209. James Williams, CEO of Mayweather Boxing + Fitness
Today, I'm joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.'s training regimen.
No stranger to celebrity brand building, James previously advised on Beyonce's Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he's growing Mayweather Boxing + Fitness into a generational name.
In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.
In this…
The skinny
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