Latest / The Breakfast Club / Gangster Chronicles: From Likwit to Legacy: Xzibit Talks King T, Kingmaker & West Coast Cannabis

Transcript

Gangster Chronicles: From Likwit to Legacy: Xzibit Talks King T, Kingmaker & West Coast Cannabis · The Breakfast Club

• 0:00
  Speaker 1: Thanks the chronic goals. This is not your average show.
• 0:04
  Speaker 1: You're now tuned into the rail.
• 0:17
  Speaker 2: Welcome to the gangst The Chronicles podcast, the production of
• 0:19
  Speaker 2: iHeart Radio and Black Effect Podcast Network. Make sure you
• 0:23
  Speaker 2: download the iHeart app and subscribe to Against the Chronicles.
• 0:26
  Speaker 2: For my Apple users, hit the Purple Michael on your
• 0:28
  Speaker 2: front screen, subscribed Against the Chronicles and leave a five
• 0:30
  Speaker 2: star rating and comment. I guess y'all see what's going on?
• 0:34
  Speaker 1: See in here?
• 0:35
  Speaker 2: What's going on right about now? Against the Chronicles? Another episode?
• 0:39
  Speaker 1: Hey, what to do? Man?
• 0:40
  Speaker 2: I see you got you a nice joining your hand.
• 0:43
  Speaker 2: The first thing you did.
• 0:44
  Speaker 1: Was fine, you join us?
• 0:45
  Speaker 3: Yeah, because I was sleeping the car on this Vegas
• 0:48
  Speaker 3: drive and ship, so you know I had to, you know,
• 0:50
  Speaker 3: get out and relax a little bit.
• 0:52
  Speaker 1: You know what I'm saying. You got to go do
• 0:55
  Speaker 1: your ship man.
• 0:55
  Speaker 2: You know, of course, I guess y'all know if y'all
• 1:00
  Speaker 2: hear me talking about weed and all that other good
• 1:02
  Speaker 2: ship man, we kicking it with the Homeboy exhibit tonight.
• 1:04
  Speaker 1: Man, man, guess what's happening? Man? You?
• 1:07
  Speaker 2: First of all, man, thanks for you know, allowing us
• 1:09
  Speaker 2: to come in this man, beautiful spot, this is the.
• 1:11
  Speaker 1: Spot right here?
• 1:12
  Speaker 2: Yeah, hell yeah, I feel like I'm finding on fucking
• 1:14
  Speaker 2: made it man, fancy people and.
• 1:17
  Speaker 3: Ship over here, man glasses man telling the stop already.
• 1:22
  Speaker 1: And that's what I do. You already know. I'm gon
• 1:24
  Speaker 1: show my ass every man. First, I want to.
• 1:32
  Speaker 2: Give you salute Man on the album Man album. Dope
• 1:34
  Speaker 2: as a motherfucker. I appreciate it. Dope as a motherfucker. Dog.
• 1:38
  Speaker 1: You just came out and just hate Maker's real. I
• 1:41
  Speaker 1: loved one. Oh she's come out and just you know
• 1:43
  Speaker 1: a few of them is you know what I'm saying.
• 1:44
  Speaker 3: Definitely a hate maker, you know, king maker, that's what
• 1:47
  Speaker 3: it's called. So you know, if you if you ain't
• 1:50
  Speaker 3: up on it, man, I don't know where you're being
• 1:53
  Speaker 3: for the last thirty days or whatever. Then, but my
• 1:57
  Speaker 3: man been moving. You know, got some good work out there.
• 2:00
  Speaker 3: You know, it's hard to come by good work from
• 2:04
  Speaker 3: from us.
• 2:05
  Speaker 4: You know, legacy four fathers of this ship.
• 2:09
  Speaker 3: You know what they call the no legacy artists. I
• 2:12
  Speaker 3: say legacy, that's a good that's a good things.
• 2:15
  Speaker 5: Ageism is real and they try to put that only
• 2:19
  Speaker 5: in hip hop. It don't exist in other any any
• 2:21
  Speaker 5: other genre of music. But I don't believe that we
• 2:25
  Speaker 5: need to be put in that box. I think legacy
• 2:27
  Speaker 5: artists is fine. There's no new West Coast. It's on
• 2:30
  Speaker 5: the West Coast.
• 2:31
  Speaker 4: You know what I'm saying, Let's let's get into it,
• 2:33
  Speaker 4: Let's get let's.
• 2:34
  Speaker 1: Why do you feel that.
• 2:38
  Speaker 3: Us legacy artists are put into that age discrimination box.
• 2:43
  Speaker 5: Because they make it. They trying to make it so
• 2:45
  Speaker 5: that they we think there's only ten seats to success.
• 2:51
  Speaker 5: They're trying to make it seem like it's limited spots,
• 2:53
  Speaker 5: like there's only so many spots that can feel that
• 2:57
  Speaker 5: space and hip hop. But I think the opposite. I
• 3:00
  Speaker 5: think it's so many that hip hop has grown so
• 3:04
  Speaker 5: much that it needs to be broken up. Now, we
• 3:07
  Speaker 5: shouldn't be Noah shouldn't be in the same box as
• 3:09
  Speaker 5: Sexy Red or Machine Gun Kelly or you know what
• 3:13
  Speaker 5: I'm saying, like like like, you know, we've had people
• 3:17
  Speaker 5: come in use hip hop and then move on post Malone,
• 3:21
  Speaker 5: like like, so now it's become something that is bigger
• 3:25
  Speaker 5: than where it started. So I think adult contemporary hip
• 3:29
  Speaker 5: hop needs to exist. I think, you know, alternative hip
• 3:34
  Speaker 5: hop needs to exist. I think pop you know what
• 3:37
  Speaker 5: I'm saying, like you know, R and B hip hop,
• 3:40
  Speaker 5: like all of those things, we need categories and subdivisions,
• 3:43
  Speaker 5: and I think that is going to serve better than
• 3:46
  Speaker 5: trying to age people out of hip hop. And I
• 3:49
  Speaker 5: think to answer your question, legacy artists are are looking
• 3:54
  Speaker 5: at the pace and the growth of this thing. When
• 3:56
  Speaker 5: we had only one or two things to get to
• 3:58
  Speaker 5: the public, and we had gabe keepers and labels and shit,
• 4:01
  Speaker 5: we had to deal with people invested in our music.
• 4:03
  Speaker 5: So that was when people invested in your music and
• 4:06
  Speaker 5: you were signed to a major label, that was how
• 4:08
  Speaker 5: you got to the masses. So now we got these
• 4:11
  Speaker 5: people that you know are looking at going from physical
• 4:14
  Speaker 5: copies and now we got streaming. We got all these
• 4:17
  Speaker 5: different things. It's weird. I don't want to do tiktoks.
• 4:20
  Speaker 5: It's niggas doing weird shit on there, and then niggas
• 4:23
  Speaker 5: don't even rap, but then they sell rap records because
• 4:26
  Speaker 5: they doing weird shit on TikTok. I'm not doing that shit,
• 4:29
  Speaker 5: you know what I'm saying. So so so what what
• 4:32
  Speaker 5: I have to do is kind of figure out where
• 4:33
  Speaker 5: I fit in that. And I think that me putting
• 4:36
  Speaker 5: our en maker it inspired a lot of people. It
• 4:39
  Speaker 5: got a lot of people thinking like, oh, like, we
• 4:42
  Speaker 5: can do it a certain way.
• 4:43
  Speaker 1: It made you know what I'm saying.
• 4:44
  Speaker 5: And if we consistent and we we don't have to
• 4:47
  Speaker 5: chase the algorithm, we don't have to chase a sound.
• 4:50
  Speaker 1: I think we just got.
• 4:51
  Speaker 5: To do what we do really well right and when
• 4:54
  Speaker 5: we when we elevate our sound and make sure that
• 4:57
  Speaker 5: everything is flawless, then I think the public is gonna
• 5:01
  Speaker 5: gravitate to it.
• 5:01
  Speaker 1: And I think that's what we did with King Maker.
• 5:03
  Speaker 2: Well, you know what the illest thing I've heard now,
• 5:05
  Speaker 2: I had to call eight ten o'clock at night. I
• 5:08
  Speaker 2: saw a dude online saying, why don't the old motherfuckers
• 5:12
  Speaker 2: just get out the way and let us do our thing?
• 5:14
  Speaker 1: Get me out the way?
• 5:15
  Speaker 2: I said, what does that mean? Because hip hop is
• 5:17
  Speaker 2: a competitive thing? I mean, is it?
• 5:20
  Speaker 4: That is it? Is the Is it the fear of competition?
• 5:23
  Speaker 3: Is it the fear of feeling that legacy artists have
• 5:29
  Speaker 3: a solid foundation that if me, as a new artist,
• 5:34
  Speaker 3: tried to come out and say my record don't stand
• 5:39
  Speaker 3: up to an X record, or you know it, don't it,
• 5:45
  Speaker 3: don't it, don't stand up to a snoop doggy dog
• 5:48
  Speaker 3: of the past. It don't stand up to a straight
• 5:51
  Speaker 3: up minute.
• 5:51
  Speaker 5: Yeah, that's just like, that's that's That's like when they
• 5:54
  Speaker 5: started giving out participation trophies at fucking litter League game.
• 6:00
  Speaker 5: I'm saying, everybody gets a trophy. No, nigga, you don't
• 6:03
  Speaker 5: get a trophy. We won, you know what I'm saying. Real,
• 6:06
  Speaker 5: So you got to go back and work harder and
• 6:09
  Speaker 5: come back and get me out the way. But I
• 6:11
  Speaker 5: think I think what I think It got weird when
• 6:14
  Speaker 5: people were like, you know, I just I don't like
• 6:18
  Speaker 5: the lyrics.
• 6:18
  Speaker 1: I just like to beat.
• 6:20
  Speaker 5: And that opened the door to a whole bunch of
• 6:22
  Speaker 5: other shit that made it acceptable in hip hop to
• 6:24
  Speaker 5: be whack, you know.
• 6:26
  Speaker 1: What I'm saying.
• 6:26
  Speaker 5: And then when when when niggas was, you know, making
• 6:29
  Speaker 5: whack shit and you said it was whack, now you
• 6:32
  Speaker 5: were a hater. Wait a minute, I'm not hating. I
• 6:35
  Speaker 5: don't think you have skill. I don't. I don't think
• 6:38
  Speaker 5: compared to what I like. I don't think you are
• 6:40
  Speaker 5: making what I like. So I think it's whack.
• 6:43
  Speaker 1: Well, you know what it is. Man.
• 6:44
  Speaker 2: I noticed with this generation, it's like this entitlement thing,
• 6:47
  Speaker 2: like we was talking about it on the way up here.
• 6:49
  Speaker 2: You know, you got these kids. It's a group that's
• 6:51
  Speaker 2: like from sixteen to twenty three, twenty four. Now to
• 6:54
  Speaker 2: think shit is supposed to happen automatically before into this thing,
• 6:58
  Speaker 2: it was.
• 6:58
  Speaker 1: A barrier to entry. It was a barrier of entry.
• 7:01
  Speaker 2: You had to go through some things before you You
• 7:03
  Speaker 2: had to kind of do your shit before you got
• 7:06
  Speaker 2: put on. Right, same with you, you was, you know, out
• 7:09
  Speaker 2: there battling everybody.
• 7:11
  Speaker 1: He was doing your thing, doing whatever you was. You
• 7:13
  Speaker 1: was doing it.
• 7:13
  Speaker 2: Then you kind of got the you got on. Redman
• 7:17
  Speaker 2: had to pay his dues. Everybody had to pay their dues.
• 7:19
  Speaker 2: Now you can fuck around and just get a record.
• 7:21
  Speaker 2: Man fucking around on your phone in the room and
• 7:24
  Speaker 2: have a record.
• 7:25
  Speaker 5: And that's and then you said it right there, this
• 7:27
  Speaker 5: generation that's grown up with convenience and it's become a handicap.
• 7:31
  Speaker 5: So you can order a bitch a sandwich, a motherfucking
• 7:35
  Speaker 5: some shit from Walmart, all of within fifteen minutes and it'll.
• 7:39
  Speaker 1: Come to your house.
• 7:40
  Speaker 5: So why don't they think start them in hard work
• 7:44
  Speaker 5: and shit come. You can get it out the phone
• 7:46
  Speaker 5: and land at your house. You know, like they grew
• 7:49
  Speaker 5: up with that mentality.
• 7:51
  Speaker 3: It's it's the situation of you know, still you'll you'll
• 7:56
  Speaker 3: you'll find this very fitting, just like dealing with the
• 8:01
  Speaker 3: sports world. Right Yeah, when you grew up in our age,
• 8:06
  Speaker 3: you know, we came from sports teams or you joined
• 8:10
  Speaker 3: the team where you tried out, you didn't make the team,
• 8:14
  Speaker 3: you didn't make the team.
• 8:15
  Speaker 1: Work harder to come back again next year.
• 8:17
  Speaker 3: Right today, you don't make the team, you don't make
• 8:22
  Speaker 3: the team, you can just go start your own team.
• 8:25
  Speaker 1: Yeah, get me, So I'm.
• 8:27
  Speaker 3: Gonna be guaranteed to play because now I don't have
• 8:30
  Speaker 3: to go through the you know, like you said, it
• 8:33
  Speaker 3: was a certain criteria. Everybody can't make it to the NFL.
• 8:36
  Speaker 3: But now you can go to Arena Football, you can
• 8:40
  Speaker 3: go to USFL, you can go to XFL. It's different,
• 8:43
  Speaker 3: different opportunities, and a lot of them are presented by
• 8:47
  Speaker 3: their own artists. But I just feel that I don't know,
• 8:50
  Speaker 3: like you said, and no other musical genre do they exclude.
• 8:56
  Speaker 4: Once you reach a certain point, you.
• 8:58
  Speaker 5: Look stone to be done, Eric Clampton, to be done,
• 9:01
  Speaker 5: you know what I'm saying.
• 9:02
  Speaker 2: Like you know, a lot of that ship is really
• 9:04
  Speaker 2: fucking a lot of the homies up. I ain't gonna
• 9:06
  Speaker 2: get the name of the homies' names, but I talked
• 9:08
  Speaker 2: to some of my people and be like, man, what
• 9:09
  Speaker 2: you got going on? Oh man, I'm trying to do this,
• 9:12
  Speaker 2: but I don't think they're trying to hear me no more.
• 9:15
  Speaker 1: Oh come on, man, And I'm talking about legend Derry
• 9:18
  Speaker 1: do you don't.
• 9:19
  Speaker 5: We don't need to get in our own heads, and
• 9:21
  Speaker 5: we definitely can't let other people's opinions about what they
• 9:24
  Speaker 5: think is gonna be the perception of your art to
• 9:27
  Speaker 5: other from other people.
• 9:28
  Speaker 1: Fuck that.
• 9:30
  Speaker 5: Like, we just gotta we gotta, we gotta focus, lock in,
• 9:33
  Speaker 5: do what we do really well, and then let it
• 9:36
  Speaker 5: let the world decide, you know what I'm saying. And
• 9:38
  Speaker 5: then you have to also be understand what your what
• 9:40
  Speaker 5: is your perception and what is your success? What a
• 9:43
  Speaker 5: success mean to you? What does that look like? They
• 9:45
  Speaker 5: don't have to look like what everybody else is or
• 9:48
  Speaker 5: what the next man is doing. Like I have certain
• 9:51
  Speaker 5: things that you know, I want goals in that I
• 9:54
  Speaker 5: achieved and that's how I feel like I've been successful.
• 9:57
  Speaker 5: That may not look like nothing else that you guys
• 9:59
  Speaker 5: are look like and it ain't just about material shit.
• 10:02
  Speaker 5: Time is the most valuable thing we have, you know,
• 10:05
  Speaker 5: So how do I want to spend my time? How
• 10:07
  Speaker 5: much time do I want to spend doing this? Because
• 10:10
  Speaker 5: you know, once I hit that, then I'm gonna do
• 10:12
  Speaker 5: this and then I'll be good, you know, and sticking
• 10:14
  Speaker 5: to that and living with that and be and if
• 10:16
  Speaker 5: you overshoot that motherfucking and get there faster, so be it.
• 10:20
  Speaker 5: But my goal has always been the same, and I
• 10:22
  Speaker 5: always plan things five years out. So once I hit
• 10:25
  Speaker 5: my five year plan and boom there it is. Some
• 10:28
  Speaker 5: things work, some things didn't. I know, I know what
• 10:30
  Speaker 5: the next thing is looking like, you know, because I plan,
• 10:33
  Speaker 5: I use I plan using time. So I know I
• 10:36
  Speaker 5: want to keep doing music as long as I feel
• 10:38
  Speaker 5: it and as long as they come out of my
• 10:40
  Speaker 5: spirit the right way. But you know, when I got what,
• 10:44
  Speaker 5: I'm doing music because I want to do it, not
• 10:46
  Speaker 5: I have to do it. And that's what feel good.
• 10:48
  Speaker 5: That's why keen makeer sound like that, you know, like
• 10:52
  Speaker 5: like I love this ship, you know what I'm saying.
• 10:55
  Speaker 5: So when I do something that make it always shape
• 10:57
  Speaker 5: the room. I know it's gonna I know it's gonna work.
• 11:00
  Speaker 1: You know what I'm saying.
• 11:00
  Speaker 2: Man, let let's talk about this man, because I want
• 11:03
  Speaker 2: to go back because I've been a fan for a
• 11:04
  Speaker 2: long time, like like, I know all the motherfucking records,
• 11:08
  Speaker 2: you know what I'm saying. So how did you make
• 11:11
  Speaker 2: the I want to talk about the transition when you
• 11:14
  Speaker 2: started off with Teela and them, those guys, you know,
• 11:16
  Speaker 2: with King T and them, and I used to hear
• 11:18
  Speaker 2: you on the wake Up Show every Saturday and like
• 11:20
  Speaker 2: getting it in grinding.
• 11:22
  Speaker 4: First of all, let's start with what was the first
• 11:25
  Speaker 4: rap record you ever heard?
• 11:28
  Speaker 3: What made you want to go, Oh, this is some
• 11:31
  Speaker 3: you know because you know, I know your father was
• 11:33
  Speaker 3: an educator, and so what made you go, Nah, this
• 11:37
  Speaker 3: is this I got to get to where I got
• 11:40
  Speaker 3: to get okay?
• 11:41
  Speaker 2: Uh.
• 11:41
  Speaker 5: The first rap record I ever heard was the Rapping
• 11:45
  Speaker 5: Duke the the Hud. That's the first rap record I
• 11:49
  Speaker 5: ever heard. And it was also jam on It Nucleus,
• 11:57
  Speaker 5: So those were the kind of my introductions to that.
• 11:59
  Speaker 5: Then my brother run DMC, But the first one I
• 12:01
  Speaker 5: ever ever heard was it had to be between jam
• 12:04
  Speaker 5: on It and Rapp and Duke. What made me stop
• 12:10
  Speaker 5: in my tracks to be like, oh ship, it was
• 12:15
  Speaker 5: rock yim.
• 12:16
  Speaker 1: You know what I'm saying.
• 12:18
  Speaker 5: Rocky his his whole style and delivery was unorthodox and
• 12:23
  Speaker 5: it was different than anything I was a fan of
• 12:25
  Speaker 5: Big Daddy Kane. You know what I'm saying, All E
• 12:27
  Speaker 5: P M D all them dudes ll you know though,
• 12:31
  Speaker 5: of course you know what I'm saying, n W A
• 12:33
  Speaker 5: easy E.
• 12:36
  Speaker 1: CONTs, most wanted.
• 12:37
  Speaker 5: You know what I'm saying, Like all of these records
• 12:39
  Speaker 5: were poor righteous teachers. They were all the kind of
• 12:44
  Speaker 5: wheelhouse where I was listening to everything, you know, even
• 12:48
  Speaker 5: down South, I would listening to Poison Klan and you
• 12:51
  Speaker 5: know one of the fucking DJ Matgic, Mike Bass, Miami Bass,
• 12:56
  Speaker 5: you know, the mini truck movement. So so I would
• 13:00
  Speaker 5: listen to everything, but rock Him was the one that
• 13:04
  Speaker 5: made me like, that's rap, that's that's that's some elevated ship.
• 13:09
  Speaker 2: And you was always lyrical. That's what I was gonna say,
• 13:12
  Speaker 2: because you was getting it in on a wake up
• 13:14
  Speaker 2: show on Top Box.
• 13:15
  Speaker 1: You was up there tearing tearing cats out the frame.
• 13:18
  Speaker 2: What made you? What made you decide? Like later on
• 13:23
  Speaker 2: you pivot? You had you know, you went through your
• 13:25
  Speaker 2: whole thing with Loud Records. You had a very critically
• 13:27
  Speaker 2: acclaimed album, was received well, and then you looked up
• 13:31
  Speaker 2: with Dre. You was already a monster at making records,
• 13:34
  Speaker 2: and it's like when you looked up with him, it's
• 13:36
  Speaker 2: like you just went. Did you get any backlash from
• 13:40
  Speaker 2: the homies at first, because you know, people got a
• 13:42
  Speaker 2: tendency to want to make you kind of stay.
• 13:45
  Speaker 1: Yeah, nah see, I wouldn't call it backlash. I think.
• 13:53
  Speaker 5: You know, we all we all get when we when
• 13:57
  Speaker 5: we were younger, we all had dreams and aspiration, and
• 14:01
  Speaker 5: you know, seldom do you speak something into existence.
• 14:04
  Speaker 1: You know what I'm saying.
• 14:05
  Speaker 5: It's like when something actually worked and it shocks, Oh shit,
• 14:09
  Speaker 5: this shit worked, you know what I'm saying. Like it
• 14:11
  Speaker 5: was more like that, you know what I'm saying, because
• 14:13
  Speaker 5: we were me, Ras and Sofia. We were kind of
• 14:17
  Speaker 5: the group that we you know, even though I was
• 14:19
  Speaker 5: with King Tin and Alcoholics, I was never in Alcoholics, right,
• 14:22
  Speaker 5: you know what I'm saying. Like it was it was
• 14:24
  Speaker 5: the the trio King t and you know, and it
• 14:28
  Speaker 5: was like the Liquid Crew. I was in the crew
• 14:30
  Speaker 5: with them, you know, but I always wanted to be
• 14:33
  Speaker 5: in the group.
• 14:33
  Speaker 1: So me, Ras and Sir.
• 14:35
  Speaker 5: I remember we sit in RAS's house and and and
• 14:38
  Speaker 5: be writing together, and we all had different outlooks on
• 14:42
  Speaker 5: how we was gonna make it right. So Ras was
• 14:45
  Speaker 5: super anti wearing khakis. He was like, you niggas, look
• 14:48
  Speaker 5: like you're about to go clean some shit up. Fuck you,
• 14:50
  Speaker 5: you know what I'm saying. I was like, Nigga, yeah, yeah, yeah, yeah,
• 14:55
  Speaker 5: And so he had his you know, I'll never I'll
• 14:58
  Speaker 5: never beat you niggas, you know what I'm saying. And
• 15:00
  Speaker 5: then I was like, Nigga, this is Nigga West Coast Rowland.
• 15:02
  Speaker 5: We out of here, you know what I'm saying. And
• 15:04
  Speaker 5: then and then Sofia was like, well, now you know
• 15:06
  Speaker 5: I'm from the Bay. You know, we say blood, but
• 15:08
  Speaker 5: we don't mean blood, you.
• 15:09
  Speaker 1: Know what I'm saying.
• 15:11
  Speaker 5: So it was like it was like the perfect kind
• 15:13
  Speaker 5: of representation of all of California right there, you.
• 15:17
  Speaker 1: Know what I'm saying. And so that's kind of that's
• 15:19
  Speaker 1: kind of how we built it.
• 15:21
  Speaker 5: And then when after the battle stuff and the wake
• 15:24
  Speaker 5: up show and unity and all that shit, and Snoop
• 15:28
  Speaker 5: called me to do the That's how we got connected
• 15:31
  Speaker 5: with me, Dre Snoop, and the whole camp was we
• 15:34
  Speaker 5: did Bitch Please for the No Limit.
• 15:36
  Speaker 4: Top Dog album, and.
• 15:37
  Speaker 5: Then from there it was just like boom, okay, we
• 15:42
  Speaker 5: like with that happen, it blew up, it hit Okay,
• 15:45
  Speaker 5: you're gonna be on two thousand and one, you want
• 15:47
  Speaker 5: to be on the Upper Smoke Tour. And then from
• 15:49
  Speaker 5: there it was just so the homies around. You know,
• 15:55
  Speaker 5: I tried to include them, you know what I'm saying,
• 15:57
  Speaker 5: but I think it was just more of a you know,
• 16:00
  Speaker 5: they I don't know, I don't know. It just got
• 16:03
  Speaker 5: weird for a second and then it got better. It's
• 16:07
  Speaker 5: just growing.
• 16:08
  Speaker 3: Growing pains, yeah, you know, yeah, it's it's always that.
• 16:12
  Speaker 3: It's it's unfortunate, but you know there's always a standout,
• 16:18
  Speaker 3: you know. Uh, same situation with me and Chill. You know,
• 16:22
  Speaker 3: we started off together. Everything was a grind, you know, whatever, whatever.
• 16:26
  Speaker 3: But then when you when you're putting in a little
• 16:29
  Speaker 3: more effort, then you know, maybe you know, somebody else
• 16:33
  Speaker 3: might be or your your delivery might be standing out,
• 16:37
  Speaker 3: or the way you present yourself in front of the motherfuckers,
• 16:42
  Speaker 3: and so people start noticing, Like we called eight eight
• 16:47
  Speaker 3: we want to get on something or you know, and
• 16:49
  Speaker 3: it's not like Compton's most wanted do y'all want to come?
• 16:53
  Speaker 4: It's you know who.
• 16:58
  Speaker 5: Did a really good job of having a collective and
• 17:02
  Speaker 5: then branching out and all the members was Wu Tang
• 17:07
  Speaker 5: Wu Tang clan did a tremendous job of having a
• 17:10
  Speaker 5: collective and then being able to outsource the standouts. People
• 17:13
  Speaker 5: knew Method Man from that one first song was gonna
• 17:16
  Speaker 5: be he was gonna have some shit.
• 17:17
  Speaker 1: You know what I'm saying, O d BS.
• 17:20
  Speaker 5: I mean all these people that came together, but they
• 17:23
  Speaker 5: had some kind of some kind of working method that
• 17:27
  Speaker 5: was able to branch out and do what they did.
• 17:29
  Speaker 2: They did a good job. But you knew, you knew
• 17:32
  Speaker 2: that Method Man unequivocally was gonna be the ship when
• 17:34
  Speaker 2: he came up. You knew that old d B was
• 17:37
  Speaker 2: so different in dynamic that he was gonna blow up.
• 17:40
  Speaker 2: You knew everybody else was dope.
• 17:41
  Speaker 1: They wold.
• 17:42
  Speaker 2: You know, everybody in the klan is dope. Goes face
• 17:45
  Speaker 2: on down the raid to businesses, all of them do
• 17:47
  Speaker 2: is tight. But you knew that Method Man had star power.
• 17:52
  Speaker 5: But even in their individual endeavors, they still represented Wu
• 17:57
  Speaker 5: Tang Clan.
• 17:58
  Speaker 1: Oh, yeah, for sure, you know what I'm saying, And.
• 18:00
  Speaker 5: So I'd like to see that out here too, you
• 18:04
  Speaker 5: know what I'm saying. Like, but but I mean, I
• 18:06
  Speaker 5: know the game rules, and everybody feel like they want
• 18:09
  Speaker 5: to be the CEO of every goddamn thing. You know
• 18:11
  Speaker 5: what I'm saying, real real, So yeah, a little boy unity,
• 18:15
  Speaker 5: a little more cooperation, you know, just because of one.
• 18:18
  Speaker 1: Just because the nigga win, don't mean you can't and
• 18:20
  Speaker 1: that you're not. You know, do you think that today? Man?
• 18:27
  Speaker 2: Because we missing something Like I always tell Glasses, we
• 18:30
  Speaker 2: be talking and I say, bro, Man, I'm so I
• 18:32
  Speaker 2: feel sorry for you. I'm sad for you because you
• 18:35
  Speaker 2: missed the whole experience. I remember Man going to go
• 18:39
  Speaker 2: to the Tower Records man to wait for the Ghetto
• 18:41
  Speaker 2: Boys album to come out. You know, the when after
• 18:43
  Speaker 2: Willie D came back.
• 18:45
  Speaker 1: You know that.
• 18:45
  Speaker 2: You remember Big Mike came in on the second when
• 18:47
  Speaker 2: the Death Do was apart, No, not the Death Do
• 18:49
  Speaker 2: Us apart the first one. Well, homeboy, Big Mike came
• 18:53
  Speaker 2: in right. It took will those places. We'll left the group.
• 18:56
  Speaker 2: Then when I saw the ad and the motherfucking murdered
• 18:59
  Speaker 2: dog or a source to where they was in the caskets.
• 19:02
  Speaker 2: It was like, oh ship and you can saw a date.
• 19:06
  Speaker 2: I went up to Tower Records man and I stood
• 19:08
  Speaker 2: outside with all the people. Man going there and get
• 19:10
  Speaker 2: what I got, And I got the record man and
• 19:12
  Speaker 2: I sat in the parking lot till like maybe three
• 19:15
  Speaker 2: in the morning, just listening to it and reading the
• 19:17
  Speaker 2: line of notes and just you know, reading it. Doing
• 19:21
  Speaker 2: in stores, going to inch store, seeing your favorite rapper.
• 19:24
  Speaker 2: That's how I met mister Mix. I met mister Mix
• 19:26
  Speaker 2: of the Inn Store, the Homy from Two Lives, and
• 19:28
  Speaker 2: he wound up helping me out a lot. You know,
• 19:30
  Speaker 2: we you know, had a bond. You know, it don't
• 19:33
  Speaker 2: always start off like that, but it was just you know,
• 19:36
  Speaker 2: and I think today they missing that dog. It's not
• 19:40
  Speaker 2: the same experience. It's not the same experience. Do you think, man,
• 19:47
  Speaker 2: with the way streaming Nils and everything had kind of
• 19:49
  Speaker 2: diluted everything, Man, do you think it's still you know,
• 19:52
  Speaker 2: it's not the same aura no more. We we jedis
• 20:01
  Speaker 2: people that have survived getting here through the time we
• 20:06
  Speaker 2: had because we hip hop then like then, these niggas
• 20:10
  Speaker 2: couldn't survive then and and work through what was done here, right,
• 20:16
  Speaker 2: So so we can't abandon that right.
• 20:20
  Speaker 5: So, yes, we have to agree with the algorithm. We
• 20:23
  Speaker 5: have to go, we have to participate because that is
• 20:26
  Speaker 5: part of it. But we can't forget where our strengths are.
• 20:31
  Speaker 5: We got people that went and bought our ship, just
• 20:33
  Speaker 5: like you said, hard copies, read the notes those people are.
• 20:37
  Speaker 5: There's millions and millions of people that bought into that
• 20:41
  Speaker 5: right around the world. So our bread and butter is
• 20:45
  Speaker 5: getting in front of these shows, organizing ourselves. Stop waiting
• 20:48
  Speaker 5: on people to come and pull us together, Pull the
• 20:51
  Speaker 5: homie off the couch, pull the homie off out the woodworks,
• 20:55
  Speaker 5: put together something that we can go out and get
• 20:57
  Speaker 5: in front of these fans. Rock these shows, fill out rooms,
• 21:01
  Speaker 5: put packages together, put merch packages together. Use the algorithm
• 21:05
  Speaker 5: to advance and let people know we're come in, but go.
• 21:09
  Speaker 1: You know what I'm saying.
• 21:10
  Speaker 5: People depend on all the success and all these numbers,
• 21:13
  Speaker 5: but they're having a bunch of followers and social media
• 21:16
  Speaker 5: people is like having a bunch of monopoly money.
• 21:18
  Speaker 1: It really doesn't do much, you know what I'm saying.
• 21:21
  Speaker 1: For real?
• 21:22
  Speaker 5: You know, I think it's I think it's it's awareness
• 21:25
  Speaker 5: is important, popularity is important. But the one percent, the
• 21:29
  Speaker 5: new payola is the playlist. The one percent is getting
• 21:32
  Speaker 5: billions of streams. You know, we don't know who's buying that,
• 21:35
  Speaker 5: ors who's doing that, or that's real whatever, but you know, the.
• 21:38
  Speaker 1: Money, the money that come in is gonna be the one.
• 21:41
  Speaker 1: You know what I'm saying.
• 21:43
  Speaker 5: I think people are depending now a lot on streaming.
• 21:46
  Speaker 5: That's a whole new culture that is outside of the
• 21:49
  Speaker 5: realm of what we do and create. But you know,
• 21:53
  Speaker 5: I think that's what we can learn from from that
• 21:55
  Speaker 5: is not trying to copy them, but come do it
• 21:58
  Speaker 5: on our on our terms.
• 22:00
  Speaker 1: You know what I'm saying.
• 22:00
  Speaker 5: I can't do something every day, but if we organize
• 22:03
  Speaker 5: twelve of the homies that want to do that, then
• 22:05
  Speaker 5: maybe that stream makes sense because it'd be me this day,
• 22:07
  Speaker 5: this day, eight, the next day quick, the next day,
• 22:10
  Speaker 5: da da da da, and then that's you know what
• 22:12
  Speaker 5: I'm saying, Like now we have to funnel. But the
• 22:14
  Speaker 5: thing is that, you know, we have to work together,
• 22:18
  Speaker 5: like the legacy artists. We got to work together because
• 22:21
  Speaker 5: combined audiences together, if we lock arms, they we go platinum.
• 22:25
  Speaker 1: Every time. Oh Yeah, everybody want to be the leader.
• 22:29
  Speaker 5: I don't want okay, niggas Okay, you know what I'm saying, Like,
• 22:33
  Speaker 5: that's just organized. Nobody has to be the leader, you
• 22:36
  Speaker 5: know what I'm saying. Let's just make some shit happen.
• 22:37
  Speaker 5: People just gotta have that title.
• 22:39
  Speaker 3: People just gotta have that title that I've become comfortable
• 22:43
  Speaker 3: to where nigga, where you want me to go first
• 22:46
  Speaker 3: or last? I don't give a fuck, like am.
• 22:50
  Speaker 4: I getting paid tonight? That's all that matter.
• 22:54
  Speaker 1: Like minded guys, That's how I work.
• 22:56
  Speaker 5: It's finding like minded guys with just the same business
• 23:00
  Speaker 5: acumen that you have is the key. And it starts
• 23:03
  Speaker 5: with two, three, four or fives and then you'll find
• 23:05
  Speaker 5: the right folks. And then when it start working, then
• 23:07
  Speaker 5: you can decide and choose to expand or not. But
• 23:10
  Speaker 5: that's what we need, you know what I'm saying. And
• 23:12
  Speaker 5: the algorithm is part of that. But I think that
• 23:15
  Speaker 5: we as legacy artists just got to fucking get out
• 23:17
  Speaker 5: there in front of our people.
• 23:18
  Speaker 2: You know, Like you said, it's about man really dropping
• 23:22
  Speaker 2: the eagle. Because one thing I will say, from the
• 23:25
  Speaker 2: first time I mix you to now, you've always been
• 23:29
  Speaker 2: the same dude, like like always been, just like I've
• 23:33
  Speaker 2: grown up.
• 23:33
  Speaker 1: A little bit growing up, I growed up a lot.
• 23:36
  Speaker 2: You know what I'm saying, You ain't never been Hollywood.
• 23:40
  Speaker 2: You ain't never been Hollywood. She was always like, Hey,
• 23:42
  Speaker 2: how you doing? You know what's happening? I think today,
• 23:46
  Speaker 2: like you saying, man, I think it just got to
• 23:47
  Speaker 2: start off with.
• 23:48
  Speaker 1: A few people.
• 23:48
  Speaker 2: Don't necessarily have to be a whole bunch of people.
• 23:51
  Speaker 2: Because I tell you, like I talked to Too Short
• 23:53
  Speaker 2: all the time, but Too Short is one of my
• 23:54
  Speaker 2: favorite rappers, probably because he's just one of the real
• 23:58
  Speaker 2: genuine cats. He's always the same. You feel what I'm saying,
• 24:01
  Speaker 2: And I think people can feel that. And I think
• 24:03
  Speaker 2: right now everybody is kind of caught up in this
• 24:06
  Speaker 2: thing to what they have to have a imix this character.
• 24:09
  Speaker 2: Rap has always been professional wrestling to a certain extent.
• 24:12
  Speaker 2: You know, you come up with these big, dynamic characters
• 24:15
  Speaker 2: like you got the Bust of rhymes Is, you got
• 24:17
  Speaker 2: the MC eights, you got the exhibits, you got the
• 24:20
  Speaker 2: Glasses Malons. I think it's always been that way, man,
• 24:23
  Speaker 2: but now it's all the authenticity is no longer there
• 24:28
  Speaker 2: where do you think that comes.
• 24:29
  Speaker 5: From I agree with you. I think, Mike, the antics
• 24:38
  Speaker 5: became bigger than the sound. And I don't know what
• 24:45
  Speaker 5: the disconnect happened, but that became a selling point. And
• 24:52
  Speaker 5: you know, somewhere along the lines, I'm not trying to
• 24:55
  Speaker 5: be funny or nothing, but uh, niggas stopped reading books comprehension,
• 25:00
  Speaker 5: you know what I'm saying, Like niggas making records with
• 25:03
  Speaker 5: six words and ship, you know what I'm saying, Like that.
• 25:07
  Speaker 1: Became the norm and the standard.
• 25:10
  Speaker 5: And you know, if I'm if I walked in this
• 25:14
  Speaker 5: room and started speaking Swahili and none of you niggas
• 25:17
  Speaker 5: is Swahili, you'd be like, what the fuck did he
• 25:19
  Speaker 5: just say? That's what when you try to use metaphors
• 25:22
  Speaker 5: punch lines, Da da da da da. These niggas, ain't
• 25:25
  Speaker 5: they They don't get that ship. You know what I'm saying, Yeah,
• 25:29
  Speaker 5: it made but they don't want to hear that because
• 25:31
  Speaker 5: they make him think. And that's why I said, we
• 25:33
  Speaker 5: don't do the same drugs either, you know, like I
• 25:36
  Speaker 5: couldn't imagine a cocktail of of of lean and pills
• 25:40
  Speaker 5: and ups downs all these other things. You know, we
• 25:43
  Speaker 5: did forties and wed you know what I'm saying, Like
• 25:46
  Speaker 5: and we had some money, We had some NC you
• 25:48
  Speaker 5: know what I'm saying.
• 25:50
  Speaker 1: Forties was good nigga, Like that was ship. You have
• 25:58
  Speaker 1: to think nigga un be rich is a mother.
• 26:04
  Speaker 3: We get two fifths of Christian brothers from says or
• 26:07
  Speaker 3: some ship.
• 26:08
  Speaker 2: During our time period, it was an embarrassment to be
• 26:11
  Speaker 2: a fiend. You didn't want to be a dope fan.
• 26:14
  Speaker 2: You didn't want to You didn't want to be a smoker.
• 26:16
  Speaker 2: That was you don't want to be that.
• 26:17
  Speaker 3: Now we live differently, man, I said. I said it
• 26:20
  Speaker 3: the other day. The story of my life is is
• 26:26
  Speaker 3: I just grew up different than what you see today.
• 26:30
  Speaker 3: A lot of things we frowned upon as as as
• 26:34
  Speaker 3: young men growing up in the hood. It was just
• 26:37
  Speaker 3: it was detrimental to our character of trying to be
• 26:40
  Speaker 3: that nigga from the neighborhood. Like smoking dope nigga, your
• 26:47
  Speaker 3: niggas pop, what kind of pills you nigga other than
• 26:50
  Speaker 3: some motherfucking aspiring my mom dad before aheadache like pills
• 26:55
  Speaker 3: and your niggas is drinking nigga. I hated cook all
• 27:00
  Speaker 3: the smoking weed for the longest because I was always
• 27:03
  Speaker 3: worried about somebody putting some shit in it. I think,
• 27:06
  Speaker 3: are are that, like you said, our character And not
• 27:11
  Speaker 3: to say that everyone is like that today, because there's
• 27:16
  Speaker 3: a lot of young men who grew up on that
• 27:19
  Speaker 3: role model character of frowning upon. But our generation frowned upon,
• 27:26
  Speaker 3: you know, drugs and shit like that. Like you said, nigga,
• 27:30
  Speaker 3: you be called a cluckhead in a minute, shit.
• 27:32
  Speaker 1: Like you got frowned upun not being who the fuck
• 27:35
  Speaker 1: you said you was. I'm not.
• 27:38
  Speaker 2: I came out to California in nineteen eighty eight, man
• 27:40
  Speaker 2: from Cleveland, Ohio, and that's when gang thing was at
• 27:45
  Speaker 2: at four peak and half the niggas on the football team.
• 27:48
  Speaker 2: I'might here to play football, but I'm running with insants
• 27:52
  Speaker 2: in twenties. I don't have no money. So the homie
• 27:54
  Speaker 2: shut up to the homie find but he says, hey man, Ohio,
• 27:57
  Speaker 2: that was my name for the longest, Ohio us. I'm
• 28:00
  Speaker 2: gona take you go see the homie to day. We're
• 28:01
  Speaker 2: gonna get you some bread. And then niggas hand me
• 28:04
  Speaker 2: a motherfucking nap you on with the thing, and I'm like,
• 28:06
  Speaker 2: what the fuck is this? He said, I got you
• 28:07
  Speaker 2: cause let's go we bouncing, we go back to cribby
• 28:09
  Speaker 2: chopped that shut up. I come next thing. You know,
• 28:12
  Speaker 2: I'm coming home. I got one hundred dollars, right, and
• 28:14
  Speaker 2: so I'm in the game right now and I'm out
• 28:17
  Speaker 2: here to play football.
• 28:18
  Speaker 1: Dog.
• 28:18
  Speaker 2: But these are the people I'm surrounded with. I saw
• 28:21
  Speaker 2: how easy it was to actually get caught up and
• 28:25
  Speaker 2: being from a gang because them is homies, right, they're
• 28:27
  Speaker 2: your friends, right. I think nowadays, man, that shit is
• 28:31
  Speaker 2: so manufactured, dog, that whole experience. It's almost like they
• 28:35
  Speaker 2: find these dudes, Okay, we're gonna put some Khaki's on you.
• 28:38
  Speaker 1: We're gonna put some of this for you. We gonna
• 28:39
  Speaker 1: let you.
• 28:40
  Speaker 2: Hang out, we gonna go get you this record with Exhibit.
• 28:42
  Speaker 2: We're gonna get you this record with eight and you
• 28:43
  Speaker 2: go be on from there.
• 28:45
  Speaker 3: I think a lot of that shit, though, is mixed
• 28:47
  Speaker 3: with what the realization of social media.
• 28:57
  Speaker 4: Has really up the anti on.
• 29:01
  Speaker 1: My nigga glass to say, social currency.
• 29:04
  Speaker 3: And you know it, it's it's it's it's content. I
• 29:09
  Speaker 3: think for half the dudes who do it, because if
• 29:12
  Speaker 3: I can be loud and boisterous and gang affiliated, it
• 29:16
  Speaker 3: only helps my content when I'm turning on these cameras,
• 29:20
  Speaker 3: because that's.
• 29:21
  Speaker 4: What I'm trying to the bottom.
• 29:23
  Speaker 3: Line is I'm trying to sell something right here, right
• 29:26
  Speaker 3: I'm trying to sell this image of being this hard
• 29:29
  Speaker 3: gangster nigga. And you know, I'm from here and I'm
• 29:31
  Speaker 3: from there, and now I want to introduce you to
• 29:34
  Speaker 3: my world of rap, you know, because that's the bottom line.
• 29:37
  Speaker 3: At the end of the day, I'm trying to put
• 29:39
  Speaker 3: out a record, right, you know what I'm saying. So
• 29:42
  Speaker 3: I think it uplifts their social content to the fact
• 29:46
  Speaker 3: that that's what niggas aim for today. You know, everything
• 29:49
  Speaker 3: is turned the camera on and let's get some content.
• 29:52
  Speaker 3: Get to They expend you, but you see the expense
• 29:57
  Speaker 3: because a lot of a lot of them be turning
• 30:00
  Speaker 3: back to jail. A lot of them still don't significantly
• 30:04
  Speaker 3: put out any music worth even fucking with.
• 30:07
  Speaker 1: You get me.
• 30:08
  Speaker 3: And so I say, it's a lot of content because
• 30:11
  Speaker 3: a motherfucker, just what I tell you, Nobody wants to
• 30:15
  Speaker 3: be normal today. Everybody has to be famous today. Like
• 30:21
  Speaker 3: when I came up, I didn't think I was gonna
• 30:24
  Speaker 3: be a quote famous rapper. My goal was nigga. My
• 30:29
  Speaker 3: father working at General Motors. Maybe I can get in
• 30:32
  Speaker 3: nigga Rookie woom.
• 30:34
  Speaker 1: Or that was something.
• 30:35
  Speaker 4: Was nothing wrong with that, you get me.
• 30:37
  Speaker 3: Yeah, I had no wrong with that if I didn't
• 30:40
  Speaker 3: feel like, no, I'm finna be the next NFL stuff,
• 30:42
  Speaker 3: because you know that's the route we take.
• 30:44
  Speaker 4: You either go do music or play sports.
• 30:46
  Speaker 1: Nigga.
• 30:46
  Speaker 3: I was like, nigga, I'm okay in sports and I
• 30:50
  Speaker 3: can't play a fucking instrument.
• 30:52
  Speaker 1: So it was for to be a normal nigga around this.
• 30:55
  Speaker 1: It was fine with least.
• 30:58
  Speaker 6: It was fucking fine.
• 31:00
  Speaker 3: I wasn't like, God, damn, I need to go out
• 31:02
  Speaker 3: here and start running circles. But asked niggas, I want
• 31:06
  Speaker 3: just so people get five the famous and ship.
• 31:09
  Speaker 1: That's what I wanted to I wanted to go to
• 31:11
  Speaker 1: school to do for architecture. That's what I was doing.
• 31:13
  Speaker 2: I ain't nothing wrong with that, you know, me and
• 31:15
  Speaker 2: him talked about that one day. Every new rapper you see,
• 31:18
  Speaker 2: you asked them what they were doing before. Oh, you
• 31:20
  Speaker 2: knew I was out in the streets. I said, with streets,
• 31:22
  Speaker 2: I said, I don't think they sell crack them. Nigga,
• 31:27
  Speaker 2: Just come and say you had a job some we
• 31:29
  Speaker 2: ain't nothing.
• 31:29
  Speaker 1: Wrong with that.
• 31:30
  Speaker 3: That's why I really fuck with you, because I think
• 31:34
  Speaker 3: I was reading some ship.
• 31:35
  Speaker 2: She was telling a nigga, you worked at the car
• 31:37
  Speaker 2: wash man, what I had regular jobs?
• 31:40
  Speaker 4: I think I had regular jobs.
• 31:42
  Speaker 3: Nigga ship with little hormal horrible, horrible.
• 31:47
  Speaker 1: I told nigga that my same ship. Nigga, I so
• 31:50
  Speaker 1: we I was like, dumb ship.
• 31:52
  Speaker 5: You know what I'm saying, Like we're part of a
• 31:54
  Speaker 5: gold BMW and some gold datings in the little last time,
• 31:57
  Speaker 5: like we were very obvious.
• 31:58
  Speaker 1: You know what I'm saying. It was.
• 32:00
  Speaker 3: It was I don't think I bought a car for
• 32:02
  Speaker 3: my dope dealing. I was just written cluck cars and
• 32:05
  Speaker 3: to go to able to go to the verb my
• 32:07
  Speaker 3: drive in and buy some cat buy some khakis.
• 32:09
  Speaker 1: From this.
• 32:11
  Speaker 5: Cross color clothes them big ass green pants was a
• 32:14
  Speaker 5: horrible drug. Nigga had a room with a whole bunch
• 32:19
  Speaker 5: of stereo crimin in and trading for brocks and ship.
• 32:22
  Speaker 1: It was horrible. Man, I had no I just wish
• 32:27
  Speaker 1: like that.
• 32:27
  Speaker 4: That didn't work. Wait a minute, I spent this.
• 32:31
  Speaker 3: I'm supposed to make back this, but goddamn it only
• 32:33
  Speaker 3: got to I fucked up my re up or something.
• 32:36
  Speaker 1: You know what I wish though, Man, these shoes look
• 32:39
  Speaker 1: good as a motherfucker. I got on right, you know
• 32:42
  Speaker 1: what I wish though.
• 32:43
  Speaker 2: We in the man, We in the real io time
• 32:45
  Speaker 2: right now, man, because I think, just I think about
• 32:48
  Speaker 2: the last ten fifteen years of my life. You know,
• 32:50
  Speaker 2: we've seen that black president come in. We've seen all
• 32:53
  Speaker 2: these you know, different things just happened. It's like, Man,
• 32:56
  Speaker 2: when you sit back and think about it, He's like, damn, man,
• 32:59
  Speaker 2: we gonna saw COVID. I never saw no shit like that.
• 33:01
  Speaker 2: And I'm always a dude. I love the dystopian movies.
• 33:05
  Speaker 2: You know, shit, I'm thinking that's about the time. Now
• 33:08
  Speaker 2: it's about to happen, not the world, about the end.
• 33:10
  Speaker 2: I'm you know, I'm glad I got all my guns
• 33:12
  Speaker 2: and shit right to the point I'm buying it. I'm
• 33:16
  Speaker 2: moving down to Texas. I keep telling them I'm going
• 33:18
  Speaker 2: down there, bro, just to build me a bunker. Seriously,
• 33:22
  Speaker 2: I'm gonna build me a bunker because I think that
• 33:25
  Speaker 2: I think we on the precipice, man, and some illo
• 33:27
  Speaker 2: shit happening. Like I see all the stuff that's happening,
• 33:29
  Speaker 2: like it just started with the COVID stuff, and then
• 33:31
  Speaker 2: I see the stuff that's happening with them trying to,
• 33:33
  Speaker 2: you know, get all the Latinos out with no due process.
• 33:39
  Speaker 2: And now, don't get me wrong, I do think if
• 33:41
  Speaker 2: you in this country and you whacking motherfuckers and running
• 33:43
  Speaker 2: BA across the border to get rid of his ass.
• 33:46
  Speaker 2: But the dude that has this green card here and
• 33:48
  Speaker 2: I'm been working here for twenty years, and you know,
• 33:51
  Speaker 2: like I like the dudes to cut my grass. Man,
• 33:53
  Speaker 2: I don't know them cats. I don't know why them man.
• 33:55
  Speaker 2: For the last twenty years they come over, man, I
• 33:58
  Speaker 2: give them water and shit. We will sit out there
• 34:00
  Speaker 2: down seeing my sons, like my son play professional footballers
• 34:03
  Speaker 2: just at home.
• 34:03
  Speaker 1: Want something. Hey, I'm very proud of you. It's almost like.
• 34:06
  Speaker 2: He want to take pictures, you know, with my son
• 34:08
  Speaker 2: and shit, and I think that's dope, right. I'm just
• 34:13
  Speaker 2: mad at the fact we don't have no thinkers out
• 34:15
  Speaker 2: here now documenting all this shit. And if you do
• 34:18
  Speaker 2: have the thinkers, like they not getting no attention because
• 34:20
  Speaker 2: that's boring. Like I'm gonna tell you, like even with
• 34:23
  Speaker 2: this podcast, shit, me and him always have conversations because
• 34:26
  Speaker 2: I see dudes man, that have just kind of just
• 34:28
  Speaker 2: come up right because they stay on the bullshit all
• 34:31
  Speaker 2: the time. They you know, trying to embarrass motherfuckers, trying
• 34:34
  Speaker 2: to come in and ask you fucked up questions to
• 34:36
  Speaker 2: get you. Will you know, into some shit, man. I
• 34:40
  Speaker 2: think right now, man, everybody is kind of doing whatever
• 34:43
  Speaker 2: it is they have to do it for you. I
• 34:45
  Speaker 2: think if for niggas, tell the motherfuckers, tell a niggas, hey,
• 34:48
  Speaker 2: suck your mama's titty and you goa be famous, they
• 34:50
  Speaker 2: gonna be trying to suck their mama's titty.
• 34:52
  Speaker 3: Dog.
• 34:52
  Speaker 1: I think we want some fucked up times.
• 34:54
  Speaker 5: I think, I think, just to talk about what you
• 34:58
  Speaker 5: were saying about going to tax building a bunker, I
• 35:03
  Speaker 5: think we are witnessing a lot of distractive things from
• 35:08
  Speaker 5: the root of really what's trying to happen, the power
• 35:11
  Speaker 5: struggle behind scenes, and it's way bigger than religion and politics.
• 35:15
  Speaker 1: You know, there's a shift that's happening.
• 35:18
  Speaker 5: And you know, I'm not a religious person, I'm not
• 35:21
  Speaker 5: a political person, but I do notice that things are
• 35:24
  Speaker 5: being fed to people that are willing to take it. So,
• 35:28
  Speaker 5: you know, when they've programmed eighty percent of the earth
• 35:33
  Speaker 5: to look down at these phones and not even pay
• 35:35
  Speaker 5: attention to their surroundings.
• 35:38
  Speaker 1: That's a big thing.
• 35:39
  Speaker 5: And when COVID happened, you know, and they were they
• 35:43
  Speaker 5: actually got everybody in the world to go home, and
• 35:51
  Speaker 5: economy boomed in different ways and all that other things
• 35:54
  Speaker 5: that this is an experiment. And then the way that
• 35:57
  Speaker 5: people have been positioned here in the United States. Everybody
• 36:01
  Speaker 5: got guns, everybody watching the fucking Walking Dead and motherfucking
• 36:05
  Speaker 5: the Last of Us and you know what I'm saying,
• 36:07
  Speaker 5: and all these survival thoughts that are happening, and and
• 36:11
  Speaker 5: then they flip a switch and then the nigga go
• 36:14
  Speaker 5: and all the toilet paper niggas fist fighting in in
• 36:18
  Speaker 5: fucking stores for toilet paper. And I'm looking at all
• 36:21
  Speaker 5: that all this ship and people are actually scared to death,
• 36:23
  Speaker 5: and they're raising the tempera they're raising the temperature. Something's
• 36:26
  Speaker 5: gonna pop, right, you absolutely correct, something is gonna happen.
• 36:30
  Speaker 5: But what I think what's dangerous about it is that
• 36:34
  Speaker 5: we haven't started the discussion, especially through hip hop. People
• 36:40
  Speaker 5: want to be so popular, but hip hop used to
• 36:42
  Speaker 5: be the voice of rebellion exactly. It used to be
• 36:45
  Speaker 5: where you can send things and say things in hip
• 36:47
  Speaker 5: hop that you couldn't hear anywhere else, not just about
• 36:50
  Speaker 5: pussy pussy holes and and and and butt popping and
• 36:54
  Speaker 5: and fucking money and shooting niggas. Right, that was part
• 36:58
  Speaker 5: of it too, But there was other things that we
• 37:00
  Speaker 5: kind of we didn't if we needed to hit the message,
• 37:02
  Speaker 5: the message was sent, you know what I'm saying. Like,
• 37:04
  Speaker 5: no matter if you was gang banger or motherfucking grassroots,
• 37:08
  Speaker 5: you know, roots, Torre, you was listening to fight the Power,
• 37:12
  Speaker 5: you know what.
• 37:13
  Speaker 1: Definitely you was listening to PE.
• 37:15
  Speaker 5: So I think that people are scared to speak about
• 37:19
  Speaker 5: what's happening because they don't want to fuck up their algorithm.
• 37:23
  Speaker 5: People have been punked into like not saying what they
• 37:26
  Speaker 5: feel and believe in group thinking and finding their way
• 37:30
  Speaker 5: through group drink through group thinking. But that's a dangerous
• 37:34
  Speaker 5: place to be man Like, So yeah, man, you know,
• 37:38
  Speaker 5: is it fucked up? People are being pressed against each
• 37:43
  Speaker 5: other and divided and singled out. Yeah, you know what
• 37:46
  Speaker 5: I'm saying, it's it's crazy, But don't get distracted by that,
• 37:50
  Speaker 5: you know what I'm saying, Like, there's something happening that's
• 37:53
  Speaker 5: going it ain't just happening to the Latino and the
• 37:55
  Speaker 5: Hispanic community, you know what I'm saying, It's happening to
• 37:58
  Speaker 5: all of us. But there's something bigger coming, and they
• 38:02
  Speaker 5: doing all this shit because that whammy is coming. So
• 38:05
  Speaker 5: I would rather look for the big whommy.
• 38:07
  Speaker 2: I'm gonna tell you. I'm gonna tell you something, and
• 38:09
  Speaker 2: you probably see you as student enough that you probably
• 38:11
  Speaker 2: noticed this.
• 38:12
  Speaker 1: Did you know this?
• 38:13
  Speaker 2: Maybe about a year ago they said something about our
• 38:17
  Speaker 2: life and out of space like pretty much all but
• 38:20
  Speaker 2: confirmed it, and it was so ill the way they
• 38:23
  Speaker 2: did it. I would have to rewind that shit, and
• 38:26
  Speaker 2: nobody gave a fuck. But then when they said something
• 38:28
  Speaker 2: about because I noticed my kids, they didn't say nothing
• 38:31
  Speaker 2: about that. But when some other dumb shit came up,
• 38:34
  Speaker 2: Oh did you hear about this? It was almost like
• 38:36
  Speaker 2: they was programmed just to look past that. And it's
• 38:39
  Speaker 2: almost like, man, I'm thinking, what's happening between these phones,
• 38:42
  Speaker 2: between television and all this shit? I was noticing, man
• 38:45
  Speaker 2: Like I go in to check on my kids every
• 38:47
  Speaker 2: night since they was little, right, I noticed that my
• 38:50
  Speaker 2: daughter sleep on her bed with her phone right next
• 38:52
  Speaker 2: to her. My son sleep on the bell it's almost
• 38:55
  Speaker 2: like they programmed with these motherfuckers. I tell everybody at
• 38:58
  Speaker 2: the table, man, when we had table eating together the fan,
• 39:01
  Speaker 2: put your fucking phones down, as a matter of fact,
• 39:03
  Speaker 2: put him up there, get the fuck out the house,
• 39:05
  Speaker 2: because I want to be able to talk to y'all.
• 39:06
  Speaker 2: I don't want to sit at the table like this
• 39:08
  Speaker 2: and we just eating and everybody's just kind of like, na,
• 39:10
  Speaker 2: put the fucking phone down. Like even with all this
• 39:13
  Speaker 2: technology's like glasses is like my little brother, I even
• 39:17
  Speaker 2: tell him sometimes, bro, call me by yourself. I don't
• 39:19
  Speaker 2: want to talk to you twenty niggas on the phone
• 39:21
  Speaker 2: all the time. There's some shit I want to just
• 39:23
  Speaker 2: talk to you about. You know what I mean.
• 39:24
  Speaker 1: He's talking to us. You know what I'm saying, heal us,
• 39:27
  Speaker 1: and so.
• 39:28
  Speaker 6: We on the phone.
• 39:31
  Speaker 2: So it's like but it's like it's like, bro, we're
• 39:37
  Speaker 2: not paying attention to what's going on. If motherfucker's actually
• 39:40
  Speaker 2: paid attention to what's going on, they to be scared
• 39:42
  Speaker 2: as a motherfucker. I'm at an age right now that
• 39:45
  Speaker 2: where June eighteen five be fifty five years old, right.
• 39:48
  Speaker 2: My R fifty five is much different than our father's
• 39:50
  Speaker 2: fifty five. That dude had on slacks, he had, you know,
• 39:53
  Speaker 2: his pin up here in this and that. I still
• 39:56
  Speaker 2: dress like I'm about to go to a fucking rap
• 39:58
  Speaker 2: concert or do something, be the bodyguard some shit. I
• 40:00
  Speaker 2: don't know, but you know, I look at this shit
• 40:03
  Speaker 2: right now, man, and everybody is falling for the dumb shit,
• 40:07
  Speaker 2: and I think it's almost like we being programmed by something,
• 40:11
  Speaker 2: you know, whether it's television, whether it's streaming shit. I
• 40:14
  Speaker 2: don't know if you remember this movie. It was one
• 40:16
  Speaker 2: of my favorite movies. It was called The Guy That
• 40:18
  Speaker 2: Did Bevis and butt head did what's the dude's name
• 40:21
  Speaker 2: that did be with some buddy here from Texas, Mike Judges. Yeah,
• 40:24
  Speaker 2: Mike Judge, good looking out dog. He had a movie
• 40:28
  Speaker 2: called Idiocracy, And when you watch Ideography, Idiocracy came out years.
• 40:33
  Speaker 1: Before the OTT, like the Netflix and the Wholu and
• 40:36
  Speaker 1: all that.
• 40:37
  Speaker 2: These people had huge TV screens, like you can go
• 40:40
  Speaker 2: the fucking best Buy and buy gazillion X TV for
• 40:45
  Speaker 2: six hundred dollars. Now it's not like it was. You know,
• 40:47
  Speaker 2: when we first got the motherfucker's right, they had TV's
• 40:51
  Speaker 2: on the wall. Motherfucker would literally be watching people kicking
• 40:54
  Speaker 2: each other in the balls. That was the thing you
• 40:56
  Speaker 2: didn't see. Did you see ideography?
• 40:59
  Speaker 1: It's just in that movie.
• 41:00
  Speaker 2: Yeah, it talked about it pretty much talked about what's
• 41:04
  Speaker 2: going on today. We just a bunch of bringing dead
• 41:07
  Speaker 2: dumb motherfucker's out there dog and if it ain't no
• 41:09
  Speaker 2: ship took me talking about a motherfucker dog. I'm gonna
• 41:12
  Speaker 2: tell you what one of the homies told me one day.
• 41:14
  Speaker 2: I'm not gonna say his name, but he told me.
• 41:16
  Speaker 2: I said, Man, I like your new album, Dog, I'm
• 41:17
  Speaker 2: about to talk about in the show. He said, No,
• 41:19
  Speaker 2: don't do that, bro, say it's whack. I said, what
• 41:23
  Speaker 2: do you mean, dog, say I'm not gonna do you like.
• 41:26
  Speaker 2: They said, no, say it's whack. You get more attention
• 41:28
  Speaker 2: that way.
• 41:32
  Speaker 1: They playing the uh they play in the content now algorithm.
• 41:35
  Speaker 2: Sh motherfucker's to retarded. Now, I'm not gonna manufacturer beef
• 41:39
  Speaker 2: with my brother glasses or I'm not gonna call you
• 41:41
  Speaker 2: exhibit before we come and say hey, man, I want
• 41:44
  Speaker 2: you to hit the hell with the microphone and then
• 41:46
  Speaker 2: I want.
• 41:47
  Speaker 1: You to tear some ship up for this all cool.
• 41:49
  Speaker 1: It's society. That big ass den Hey, what's.
• 41:57
  Speaker 6: But that's the thing.
• 41:58
  Speaker 2: No dog, motherfuckers. You know what the dude told me
• 42:05
  Speaker 2: one day and I was mad as a motherfucker. I'm
• 42:07
  Speaker 2: looking at this penis cheft here, motherfucker on mind talking
• 42:11
  Speaker 2: about me like a dog, right after I don gave
• 42:14
  Speaker 2: him all kinds of money and shit. Dog And I'm
• 42:16
  Speaker 2: mad the motherfucker right, I call this motherfucker. He yet like,
• 42:21
  Speaker 2: ain't nothing always having a dog. I'm like, man, motherfucker
• 42:24
  Speaker 2: you you're like dog this content you supposed threw you
• 42:27
  Speaker 2: the lu bron.
• 42:31
  Speaker 1: I said, what the fuck you mean playing with me? Nigga,
• 42:32
  Speaker 1: don't play with me like that. That's how I go.
• 42:34
  Speaker 3: Nowadays, niggas feel that they need to establish more minetary
• 42:39
  Speaker 3: success with social media by creating content. That's whether it's
• 42:45
  Speaker 3: negative or positive, I don't care. But long as I
• 42:49
  Speaker 3: can get somebody to focus on it, then they gonna focus.
• 42:52
  Speaker 3: Then they gonna focus. Shit, my son gonna be calling
• 42:55
  Speaker 3: me talking about hey, dad, so and so and so
• 42:57
  Speaker 3: and so, and I'm gonna be like, you know, but
• 43:00
  Speaker 3: it's it's the creation of the content that these dudes
• 43:03
  Speaker 3: have figured out. Now, Like, I don't give a fuck
• 43:06
  Speaker 3: if I they gotta mean that ship, nigga. I'm just
• 43:10
  Speaker 3: like he said, I'm throwing you that hell of you, nigga.
• 43:12
  Speaker 3: I'm gonna call your dumb motherfuckers, say you're stupid and
• 43:14
  Speaker 3: all kind of motherfucker shit. And if you run up,
• 43:16
  Speaker 3: nigga's gonna be this and that nigg Come get.
• 43:19
  Speaker 6: This stage and here I come from.
• 43:21
  Speaker 2: We don't do all that because I'm never gonna come
• 43:23
  Speaker 2: back online. Go get the camera. Let me say this,
• 43:26
  Speaker 2: it's professional wrestling. It's professional wrestling. It's like, bro, what
• 43:30
  Speaker 2: the fuck? Because to me, I'm not motherfucker to play
• 43:34
  Speaker 2: with my family. You say something about my wife and
• 43:36
  Speaker 2: my kids, I'm gonna go to.
• 43:37
  Speaker 5: War with your Well, it's not professional wrestling because even
• 43:40
  Speaker 5: though you know it is what it is, they still
• 43:42
  Speaker 5: getting the ring.
• 43:45
  Speaker 1: Out here, these niggas. This's the Wolf Ticket show.
• 43:48
  Speaker 4: Definitely.
• 43:50
  Speaker 1: I'm not playing that game though.
• 43:52
  Speaker 5: You know, I got a lot of good will out there,
• 43:55
  Speaker 5: and that's because my character, the way I carry myself,
• 43:58
  Speaker 5: Like no Am I liked by everyone.
• 44:01
  Speaker 2: No, but I don't like everyone either, you know what
• 44:03
  Speaker 2: I'm saying. So it's good, you know what I'm saying.
• 44:07
  Speaker 5: I'm cool with the people that's cool with me, and
• 44:09
  Speaker 5: I'm good with that. So, like I said, man, I
• 44:12
  Speaker 5: focus on just what works for me, and you got
• 44:16
  Speaker 5: to look objectively at this stuff because technology it depends
• 44:20
  Speaker 5: on who's the user, right. So some people could sit
• 44:23
  Speaker 5: up and figure something out and work out a whole
• 44:26
  Speaker 5: fucking graph and be able to build businesses from the laptop.
• 44:29
  Speaker 5: Other people just gonna be taking picture of their food
• 44:31
  Speaker 5: and sending pictures of their dicks to everybody, you know
• 44:34
  Speaker 5: what I'm saying.
• 44:35
  Speaker 1: Like it's the user.
• 44:37
  Speaker 5: So you got to look at your brand, your equity,
• 44:40
  Speaker 5: your assets, figure out exactly what works and who you're
• 44:45
  Speaker 5: trying to target. If you want to target everybody, you're
• 44:48
  Speaker 5: going to be swimming in the sea, you know what
• 44:50
  Speaker 5: I'm saying. But if you could target where you want
• 44:53
  Speaker 5: to contact your people the most effective use of your time,
• 44:57
  Speaker 5: then that shit you can. There's tools that you can
• 44:59
  Speaker 5: use to get there, you know what I'm saying. But
• 45:01
  Speaker 5: you gotta focus and target your audience. And I think
• 45:04
  Speaker 5: that's that's that's the overwhelming part, because we all need
• 45:07
  Speaker 5: people like I don't want to produce, I don't want
• 45:09
  Speaker 5: to I don't want to do this.
• 45:10
  Speaker 1: I want to do that I just want to wrap.
• 45:12
  Speaker 5: So your job is to find people that can come
• 45:15
  Speaker 5: around and and and actually facilitate those things with you,
• 45:18
  Speaker 5: if that's the way you want to go.
• 45:20
  Speaker 1: Some people want to do it all themselves, you know
• 45:22
  Speaker 1: what I'm saying.
• 45:22
  Speaker 2: But if you're going to do it yourself, you gotta
• 45:24
  Speaker 2: focus on what your target audience is and spend your
• 45:27
  Speaker 2: money wisely, don't just throw it on their buying ads,
• 45:30
  Speaker 2: because like I said, it's just you don't.
• 45:31
  Speaker 1: You can't.
• 45:32
  Speaker 5: How do you get an ROI, how do you get
• 45:34
  Speaker 5: a how do you get to quantify whether it's working
• 45:37
  Speaker 5: or not?
• 45:38
  Speaker 1: You can't tell by them numbers, you know what I'm saying.
• 45:40
  Speaker 5: So so we gotta trust our intuition, and my intuition
• 45:45
  Speaker 5: says we let's go and get in front of the
• 45:48
  Speaker 5: crowds and do our merchandising and macularly. And then the
• 45:52
  Speaker 5: people that we meet in person, now we can see physically.
• 45:55
  Speaker 5: That's what's going to make legacy artists feel better. You
• 45:58
  Speaker 5: can physically see who's there. And now your job is
• 46:01
  Speaker 5: to use the algorithm, and now you're taking people that
• 46:04
  Speaker 5: you actually meeting face to face and getting their information there.
• 46:07
  Speaker 5: That should be one of the things that you do everywhere,
• 46:09
  Speaker 5: whether it's a festival, where do you should have a
• 46:11
  Speaker 5: designated person going out emails, phone numbers, emails, phone numbers, contacts, contacts, contacts,
• 46:17
  Speaker 5: mailing lists, mailing list.
• 46:18
  Speaker 1: That's what the data is.
• 46:20
  Speaker 5: We collect enough of those, man and then the sitting nigga,
• 46:23
  Speaker 5: you'll be able to send. Now you could use the
• 46:25
  Speaker 5: algorithm the way you want. You can send that motherfucker
• 46:27
  Speaker 5: out to the people you contacted over the last however months,
• 46:30
  Speaker 5: you've been doing it. Thousands of people that you already hit,
• 46:33
  Speaker 5: and now you can correct hit them directly. You can
• 46:36
  Speaker 5: sell directly to them, which is better than streatment. You
• 46:38
  Speaker 5: can make them exclusive drops.
• 46:40
  Speaker 1: You can do it. You know what I'm saying. That's
• 46:42
  Speaker 1: using the technology in a way that's comfortable for us.
• 46:45
  Speaker 2: Well, you know the one thing I've been on with
• 46:47
  Speaker 2: the homies too, like always tell my guys, man, let's
• 46:51
  Speaker 2: own our own shit. Let's stop trying to look to
• 46:53
  Speaker 2: take shit to be to Hulu or whatever else like this.
• 46:57
  Speaker 2: We got all these fucking cameras, so I got all
• 47:00
  Speaker 2: the drums and cameras of the house. Let's go shoot
• 47:01
  Speaker 2: her own fucking movie. You know, let's go shoot our
• 47:04
  Speaker 2: own shit and start doing our own things. The next
• 47:06
  Speaker 2: thing I'm on is like starting to Really I'm gonna
• 47:09
  Speaker 2: tell you what really fucked me up back in the day.
• 47:11
  Speaker 2: You remember that my Space shit. I remember the publishing
• 47:15
  Speaker 2: company I was working for it, Man, they went and
• 47:16
  Speaker 2: spent all this money on my MySpace page. I had
• 47:19
  Speaker 2: to cold this my Space page. Ever, I had one
• 47:22
  Speaker 2: hundred thousand motherfuckers on it.
• 47:23
  Speaker 1: I remember.
• 47:24
  Speaker 2: I remember Joey and induced homies from the Giants used
• 47:27
  Speaker 2: to send me shit on there, trying to get me
• 47:29
  Speaker 2: to listen to these songs and shit right, and then
• 47:32
  Speaker 2: motherfuckers cold as a motherfucker. Now go figure right. I
• 47:36
  Speaker 2: remember we spent all this money on there, bro, And
• 47:38
  Speaker 2: I looked up one day and my shit was back
• 47:40
  Speaker 2: the same as it was, and then the next day
• 47:43
  Speaker 2: it was gone. And now we just spent ten thousand
• 47:45
  Speaker 2: dollars on that motherfucker dog. I said, from that point
• 47:48
  Speaker 2: on right there, I would never build my business on
• 47:51
  Speaker 2: somebody else's platform. Don't get me wrong. I say we
• 47:54
  Speaker 2: need to utilize the youtubees and the Instagrams and all that,
• 47:57
  Speaker 2: but they have so many fucking the package that you
• 48:01
  Speaker 2: can get now, you can make your own fucking Instagram,
• 48:03
  Speaker 2: you can make your own YouTube. I think we need
• 48:06
  Speaker 2: to have things. Like you said, information is key, right, information,
• 48:11
  Speaker 2: knowledge is power, they always say that, right. If you
• 48:13
  Speaker 2: can get motherfucker's data, if you can get their phone
• 48:16
  Speaker 2: number to send them as some mess messages, if you
• 48:18
  Speaker 2: can get their email and send them emails when you
• 48:21
  Speaker 2: got that new shirt that's coming out, if you can,
• 48:23
  Speaker 2: if you can fucking text fifteen twenty thousand people, hey,
• 48:28
  Speaker 2: I got a shirt out, And if you can convert
• 48:30
  Speaker 2: ten percent of those people.
• 48:32
  Speaker 1: You win it.
• 48:34
  Speaker 5: And it's not always about selling them shit, right. When
• 48:37
  Speaker 5: you having that kind of connection with the fans, it's
• 48:40
  Speaker 5: your obligation to give them an experience exactly right. And
• 48:44
  Speaker 5: so what I plan to do is, you know, not
• 48:48
  Speaker 5: only reach out and bring this, you know, use the
• 48:50
  Speaker 5: new data that's coming in from Teammaker and the people
• 48:54
  Speaker 5: that are coming in and now going out to the shows.
• 48:57
  Speaker 5: Building that kind of database that I'm going to be
• 49:00
  Speaker 5: able to say, Okay, cool, if I'm sending you this.
• 49:03
  Speaker 1: You've won this experience this address this time.
• 49:07
  Speaker 5: But you know what I'm saying, if still be there,
• 49:10
  Speaker 5: come there and be like some food ship, some fucking
• 49:12
  Speaker 5: dope ass concert.
• 49:13
  Speaker 1: You know what I'm saying, like in their town, you
• 49:15
  Speaker 1: know what I'm saying, Like, you.
• 49:17
  Speaker 5: Got to create the experience and then you know, I've
• 49:21
  Speaker 5: seen a lot of people do a lot of cool
• 49:23
  Speaker 5: shit with merch, you know, sending motherfucker's a free shirt
• 49:25
  Speaker 5: when they didn't order it.
• 49:26
  Speaker 1: That's what I mean. That kind of ship and you
• 49:29
  Speaker 1: that kind of fan. Motherfucker's gonna be like this man
• 49:32
  Speaker 1: that goes a long way.
• 49:33
  Speaker 5: That reciprocation is like, like, you know, we got backstock
• 49:38
  Speaker 5: of all kinds of ship if we could just like, hell, yo,
• 49:40
  Speaker 5: you know, if you get an address, we.
• 49:43
  Speaker 1: Send you ship.
• 49:43
  Speaker 5: You know what I'm saying, You don't got to be mandatory.
• 49:45
  Speaker 5: But if they do do it and then you do
• 49:48
  Speaker 5: send them something, nigga, that that shit's gonna do. You
• 49:52
  Speaker 5: know what I'm saying, Like, it's just you just gotta
• 49:53
  Speaker 5: be consistent with it, you know, And and you know,
• 49:56
  Speaker 5: we don't. I don't know how you if you guys
• 49:58
  Speaker 5: tour or that would if you a legacy artist and
• 50:01
  Speaker 5: you're still going out there trying to go to after
• 50:03
  Speaker 5: parties and fucking drinking and fucking around with bitches and
• 50:07
  Speaker 5: all that shit. Then you playing Russian roulette with everything
• 50:10
  Speaker 5: you know and business business business. You know, I'm pretty
• 50:14
  Speaker 5: sure everybody got their you know, their their ship together
• 50:18
  Speaker 5: at this point that want to go forward to be professional.
• 50:21
  Speaker 1: But that's what we gotta be on. We gotta that
• 50:23
  Speaker 1: we're the first of our kind.
• 50:25
  Speaker 5: You know, we've we've transitioned from physical copies into streaming
• 50:31
  Speaker 5: into now you know, we are legacy artists, you know
• 50:35
  Speaker 5: what I'm saying. We've seen transitions and now I don't
• 50:38
  Speaker 5: know who's been in front of us that had careers
• 50:40
  Speaker 5: like us, you know, so we gotta we gotta, we gotta,
• 50:44
  Speaker 5: we gotta set the standard. We gotta set the bar.
• 50:47
  Speaker 5: And I don't mean sitting down, you know what I'm saying.
• 50:49
  Speaker 5: Some people, some people want to expand some people want
• 50:52
  Speaker 5: to still do music, but you can't. Music is the
• 50:55
  Speaker 5: catalyst of what makes all this work well. Music is
• 50:58
  Speaker 5: the commercial for everything else that we cate. Right, But
• 51:01
  Speaker 5: you gotta choose what you create. You can't just like
• 51:04
  Speaker 5: create what everybody else does. What do you do really
• 51:07
  Speaker 5: well that you can bring to the table and be
• 51:09
  Speaker 5: the avenger that you're supposed to be on the avengers.
• 51:12
  Speaker 5: You know what I'm saying, you know, and I think
• 51:15
  Speaker 5: that's that's what that's what you know I did. It
• 51:18
  Speaker 5: took me a long time to figure out that just
• 51:21
  Speaker 5: that simple shit right there.
• 51:23
  Speaker 1: You know what I'm saying.
• 51:24
  Speaker 5: And make some decisions, change my circle, focus on things,
• 51:27
  Speaker 5: you know, let some things go, take some chances, take
• 51:29
  Speaker 5: some risk, you know, go without for a while.
• 51:33
  Speaker 2: You know what I'm saying now, If you could tell,
• 51:34
  Speaker 2: you could say, it's something that real, key man about
• 51:38
  Speaker 2: changing your circle. I always tell my children, man, and
• 51:41
  Speaker 2: just like the little homies, whoever the addicts, you are,
• 51:44
  Speaker 2: who you hang around, if you hanging around motherfuckers, that's
• 51:47
  Speaker 2: telling you all day what you can't do, instead of
• 51:50
  Speaker 2: somebody saying, hey, man, let's figure out.
• 51:52
  Speaker 1: A way to do that. Right. You need to let
• 51:53
  Speaker 1: them motherfuckers go though, because they gonna keep. Like.
• 51:57
  Speaker 2: I don't think people believe this, man, but the tongue
• 51:59
  Speaker 2: does life and death. If you got somebody's constantly telling
• 52:03
  Speaker 2: you what you can't do or why it's not gonna
• 52:05
  Speaker 2: work's not go that. I'm gonna tell you, man, I
• 52:07
  Speaker 2: don't see a glasses name two or three times. You
• 52:10
  Speaker 2: know why, me and him fuck with each other. It
• 52:11
  Speaker 2: ain't you know, we less, We're gonna figure out a
• 52:14
  Speaker 2: way how to do it. We're not gonna do it.
• 52:15
  Speaker 2: Let's figure out a way to do it. Do it,
• 52:17
  Speaker 2: can't get it done? Yeah, exactly.
• 52:20
  Speaker 5: I think, Well, I didn't have to let people go,
• 52:26
  Speaker 5: you let yourself go. Yeah, you'll be amazed for what
• 52:29
  Speaker 5: happens when niggas think is over.
• 52:30
  Speaker 6: You'll be amazed how.
• 52:43
  Speaker 1: Much space you get.
• 52:44
  Speaker 4: What I'm saying, Yeah, come on, it's gonna have to
• 52:48
  Speaker 4: end that some time.
• 52:50
  Speaker 6: What you think, be.
• 52:54
  Speaker 1: Surprised how much space you get when niggas think is over.
• 52:58
  Speaker 5: And so I learned a lot about myself, the people
• 53:02
  Speaker 5: that you know, I had around, the people that are
• 53:07
  Speaker 5: still around from then. I think there's I said it
• 53:12
  Speaker 5: on a keeay maker. I think there's royalty and loyalty,
• 53:15
  Speaker 5: you know, for sure. I think there's there's something about,
• 53:20
  Speaker 5: you know, having a disagreement and then figuring out if
• 53:23
  Speaker 5: you want to figure out a solution, you can if
• 53:26
  Speaker 5: you love the person, if you if you really see
• 53:29
  Speaker 5: that person, that's somebody of value.
• 53:31
  Speaker 1: Not to use them, but you value who they are.
• 53:34
  Speaker 1: You know what I'm saying.
• 53:38
  Speaker 5: Not everybody move like that, you know what I'm saying,
• 53:42
  Speaker 5: And so I'm pretty sure if I was a vicious
• 53:44
  Speaker 5: motherfucker I put it, I could have really fucked some
• 53:48
  Speaker 5: ship up and I'd be a lot further than I am.
• 53:50
  Speaker 5: But I'm happy where I'm at, and I still got
• 53:52
  Speaker 5: my soul intact, and I still look people in the
• 53:55
  Speaker 5: eye when I talk to them, and I'm not worried
• 53:57
  Speaker 5: about keeping up with the lie that I told the
• 53:59
  Speaker 5: nigga the other niggas not do the other nigga to
• 54:01
  Speaker 5: out fuck it as too much.
• 54:03
  Speaker 1: My beandwidth is not that tight, you know what I'm saying.
• 54:07
  Speaker 5: I got a bunch of raps and ship up here,
• 54:08
  Speaker 5: and they I don't want to remember that shit like ooh,
• 54:11
  Speaker 5: what nigga I forgot?
• 54:13
  Speaker 1: Oh? You know what I'm saying. So I don't move
• 54:16
  Speaker 1: that way my nigga, and I.
• 54:18
  Speaker 5: Feel like a lot of people are in a position
• 54:22
  Speaker 5: where they feel like they're going to use people up
• 54:24
  Speaker 5: or do all that shit. But I've never had to
• 54:26
  Speaker 5: do that, and so my circle got really tight, you
• 54:30
  Speaker 5: know what I'm saying. I'm not out there in the street,
• 54:32
  Speaker 5: I'm not partying, I'm not moving. I don't I got
• 54:36
  Speaker 5: a lot of good will out there, and I don't
• 54:40
  Speaker 5: take that for granted.
• 54:41
  Speaker 1: You know what I'm saying, I see it. I see
• 54:42
  Speaker 1: it as a strength. You know. I don't have to
• 54:46
  Speaker 1: prove shit to nobody. I want to do my art.
• 54:49
  Speaker 5: I want to be a standout person when it comes
• 54:53
  Speaker 5: to things that we build outside of music. I don't
• 54:57
  Speaker 5: put my personal shit in the street. Even though you know,
• 55:01
  Speaker 5: whatever was happening with my fucking divorce shit that everybody
• 55:04
  Speaker 5: was talking about that, nobody gave a fuck, you know
• 55:06
  Speaker 5: what I'm saying, You know, like nobody gives a fuck
• 55:09
  Speaker 5: about exhibits fucking personal life, Like let him rap straight up,
• 55:16
  Speaker 5: you know what I'm saying, Like I'm not nobody gives
• 55:19
  Speaker 5: a fuck about that. It's not it's not that interesting,
• 55:21
  Speaker 5: trust me.
• 55:23
  Speaker 2: But yeah, man.
• 55:25
  Speaker 5: And so now going forward and just coming out the
• 55:30
  Speaker 5: blue and haven't and havn't been planning this for so
• 55:33
  Speaker 5: long and talking about it and strategizing about it and
• 55:36
  Speaker 5: if it actually come out and do what it did,
• 55:38
  Speaker 5: and now we've got to put the elbow grease behind it.
• 55:42
  Speaker 1: Nigga, no new niggas.
• 55:45
  Speaker 5: I was sitting here for a long time, Nigga sitting
• 55:48
  Speaker 5: out kites like Nigga. I'm out here like motherfucking Tom Hanks.
• 55:53
  Speaker 1: Nigga lost. Nigga help me.
• 55:56
  Speaker 5: Until it was just like, oh, silence, got it, okay,
• 56:00
  Speaker 5: let me get back to work. So Nigga iron Man
• 56:04
  Speaker 5: build my suit out of this motherfucking shit I had
• 56:06
  Speaker 5: laying around.
• 56:07
  Speaker 2: I'm fucker worked, you know what I'm saying. Now we're
• 56:15
  Speaker 2: out there. Now we're building them to mark too. I
• 56:23
  Speaker 2: think what you're saying, man, is some real spill.
• 56:26
  Speaker 1: Man. I think energy. It's very important. I'm an energy person.
• 56:30
  Speaker 6: Man.
• 56:31
  Speaker 2: If I send something even off for the motherfucker dog,
• 56:34
  Speaker 2: I don't fuck with him. And because I was always
• 56:36
  Speaker 2: one of the type of dudes that did right by
• 56:38
  Speaker 2: people like I pride myself on doing right. If we're
• 56:41
  Speaker 2: making some money together, dog, i'm gonna give you half
• 56:43
  Speaker 2: up to the point of where she'd be telling me, Man,
• 56:45
  Speaker 2: why are you giving them niggas all that money and
• 56:46
  Speaker 2: they don't do shit?
• 56:47
  Speaker 1: You know what I mean?
• 56:48
  Speaker 2: And I always thought that was me doing a good thing.
• 56:52
  Speaker 2: But what I realized, dog, is that you can't cast
• 56:55
  Speaker 2: your pearls on swine on the next swine because everybody
• 56:58
  Speaker 2: not gonna appreciate you doog We.
• 57:00
  Speaker 5: Did it with a genuine with a genuine spirit, and
• 57:03
  Speaker 5: you thought it was gonna be reciprocated, you know what
• 57:06
  Speaker 5: I'm saying, But it seldom, It seldom is you know,
• 57:09
  Speaker 5: But it's some people, you know, it's some people that
• 57:13
  Speaker 5: you can't hand nobody's lifestyle.
• 57:15
  Speaker 1: So that's number one.
• 57:16
  Speaker 5: You can help money as a tool, you know, But
• 57:19
  Speaker 5: niggas don't want money. They want your position, you know
• 57:23
  Speaker 5: what I'm saying. And that's weird to me. It's like, nigga, like,
• 57:27
  Speaker 5: what the fuck. It's just it's just different personality types
• 57:30
  Speaker 5: that come around and different intentions from different people. You know,
• 57:34
  Speaker 5: if we walked into a room with a whole bunch
• 57:37
  Speaker 5: of producers rappers and ask them why do you want
• 57:40
  Speaker 5: to do music, you know, you get a thousand different answers.
• 57:44
  Speaker 5: Some niggas want to you know. Some niggas want a car.
• 57:47
  Speaker 5: Some niggas want to get their mama a new something,
• 57:50
  Speaker 5: or I want to get my family out the way, or.
• 57:52
  Speaker 1: A nigga i'm you know, on a run and I
• 57:54
  Speaker 1: got it, you know, you know what I'm saying, Like,
• 57:57
  Speaker 1: it's a thousand different reasons.
• 57:59
  Speaker 5: You know what I'm saying, so we got to understand,
• 58:01
  Speaker 5: like we're dealing with a whole bunch of people that
• 58:04
  Speaker 5: you know in this industry that you know, not necessarily
• 58:08
  Speaker 5: here for the same reasons. So finding those like minded
• 58:11
  Speaker 5: individuals and keeping that in line, you know what I'm saying,
• 58:16
  Speaker 5: Like it takes a long time to get to know somebody, right,
• 58:20
  Speaker 5: But how we move around this industry and we meet
• 58:22
  Speaker 5: different people, you know, and especially the gang rules of
• 58:26
  Speaker 5: how California is broken up, you know what I'm saying,
• 58:28
  Speaker 5: everybody's clicked up, and you know what I'm saying, everybody
• 58:31
  Speaker 5: has this group thinking idea when it comes to dining.
• 58:33
  Speaker 5: But it's certain people that move differently and and and
• 58:38
  Speaker 5: have a different type of level of understanding that I
• 58:41
  Speaker 5: get along with.
• 58:42
  Speaker 1: So I ally myself with those people, you know what
• 58:45
  Speaker 1: I'm saying.
• 58:46
  Speaker 5: Where before or when I was younger, it was like, oh,
• 58:50
  Speaker 5: let's go with the herd. You know what I'm saying,
• 58:53
  Speaker 5: Let's go with the herd.
• 58:54
  Speaker 2: I'm not there now.
• 58:56
  Speaker 5: And so that's why when I say no new niggas,
• 59:01
  Speaker 5: it's like, if if you didn't, if you weren't around
• 59:05
  Speaker 5: what we was building over the last twenty years, and
• 59:09
  Speaker 5: if you definitely wasn't around what we was building the
• 59:12
  Speaker 5: last five years. For whatever, I don't care if I
• 59:15
  Speaker 5: know you or not, Nigga. Like, the car is going,
• 59:18
  Speaker 5: the train left the station, and I know who's on
• 59:21
  Speaker 5: it now. You know what I'm saying, Like, can we
• 59:24
  Speaker 5: build and expand, But it's gonna come from the like
• 59:27
  Speaker 5: minded individuals and the nucleus of what we have going now.
• 59:31
  Speaker 5: There's a lot of good shit happening right here, and
• 59:33
  Speaker 5: the creative shit is really dope. I'm protecting that like
• 59:38
  Speaker 5: with everything I got, because that's what's making everything feel
• 59:42
  Speaker 5: so good.
• 59:42
  Speaker 1: You know what I'm saying, right, that's what's value. Yeah.
• 59:45
  Speaker 5: Yeah, the way the music is coming out, the way
• 59:47
  Speaker 5: the motherfucker spirit is the way this motherfucking you know,
• 59:50
  Speaker 5: the public is receiving it.
• 59:52
  Speaker 1: It feels right, you know what I'm saying.
• 59:54
  Speaker 5: I feel strong and the people around me are here
• 59:57
  Speaker 5: for a reason or a purpose and they qualify to
• 1:00:00
  Speaker 5: do the things that they are being done.
• 1:00:02
  Speaker 2: You know what I'm saying. We don't have the homeboy
• 1:00:04
  Speaker 2: hook up. You know what I'm saying, Nigga. I love you, man,
• 1:00:09
  Speaker 2: but Nigga, you can't be a manager. Nigga, you can't
• 1:00:12
  Speaker 2: do it unless you can bring some of the table.
• 1:00:15
  Speaker 1: You can't do it. Nigga. You can't be a march person.
• 1:00:18
  Speaker 1: You're not even a people person. You know what. I
• 1:00:20
  Speaker 1: like you?
• 1:00:22
  Speaker 6: You gonna punch.
• 1:00:23
  Speaker 1: Niggas in the face.
• 1:00:24
  Speaker 6: You know what I'm saying.
• 1:00:25
  Speaker 1: For for saying that this nigga can't hear you. You
• 1:00:28
  Speaker 1: know what I'm saying. He not game bagging, he's deaf. Nigga,
• 1:00:31
  Speaker 1: You hit him in the face. What real look at?
• 1:00:35
  Speaker 5: I'm not taking no liabilities on the road these niggas.
• 1:00:39
  Speaker 5: You know, Are you gonna come to the album release party?
• 1:00:42
  Speaker 1: You know what I'm saying.
• 1:00:42
  Speaker 5: You gonna come to the motherfucker last show and then
• 1:00:45
  Speaker 5: we're gonna I'm gonna see come back and we're gonna
• 1:00:47
  Speaker 5: hang out.
• 1:00:48
  Speaker 1: You know what I'm saying. And that's it. That's it.
• 1:00:50
  Speaker 2: I wanted something. I want to ask you, man, something
• 1:00:53
  Speaker 2: I really applaud to you. Every rapper it seemed like
• 1:00:57
  Speaker 2: this out here I'm talking about like from the Dirty
• 1:00:59
  Speaker 2: Birdies Man to the Giants to all these other rappers,
• 1:01:02
  Speaker 2: it seemed like you always put your hands like you
• 1:01:05
  Speaker 2: reach out and touched them kind of and fuck with
• 1:01:07
  Speaker 2: them a little bit. What made you decide? Man, I'm
• 1:01:10
  Speaker 2: a mentor motherfuckers, That's where I come from. And you're
• 1:01:14
  Speaker 2: real genuine with it too.
• 1:01:15
  Speaker 1: That's where I come from. G Like I come from
• 1:01:20
  Speaker 1: backpack rap. That's what they used to call us.
• 1:01:22
  Speaker 5: You know what I'm saying with backpack rappers because we
• 1:01:26
  Speaker 5: were lyrical or whatever, and so I understand the grind,
• 1:01:31
  Speaker 5: you know what I'm saying, And try to be unique
• 1:01:34
  Speaker 5: or diverse in that sound, especially coming behind death Row
• 1:01:40
  Speaker 5: G funk, you know, ruthless, you know what I'm saying,
• 1:01:43
  Speaker 5: The classic G funk sound, you know, classic West Coast sound.
• 1:01:49
  Speaker 5: It's hard to step away from that, and you know
• 1:01:53
  Speaker 5: what I'm saying, try to start something different. So when
• 1:01:57
  Speaker 5: I see Dirty Birdie and the guys from the Ie
• 1:02:00
  Speaker 5: and and you know, see four and the rest of that,
• 1:02:03
  Speaker 5: the groups out of there, you know what I'm saying.
• 1:02:05
  Speaker 5: It and I see people that have a lot of
• 1:02:09
  Speaker 5: potential and talent and the sound, I definitely put my
• 1:02:13
  Speaker 5: hands on it, you know what I'm saying, Because nobody,
• 1:02:17
  Speaker 5: if King T didn't do that for me and like
• 1:02:20
  Speaker 5: see something in me and be like all right, nigga,
• 1:02:24
  Speaker 5: come on, because I didn't know how to write a
• 1:02:26
  Speaker 5: verse a.
• 1:02:28
  Speaker 1: Hook.
• 1:02:30
  Speaker 5: I just had a whole bunch of battle raps, like
• 1:02:32
  Speaker 5: pages and pages, just long ass raps, you know what
• 1:02:35
  Speaker 5: I'm saying. That's how I started. So King T was
• 1:02:38
  Speaker 5: the first one to see something that raw. You know
• 1:02:41
  Speaker 5: what I'm saying. I wasn't polished, you know what I'm saying.
• 1:02:43
  Speaker 5: I was just battle rapping. So he was the first
• 1:02:46
  Speaker 5: one that gave me an opportunity to figure it out, right,
• 1:02:50
  Speaker 5: So why would I take that same energy and give
• 1:02:53
  Speaker 5: it to somebody else? You know, you never know who
• 1:02:56
  Speaker 5: you're talking to. You know what I'm saying. It's due
• 1:03:00
  Speaker 5: to pass the tour and you never know who you're
• 1:03:02
  Speaker 5: talking to. It ain't even about passing the torch. If
• 1:03:05
  Speaker 5: somebody come to me and ask me something or see
• 1:03:07
  Speaker 5: the value on what I do and want to know
• 1:03:09
  Speaker 5: how I did it, and you really, you really want
• 1:03:13
  Speaker 5: to come and actually sit face to face and get
• 1:03:16
  Speaker 5: something done. Absolutely, you know what I'm saying, as a
• 1:03:19
  Speaker 5: fucking louie, because you don't know what that conversation is
• 1:03:23
  Speaker 5: gonna turn into and what that person that you help
• 1:03:26
  Speaker 5: it is gonna turn into. That shit may turn around
• 1:03:28
  Speaker 5: to be some motherfucking other shit.
• 1:03:31
  Speaker 1: You know what I'm saying for real, some words to
• 1:03:34
  Speaker 1: live by.
• 1:03:34
  Speaker 5: Yeah, Man, don't be afraid to actually help someone. You
• 1:03:39
  Speaker 5: don't be afraid to help somebody, you know what I'm saying.
• 1:03:41
  Speaker 5: It ain't all about giving up your resources or money
• 1:03:44
  Speaker 5: or doing linning something. But if you can help them
• 1:03:47
  Speaker 5: learn something that's gonna benefit them and they actually use
• 1:03:50
  Speaker 5: it and go forward, that's what it's about.
• 1:03:52
  Speaker 2: Hey, man, you know, before we get up out of here, man,
• 1:03:55
  Speaker 2: I got to ask you about this. Man, you like
• 1:03:58
  Speaker 2: the dawn of the marijuana game.
• 1:04:01
  Speaker 1: I'm not do not put that. Don't you put that
• 1:04:04
  Speaker 1: evil on me, Ricky Bobby, don't you put that evil
• 1:04:07
  Speaker 1: on me? No.
• 1:04:09
  Speaker 2: Man, But when you talk about you know, when you
• 1:04:10
  Speaker 2: talk about good weed brands, people who have survived, you know,
• 1:04:14
  Speaker 2: who's been here for a while, right, you think about
• 1:04:17
  Speaker 2: you know you, and you think about the homie be real.
• 1:04:20
  Speaker 1: Mm hm.
• 1:04:21
  Speaker 2: Why do you and you you know you told us
• 1:04:23
  Speaker 2: about this earlier. Why do you think you've been able
• 1:04:25
  Speaker 2: to sustain that in that game? Well, I think it
• 1:04:29
  Speaker 2: is hard to have celebrity brands. People don't believe in that.
• 1:04:36
  Speaker 2: Hip hop doesn't sell weed like.
• 1:04:40
  Speaker 5: Hip hop can sell clothing, hip hop can sell concerts,
• 1:04:42
  Speaker 5: hip hip hop can sell alcohol a number of other things.
• 1:04:47
  Speaker 5: But seldom do celebrity brands work in cannabis because, first
• 1:04:52
  Speaker 5: of all, cannabis has to work, and people buy cannabis
• 1:04:55
  Speaker 5: for different reasons, and to manufacture a brand takes a
• 1:05:00
  Speaker 5: lot of capital, and the licensing, especially on the legal side,
• 1:05:05
  Speaker 5: it's really difficult, you know what I'm saying. And if
• 1:05:08
  Speaker 5: you're gonna be under the microscope, people will fuck with you.
• 1:05:12
  Speaker 5: You know, it's hard. There's a lot of competition, there's
• 1:05:15
  Speaker 5: people to undercut you, you know, do all this. I
• 1:05:18
  Speaker 5: thought the record business was tough.
• 1:05:20
  Speaker 1: Cannabis is fucking rough, you know what I'm saying. So
• 1:05:26
  Speaker 1: you have to learn how to pivot.
• 1:05:27
  Speaker 5: And because I built a few brands, and you know,
• 1:05:32
  Speaker 5: I was up at three in the morning moving palettes,
• 1:05:34
  Speaker 5: I did distribution. I learned every aspect of cannabis and
• 1:05:39
  Speaker 5: how to get it from seed to sell. I never
• 1:05:42
  Speaker 5: most mess with cultivation because I just I just not
• 1:05:46
  Speaker 5: my wheelhouse. But we know marketing, and we've done marketing
• 1:05:50
  Speaker 5: for a long time through our own music and other things,
• 1:05:52
  Speaker 5: and those ideas still work in cannabis. You know what
• 1:05:56
  Speaker 5: I'm saying, targeting in your audience, knowing how to speech.
• 1:06:00
  Speaker 5: I'm speaking their language when they hear their song or
• 1:06:02
  Speaker 5: they hear their words, and they hear in this built
• 1:06:06
  Speaker 5: into the marketing, and that's that's my people.
• 1:06:09
  Speaker 1: Oh they say, they saying this is great. Ship over here.
• 1:06:10
  Speaker 1: I'm I'm going over here. We going over there. Oh ship,
• 1:06:13
  Speaker 1: this sich is great, it's built, you know.
• 1:06:17
  Speaker 5: But I said, I'm gonna stop competing in this market
• 1:06:21
  Speaker 5: with one brand, and I'm gonna go to the retail
• 1:06:24
  Speaker 5: side because why sell one brand when I could sell
• 1:06:27
  Speaker 5: everybody ship? And that was the that was the pivot
• 1:06:31
  Speaker 5: for me. It was it's really difficult to start a
• 1:06:34
  Speaker 5: brand in California. It's easier to it's easier to start
• 1:06:38
  Speaker 5: in other places because the laws and the tax structure
• 1:06:42
  Speaker 5: is different, you know. And you have to think globally
• 1:06:45
  Speaker 5: now because now cannabis is not just legal in the US,
• 1:06:48
  Speaker 5: it's legal in like you know, Spain is legal. And
• 1:06:53
  Speaker 5: you know what I'm saying, Taiwan, you know, the Taiwan
• 1:06:57
  Speaker 5: to get blown now, yeah, absolutely, you know what I'm saying.
• 1:07:00
  Speaker 5: A lot of the laws are changing towards cannabis. It
• 1:07:02
  Speaker 5: is becoming a billion dollar industry. And you know, just
• 1:07:06
  Speaker 5: like when alcohol became out of prohibision, there were brands
• 1:07:14
  Speaker 5: that was on the black market that exists today. You
• 1:07:17
  Speaker 5: know what I'm saying, Like Jim Bean, the fucking Seagrums,
• 1:07:22
  Speaker 5: you know what I'm saying, Like these brands were one
• 1:07:25
  Speaker 5: hundred and fifty year old brands, correct, So they was
• 1:07:29
  Speaker 5: already bootlegging and everything, and then they just maintained great marketing. Yeah,
• 1:07:33
  Speaker 5: they probably was getting beat Seagrums and all of them
• 1:07:36
  Speaker 5: was probably getting beat by niggas who had the brown
• 1:07:38
  Speaker 5: paper bag with the xxx on it.
• 1:07:40
  Speaker 1: You know what I'm saying, selling them motherfuckers like water,
• 1:07:42
  Speaker 1: you know what I'm saying.
• 1:07:43
  Speaker 5: But they didn't have a brand, and that shit died
• 1:07:45
  Speaker 5: out and eventually had to soak into something that did
• 1:07:48
  Speaker 5: have branding. So you have to look at that cannabis
• 1:07:51
  Speaker 5: the same way, you know what I'm saying. And like
• 1:07:54
  Speaker 5: I said, it goes back to the people that you know,
• 1:07:56
  Speaker 5: always want to do stuff theyself.
• 1:07:58
  Speaker 1: You know what I'm saying. I think that there's only a.
• 1:08:02
  Speaker 5: Few black owners and real owners in in cannabis, you
• 1:08:07
  Speaker 5: know what I'm saying. Al Harrington, you know there's a
• 1:08:11
  Speaker 5: there's a couple other guys that are moving around really well.
• 1:08:17
  Speaker 1: But really it's it's the network. They want our culture.
• 1:08:20
  Speaker 5: So people that that that get behind, like even Snoop stores,
• 1:08:24
  Speaker 5: you know, it's the smoke weed every day store. Like
• 1:08:28
  Speaker 5: it's important to support these brands because it's too easy
• 1:08:32
  Speaker 5: for somebody to come in try to wipe it out,
• 1:08:34
  Speaker 5: and then you know, we have no representation and now
• 1:08:37
  Speaker 5: here we are, you know, creating another billion dollar industry
• 1:08:40
  Speaker 5: that we have no position in.
• 1:08:43
  Speaker 1: You know what I'm saying.
• 1:08:44
  Speaker 5: We gave away our spots and then we hated the
• 1:08:47
  Speaker 5: rest of the niggas out the way, you know, like.
• 1:08:52
  Speaker 1: Like you know what I'm saying, there's no reason why.
• 1:08:57
  Speaker 5: These stores, you know, as we as as we get
• 1:09:00
  Speaker 5: back into these corners, you know, and then people are
• 1:09:04
  Speaker 5: selling weed out the back door, you know what I'm saying,
• 1:09:06
  Speaker 5: by the thousands and thousands of pounds on the black market,
• 1:09:09
  Speaker 5: and then the state does nothing to shut down the
• 1:09:11
  Speaker 5: black markets, and even if they do get shut down,
• 1:09:13
  Speaker 5: they open up the next day across the street and
• 1:09:15
  Speaker 5: there's no taxes being paid, you know what I'm saying.
• 1:09:18
  Speaker 5: So it's a really tough place to be to be competitive,
• 1:09:21
  Speaker 5: you know what I'm saying. So all that being said, man,
• 1:09:24
  Speaker 5: it's like, I think cannabis is a great place, but
• 1:09:28
  Speaker 5: if you want to really get into the game, I
• 1:09:31
  Speaker 5: think organizing behind people who already have the licensing, already
• 1:09:35
  Speaker 5: have the stores, already have the brands is where the
• 1:09:39
  Speaker 5: next step for us to actually do something is going.
• 1:09:42
  Speaker 5: Because we're competing against people that don't have to pay
• 1:09:45
  Speaker 5: the same bills that we have to pay, you know
• 1:09:47
  Speaker 5: what I'm saying. But if we can drive our community
• 1:09:49
  Speaker 5: to support these brands, support these stores, and we get
• 1:09:53
  Speaker 5: two hundred and three hundred people through the store a day,
• 1:09:56
  Speaker 5: and then now we become like the first ones that
• 1:09:58
  Speaker 5: get bought out when a month fucking the people come through.
• 1:10:01
  Speaker 1: You know what I'm saying, Like, that's the play. You
• 1:10:05
  Speaker 1: know what I'm saying.
• 1:10:06
  Speaker 5: A lot of people wanted to, Oh, I'm starting a brand, nigga,
• 1:10:09
  Speaker 5: it's one thousand and fifty brands already out in the
• 1:10:12
  Speaker 5: stores distributed. Not to discourage you, but what are you
• 1:10:16
  Speaker 5: gonna sell in cannabis that's not already on the market
• 1:10:19
  Speaker 5: With some good weed. Niggas have gotten good weed. Niggas
• 1:10:24
  Speaker 5: got their own niggas got a little closet grows good weed.
• 1:10:27
  Speaker 1: You know what I'm saying.
• 1:10:29
  Speaker 5: It's widgets. We all selling the same widgets. But how
• 1:10:33
  Speaker 5: cool can you make your widget commercial? And how cool
• 1:10:36
  Speaker 5: can you make your widget experience? That's what cannabis is.
• 1:10:40
  Speaker 5: Everybody got good weed, But how can you bring in
• 1:10:43
  Speaker 5: your people? And I think that's that's that's the play.
• 1:10:46
  Speaker 5: That's that's what I'm trying to organize and make people
• 1:10:50
  Speaker 5: for retail.
• 1:10:51
  Speaker 1: You know.
• 1:10:53
  Speaker 5: You know these people built you know, wing stops and
• 1:10:55
  Speaker 5: franchise days, ship out to their homies. Like you don't think,
• 1:10:59
  Speaker 5: I'll put it Exhibit West Coach Cannabis with the homies
• 1:11:02
  Speaker 5: in their place, and then we build some ship So
• 1:11:04
  Speaker 5: then when pharmaceutical moneys come through here, nigga, we all
• 1:11:07
  Speaker 5: got a piece of this motherfucker your story do this
• 1:11:09
  Speaker 5: and like.
• 1:11:10
  Speaker 2: So, I'm gonna tell you this what nigga boom, it's
• 1:11:13
  Speaker 2: more people smoking weed than ever. I'm gonna tell you.
• 1:11:15
  Speaker 2: I was, like I said, I was. I didn't smoke
• 1:11:18
  Speaker 2: weed for the longest dog. I didn't start smoking weed. Dogs,
• 1:11:21
  Speaker 2: I was in my late forties. Seriously, when you start
• 1:11:24
  Speaker 2: getting the little pains in your body lower back be heard.
• 1:11:28
  Speaker 2: No ship the homie let me hit the joint one day.
• 1:11:31
  Speaker 2: I thought it was the most amazing ship.
• 1:11:34
  Speaker 3: And on that know, we're gonna end this because we're
• 1:11:36
  Speaker 3: gonna stop talking about this old niggas when you started
• 1:11:39
  Speaker 3: smoking weed and fucking fifty years old.
• 1:11:42
  Speaker 2: Next episode and pains, Man, I appreciate you man sitting
• 1:11:49
  Speaker 2: down with us. Man and man, y'all make sure man,
• 1:11:51
  Speaker 2: y'all go. Man, I can't see King making Man. Make
• 1:11:55
  Speaker 2: sure y'all go knock that motherfucker. And we're about to
• 1:11:57
  Speaker 2: announce tour dates. You know, we're gonna stay out, you know,
• 1:12:01
  Speaker 2: for the rest of the year. And really, man, just
• 1:12:04
  Speaker 2: work hard.
• 1:12:04
  Speaker 1: Brother.
• 1:12:04
  Speaker 5: I can't I can't wait to see people out live
• 1:12:07
  Speaker 5: and I can't wait to all experience.
• 1:12:09
  Speaker 1: This record the way we love making it. So thank
• 1:12:12
  Speaker 1: you for having us.
• 1:12:16
  Speaker 2: And on that note, we're gonna well. That concludes another
• 1:12:20
  Speaker 2: episode of The Gainst the Chronicles podcast. Be sure to
• 1:12:22
  Speaker 2: download the iHeart app and subscribe to The Gangst the
• 1:12:24
  Speaker 2: Chronicles podcast for Apple users. Find a purple mica on
• 1:12:28
  Speaker 2: the front of your screen, subscribe to the show, leave
• 1:12:30
  Speaker 2: a comment and rating. Executive producers for the Gangster Chronicles
• 1:12:33
  Speaker 2: podcasts Norman Steel, Aaron m c a Tyler. Our visual
• 1:12:36
  Speaker 2: media director is Brian Whyatt, and audio editors tell It Hayes.
• 1:12:40
  Speaker 2: The Gangster Chronicles is a production of iHeart Media Network
• 1:12:42
  Speaker 2: and The Black Effect Podcast Network. For more podcasts from
• 1:12:46
  Speaker 2: iHeart Radio, visit the iHeart Radio app Apple Podcasts Wherever
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