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How to Name Your Podcast: Identify the Gap in Your Industry | Bri Conn | Ep 54
What if you niched down so far that you only served a very specific, small sub-set of the population?
That’s exactly what Jay Zigmont and Bri Conn did when they established the Childfree Wealth® podcast and brand. Both of them saw a gap in the traditional CFP curriculum that left childless couples and singles adrift, and took action to change that.
Now Bri and Jay have more clients than they imagined – all because of their extremely clear brand name. Could you possibly name your brand or your show for the specific group of people you serve?
The magic in doing so is that when those people find…
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