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The Cost Blindness Problem
The Cost Blindness Problem
Let me tell you something that might sting a little, but sometimes the truth does that. After thousands of conversations over the years, I can tell you with near certainty that about half the people I sit down with simply do not want to know what they are paying. Not cannot know. Will not know. There is a difference, and it matters.
I call it willful cost blindness, and it is one of the most expensive conditions you will never find in a medical textbook. These folks have spent decades building wealth, making sharp decisions, negotiating deals, and running households…
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