:44Speaker 1: to Smith Lenski any day of the week and you
- 35:46Speaker 1: know you're gonna get a good steak, and they've been
- 35:49Speaker 1: there for a million years. But that sort of longevity
- 35:52Speaker 1: really seems to be the exception, isn't it? In this day?
- 35:56Speaker 1: And as yeah, I think one of the things is
- 35:58Speaker 1: not only the location and the rent, which kind of
- 36:01Speaker 1: squeezes things down. But I think they own their buildings,
- 36:03Speaker 1: so that might take them what they most places when
- 36:07Speaker 1: they're in trouble. Instead of buying a prime steak, that's
- 36:10Speaker 1: I mean, we pay twenty one dollar a pound for
- 36:12Speaker 1: primes like week, so what does that translate to fifty
- 36:15Speaker 1: dollars of steak? I think people will buy less equality
- 36:18Speaker 1: ingredients to make up the difference in perol, make up
- 36:20Speaker 1: the difference and profitability. And I think that once you
- 36:23Speaker 1: start doing that, the guests will notice that, especially if
- 36:26Speaker 1: you go there three times a week or once a
- 36:29Speaker 1: month and all of a sudden you're eating the same
- 36:31Speaker 1: thing and you know it's different. Let's say maybe it's
- 36:33Speaker 1: an off night the next time you go and it's bad.
- 36:36Speaker 1: That's it, all right, everybody has an off night, So yeah,
- 36:42Speaker 1: it's there's one thing when it's when it's a one off,
- 36:44Speaker 1: then when it's really that. That's something about reviewers. They'll
- 36:47Speaker 1: come in and if they do it over a two
- 36:49Speaker 1: week span or a month span, that's different coming in
- 36:52Speaker 1: on one time when the place is busy and maybe
- 36:55Speaker 1: just getting a bad experience. How do you how do
- 36:58Speaker 1: you judge any business? You know, It's not like it's
- 37:00Speaker 1: a movie where it's been seen a hundred and fifty
- 37:02Speaker 1: times and everyone's vetted it. You're you're having somebody make
- 37:05Speaker 1: the meal. You don't know what happens in the kitchen.
- 37:09Speaker 1: They're bad experiences, absolutely, but you have to. It's one
- 37:12Speaker 1: of those things where you have to give it three
- 37:14Speaker 1: or four tries before you're actually or go to a
- 37:17Speaker 1: couple of dinners and say, you know it, really, from
- 37:20Speaker 1: beginning to end is a bad experience, or from beginning
- 37:22Speaker 1: to end it's a good experience. So so let's talk
- 37:25Speaker 1: about reviews a little bit um setting myself up to
- 37:31Speaker 1: get shot. In general, I think the better reviewers and
- 37:34Speaker 1: let's let's include the New York Times, the Wall Street Journal,
- 37:37Speaker 1: New York magazine Time Out will go at least two x.
- 37:41Speaker 1: But here's the bigger question. I remember back in the
- 37:44Speaker 1: day a review in in a major paper, and I
- 37:48Speaker 1: would say the time still has this power that's at
- 37:51Speaker 1: that restaurant is jammed for months and then it starts
- 37:54Speaker 1: to attend. You eate. But it's not the same sort
- 37:57Speaker 1: of hammer it was twenty years ago. That wouldn't Mimi
- 38:01Speaker 1: Sheridan or Brian Miller or one of those big reviewers
- 38:05Speaker 1: and John Marini when they would come in, that would
- 38:08Speaker 1: make or break it. Now you take the subway and
- 38:12Speaker 1: there's five reviewers. Everybody's a Yelp guy. Everybody's something terrible.
- 38:18Speaker 1: Forget ye reviews. And at one point in time that
- 38:21Speaker 1: the goats was great. I think Google kinda took the power.
- 38:27Speaker 1: Is looking to drive advertising centers, right, I can't say
- 38:30Speaker 1: something bad about somebody who could possibly advertise with you.
- 38:33Speaker 1: And that's what Yelp does it. You know, I guess
- 38:36Speaker 1: there to me a lot of those outrageous reviews. They
- 38:39Speaker 1: just trying to drive traffic to the site. Right, So
- 38:42Speaker 1: you get on either and those guys and they just
- 38:44Speaker 1: have they hammer us like to no end, and it
- 38:47Speaker 1: is impossible to get some bad meals. Yes, is it
- 38:50Speaker 1: possible that everybody there's a great job but us impossible.
- 38:53Speaker 1: We wouldn't be where we are. You know who we are,
- 38:56Speaker 1: and with this reputation, the success speaks for hammer us.
- 38:59Speaker 1: But they're trying to drive. If you went and said
- 39:03Speaker 1: something bad about uh, some small Italian restaurant or some
- 39:07Speaker 1: small Asian restaurant, would anybody care? No, But if you
- 39:10Speaker 1: say something bad about towers says something good about town.
- 39:14Speaker 1: It drives traffic, That's what it's about. What about speaking
- 39:18Speaker 1: of clicks? What about Instagram and people photographing dishes? Does
- 39:23Speaker 1: how significant has that become? Does that affect presentation of
- 39:27Speaker 1: people aware at of of that subsector of diners who
- 39:31Speaker 1: want to take everywhere? Everything is the Instagram moment? Everything,
- 39:35Speaker 1: I mean a lot of some of what we do
- 39:37Speaker 1: is geared towards the Instagram moment. But I always say,
- 39:40Speaker 1: if people will take pictures of something, that's great and
- 39:44Speaker 1: Instagram and that's great. But a lot of the stuff
- 39:46Speaker 1: you see on Instagram is almost inedible. Right, stuff on
- 39:49Speaker 1: the giant towers makes no sense. What are you gonna eat?
- 39:52Speaker 1: Like something has got five thousand ingredients with cheese poured
- 39:56Speaker 1: over it that nobody nobody, So so you're you will
- 40:00Speaker 1: put you as on the fence with Instagram. No. I
- 40:03Speaker 1: like Instagram. I think for me it saves me probably
- 40:06Speaker 1: five six thousand galleries a day A Right, you don't
- 40:09Speaker 1: have to go on need You can look at a
- 40:10Speaker 1: picture of it and kind of figure out what's in it.
- 40:13Speaker 1: You can pick up an idea and the description of
- 40:15Speaker 1: the dishes there. I personally like Instagram. I just think
- 40:18Speaker 1: that for it too, what the average person likes on
- 40:24Speaker 1: Instagram doesn't really translate to what a good meal would be. Really.
- 40:29Speaker 1: I was reading that too long ago that there are
- 40:31Speaker 1: some specialty ice cream makers out of Brooklyn who have
- 40:35Speaker 1: redesigned their labels to make them more Instagram friendly. People
- 40:40Speaker 1: are literally snapping photos in the frozen food aisle of
- 40:43Speaker 1: your favorite I think that that's but that's one thing
- 40:45Speaker 1: about the restaurant business now, there is no one path
- 40:48Speaker 1: to success. Right guy can come up with something Instagram
- 40:51Speaker 1: and Instagram like um, black tap. I mean Instagram made
- 40:56Speaker 1: them those those shakes and instagramming those achs and and
- 41:01Speaker 1: they're great. I mean, it's unbelievable. They do a great product,
- 41:05Speaker 1: but they were struggling in the beginning and they hooked
- 41:08Speaker 1: onto Instagram, and Instagram helped promote their business. So when
- 41:11Speaker 1: you go out to eat, tell us some restaurants you like,
- 41:14Speaker 1: Where do you go in New York? Where do you
- 41:15Speaker 1: go in that are not too group restaurants? Where do
- 41:18Speaker 1: you go in Los Angeles? Try not to go anywhere else.
- 41:23Speaker 1: And you know, I try to conserve as many. You know,
- 41:25Speaker 1: my favorite place in l A Is Republic. I don't
- 41:28Speaker 1: know if you've been there. It's the old Librey of bakery.
- 41:31Speaker 1: The food is really good. The chef is great, and
- 41:33Speaker 1: it's seasonal and it's fresh, and it's non threatening. I
- 41:37Speaker 1: like and where people don't have to think so much
- 41:40Speaker 1: when you're eating and just order something and it's the
- 41:43Speaker 1: food is good, the service is good, and the ingredients
- 41:46Speaker 1: are really fresh and well made non threatening. To tell
- 41:49Speaker 1: us about some other memorable meals you've had anywhere in
- 41:53Speaker 1: the country, anywhere in the world. Well, one of the
- 41:56Speaker 1: play Hong Kong is one of the dishes that we
- 41:59Speaker 1: have on the tow is a snapper in the sand,
- 42:01Speaker 1: and we had it in a place in Hong Kong
- 42:03Speaker 1: and this guy with the server was unbelievable. It had
- 42:06Speaker 1: like these big fishing boots on white fishing boats and
- 42:09Speaker 1: we went over picked the fish out. It was like
- 42:12Speaker 1: dancing in the food and the dish was like unbelievable.
- 42:15Speaker 1: So I went into the kitchen and there were three
- 42:18Speaker 1: cooks on a walk and I just was trying to
- 42:21Speaker 1: talk to him. Nobody said, I don't know, nobody ever
- 42:27Speaker 1: stops here. I don't know, you look like you belong
- 42:30Speaker 1: in the look belong right. You could put out a
- 42:32Speaker 1: chef coat and pretty much go anywhere. But people said,
- 42:34Speaker 1: nobody stop, nobody stopped right into the White House if
- 42:37Speaker 1: you want, and uh so they weren't really saying anything.
- 42:40Speaker 1: And I went down the block. I bought a case
- 42:42Speaker 1: of beer, brought into the kitchen, gave each guy like
- 42:45Speaker 1: four or five beers, and they told me how to
- 42:46Speaker 1: make this dish. Right there. I was like, that was
- 42:48Speaker 1: a great experience, cheapest acquisition cost that that's amazing. How
- 42:53Speaker 1: about in the United States? What other meals have you
- 42:55Speaker 1: had that are memorable? You don't strike me as a
- 42:58Speaker 1: gastronomic sort of no, you know, I look at food
- 43:02Speaker 1: and I say to myself, what what some of those
- 43:05Speaker 1: long meals where you go to uh those tasting dinners.
- 43:10Speaker 1: I don't have the patience to sit through one of those.
- 43:12Speaker 1: I don't knock anybody's food food in a restaurant business
- 43:16Speaker 1: on any level, from the guy who sells the halal
- 43:18Speaker 1: guy in the street outside to to you know, per se.
- 43:22Speaker 1: It's all hard work getting people to come in, guess
- 43:25Speaker 1: to buy the stuff. But for me, I don't like
- 43:27Speaker 1: sitting there for four hours and eating and drinking and it's,
- 43:31Speaker 1: you know, seven courses paired with a wine. If I
- 43:33Speaker 1: get a good one contail and a really good bottle
- 43:36Speaker 1: of wine with dinner, I'll always pick a wine that
- 43:38Speaker 1: will go well with an appetizer and an entree, seven
- 43:41Speaker 1: different wines. By by the time you're on your seventh course,
- 43:44Speaker 1: with the seventh point, you're either drunk or tired. Everything
- 43:47Speaker 1: kind of tastes the same. And it doesn't to me,
- 43:50Speaker 1: it doesn't make any sense. I was in Barcelona in
- 43:52Speaker 1: September and we went to this one miss three Michelin
- 43:56Speaker 1: star rated restaurant. I'm not exaggerating. When it was twenty courses.
- 44:01Speaker 1: They were all tiny little things. But even still after
- 44:03Speaker 1: the tenth it's like, all right, I'm good, Wait, we're
- 44:06Speaker 1: only half way, and the wine just kept flowing. It
- 44:09Speaker 1: was it was at Barcelona is some of the best
- 44:12Speaker 1: food in the world. It was amazing. But last time
- 44:14Speaker 1: we went to Japan, we went to four three star
- 44:17Speaker 1: Michelin restaurants. Each one was worse than the next. Just
- 44:20Speaker 1: going on to so, you know, to a sushi place,
- 44:23Speaker 1: do you are you picking food out of you? Just
- 44:25Speaker 1: do and say to the chef, give me what you got,
- 44:29Speaker 1: give me what you got and you're happy with that.
- 44:31Speaker 1: What do you like for sushi here in New York?
- 44:33Speaker 1: We went to Nedda, but you know, I like to
- 44:35Speaker 1: um sushi by Gary. He's always good man. He always
- 44:38Speaker 1: does a good job. Simple, it's fast, it's clean. Sushi
- 44:43Speaker 1: Seki on twenty three is very good. Also tell us
- 44:46Speaker 1: what else? What about Italian? What do you do when
- 44:48Speaker 1: you want to go out for Italian and not always
- 44:50Speaker 1: cooking home? You know there's something really good. Yeah, cook
- 44:52Speaker 1: at home, but there's some really I live on Staten
- 44:54Speaker 1: Island and some really good restaurants on Staten Island just
- 44:56Speaker 1: to Tian Italian American. It's a place on New Door
- 44:59Speaker 1: Plane and pizza jove that the pizza is great. The
- 45:02Speaker 1: Italian food is great. Two guys from Italy in a
- 45:05Speaker 1: small place, but they do a great job. What do
- 45:07Speaker 1: you think it? Concepts like quality meets quality Italian any
- 45:10Speaker 1: of that run. There's some some pretty good, some good. Yeah,
- 45:13Speaker 1: they do some pretty good. They do a good job.
- 45:14Speaker 1: I don't like knocking anybody because I get We get
- 45:17Speaker 1: knocked all the time, but I know what it takes
- 45:20Speaker 1: to get it done, so I always go out for
- 45:22Speaker 1: the experience and what about Chinatown. You have a go
- 45:25Speaker 1: to Flushing and work your way. I'm born and raised
- 45:28Speaker 1: in Brooklyn, and when I do go back to Brooklyn
- 45:31Speaker 1: at the Seventh Avenue. Eighth Avenue in Brooklyn has a
- 45:34Speaker 1: great Chinatown. So I used to go to Queens to
- 45:37Speaker 1: see the Mets play, but since it's so bad, I
- 45:39Speaker 1: don't go out to Queens anymore. But Brooklyn has great
- 45:45Speaker 1: Chinese food, and so to Staten Island. It's some really
- 45:47Speaker 1: good Chinese restaurant. So I'll go to Brooklyn and when
- 45:50Speaker 1: I want to get my Chinese Chinatown fixed um. And
- 45:54Speaker 1: then the last restaurant question I wanted to ask is
- 45:59Speaker 1: what do you do when a dish comes out and
- 46:01Speaker 1: you just don't like it? Send it back? Well, if
- 46:05Speaker 1: something is up in the past and it's not right,
- 46:07Speaker 1: it doesn't look right at to send it right back
- 46:09Speaker 1: to the cook and send it the first thing. I'll
- 46:12Speaker 1: send it back and then turn around and yell at
- 46:13Speaker 1: the zus chef and make them to go back there
- 46:15Speaker 1: and make it with them. So no hesitation. I know
- 46:18Speaker 1: basically are are very uh fearful. Maybe that's right. I'm
- 46:26Speaker 1: with you. If something is overcooked, back it goes which
- 46:29Speaker 1: part of rare was confusing to you? On a steak,
- 46:32Speaker 1: this is somebody else's shoe, not that I ever say
- 46:34Speaker 1: that to the makes mistakes right, see this, I think
- 46:38Speaker 1: I got the wrong wrong steak. I ordered it rare.
- 46:41Speaker 1: This is meaning, well, can can I get a rare steak?
- 46:43Speaker 1: But there are a lot of people that really seem
- 46:45Speaker 1: to be hesitant to send stuff back, you mean in
- 46:48Speaker 1: the kitchen or as a diner, as a diner unless
- 46:52Speaker 1: it's really really bad. It depends on like if we're
- 46:55Speaker 1: with the crew of getting people will send stuff back
- 46:58Speaker 1: if it's not right. With my family, it's pretty you know,
- 47:01Speaker 1: order stuff that I know is safe. Like when you
- 47:03Speaker 1: go out to eat, people say, if you go, if
- 47:07Speaker 1: you go somewhere, what do you want to My first
- 47:09Speaker 1: instinct is always the word something safe, especially with a
- 47:12Speaker 1: big group of people, because you don't know, and like
- 47:15Speaker 1: what do you mean by safe? Like just a piece
- 47:16Speaker 1: of grilled chicken or nothing to not on the fancy
- 47:20Speaker 1: end of the menu, not on the fancy or end
- 47:21Speaker 1: of the menu, so simple, and and the bread and butter,
- 47:24Speaker 1: because you know it'll be done, will be a good meal,
- 47:26Speaker 1: it'll be a safe experience. But if I'm going out
- 47:29Speaker 1: for a dining experience, it's totally different. I'm going out
- 47:33Speaker 1: going out with friends and we're hanging out, we're partying.
- 47:35Speaker 1: It's always a safe experience. Does does being in the
- 47:38Speaker 1: business ruined that that people think? When you eat with
- 47:41Speaker 1: a bunch of people, everybody's looking at you like what
- 47:43Speaker 1: what does he say? What? It was like, No, it's
- 47:46Speaker 1: I just try to eat. Yeah, I just eat, man,
- 47:48Speaker 1: I I really really enjoy eating, so and trim. How
- 47:52Speaker 1: do you manage to keep the calories? Just? First, you
- 47:55Speaker 1: gotta exercise. You gotta make smart decisions about what to eat,
- 47:59Speaker 1: when to eat. When we would work on dishes or
- 48:01Speaker 1: work on the menus or opening too Chicago very soon,
- 48:05Speaker 1: so that's coming in September, and right now that we're
- 48:07Speaker 1: working on dishes, so well, I would take four or
- 48:11Speaker 1: five bites, six bytes, seven bites, eat half the dish,
- 48:14Speaker 1: and I only now it's one or two bites, just
- 48:17Speaker 1: to get tested at how it's doing to the next one.
- 48:19Speaker 1: It's really about how many calories you consume in a day.
- 48:24Speaker 1: Let's um, that's really quite interesting. Let's let's jump to
- 48:27Speaker 1: our favorite questions. I want to see, uh see how
- 48:30Speaker 1: how you run down these relative to to what this
- 48:34Speaker 1: is the speed round? Absolutely, So, what do you think
- 48:36Speaker 1: is the most important important thing that people don't know
- 48:39Speaker 1: about your background? Important thing that they don't know about
- 48:42Speaker 1: my background? It's the loaded question that you know. I um,
- 48:46Speaker 1: I just a regular guy, born and raised in Brooklyn
- 48:49Speaker 1: and just worked my way up and worked hard that
- 48:52Speaker 1: I think that when people see success or you're working
- 48:54Speaker 1: in a restaurant, always got this, always does that, and
- 48:58Speaker 1: no one gets anywhere without working hard and paying your dues.
- 49:02Speaker 1: And I definitely paid my dues over and over, overpaid
- 49:05Speaker 1: my dues. I'm waiting for that check to come back
- 49:07Speaker 1: to the refund um. Who was some of your early mentors.
- 49:10Speaker 1: You mentioned the one chef that took a liking to
- 49:12Speaker 1: you when you were young. Yeah, I don't know if
- 49:14Speaker 1: he's still alive. It was an old Sicilian guy. But
- 49:16Speaker 1: I worked in a restaurant called The Scene many years ago.
- 49:20Speaker 1: Chef there was chef named Joan ev Pik, an old
- 49:24Speaker 1: French guy who was really back in the day that
- 49:26Speaker 1: was one of the few four star restaurants in New
- 49:29Speaker 1: York from the New York Times and when it really
- 49:31Speaker 1: really was something and he was a strict disciplinarian. He
- 49:35Speaker 1: was the guy who really talked made me understand what
- 49:39Speaker 1: running the kitchen was and how everyone should look and
- 49:42Speaker 1: behave and perform. And it was all about dressing right,
- 49:46Speaker 1: looking right, and where the white hat and the neckerchief
- 49:49Speaker 1: and stand there and just that was what the day is.
- 49:51Speaker 1: Where you got screamed at from the minute you opened
- 49:54Speaker 1: the door then you went home. Man, you were just
- 49:56Speaker 1: like hammered every minute of every day. And um, what
- 50:01Speaker 1: chefs influenced your approach to cooking? Who did you who
- 50:04Speaker 1: did you think about? Who affected In the early eighties
- 50:10Speaker 1: I worked with when there was a restaurant hotel on
- 50:13Speaker 1: the west on the east side, the Westbury Hotel. It
- 50:17Speaker 1: was a restaurant called a Polo and Roger Verge was
- 50:21Speaker 1: the consulting chef and Daniel Bleu and crew came from
- 50:24Speaker 1: Leon and those guys with those that team was one
- 50:27Speaker 1: of the really first people who exposed me to a
- 50:31Speaker 1: different world of how French food was and the seasonality
- 50:34Speaker 1: of it. And back in French restaurants were always like
- 50:37Speaker 1: this is it, this is these are the dishes duck
- 50:39Speaker 1: all orange in the middle of the summer, in the
- 50:41Speaker 1: middle of the winter. They were more seasonal food and
- 50:45Speaker 1: really taking a farm approach way way back when. I
- 50:51Speaker 1: don't want to transmitted in the eighties though I was
- 50:53Speaker 1: only like two years old. Though when so you mentioned
- 50:55Speaker 1: you don't have time to read books, You're so busy
- 50:58Speaker 1: at the restaurants. So what do you do for fun?
- 51:01Speaker 1: What do you do to to keep enter? Now it's
- 51:03Speaker 1: the summer, so I like to hang out in the
- 51:05Speaker 1: backyard and have a nice glass of wine and go
- 51:07Speaker 1: into pool. And but I like enjoy playing with my
- 51:10Speaker 1: kids and do a lot of charity work and helping
- 51:12Speaker 1: others really gives me a good sense. And we taw
- 51:16Speaker 1: Group and tow Cares that were involved in a lot
- 51:18Speaker 1: of different charities. How Cares that's the charity and what
- 51:23Speaker 1: sort of what sort of groups do you guys like
- 51:25Speaker 1: to work with? We think in uh, the breast cancer
- 51:29Speaker 1: research and breast cancer walks, we do a lot of that. Um.
- 51:33Speaker 1: I'm actually my charity and the part of TOW Cares.
- 51:37Speaker 1: I'm on the chairman of the board of Eating two,
- 51:39Speaker 1: which is a school and a facility for people on
- 51:42Speaker 1: the autism spectrum. So I do that work and we
- 51:46Speaker 1: have another charity called pop Earth is works with people
- 51:48Speaker 1: on the autism spectrum, so I do a lot of
- 51:51Speaker 1: that work. And Um, since you joined the restaurant industry,
- 51:55Speaker 1: what has changed and is this for the better or
- 51:57Speaker 1: for the worst. Every single thing has changed, like now
- 52:01Speaker 1: getting rid of plastic straws. I think a lot of
- 52:03Speaker 1: it is for the better, sure, especially the way employees
- 52:06Speaker 1: were treated. I think back in the day, you could,
- 52:09Speaker 1: you know, yell at, smacked, hit, and all of it
- 52:13Speaker 1: was wrong. It's almost like, you know, the trail of
- 52:16Speaker 1: an abusive parent. You abuse the kid, the kid grows
- 52:19Speaker 1: up to be an abusive parent, and that was really
- 52:21Speaker 1: what was learned, yelling and screaming. Yeah, I think it
- 52:26Speaker 1: definitely had to be broken. It better today the restaurant
- 52:30Speaker 1: industry has had a little bit of its own meat too. Movie. Yeah,
- 52:33Speaker 1: I think it's way way better today. People will respect
- 52:36Speaker 1: each other respect. I hate to use that term diversity,
- 52:39Speaker 1: but women in the workplace and just different people in
- 52:42Speaker 1: the workplace, and the way you treat people and treat
- 52:45Speaker 1: people with respect and treat yourself with respect so you
- 52:48Speaker 1: can treat other people with respect makes a lot of sense. Um,
- 52:51Speaker 1: what is it that has you most excited about the
- 52:54Speaker 1: industry today. It's dynamic, it's ever changing. Maybe I said
- 52:59Speaker 1: it a couple of times, but the way to make
- 53:01Speaker 1: money and the way to get your point across and
- 53:04Speaker 1: get your dish across is changed so much. And it's
- 53:08Speaker 1: just you could come up with something that's the greatgest
- 53:11Speaker 1: boobon and make a fortune. And people who have the
- 53:14Speaker 1: food truck revolution I think changed the way a lot
- 53:18Speaker 1: of people think about restaurants that you can go to
- 53:20Speaker 1: a truck and have a great meal. You can go
- 53:22Speaker 1: down the road and it's everywhere. Right. You go to
- 53:25Speaker 1: Madison Square Garden and the food stands are great. You
- 53:27Speaker 1: go to a huge improvement from what it was, Yankee
- 53:30Speaker 1: Stadium or City Field. I don't know if anybody goes
- 53:33Speaker 1: to City Feilding. I love them, but it may be
- 53:35Speaker 1: the best food of all the major You can go
- 53:40Speaker 1: and um where we went to Fenway Park a couple
- 53:43Speaker 1: of years ago and the steakhouse and there was great.
- 53:45Speaker 1: It was a great experience. And those are the different
- 53:48Speaker 1: things where you can get great meals anywhere now, not
- 53:51Speaker 1: not just a high end, not just a high end restaurant.
- 53:54Speaker 1: Tell us about a time you failed and what you
- 53:56Speaker 1: learned from the experience felt I failed, like you know,
- 54:00Speaker 1: as a restaurants we learned. You know, we had a
- 54:03Speaker 1: restaurant up on the Upper east Side Arlington Club that
- 54:07Speaker 1: the food was great, but it was just bad location.
- 54:10Speaker 1: That was We learned a lot to really be more
- 54:12Speaker 1: careful about the locations that we picked and just sometimes
- 54:18Speaker 1: you have to know when to get out right. I
- 54:20Speaker 1: think that we let that. That's one of the most
- 54:24Speaker 1: important things. If you listen to any business as risk right.
- 54:28Speaker 1: So something's work, something's don't work. But if it's not working,
- 54:31Speaker 1: you've tried everything, let it go and move on. What
- 54:34Speaker 1: why do you say it was a bad location. I
- 54:36Speaker 1: just reminded. I'm reminded of the Seinfeld with the black
- 54:40Speaker 1: Hole restaurant that always died and never never seen that.
- 54:44Speaker 1: For some reason, it just happens that way. I don't
- 54:46Speaker 1: know why that that part of it's in front of
- 54:49Speaker 1: a bus stop. It was like all crazy little things
- 54:51Speaker 1: that was successful, and we took it thinking that we
- 54:55Speaker 1: could make it work. And listen, we had a great
- 54:58Speaker 1: partners and great food and just didn't go. Didn't go.
- 55:01Speaker 1: So someone's a millennial and wants to become a chef
- 55:04Speaker 1: or or enter the restaurant business. What sort of advice
- 55:08Speaker 1: would you give? It takes time. They all think it's
- 55:11Speaker 1: I mean, everybody wants instant gratification. And I went to school,
- 55:14Speaker 1: I worked for this chef to a year. I worked
- 55:16Speaker 1: for that chef for a year. I'm ready to be
- 55:17Speaker 1: a chef, just not the case. It's a long process.
- 55:22Speaker 1: And our final question, what is it that you know
- 55:25Speaker 1: about the restaurant business today that you wish you knew
- 55:29Speaker 1: years ago. It's very difficult to make money. It's very difficult. Yeah,
- 55:35Speaker 1: I think that um everyone the perception of people. I
- 55:41Speaker 1: didn't actually do it for the money. I did it
- 55:43Speaker 1: because I just loved it and wanted to do it.
- 55:46Speaker 1: I didn't take the approach of hey, I'm gonna do
- 55:48Speaker 1: this and I'm gonna make a million dollars and make
- 55:50Speaker 1: five million dollars, gonna make ten. I just did it
- 55:52Speaker 1: because it's what I wanted to do. And I took
- 55:57Speaker 1: that approach of going in and just working and working working,
- 56:00Speaker 1: figure that if I could just work hard, the opportunities
- 56:03Speaker 1: will come. And I don't know, I would have studied
- 56:06Speaker 1: harder in school though, that's what I would have paid
- 56:08Speaker 1: it to more attention in college. Very very good. UH,
- 56:12Speaker 1: this has been fascinating stuff. We have been speaking with
- 56:15Speaker 1: Ralph Scamadela. He is chef and partner at the Toe Group,
- 56:20Speaker 1: which runs UH, the most highest grossing restaurant in America,
- 56:24Speaker 1: as well as three of the ten top grossing independent
- 56:28Speaker 1: restaurants and a slew of other highly regarded and well
- 56:32Speaker 1: reviewed restaurants. If you enjoy this conversation, be sure and
- 56:36Speaker 1: look up an intro Down an Inch on Apple iTunes, Stitcher, overcast,
- 56:41Speaker 1: Bloomberg dot com wherever final podcasts are sold, and you
- 56:45Speaker 1: could see the rest of our two hundred previous such conversations.
- 56:50Speaker 1: We love your comments, feedback and suggestions right to us
- 56:54Speaker 1: at m IB podcast at Bloomberg dot net. I would
- 56:58Speaker 1: be remiss if I did not thank the staff that
- 57:00Speaker 1: helps put together these conversations each week. Attica val Bron
- 57:05Speaker 1: is our project manager, Medina Parwana is our producer, Slash
- 57:09Speaker 1: audio engineer. Taylor Riggs is our booker. Michael Batnick is
- 57:13Speaker 1: our head of research. I'm Barry Ritults. You've been listening
- 57:17Speaker 1: to Masters in Business from Bloomberg Radio