Innovative Small ETF Firms Challenging the Big Players

Excess Returns · Dec 22, 2022 · 34m

The ETF industry is dominated by the big players. They control most of the assets and they have some clear advantages over the smaller companies within the industry in terms of their ability to launch and grow products. We know this first hand since we launched our own value ETF in 2014 (not exactly the best timing for a value strategy by the way) and it eventually didn’t work out.

But just because big firms control most of the assets doesn’t mean they offer the most innovative products. Some of the most interesting products we have seen have come from smaller shops who are not afraid to…