Pamela Robertson Wojcik, "Gidget: Origins of a Teen Girl Transmedia Franchise" (Routledge, 2022)
Gidget: Origins of a Teen Girl Transmedia Franchise (Routledge, 2022) examines the multiplicity of books, films, TV shows, and merchandise that make up the transmedia Gidget universe from the late 1950s to the 1980s.
The book examines the Gidget phenomenon as an early and unique teen girl franchise that expands understanding of both teen girlhood and transmedia storytelling. It locates the film as existing at the historical intersection of numerous discourses and events, including the emergence of surf culture and surf films; the rise of California as signifier of modernity and as the…
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