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How a Capital Campaign can Turbo-Charge a Modest Fundraising Operation
What does it actually take to launch a $40 million campaign when your organization has almost no fundraising history?
Andrea Kihlstedt sits down with Wendy Connors, CEO of the Hertz Foundation, for a candid, behind-the-scenes look at one of the most remarkable campaign transformations in recent memory. The Hertz Foundation supports science and engineering PhD students — but for most of its history, it barely fundraised at all. When Wendy joined to lead development, the board didn't even know the difference between an annual gift and a campaign gift.
What happened next is a masterclass in what…
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