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Season 7, Episode 6: The Channel Performance Benchmark
In this episode, join Danielle Doran as she chats with Erika Terblenche and Andy Firth about the Channel Performance Benchmark. Erika and Andy give us everything we need to know about the Benchmark; what it is, why it was created, the channel and sectors it covers, and how clients can put it to work to uncover hidden insights that leads to improved business and channel performance in our onmichannel world.
As the largest Mystery Shopping agency in the world, we know the importance of data, data and more data. But knowing what to do with it and how to put it to work is rarely optimised. Erika…
The skinny
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