Latest / Omni Talk Retail / SymphonyAI | 🏆 November’s Retail Tech Startup of the Month

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SymphonyAI | 🏆 November’s Retail Tech Startup of the Month · Omni Talk Retail

• 0:00
  Foreign.
• 0:09
  Let's
• 0:09
  give
• 0:09
  a
• 0:09
  big
• 0:10
  Omnitalk
• 0:10
  welcome
• 0:11
  back
• 0:11
  to
• 0:11
  AWS's
• 0:12
  Daniele
• 0:12
  Stropa
• 0:13
  to
• 0:13
  hand
• 0:13
  out
• 0:13
  this
• 0:13
  month's
• 0:14
  Retail
• 0:14
  Tech
• 0:15
  Startup
• 0:15
  of
• 0:15
  the
• 0:16
  Month
• 0:16
  award.
• 0:16
  Daniela
• 0:17
  is
• 0:17
  the
• 0:17
  worldwide
• 0:18
  technical
• 0:19
  lead
• 0:19
  for
• 0:19
  AWS
• 0:20
  Partners
• 0:20
  in
• 0:20
  Retail
• 0:21
  at
• 0:21
  Amazon
• 0:21
  Web
• 0:22
  Services,
• 0:22
  where
• 0:22
  he
• 0:23
  drives
• 0:23
  a
• 0:23
  technical
• 0:23
  strategy
• 0:24
  for
• 0:24
  AWS
• 0:24
  Partners
• 0:25
  in
• 0:25
  Digital
• 0:25
  commerce,
• 0:26
  customer
• 0:26
  engagement,
• 0:27
  and
• 0:27
  generative
• 0:28
  AI.
• 0:28
  Danelli,
• 0:29
  it's
• 0:29
  always
• 0:30
  great
• 0:30
  to
• 0:30
  have
• 0:30
  you
• 0:30
  back.
• 0:31
  I
• 0:31
  think
• 0:31
  this
• 0:31
  is
• 0:32
  what,
• 0:32
  your
• 0:32
  sixth
• 0:33
  time
• 0:33
  handing
• 0:33
  out
• 0:34
  this
• 0:34
  award
• 0:34
  with
• 0:34
  us.
• 0:35
  It
• 0:35
  is,
• 0:36
  it
• 0:36
  is,
• 0:36
  yeah.
• 0:37
  Wow.
• 0:37
  Time,
• 0:38
  time
• 0:38
  flies
• 0:39
  and.
• 0:39
  All
• 0:39
  right,
• 0:40
  well,
• 0:40
  without
• 0:40
  further
• 0:40
  ado,
• 0:41
  who
• 0:41
  is
• 0:42
  November's
• 0:43
  Retail
• 0:43
  Tech
• 0:44
  Startup
• 0:44
  of
• 0:44
  the
• 0:44
  Month?
• 0:45
  Right.
• 0:45
  So,
• 0:45
  Chris,
• 0:45
  this
• 0:46
  month
• 0:46
  I'm
• 0:46
  really
• 0:46
  excited
• 0:47
  to
• 0:47
  talk
• 0:48
  about
• 0:48
  Symfony
• 0:49
  AI
• 0:50
  and
• 0:50
  that
• 0:50
  is
• 0:51
  Symphony
• 0:54
  AI
• 0:55
  dot
• 0:55
  com.
• 0:55
  Danelli,
• 0:56
  thank
• 0:56
  you
• 0:56
  so
• 0:57
  much.
• 0:57
  We're
• 0:57
  so
• 0:57
  excited
• 0:58
  to
• 0:58
  hear
• 0:58
  more
• 0:58
  about
• 0:59
  Symphony
• 0:59
  AI.
• 1:00
  So
• 1:00
  tell
• 1:00
  our
• 1:00
  audience
• 1:01
  and
• 1:01
  Chris
• 1:01
  and
• 1:02
  myself,
• 1:02
  what
• 1:03
  is
• 1:03
  it
• 1:03
  that
• 1:03
  they
• 1:04
  do
• 1:04
  and
• 1:05
  what
• 1:05
  really
• 1:06
  sets
• 1:06
  them
• 1:06
  apart
• 1:06
  from
• 1:07
  some
• 1:07
  other
• 1:07
  players
• 1:07
  in
• 1:08
  the
• 1:08
  AI
• 1:08
  space?
• 1:09
  Basically,
• 1:09
  they
• 1:10
  enable
• 1:12
  retailers
• 1:13
  through
• 1:14
  a
• 1:15
  computer
• 1:15
  vision
• 1:16
  solution
• 1:16
  that
• 1:17
  can
• 1:17
  be
• 1:17
  deployed
• 1:18
  in
• 1:18
  their
• 1:19
  physical
• 1:19
  stores,
• 1:20
  in
• 1:20
  their
• 1:20
  retail
• 1:20
  stores.
• 1:22
  And
• 1:23
  they
• 1:23
  leverage
• 1:24
  existing
• 1:26
  cameras,
• 1:26
  existing
• 1:27
  networks
• 1:28
  there,
• 1:29
  and
• 1:29
  really
• 1:29
  provide
• 1:30
  the
• 1:31
  retailers
• 1:31
  there
• 1:32
  with
• 1:32
  actionable
• 1:34
  items
• 1:35
  to
• 1:35
  address
• 1:36
  the
• 1:36
  out
• 1:37
  of
• 1:37
  stock
• 1:38
  issue,
• 1:38
  the
• 1:38
  out
• 1:38
  of
• 1:39
  stock
• 1:39
  problem.
• 1:39
  So
• 1:40
  instead
• 1:40
  of
• 1:41
  just
• 1:41
  providing
• 1:41
  a
• 1:42
  set
• 1:42
  of
• 1:43
  dashboards
• 1:43
  and
• 1:44
  insights
• 1:45
  that
• 1:46
  you
• 1:46
  can
• 1:46
  look
• 1:47
  at,
• 1:47
  you
• 1:48
  actually
• 1:48
  know
• 1:48
  what
• 1:48
  to
• 1:49
  do
• 1:49
  and
• 1:50
  exactly
• 1:51
  what
• 1:51
  needs
• 1:51
  to
• 1:51
  be
• 1:51
  fixed
• 1:53
  first
• 1:53
  in
• 1:53
  order
• 1:54
  to
• 1:54
  maximize
• 1:55
  sales
• 1:56
  impact.
• 1:57
  That's
• 1:57
  really,
• 1:57
  for
• 1:57
  me,
• 1:58
  the
• 1:58
  difference
• 1:58
  between
• 1:59
  knowing
• 2:00
  that
• 2:01
  there
• 2:01
  is
• 2:01
  a
• 2:01
  problem
• 2:02
  and
• 2:02
  knowing
• 2:03
  what
• 2:03
  to
• 2:03
  do
• 2:04
  to
• 2:04
  address
• 2:04
  it
• 2:05
  and
• 2:05
  how
• 2:05
  to
• 2:05
  solve
• 2:05
  it.
• 2:06
  So
• 2:06
  when
• 2:07
  you
• 2:07
  see
• 2:08
  retailers
• 2:08
  that
• 2:08
  can
• 2:09
  achieve
• 2:10
  25%
• 2:11
  increase
• 2:11
  in
• 2:12
  productivity,
• 2:13
  labor
• 2:13
  productivity,
• 2:14
  and
• 2:14
  at
• 2:15
  the
• 2:15
  same
• 2:15
  time
• 2:15
  improve
• 2:16
  on
• 2:16
  shelf
• 2:16
  availability
• 2:17
  by
• 2:18
  5
• 2:18
  to
• 2:18
  7%,
• 2:19
  you
• 2:19
  know
• 2:20
  that
• 2:20
  this
• 2:20
  is
• 2:20
  a
• 2:20
  technology
• 2:21
  that
• 2:21
  actually
• 2:22
  works
• 2:22
  in
• 2:23
  a
• 2:23
  real
• 2:23
  world
• 2:24
  scenario.
• 2:24
  Yeah.
• 2:24
  And
• 2:25
  Danielle,
• 2:25
  I
• 2:25
  mean,
• 2:25
  I
• 2:26
  imagine
• 2:26
  once
• 2:26
  they
• 2:26
  have
• 2:27
  clear
• 2:27
  inventory
• 2:27
  visibility,
• 2:28
  they're
• 2:29
  getting
• 2:29
  this
• 2:29
  real
• 2:30
  time
• 2:30
  data
• 2:30
  then
• 2:31
  from
• 2:31
  the
• 2:31
  cameras
• 2:32
  that
• 2:32
  already
• 2:32
  exist
• 2:33
  in
• 2:33
  their
• 2:33
  stores,
• 2:34
  they're
• 2:35
  able
• 2:35
  to
• 2:35
  prioritize
• 2:36
  tasks,
• 2:36
  like
• 2:36
  you
• 2:37
  said,
• 2:37
  to
• 2:37
  make
• 2:37
  the
• 2:37
  most
• 2:38
  impact
• 2:38
  in
• 2:38
  the
• 2:38
  stores.
• 2:38
  But
• 2:39
  what
• 2:39
  do
• 2:39
  you
• 2:39
  think
• 2:39
  some
• 2:40
  of
• 2:40
  the
• 2:40
  longer
• 2:40
  term
• 2:41
  implications
• 2:41
  of
• 2:42
  this
• 2:42
  technology
• 2:42
  will
• 2:43
  be
• 2:43
  across
• 2:43
  retail
• 2:44
  and
• 2:44
  as
• 2:44
  this
• 2:44
  continues
• 2:45
  to
• 2:45
  get
• 2:46
  smarter?
• 2:46
  I
• 2:47
  think
• 2:47
  we
• 2:47
  are
• 2:47
  at
• 2:47
  a
• 2:47
  point
• 2:47
  now
• 2:48
  where
• 2:49
  we're
• 2:50
  seeing
• 2:50
  a
• 2:50
  transformation
• 2:51
  in
• 2:52
  retail
• 2:52
  operations
• 2:53
  moving
• 2:54
  from
• 2:54
  the
• 2:55
  reactive
• 2:56
  store
• 2:57
  management
• 2:57
  approach
• 2:59
  to
• 2:59
  a
• 2:59
  predictive
• 3:00
  AI
• 3:01
  driven
• 3:01
  operation.
• 3:03
  And
• 3:03
  really,
• 3:03
  Symfony
• 3:04
  AI
• 3:04
  is
• 3:05
  right
• 3:05
  there
• 3:06
  at
• 3:06
  the
• 3:06
  forefront
• 3:07
  of
• 3:07
  this
• 3:08
  transformation.
• 3:08
  Right.
• 3:11
  And
• 3:11
  I
• 3:12
  think
• 3:12
  the
• 3:12
  way
• 3:12
  they
• 3:13
  are
• 3:14
  addressing
• 3:15
  some
• 3:15
  of
• 3:15
  the
• 3:17
  challenges,
• 3:18
  some
• 3:18
  of
• 3:18
  the
• 3:18
  tension
• 3:19
  that
• 3:19
  you
• 3:19
  see
• 3:19
  with
• 3:20
  retailers
• 3:21
  struggling
• 3:22
  today,
• 3:22
  things
• 3:23
  like
• 3:23
  labor
• 3:24
  cost
• 3:25
  and
• 3:26
  customer
• 3:26
  expectations,
• 3:27
  I
• 3:27
  think
• 3:28
  that's
• 3:28
  really
• 3:30
  the
• 3:30
  key
• 3:30
  here.
• 3:31
  Right.
• 3:31
  So
• 3:32
  their
• 3:33
  computer
• 3:33
  vision
• 3:34
  technology
• 3:34
  detects
• 3:36
  issues
• 3:36
  that
• 3:37
  shelves
• 3:37
  issues
• 3:38
  in
• 3:38
  real
• 3:39
  time
• 3:39
  and
• 3:40
  delivers
• 3:40
  a
• 3:41
  prioritized
• 3:42
  work
• 3:43
  list
• 3:44
  so
• 3:44
  that
• 3:44
  the
• 3:44
  team
• 3:44
  can
• 3:45
  really
• 3:45
  focus
• 3:45
  on
• 3:46
  those
• 3:46
  highest
• 3:47
  impact
• 3:47
  problems
• 3:48
  first
• 3:49
  and
• 3:49
  address
• 3:50
  that
• 3:51
  by
• 3:51
  priority.
• 3:55
  A
• 3:55
  large
• 3:55
  retailer,
• 3:57
  one
• 3:57
  of
• 3:57
  their
• 3:57
  customer,
• 3:58
  a
• 3:58
  large
• 3:58
  retailer
• 3:59
  achieved
• 4:00
  20%
• 4:02
  lower
• 4:02
  infrastructure
• 4:03
  cost
• 4:04
  while
• 4:04
  personalizing
• 4:06
  planograms
• 4:07
  across
• 4:07
  over
• 4:07
  300
• 4:08
  stores.
• 4:09
  This
• 4:10
  is
• 4:10
  not
• 4:10
  a
• 4:11
  small
• 4:11
  improvement,
• 4:12
  it's
• 4:12
  not
• 4:12
  just
• 4:12
  an
• 4:13
  incremental
• 4:13
  improvement,
• 4:14
  but
• 4:14
  it's
• 4:14
  really
• 4:14
  a
• 4:14
  transformational
• 4:15
  change
• 4:16
  that
• 4:17
  can
• 4:17
  reimagine,
• 4:18
  that
• 4:18
  can
• 4:19
  transform
• 4:20
  physical
• 4:21
  retail
• 4:21
  operations.
• 4:22
  So
• 4:22
  Daniele,
• 4:23
  let's
• 4:23
  get
• 4:23
  you
• 4:23
  out
• 4:23
  of
• 4:23
  here
• 4:23
  on
• 4:23
  this
• 4:24
  because
• 4:24
  the
• 4:24
  one
• 4:24
  thing
• 4:24
  that's
• 4:24
  going
• 4:24
  through
• 4:25
  my
• 4:25
  head
• 4:25
  and
• 4:26
  I
• 4:26
  take
• 4:26
  a
• 4:26
  lot
• 4:26
  of
• 4:26
  pride
• 4:26
  in,
• 4:27
  there's
• 4:27
  a
• 4:27
  lot
• 4:28
  of
• 4:28
  computer
• 4:28
  vision
• 4:28
  based
• 4:29
  systems
• 4:30
  out
• 4:30
  there.
• 4:30
  You
• 4:30
  know,
• 4:31
  you
• 4:31
  can
• 4:31
  use
• 4:31
  fixed
• 4:32
  cameras,
• 4:32
  you
• 4:33
  can
• 4:33
  use
• 4:33
  robotics
• 4:33
  and
• 4:34
  you
• 4:34
  know,
• 4:34
  we
• 4:34
  take
• 4:34
  a
• 4:34
  lot
• 4:35
  of
• 4:35
  pride
• 4:35
  in
• 4:35
  saying
• 4:35
  there's
• 4:35
  no
• 4:35
  one
• 4:36
  right
• 4:36
  solution
• 4:36
  for
• 4:37
  any
• 4:37
  brand
• 4:37
  or
• 4:37
  retailer
• 4:38
  out
• 4:38
  there
• 4:38
  because
• 4:38
  every
• 4:38
  brand
• 4:39
  or
• 4:39
  retailer
• 4:39
  is
• 4:39
  different.
• 4:41
  And
• 4:41
  I
• 4:41
  don't
• 4:42
  think
• 4:42
  based
• 4:42
  on
• 4:42
  what
• 4:42
  you're
• 4:43
  saying,
• 4:43
  it's.
• 4:43
  It's
• 4:43
  a
• 4:43
  mutually
• 4:44
  exclusive
• 4:44
  approach
• 4:45
  either.
• 4:45
  Do
• 4:45
  you
• 4:45
  agree
• 4:46
  with
• 4:46
  that?
• 4:46
  And
• 4:47
  then
• 4:47
  what
• 4:47
  is
• 4:47
  the
• 4:47
  value
• 4:48
  you
• 4:48
  would
• 4:48
  tell
• 4:48
  retail
• 4:49
  executives
• 4:49
  to
• 4:49
  looking
• 4:50
  at
• 4:50
  something
• 4:50
  like
• 4:50
  a
• 4:50
  symphony
• 4:51
  AI
• 4:51
  for
• 4:51
  their
• 4:52
  fixed
• 4:52
  position
• 4:52
  camera
• 4:53
  systems?
• 4:53
  I
• 4:53
  agree.
• 4:54
  I
• 4:55
  don't
• 4:55
  think
• 4:55
  there
• 4:55
  is
• 4:56
  one.
• 4:57
  One
• 4:57
  solution
• 4:58
  that
• 4:59
  solves
• 4:59
  everything.
• 5:00
  There's
• 5:00
  no
• 5:01
  silver
• 5:01
  bullets.
• 5:02
  Right.
• 5:02
  So
• 5:04
  I
• 5:04
  think
• 5:04
  the
• 5:06
  differentiation
• 5:07
  here
• 5:07
  for
• 5:08
  symfony
• 5:09
  that
• 5:09
  there
• 5:09
  are
• 5:11
  unique
• 5:11
  point
• 5:11
  here
• 5:12
  is
• 5:12
  really
• 5:12
  that
• 5:13
  actionable
• 5:14
  item
• 5:15
  that
• 5:15
  prioritize
• 5:16
  actionable
• 5:18
  work
• 5:18
  list.
• 5:19
  Exactly.
• 5:19
  This
• 5:20
  is
• 5:20
  not
• 5:20
  just
• 5:21
  okay,
• 5:21
  yeah,
• 5:21
  we
• 5:22
  have
• 5:22
  some
• 5:22
  out
• 5:22
  of
• 5:23
  stock
• 5:23
  in
• 5:25
  1,
• 5:25
  2,
• 5:25
  3,
• 5:25
  whatever.
• 5:25
  Right.
• 5:26
  But
• 5:26
  it's
• 5:26
  really
• 5:27
  okay.
• 5:27
  These
• 5:28
  are
• 5:28
  the
• 5:28
  items
• 5:29
  that
• 5:29
  we
• 5:29
  need
• 5:29
  to
• 5:29
  fix
• 5:30
  first
• 5:30
  in
• 5:31
  order
• 5:31
  to
• 5:31
  maximize
• 5:33
  the
• 5:33
  impact
• 5:33
  in
• 5:34
  order
• 5:34
  to
• 5:34
  maximize
• 5:34
  sales.
• 5:35
  Which
• 5:35
  is
• 5:35
  a
• 5:35
  great
• 5:36
  point
• 5:36
  because
• 5:36
  for
• 5:36
  technology
• 5:36
  to
• 5:37
  be
• 5:37
  successful,
• 5:37
  it
• 5:37
  also
• 5:38
  has
• 5:38
  to
• 5:38
  work
• 5:38
  within
• 5:38
  the
• 5:38
  process
• 5:39
  flow
• 5:39
  of
• 5:39
  the
• 5:40
  organization
• 5:40
  that's
• 5:41
  adopting
• 5:41
  it
• 5:41
  too.
• 5:42
  So.
• 5:42
  All
• 5:43
  right,
• 5:43
  well,
• 5:43
  thanks,
• 5:43
  Danielle.
• 5:44
  Thank
• 5:44
  you.