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Disney Ooshies Craze Sweeps NZ | Auckland News

Disney Ooshies exploded in New Zealand, turning from a kids’ toy into a nationwide frenzy that even surprised Woolworths — the supermarket behind the promotion. Parents joined in, stock vanished by early August, and brand lead Oliver Lynch credited the craze to an unexpected emotional connection. No price hikes either — Woolworths actually ran special deals to fuel the rush. Now, with the collectibles gone, they’re focused on keeping new fans loyal, already planning the next big campaign in a fiercely competitive market. Listen in comfort:Get a discount on a Soli Pillow…

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