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How to Interview Potential Customers Without Pitching Them

The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k

Would you buy this? is the question that manufactures yeses — and this episode replaces it with the only interview question that cannot be flattered into lying.

Sloane explains the three separate failure causes inside would you buy this: people are generous forecasters of their own behaviour, saying no to a hopeful stranger feels rude, and a yes that costs nothing is a mood, not a decision. Against that, she sets the anchor question, tell me about the last time you…

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