May Hot Take: Words Matter AND Words Can Divide
Words matter. As a brand storyteller, I have emphasized this in my work with clients. They can be used to provoke or unite us. To inspire or anger us. They can be used as peacemakers or weapons. You can just turn on the news or listen to political talking points to see this in action.
In our highly charged politicized world, and the challenge of ever-changing language, it can be difficult to keep up with what is the current acceptable word and what, just a few years ago, is now no longer socially acceptable to say. But it is about more than just being politically correct, it is about respect…
The skinny
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