Latest / DA CREW Podcast / HALF WAY MARK_ SEASON 2 DA CREW PODCAST _ EPISODE _95_ HOST BLAQUE DIAMOND

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HALF WAY MARK_ SEASON 2 DA CREW PODCAST _ EPISODE _95_ HOST BLAQUE DIAMOND · DA CREW Podcast

0:04
Then he came up against you all child with ub, He came up against
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joy, He came up against your Hey ho, Hey, Welcome to another
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episode of the prou Podcast. I am your visionary Queen Angela. And if
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Aspiring Author's Magazine is a founding sponsor for doc Crew podcast. Get featured inside
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Get featured at Wings of Transformation Publishing. We are committed to helping our authors
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with each author to ensure a successful publishing experience, and we are dedicated to
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helping them tell their stories in the most meaningful and impactful ways we look forward
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to putting you on the path to writing your book. Basic Black after Dark
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the all new podcast show with your host Black Diamond. Hey everybody, this
3:13
is Black Diamond from the Crew Network and you're listening to Basic Black after Dark
3:16
podcast, the show that meets you where you are and give you what you
3:21
ask for now. I know I've been going for a little while, but
3:24
I'm back and I thank everybody for their well wishes and for enjoying the show.
3:31
As I was out, my daughter Blue has been taken on my place
3:36
in my acting, so I thank her and I thank you for staying connected
3:39
with us. So tonight we're talking about something that's I think should hit home
3:45
to a lot of people who are entrepreneurs. Is the process of setting up
3:50
a business known as entrepreneurship. Does being an entrepreneur play a key role in
3:55
any economy? What skills in the new initiatives do you use to need a
4:01
need that are necessary to be the next Tyler Perry TV and movie mogul,
4:06
the next Jeff Bezos, the founder, executive chairman, and former president and
4:12
CEO of Amazon. How about Mark Zuckerberg, co founder of social media service
4:17
Facebook or Rihanna Fendi. We all know it as Rihanna or either some people
4:23
call it Rihanna singer, businesswomen and actress. Well, my guests Charise Johnson
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Moore, owner and CEO of Charis N. Johnson Moore LLC, is here
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to discuss how she helps entrepreneurs gain exposure through advertising, broadcasting, publishing and
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marketing for personal growth around prosperity. Welcome Charie Johnson Moore to Basic Black after
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Dark. Now, I know she was having some kind of technical difficulties,
4:50
so I hope that she can join this real soon. But I'm an entrepreneur
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and I'm gonna talk about some of the things like what inspired me to delvin
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to the world of entrepreneurs and how has it transformed my personal journey. Well,
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growth don't look good on me, and I don't think it looks good
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on anybody. So I decided to keep my nine to five job but open
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up some other businesses. For some of you, you may not know that
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I'm an author, So I do write children's books and other books. I
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co authored several other books. I also make candles. So I just opened
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up a shop with my daughter. We call it Basic Black and we're opening
5:33
up part two to that store, and that's going to be our candle making
5:40
shop, so it's going to be a studio. So that's going to be
5:42
opening up soon, and we're really excited about that. I do some other
5:46
little things, but I don't want to talk about them now, not until
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I get them fully going to be able to introduce it to everybody. So
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some people ask why do some people get ahead and others stagnate when starting a
5:59
business. I think some people are afraid. I think they're afraid of failure.
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And that could be with anything. It could be with going to school,
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it could be with driving, with taking tests. Some people are afraid
6:14
of failure. They do stagnant. Everybody talks about starting a business. Everyone
6:19
talks about becoming successful. Everyone talks about being rich and famous. But there
6:28
are steps to that and a lot of it is doing your homework. I
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think that to start off, you need to know what type of business you
6:36
want to start, what type of people that you want to reach. In
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order to have a successful business, you have to make sure that you get
6:45
a license for your business. So go through your state, go through your
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circuit court, make sure you put in the correct documents, make sure you
6:53
check your name, make sure that somebody else don't have that name, Make
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sure that you have an attorney, make sure you have insurance, make sure.
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Yeah, the crew saying most of us are afraid of success because we
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have gotten comfortable to failing. Well, you know what, that word is
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not even going to be continued in my vocabulary because I don't like the word
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failure. I just say that I just have to try another way, or
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there's another way of doing things. So I want you to say the same
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thing. I did not fail. There's just another way of doing things,
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because there is. It's always another way of doing things. Do you think
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that Oprah Winfrey stopped when she got started and she was afraid that her talk
7:36
show wasn't going to be successful. Look at what happened. It was very
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successful. What keeps us from earning more money? It could be a lot
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of things. It could be the startup. It could be that some people
7:55
may not be interested in what we're doing or what products we have. Well,
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maybe we didn't think our products through throughout everything that we thought that we
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were going to do. Now, one of the things I did say that
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I was going to hold back and I didn't mention to you was I do
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have a haircare product and it's been in my family for generations and we've been
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using it, using and using it, and we use it in the family.
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I did sell it to some people and it did okay, but I
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pulled it back because I wanted to add something different to it. So that
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one thing that kept me from earning money from it because it didn't go out
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the way that I really wanted it to. So I think that I just
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pushed it out a little too fast and I should have waited. So that
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was me making that mistake. I'm not going to say the F word meaning
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failure. Well I said it, but that was me making that mistake,
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and I should have waited, and I should have looked into that product a
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little bit more, look with my competition to see what was out there,
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to see who was out there and what was going on. And what I
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did was I do it for natural hair and mostly that's what you're going to
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see on the market, natural hair products, natural hair care products. Well,
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you have certain companies that are masters at it, and that's where I
9:13
want to be someday. So I had to pull it back, and I
9:16
had to start from the beginning. And there's nothing wrong with starting from the
9:18
beginning, but if you can't earn money when you just stop altogether. So
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I just pulled it back and I'm just going through it little by little so
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I can see what I need to improve in and that sometimes that happens when
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you have to do that. One of the things that I've heard a lot
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about, and I think we've all heard about a thermistat. How a thermist
9:39
that can go up and down, up and down. But there's a financial
9:43
thermista, and it does impact our potential as an entrepreneur because money, it
9:50
floats up, it floats down. Days a good days, some days are
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bad days. Just like being an author. Sometimes you can sell a lot
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of books. Sometimes people are not interested in your books. They want something
10:01
else. Same thing with some people with movies. They have part one,
10:03
they have part two, and then sometimes part two doesn't do as good or
10:07
as well as part one. So that's the financial thermostat, and your money
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goes up and it goes down. But what mistake I think that some people
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make. They'll start their business and they'll make good money in the beginning.
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Then they'll start to take that money and they'll start to spend it buying a
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new car, buying some jewelry, buying things that I guess they figured they
10:30
always want it. But that's the problem. Did you really need it opposed
10:37
to wanting it? So here's the question. Do you need to be standing
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on the unemployment line or do you want to be standing on the unemployment line?
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So be careful with that financial thermostat going up and down and spending money.
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Take that money and reinvest it in your business, or maybe you may
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come up with another business that you want to put it in the bank.
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Have a bank account, not just your regular bank account, have your business
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bank account. Make sure you keep it separate because when tax time comes around,
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it's going to be very important to make sure that you have separate accounts.
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Make sure you file your taxes on time. If you feel as though
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you're behind with filing them, actual an extension. Most times they give you
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an extension, but they only give it to you up to a certain day.
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Some people ask, how can you shift your entrepreneur mindset. I'm gonna
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be honest, in the beginning, my mindset was all over the place.
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As a child, I wanted to do this, I want to do that
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when I grow up. I wanted to have this. I wanted to have
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that. My mindset was everywhere I started thinking when I opened up, when
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I started writing books, which is not something I initially wanted to do.
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Me personally, I wanted to go to school to be an international judge.
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None of this entrepreneur stuff I even thought about. Life happened, and life
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happens to most of us. So things change and my mindset change, so
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that would becoming an entrepreneur. Things were coming to me. With doing the
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books. I started looking at other vendors and the things that they were doing,
12:07
and walking around and meeting and greeting people and going to conferences and doing
12:13
things. But what started me in the candle business, believe it or not,
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it was COVID. COVID started me in the candle business. And how
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that happened was I had COVID and I just thought, like everybody else,
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that that was going to be the end of me. So I was treated
12:30
and I was taking care of well, taking care of and I think everybody
12:33
that helped, and just doing everything that I needed to do. One day
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I just happened to be in the house and I just was smelling. It
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seems like I get my smell back. And I smelled this candle and I
12:46
was able to smell it, and I was like, oh my god,
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the smell so good. I don't know whether it was because of the smell
12:52
of the candle or it was because I was able to get, you know,
12:54
my sense back. I kind of think it was both. So I
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smelled that candle and I said, Wow, this is the best thing that
13:01
I've ever smelled. And I wanted to not duplicated, but I thought that
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I can start making something that smells like that that other people can smell,
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not just because of COVID, but just it was because it was a beautiful
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smell. So that's how I got into doing candles and my line of candles
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or the bedroom candles. So I have a commercial out which you'll see a
13:20
little later on, and they're doing pretty well, and I'm really proud of
13:24
them. But the biggest question that I was asked, in my view,
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why is it so crucial for individuals to find a career that aligns with their
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interesting aptitudes. Only thing I can say about that is we want more.
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I think that most people want more, but sometimes we take on more than
13:48
what we can handle. Like I said, I wanted to be a judge.
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Writing books did not align with that, but the stars aligned with it,
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and that's where I had to go. I had to keep going and
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just find what my interest was. And my interest was in this, My
14:05
interest was in that. I was kind of all over the place. But
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I'm okay now. I guess some people say I'm good. I'm in a
14:13
better space. I'm in a better headspace. So that keeps me going and
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I'm happy with where I'm at right now, and that's where I want you
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to be. I want you to be happy with where you're at. Sometimes
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people have a career mismatches, and I see it all the time with individuals.
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They'll graduate from college and they'll change careers. For instance, they'll graduate
14:35
from medical school when they should have been actually working in a pot shop.
14:39
They may not know anything about what they studied. They may be afraid to
14:43
actually do the job that they did, or maybe they just got through by
14:48
the skin of their tea. What are some of the signs that someone is
14:52
in a career that they don't truly align with They just simp, They just
14:56
don't be interested, They're not interested in it. And I can honestly tell
15:01
you I was interested in being an attorney and being a judge. Well I
15:05
fell into being a social worker. No, that was not something I wanted
15:11
to do, but life happened. It didn't align with that plan, But
15:16
God had a bigger plan for me, and it worked out, and it's
15:18
working out for me because I've met some interesting people. I've worked with some
15:22
wonderful families, and I've helped reunite a lot of families. So he had
15:28
a better plan for me, and I think that's what aligned with me,
15:31
and that gave me the strength to keep going and it's now my passion.
15:35
So when I say I wrote children's books, my children's books are on foster
15:39
care and adoption. So you see how things can turn out. They may
15:43
not actually be where you wanted to start off with, but it worked out
15:46
for me, and this is where I'm at now in today's fast paced changing
15:52
where many are considering career switches. Some people take certain steps and some people
15:58
pivot, and some people pivot successfully. Just be mindful of making that change
16:03
and going into a different area. My guest is here at Charise. Charise,
16:10
if you could unmute Hey, hello everyone, how y'all doing? How
16:17
would you? That's okay, you are here. You are here, And
16:22
like I introduced her earlier, this right here that we are speaking to.
16:27
This is my guest, Charise Johnson Moore, to own and CEO of Charise
16:33
and Johnson Moore LLC. And she's going to be discussing with you about entrepreneurs
16:37
gaining exposure through advertising, broadcasting, publishing and marketing. Now. I've been
16:42
going on for a little bit, just trying to wait for you to get
16:45
your you know, technology together, and that's an entrepreneur move too. Technology.
16:52
Tell us a little bit about yourself and what you do, because I
16:56
think that they heard enough from me, so I wanted to give you the
16:59
floor right now tell them about your business. Hello. My name is Scherie
17:03
Johnson Moore. I'm the owner of Johnson More, a LC where I help
17:07
entrepreneurs gain exposure through media in the form of advertising, broadcasting, publisher and
17:14
marketing. I am the executive producer of Johnson More's podcast, which can be
17:18
found on Apple, Spotify, and Google and eight other podcast platform of distribution
17:26
channels. I am also the executive producer of four virtual broadcasting shows, Morning
17:33
word and worship. Let's talk Sunday Entrepreneur, Corners and authors excerpt Sunday And
17:40
Hi everyone, Hello, and how is everyone during today? Wow? See?
17:47
Now when I talk about entrepreneur, I was just tell you a little
17:48
bit about me. But did you just hear that this is what I'm talking
17:52
about. You get yourself set on one thing and then you open up Pandora's
17:57
box talking to them a little earlier about financial thermis stack. Can you talk
18:03
to them about the financial thermis stack? Okay, financial thermist that is know
18:14
your budget? Okay, it's called know your budget. Get up. I
18:21
tell all entrepreneurs before they jump off in and talk about I got a business,
18:27
it's how much money are you working with? And I say that,
18:33
And I say that because I started my even though some some people become very
18:40
successful when they start off a business, well that like myself, I didn't
18:48
start with dame. I started off with one book and I didn't have no
18:55
inkling or what a business plan was, what a financial I didn't know nothing.
19:00
I would green like jolly green right. And the more and more I
19:08
learned, I had to learn certain things that I needed in order to prosper
19:17
or go to the next level in my business. And one was you better
19:21
know your numbers, know your numbers and where your projections are taking you.
19:26
Like, say, where you want to start off in year one. You
19:30
may start off at zero income. You start the business off, but you
19:34
have projection that means you have a goal that you would like to accomplish by
19:41
year two. By year three, you may want to double by what you
19:45
had in year two. You want it, okay, each year you may
19:48
want to double that number of your goal you want as income and please,
19:53
please please, Then I start a business without ei n number. Oh yeah,
20:06
listen your business as an ALLC or you know, and sometimes when you
20:12
when you want to do more, it requires more. So instead of being
20:17
an ALLC, you may want to change to an S court. I loved
20:21
that. Yeah LLC. It protects you and make sure you have insurance.
20:30
I was talking to him about that earlier. M And you want to get
20:34
your stuff trademarked. You want to have your name trademark, you your business,
20:41
You'll been the name trademark, your ideas trademark or whatever you called.
20:47
Intellectual properties, you know, intellectual properties. You want to have everything copyrighted
20:52
because people do like to steal stuff. Now these days, some people don't
20:56
like to be original. They like to take your idea and put their name
21:00
on your idea. Okay, now that's called I can sue you for the
21:07
I can sue you for what you you know? What you you know take,
21:12
it's ideas, it starts, it's concepts, courses, it's book titles.
21:18
It is so many things you know that I see happening to entrepreneurs that
21:26
they don't that they just don't do. And what key strategies would you recommend
21:40
for someone looking to improve their leadership skills as far as being an entrepreneur,
21:45
Get some more education. Get all the education you can, whether you have
21:51
to go back to school for accounting, whether you have to go back to
21:53
school for bookkeeping, whether you have to go sit down with your accountant.
22:00
You know, and learn all the aspects of your business. Don't just say
22:06
I'm the CEO and you don't know what the uh what? What other roles
22:11
that you play in your business? Is more to leadership than having a title
22:17
as chief executive officer. It's more than that. You know, you have
22:22
to find out all the aspects, so you might have to do the ship
22:26
and and handling one day, might have to ship and receiving one day.
22:29
You might have to you know from your experience, what are the biggest challenges
22:37
hunting from news face today and how can they overcome them? Okay? Challenges
22:41
is knowing when to get a team, to get other team members because you
22:52
may start off by yourself, but it will get overwhelming and you be you
22:57
know, you think you can handle of books, and you think you can
23:00
handle this, and you can think you know and know you can't once you
23:03
start having all the other ideas come in your head, You're gonna have to
23:07
delegate that the chores to somebody else's certify public accountant, tax accountant. You're
23:12
gonna have to you know how, need a virtual assistant. You might need
23:17
a graphic art designer, you know, because you ain't got but two hands,
23:22
but you got eight things to do, okay, so you're gonna have
23:25
to learn how to delegate that to someone else and looks back, looking back,
23:30
what is one piece of advice you would give to your younger self into
23:34
our youth who would like to become an entrepreneur. Learn everything you can before
23:41
you jump into this. Learn everything. Go back to school, you know,
23:47
take community classes. Uh, take courses at community college. You know,
23:53
So how can the school and universities better equipped out to understand and navigate
23:59
their potential career pass Because I know when I was going to school, we
24:03
were doing home act. We were we were learning how to cook, and
24:07
the guys was taking wood wood shop and stuff like that. And some team
24:11
may still be doing but but they're not doing it. We were even learning
24:15
how to type when we were But yeah, you know the as D F
24:26
J, J K L say, and that's embedded in my head. But
24:29
these they go like this looking for the letters. Yeah, how universities that
24:36
equipped out you to understand and navigate their potential create classes for the You can
24:45
create classes for the you while they're still in high school, so they can
24:51
come to the college and take some pre courses and things like that. You
24:56
know, I think that's what they you know, what they need to set
24:59
it up between in the high school and the college. Okay, if you
25:02
want to take this class, you wanna get edu credit, or you want
25:04
to get this credit towards your college education, you could take these simple these
25:10
courses and things. And I think they need to. When I see some
25:15
other countries are starting their children their youth as young as what fifty sixth grade.
25:22
They're teaching them some of these things. They even teaching them other languages,
25:26
and that's another whole new story. But they're just teaching them, and
25:29
they seem to be more advanced than our American children. Do you think that
25:33
they should be learning at that same pace and age or do you think it's
25:38
too much? Yes, I think they need to learn early on in life.
25:42
Like my grandma sat me down one day. I was in my grandma's
25:48
sitting down at the table, and I think I was seven or eight years
25:51
old, and she said, I want you to add up these numbers and
25:56
tell me what this what the number is. And then I did that and
26:03
then I said, Grandma, what's he number? She said, there my
26:04
bills for the month. These my bills for the okay, and she had
26:10
me do her. She taught me how to do check book. That's so
26:15
important you have. You have some adults that don't even know how to write
26:18
a check. They love casting them, but they do not know how to
26:21
write a check. I'm sorry, I said it. That's I believe it's
26:26
true. I believe it's what we're gonna do right now, We're gonna take
26:30
a commercial break, and when we come back, we're gonna continue to talk
26:33
with Charise and we're gonna talk more about strategies personal development in the future of
26:38
entrepreneurs. We'll be right back. Turn off the la candle tonight. Then
27:10
you met, let's take a shower shower together. I was abuded. You
27:26
mustada some not wealth day and say, Jay, turn off, Come to
27:56
girl, I'm want to give you a special treatment, just so on turn
28:02
on. Oh my gosh, that's that commercial that I was telling you about
28:11
me being an entrepreneur. Those are my bedroom candles, my thirst body and
28:17
we also do affirmation pillows. So I see that Sharis had stepped out for
28:22
a minute. But YouTube again. Can be an entrepreneur just hanging there.
28:29
Go to your local library and you could get a lot of information from the
28:33
library on how to start your own business. Charis, should we have personal
28:41
development strategies for self improvement, goal setting and overcoming personal barriers to succeed?
28:49
I think it would behoove a person two read books on mindset. Read books
29:06
on mindset, because it's all about your mindset. You can't bring that old
29:11
thinking into the new you. It's all about mindset because when you look at
29:18
things different. I give you this example. When I first started my business,
29:25
I didn't know what a book costs. Right. I sat down and
29:30
did my research how much book costs, and did the research and all that,
29:34
and I'm was like, how they authors make all this money? Right?
29:37
So then I sat down and had to do a figure sit down,
29:41
you know, and it changed my mind about money. See, I was
29:47
already I said, I was already a hustler before I started this business.
29:52
But hustling and entrepreneurship is two different things. They want certainly, but they
29:56
pay them bills. They yeah, they pay the bills. But you've got
30:00
to manage the money different. You got to manage the money different because if
30:06
you want to level, go to another level in your business, you're gonna
30:10
have to put some of that money away. Now, yeah, we we.
30:12
You know, when you're hustling, all right, the money might come
30:17
easy, you know, it depends on what you do. But entrepreneurship,
30:22
when you dial on Uncle Sam, it's a totally different story. I call
30:26
it the flow of money. It is definitely different from an entrepreneur and those
30:30
who are hustling because you watch your money. To me, you watch your
30:33
money a little different. And let me ask you, Sharid, I'm curious.
30:37
The job market is forever evolving. How do you see the future of
30:41
work? The future of work evolving, especially with the rise of A and
30:45
I in automation, we have to learn that it's a must learn these changes,
30:56
ma'am. How can we prepare for these changes? Because AI is everything
31:02
I'm in there? Take classes, Take classes. Do not get so comfortable
31:07
in your business that you stop learning. Don't get so comfortable in your business
31:12
you don't stop learning. You got to keep learning. You know, I
31:17
got a friend. Her name is April Beverley, and April Beveley is putting
31:21
out her own AI program. And you know how much she charged it for
31:26
this program sixteen hundred dollars and it's worth it. She created everything herself.
31:32
It's always copyrighted, trademarked, and everything. Everything you've done, she created
31:37
sixteen hundred dollars just to get on board. That ain't including the monthly fee
31:41
you probably gotta pay. But my thing is is never stop learning. When
31:45
you see new stuff come out, learn about it, sit down, take
31:48
the classes. You know, you know somebody always teaching something, you know,
31:52
in that after five minutes and popping out, you know, people want
31:56
to teach it. You know, so learned. What's the future of the
32:01
workforce everybody? In other words, what lies ahead for entrepreneurs, everybody working
32:08
from home? Because you see the big the big big wigs, they closing
32:13
their businesses down on people. Can't you know they're closing their businesses down people
32:19
get their laying off people they do, you know, and it's like everything
32:22
is done on the internet, everything done on in it. We talked,
32:27
you know, whoever created this program, they probably sat at home and did
32:30
this cold, you know, or sat in the building and did the cold
32:34
and now they get to sit back and get reap the benefits cause how much
32:37
money we paid for this subscription? Every money, you know, it's always
32:42
about. And then I see avag people always hiring people to work from home.
32:49
That is on the rise, people to work from home. I see
32:51
that that's incre There's a buzz around there. There's a buzz around building a
32:57
six figure business for entrepreneurs. How our listeners who may not be familiar,
33:01
can you break down what that means and the key components that's going into creating
33:06
one greatness the business. First, when you creating a six figure business,
33:17
it is you got to put everything in strategic order. You put it in
33:25
strategic write it down, make your plane. Then you gotta put the strategy
33:30
to each step. So you got this ideal, or you want to do
33:35
a course, okay, I wanna do a course. That mean you're gonna
33:38
have to sit down and write out each detail of each thing. That is
33:44
how your business. Okay, that is how business is built. It's strategized.
33:49
It is put saying you want to make a million dollars by by a
33:53
year. Okay, how many products do you have, how much you're charging
33:59
for those products, and how long is it gonna take you each month to
34:04
make an equivalent of adding up in the year million dollars. It is broke
34:08
down into a process, a strategy. It's not just saying I want I
34:15
want a million dollars and then we don't have no strived we don't have no
34:17
putting, no win and put none on paper. We haven't thought about it,
34:22
we haven't sat down with our accountant. That also requires for us financial
34:28
planning very well, you're gonna need your certified public account. You're gonna need
34:32
the accountant because he could really go in the detail of what products you might
34:38
need to increase, increase and increase, and then you might have to go
34:45
along and create other products to add with what you already started with. You
34:52
know, that's just like I give this I give this example. I start
34:55
off with one book and the book has become a coffee mud with a book,
35:05
Okay, that you break it. Okay, I started one book,
35:07
then I broke it down to uh, the book and then a T shirt.
35:15
So that's two products. That's two products that I broke it down to
35:19
a book, a T shirt and another book, So that's three products.
35:24
So that's you could roll that in three ways. You can row there in
35:28
one way all three together, or you can roll at one each, or
35:31
you can roll it two each, or you know you could that's ways of
35:36
multiplying your income diverse and finds where you have your products. You know,
35:45
it's often saying I'm sorry, and talkten said that many small businesses don't make
35:50
it past the five year mark and your experience, what are the key factors
35:53
or systems that can prevent this kiss of death? And that's what they usually
35:58
call it, the kiss of death doesn't. Your business doesn't make it past
36:01
the pride of your mark. What are the key factors as systems that could
36:06
invent that? Knowing your numbers, that's the key factor behind all. So
36:15
it's all about numbers. You have to have and you have to have a
36:21
plan. You have to have a plan business plan. So you start one
36:24
year and what you want to have by that, by that third year,
36:28
what you want to have by a fifth year. How much do you want
36:30
to make? And you have to put that strategic planning or it'll fail because
36:37
soon as you're getting the money in your hand, you spending it and trying
36:39
to look good, and you're buying all this and doing all that. But
36:43
then when Uncle Sam got his hand up, you can't pay Uncle Sam youth.
36:49
You know you Now I want to throw Yeah, I'm gonna throw a
36:52
little rerinchings. We talked about entrepreneurs and businesses and money and reading and learning.
37:01
You can have all of that. You're putting it aside and everything.
37:05
But the wrench is you have a partner and the partner is ready to go
37:08
one way. You have a partner. You know we're going with that.
37:16
You have a partner and you know what that could mean in some businesses.
37:22
I'm not gonna say all businesses where partners are not stable, but this is
37:28
where that kiss is death. Where you got that first year and that money,
37:32
that money is coming in and whatnot. But your partner's ready to grow
37:37
it in another way and you see that it's going You know, things are
37:40
going well. This is your first year. Some people the first year is
37:44
they worship. But your partner is seeing that we already at nine months and
37:50
we made this amount of money. Let's do this. What is your take
37:52
on having a part Okay, my take on having a partner is I learned
38:00
this with my coach. My coach is Audrey Richmond. And the part you
38:08
know, and what I've learned from self experience is how did they handle their
38:14
own personal finances? First? Before you jumping this partnership? How did they
38:21
handle their own money? What did they do with their money? Can I
38:24
get a bank account statement? Can I get us some statements from ten years
38:29
ago? Can I get statement? Fried? You you gotta when you come
38:32
to partnership, you gotta investigate them, just like you investigate people come to
38:37
ask you about being on like you got to investigate people just like you work
38:44
for the FBI because people can lack. Yeah, because the person make a
38:49
mistake, they make a mistake, your partners. It costs you, just
38:57
like it's costing them. Because I give you this experience, I'm gonna give
39:01
you all this experience I had. I had somebody I thought was a friend
39:07
of mine, and they asked me to go in with them on the streaming
39:09
channel and all right, okay, let's sit down and you know, and
39:16
then you know, this made it sound all good and everything. Then I
39:21
was like, wait a minute, I'm creating the videos. I'm uploading the
39:24
videos. I learned I didn't ask the right questions, and I asked the
39:30
brother, I said, what if I'm doing all this work, when I'm
39:34
gonna get my money? Oh, I give it to you if I get
39:37
to you. I said, so who get paid? Oh? I get
39:40
paid for the videos. I said, okay, so she then I said,
39:46
well, when you're gonna do? You know? I said, well,
39:49
how are we gonna work this? Oh? I figure you do everything,
39:52
but you want the money? H scared pump your brace, sister,
39:58
I don't think so. So we kind of, you know, and I
40:01
realized that everybody's not meant and everybody, everybody meant to go on the ride
40:08
with you because you got you know, and you you got to be careful
40:15
who you share your ideas with. Yeah, in a minute, yes,
40:23
they And the thing is that when they come to entrepreneurship, just like you
40:29
go to the to the bank and ask for a loan, you got to
40:31
treat the person that want to be partner with you the same way. I
40:35
need a background checking and the criminal background check. I need to know who
40:37
your mama named. Do your mama got any property in her I need to
40:42
know your dad and name. I need to know your cousin and them name.
40:45
I need to know everybody birth, birthday, so security number. I
40:47
need to know all your business. Would you advise a financial advisor? For
40:52
a person to have a financial adviser, everybody needs somebody advising about some money.
41:00
Everybody need it. Sometimes they advise you, though, and you see
41:05
your money going off to another account that has nothing to do with you.
41:08
But it's your money going off to the other account. Okay, sometimes even
41:14
to tax for now, there's a difference between an accountant and a tax repape.
41:19
You got to even watch out for them. Let me ask you what
41:22
are some daily habits or routine that have significantly contributed to your success. Ok,
41:29
you're a successful woman. I changed the way I deal with my money.
41:36
I changed with the way I dealt with my money. Each month,
41:38
at the end of each month, I do my books. In each month,
41:44
the last day of each month, I do my books. I don't
41:47
do nothing else on that last day. I got a pull out. And
41:52
whenever this is another thing, whenever you pay for something and come across your
41:58
screen, whether it's on tablet, cell phone, whatever, whatever, print
42:01
it out because you were doing so many things, and we you know,
42:07
we're doing so many things, and it is still our responsibility to watch the
42:12
money, to watch what you're spending, and print and print every receipt out
42:19
that come. I don't care if you buying food or olive garden, print
42:22
it out and put it in a folder. Each morning I got a folder.
42:27
Okay, this is June, So June got their folder. And every
42:30
time I got I spend money on Camber, I spend money on on e
42:36
cam. I spend money on all my supplies and things. And when I
42:40
even when I spend money out of my account for personal items, I put
42:45
that in as me paying myself. It's a certain way, you know,
42:50
we could do that where we pay you know, a po box, getting
42:54
one of those that's business business lunches. You know. You gotta say receipts,
43:00
you know. And I'm talking business, not a romantic lunch with your
43:05
Yes, Yes, we're talking about you, because I'm telling you you can't
43:12
just well, I ain't gonna talk about some people who as using certain things,
43:15
but you have to be mine them. You have to separate your personal
43:21
from your business. You can't co mingle the two. I tried that the
43:25
first three years, and it was the worst experience for me. So from
43:30
that point on, I decided to separate my business from my personal and stop
43:35
using my personal for my business and stop you my business for my personal.
43:38
I had to separate my money. I could. It wasn't gonna work.
43:42
It's not gonna work because you'll be discombobulated. Okay, then, and you
43:47
got you know, Uncle Sam will come knock on your door and want ain't
43:51
to explain certain things, and if you can't, you're gonna have another type
43:54
of problem on your hands. Have an audit on your hands, or audit
44:00
I require when that's another thing that I do. I have a bank account
44:05
just for my tax money. When I'm gonna get him at the end of
44:07
the year. There's money I'm not touching, so I don't have to go
44:10
and oh I owe him twenty Oh, I got to pin him twenty three
44:15
hundred dollars. Now I gotta figure out at the end of the year where
44:17
I'm gonna get the twenty three hundred dollars. Pump. No, if you
44:20
saved up at the beginning of the year in a different account that you can't
44:23
touch, that you can't you gotta go on the bank and sign for it
44:28
and all that. Don't even get an ATM card, debit card for it.
44:32
Just turn around and put that tax money in that account. And then
44:36
the end of the year when it's tax time, you can just go on
44:37
in and pull it out. You ain't got no problems. That's what Yes,
44:44
one of the key takeaways and valuable lessons you hope to impart to our
44:47
viewers and listeners. Okay, this is what I'm gonna say. Take your
45:00
time and don't rush the process of being an entrepreneur. Get everybody in line,
45:08
your team, your virtual assistant, get your certified public accountant, your
45:15
tax accountant on whoever's gonna be on your team, your graphic usters out,
45:21
get everybody and vet them out the yin yang because people that have I tell
45:28
you this, people they handle money, you gotta watch them. The most
45:34
people that handle tax counting and a certified public count meet with your accounting every
45:40
three every month, or meet with them every I go meet mine. When
45:45
I do my papers, I take them and I sit down with my account
45:49
once a month when I take in my my, my tech, my every
45:53
sixts and stuff for the end of the day. But at June, I
45:57
go July first or that first week in July for June to get in the
46:00
paper and turn around and we sit down and we strategized. This is six
46:06
months. So for our listeners and viewers who were just starting to or considering
46:09
venturing into the world of entrepreneurship, what's the single most important piece of advice
46:15
you'd give them regarding setting up their business systems for success. Now, I
46:20
know you mentioned you know, having your team. I know one of the
46:25
things that I did, and I did that earlier on. I didn't even
46:28
know what I was doing, but I just created my vision board, which
46:31
was one thing, and another thing was I got one of those black and
46:36
white composition books and I just started putting all my information right in there until
46:40
I started getting a ledger and transferring over there. What would you suggest would
46:45
be the single most important piece of advice that you'd give them regarding setting up
46:50
their business systems for success. Make sure your paperwork in order as far as
46:57
the LC and that's in order with your EI N, and then you might
47:04
want to get you also depends on what you do. I have a vendor's
47:07
license in the state of Pennsylvania. They require you to have a vendor's license.
47:10
In order me to stand out front of my house with my table with
47:14
my products, I have to have a vendor's license. In some states they
47:17
also call it a trader's license. So you just gotta know the terminology of
47:22
a lot of the things for your state, because you can have different parts
47:28
of your state that may want one thing, but another part may request something
47:32
now, So become very familiar with the things that's going on within your state.
47:39
You can go again, you can go to circuit court and ask questions
47:42
about things. You can go to your bus that's their business accountants that their
47:50
local libraries have seminars that's there that offer certain programs. Some colleges they offer
47:58
community colleges or for a lot of programs and their free programs. Mm hmm.
48:02
You know you got smaller business associations business. Yes, small business administration
48:09
offer classes too, and then small business administration. I don't know if anybody
48:15
ever heard of that, but a small business administration. And you have all
48:20
your paperworker order, you can also you can also uh uh do when you
48:24
have all your paperwork order, you also apply for grants for your business.
48:29
Yes, right, but you got to have that paperworking or pork. Now,
48:35
here's the thing you mentioned grants. Remember we were in COVID. Some
48:37
people were getting that money and they weren't using it for what they were supposed
48:45
to use it for. And then when they get caught up in the end,
48:49
they have no way of showing what they used that money for. They
48:52
were saying that they needed the money to pay some employees. Some of them
48:55
didn't even have an employee, and they get caught. They got caught up
49:00
in it. So you you know, this is some serious stuff you have.
49:06
You gotta be honest because you want honest money coming in. You gotta
49:08
be honest, because you're not gonna get caught up in a way where you
49:14
may be choose a federal time. It's not it's look I know, not
49:20
to go down the rout because I don't look good in Orange and that's the
49:22
state, the state that I'm in. And I don't like shackles on my
49:24
feet either, even though I love the song, but I don't want no
49:27
shackles on my feet. No. Entrepreneurship is the creation or extraction of economic
49:32
values and ways that generally entail beyond the minimum amount of risk and potentially involve
49:38
values besides simply economic ones. An entrepreneur is an individual who creates and or
49:45
invested in one or more businesses, bearing most of the risks and enjoying most
49:50
of the rewards. If you want to know more about the process of setting
49:53
up a business known as entrepreneurship cheries, let them know how they connect with
50:00
you. Okay, you can connect with me through my website. It is
50:06
a h T T P s uh semi colon backslash backslash charise s h A
50:15
R I s E N j O h N s O N M O O
50:21
r E dot com Charise N Johnson More dot com is my website. My
50:27
email address is s N j M at Sharise N. Johnson Moore dot com
50:32
as well. And you can find me on the internet. You find my
50:37
website. I'm on Facebook, Sharise Johnson Moore. I have two Facebook accounts,
50:45
uh, both of them, Sharise Johnson More. One is a L
50:47
l C. One is personal. You got Charise J. Moore is for
50:52
Twitter. You have s N s in j M l l C for you
51:00
have, oh, I have on most social media. So if you really
51:13
want to catch up all of that, and she just said, also watch
51:15
the replay because you can get it down. You can stop it, you
51:20
can start it, you can write it over again. You have a friend
51:22
do the replay as well, and they can write it down together. You
51:27
can also tell you you can hear it in the replay about her friend that
51:30
is doing with some marvelous things. I want to thank you. Sharise more
51:35
commonly seen as an innovator, a source of new ideas and services. It's
51:40
what the late artist Biggie Smalls wrapped about. More money more problems or is
51:46
more money a better mindset? At yourself? Am I setting up to fail?
51:52
Or am I feeling to set up? Join us on Friday, July
51:57
fifth as we celebrate International women and stay with visionary author Diana Hill and a
52:02
new release, The Precious Pedals of God After eight After Dark Ah, Mercy,
52:13
Mercy, All things ain't one thing used to be. Where did all
52:22
the Blue Sky's f Boys miss blows?