Pivoting to Swag in 7 Acquisitions Over 8 Years
Two brothers took over a 110-year-old business in a stagnating industry. 7 acquisitions later, the future is bright.
Key points from Ben's story:
Ben Grossman & his brother pivoted their 110-year-old family business from printing to promotional products.
The strategy was executed by acquisition: 7 of them from 2013 through 2021.
Ben discusses the importance of treating sellers well to build a list of happy sellers that he can show future sellers as a reference.
He explains how he uses suppliers to source leads on potential acquisitions.
He also explains how to effectively work with business…
The skinny
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