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S1Ep295 Building a Smarter Growth Pipeline with John Dobelbower
A growth pipeline should do more than keep names moving through a funnel. It should help a business identify the right opportunities, understand where prospects are getting stuck, and create a clear path from initial interest to a productive long-term relationship.
That distinction matters at a time when businesses have access to more marketing channels, more automation, and more data than ever before. Generating activity has become relatively easy. Generating the right activity is considerably harder.
For John Dobelbower, SVP of Growth & Development at EverSmith Brands, growth is built…
The skinny
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