How to Manipulate The Public Into Believing Corporate Lies (w/ Jennifer Jacquet)
Jennifer Jacquet is not actually an evil corporate consultant. She's a professor in NYU's Department of Environmental Studies and deputy director of the school's Center for Environmental and Animal Protection. But you might think otherwise if you flipped open her book The Playbook: How to Deny Science, Sell Lies, and Make a Killing in the Corporate World, a tongue-in-cheek handbook supposedly directed toward CEOs who want to fully follow Milton Friedman's dictum that "The Social Responsibility of Business is to Increase Its Profits."
The Playbook shows these readers what to do when they find…
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