Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Video Thumbnail Face Rule That Boosts CTR by 14 Percent
Lucas and Luna dive into a specific video thumbnail strategy: using a human face with a clear emotional expression. They break down research from YouTube and Instagram showing a 14% CTR lift when the face occupies at least 15% of the thumbnail area and makes eye contact. Lucas explains the science of the amygdala's 100-millisecond response, and Luna challenges whether this works for B2B brands. They test the rule against recent examples from a tech explainer channel and a fitness creator, concluding with a practical checklist for any marketer.
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The skinny
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