Startup Funding Espresso – How To Generate the Herd Effect

Investor Connect Podcast · Mar 2, 2026 · 2m

How To Generate the Herd Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, the startup founder's job is to motivate the investor to engage in the deal. Investors are often motivated by what they see other investors do. This is called the herd effect. This is when people copy what others are doing. Here are some key tips on how to create the herd effect with your investors: For investors who have influence or a network, offer them advisory shares to help recruit more investors. The advisory shares…