Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners
How Brands Use Customer Data Without Creeping People Out
Episode 109 of Marketing Made Simple with Fexingo: Lucas and Luna dive into the delicate balance between personalization and privacy. Using Starbucks' 2026 rewards revamp as a case study, they explore how brands can leverage purchase history, location data, and browsing behavior to deliver relevant offers without triggering the 'creep factor.' Lucas breaks down the three-tier data permission model that leading brands are adopting, and they debate whether consumers actually prefer relevance over privacy. The hosts also share a mini playbook for small businesses: start with…
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