Latest / The Re.invent / Growing Your List on $5 a Day with Brooklyn Grotte

Transcript

Growing Your List on $5 a Day with Brooklyn Grotte · The Re.invent

• 0:00
  SPEAKER_01: Photographers, are you ready to stop simply participating in the industry and start shaping it?
• 0:06
  SPEAKER_01: I'm Noella Andres, a retired wedding photographer, educator, and the behind-the-scenes strategist who has worked alongside some of the biggest educators, events, and brands in the photography world.
• 0:16
  SPEAKER_01: Every other week on reInvent, we sit down with the people shaping the future of the creative space.
• 0:21
  SPEAKER_01: From speaking coaches, Facebook ad specialists, event hosts, and marketing experts to the voices behind the brands you already know and love.
• 0:29
  SPEAKER_01: You're also going to hear from top educators, community builders, industry leaders, and a few solo Noella episodes along the way.
• 0:36
  SPEAKER_01: This isn't just another podcast about photography or marketing trends.
• 0:40
  SPEAKER_01: It's about learning how to position yourself as a leader, grow your authority, and create lasting impact through the ripple effect of sharing your voice.
• 0:48
  SPEAKER_01: Because talent may get you noticed, but leadership is what's going to leave a legacy.
• 0:53
  SPEAKER_01: Welcome to reInvent.
• 0:55
  SPEAKER_01: If you ever thought meta ads was something that you needed a really massive budget for a complicated funnel or an agency to figure out, this episode will completely change your mind.
• 1:05
  SPEAKER_01: Today I get to talk to Brooklyn Gratti, the founder of Biz with Brooklyn, and a meta-ads expert who originally taught herself how to take out ads after a pretty expensive lesson that she had to learn.
• 1:18
  SPEAKER_01: She went on to use those lessons to scale her photography business to six figures in a year while growing her email list from just 132 people to more than 6,000.
• 1:30
  SPEAKER_01: Today, Brooklyn runs a very boutique meta ads agency managing millions in monthly spend for seven, eight, nine-figure female business owners while also teaching business owners how to take control of their own ads.
• 1:46
  SPEAKER_01: Some of the things that I'm really curious about is what happens when you don't have thousands of dollars to take out an ad, or what if you're a photographer just building out your first offer, trying to grow your email list, or you're getting ready to launch something, and you just want the right people to see it.
• 2:00
  SPEAKER_01: Because Brooklyn's secret sauce is surprisingly really simple.
• 2:04
  SPEAKER_01: She starts with$5 a day.
• 2:06
  SPEAKER_01: We're gonna break down what it is you need in place before you run ads and where should you advertise first, where should you put your money, the biggest misconceptions around ads, and just how to know whether your ads are working or not.
• 2:19
  SPEAKER_01: So let's get to it.
• 2:20
  SPEAKER_01: I'm really excited for this episode.
• 2:22
  SPEAKER_01: Hello, hello, Brooke.
• 2:24
  SPEAKER_01: I'm so excited to have you on the podcast.
• 2:27
  SPEAKER_01: I've been obsessing over you for a healthy amount of time.
• 2:32
  SPEAKER_01: Get to know them.
• 2:35
  SPEAKER_01: It's healthy, healthy.
• 2:36
  SPEAKER_01: Um, I so I like to start the podcast off um, not as me introducing you, but I'm actually gonna ask you to introduce yourself to the audience, but without talking about what you do for work.
• 2:50
  SPEAKER_00: Ooh, I always throw everyone for a loop.
• 2:53
  SPEAKER_00: Wow.
• 2:54
  SPEAKER_00: Oh my goodness.
• 2:55
  SPEAKER_00: Okay, so I need to tell you about myself without talking about my talking about work.
• 2:59
  SPEAKER_01: What do you do?
• 3:00
  SPEAKER_01: What who who is Brooke without work?
• 3:02
  SPEAKER_01: Who am I?
• 3:03
  SPEAKER_00: Um, I've recently do I get to talk about my needlepoint obsession I've just started.
• 3:08
  SPEAKER_00: I because yes.
• 3:09
  SPEAKER_00: Okay, good.
• 3:10
  SPEAKER_00: Because that's my latest obsession.
• 3:12
  SPEAKER_00: I was teasing my husband last night.
• 3:13
  SPEAKER_00: I was like, what happens if I just get addicted to needlepoint and I don't want to do anything else?
• 3:17
  SPEAKER_00: Like, what are you gonna do about it?
• 3:20
  SPEAKER_00: And he's like, that will never happen.
• 3:22
  SPEAKER_00: So I want like trying me.
• 3:24
  SPEAKER_00: Um, I've got three kiddos, uh, and I love my kids to death.
• 3:29
  SPEAKER_00: Um, I live on my family's like legacy farm.
• 3:32
  SPEAKER_00: It was my grandparents' farm.
• 3:33
  SPEAKER_01: Okay, I live on a little farm too.
• 3:35
  SPEAKER_00: Oh, I love this.
• 3:36
  SPEAKER_00: Okay, yes.
• 3:37
  SPEAKER_00: So we've got like the mini goats and the chickens and the bunny farm situation.
• 3:43
  SPEAKER_01: I don't have bunny farm, but I have lots of chickens.
• 3:45
  SPEAKER_00: That's okay.
• 3:46
  SPEAKER_00: We'll count that.
• 3:47
  SPEAKER_00: The chickens are the best part because you can eat the eggs.
• 3:49
  SPEAKER_00: So that's like our life.
• 3:50
  SPEAKER_00: We live in the middle of cornfields.
• 3:52
  SPEAKER_00: I'm very far from society in general.
• 3:55
  SPEAKER_00: Um we're about like 90 minutes from a Target or um Walmart.
• 4:00
  SPEAKER_00: So, well, Walmart we have one 20 minutes away.
• 4:02
  SPEAKER_00: That's caveat.
• 4:03
  SPEAKER_01: So we can I literally live in the middle of nowhere.
• 4:05
  SPEAKER_01: There's a cornfield, like I'm on a podcast.
• 4:08
  SPEAKER_01: I would flip my screen around and share the cornfield right now.
• 4:10
  SPEAKER_01: Same, but we could compare because out my window is cornfields.
• 4:13
  SPEAKER_00: Okay, we're the way we're living the same life.
• 4:15
  SPEAKER_01: That's so awesome.
• 4:17
  SPEAKER_00: Um I'm not your typical farm girl because I'm not like I mean, I can put my jeans on and put car hearts and mud boots on.
• 4:29
  SPEAKER_00: Like, I do love that, but I'm sitting here with like gold hoops in, you know.
• 4:33
  SPEAKER_01: I'm not yeah, you're you're a bougie farm girl.
• 4:35
  SPEAKER_01: I'm gonna live, I'm gonna own that one too.
• 4:37
  SPEAKER_00: Yeah, I like both sides, so that's pretty much me in a nutshell.
• 4:41
  SPEAKER_01: Oh, I love that.
• 4:42
  SPEAKER_01: You know, and it's funny, I started asking this question.
• 4:45
  SPEAKER_01: So I recently had this friend of mine, and she wrote this incredible book, and it was just about how entrepreneurs in general tend to identify themselves only as their business.
• 4:55
  SPEAKER_01: And I'm just like, it's so true, and I'm trying really hard to fix that.
• 4:59
  SPEAKER_01: Um there was a point where I used to walk around and introduce myself as my business name, and so I can really resonate with that.
• 5:05
  SPEAKER_01: Um, anyways, we're here to talk about ads though, which is super business related.
• 5:10
  SPEAKER_01: Um, and I am such a huge nerd when it comes to ads, and I'll tell you why I was excited to have you on the podcast because I hate Instagram.
• 5:20
  SPEAKER_01: I like I that's fair.
• 5:22
  SPEAKER_01: I hate being on the Instagram hamster wheel, but it just feels like it's a hamster wheel that never ends.
• 5:26
  SPEAKER_01: And what I loved about what you're saying, even and we're gonna talk about your$5 a day strategy, is like you don't have to live on Instagram.
• 5:34
  SPEAKER_01: There's other ways to to market yourself.
• 5:36
  SPEAKER_01: And so I kind of want to start the podcast and hear a bit about your story because you didn't become this ad expert immediately or you know, working with these massive client budgets.
• 5:48
  SPEAKER_01: How did photographer Brooke get into doing ads?
• 5:53
  SPEAKER_00: Yes, it's I feel like I stumbled into it a bit.
• 5:56
  SPEAKER_00: Um, I'd built my photo studio in 2020, and that was kind of my first like, okay, going all in on myself and taking it seriously.
• 6:04
  SPEAKER_00: I'm sure a lot of photographers listening that are transitioning have probably been in this place in your audience, um, where you know, you're like finally like putting the like betting on yourself.
• 6:14
  SPEAKER_00: And I did that and then built my studio, went 20k in debt for it, and then COVID happened, and I didn't book a client for six months.
• 6:22
  SPEAKER_00: So I was in this place of kind of freaking out a bit because I'm like, okay, I have to start like paying this off.
• 6:31
  SPEAKER_00: I need clients to do it.
• 6:32
  SPEAKER_00: We're in this pandemic where I'm shooting newborns at the time, and so it's ultra careful on like regulations, and you know, it was at the time when people are wondering, like, are you sanitizing everything?
• 6:43
  SPEAKER_01: Like masks, all that stuff.
• 6:46
  SPEAKER_00: So I needed clients, and because I live in a small town, I don't have a big market to tap into, like in my media area.
• 6:55
  SPEAKER_00: So I needed some way to get outside of our small town.
• 6:58
  SPEAKER_00: So again, the closest target's 90 miles, so the closer, bigger market was an hour and a half away.
• 7:03
  SPEAKER_00: So I turned to ads because I didn't know how else to market myself.
• 7:07
  SPEAKER_00: Um, and at the time I didn't know much about ads either.
• 7:10
  SPEAKER_00: So I hired an agency thinking they'll solve my problems, paid another 8,000, didn't get one lead.
• 7:17
  SPEAKER_00: Like very frustrated, very annoyed, obviously, you know.
• 7:21
  SPEAKER_00: And at this point in my business, too, I'm like, I've put so much in, and I'm like, I have to make this work.
• 7:26
  SPEAKER_00: But I had seen it working for other educators, for other photographers, for others, like I was like, I knew it could work, it just was like figuring it out for me.
• 7:34
  SPEAKER_00: So I got like I got very scrappy and I went on YouTube and I downloaded any free resource I could find and I looked at what the agency had like done for in my account.
• 7:44
  SPEAKER_00: I tried to just kind of figure it out and I was like, hey, five bucks a day, how can I get started?
• 7:48
  SPEAKER_00: And I did like the simplest ad I knew how, and I got I started getting people in the door with it, and so it started building my email list, and to this day, this is like my bread and butter because you get their contact information, and then you can use that in so many ways.
• 8:04
  SPEAKER_00: Like you can run more ads to them, you can reach out to them, you can email them, you can like get their Instagram handle, you can interact with them.
• 8:09
  SPEAKER_00: Like, and I was like, you know, at that point, I'm like, anybody and everybody, I'll give you whatever, I'll give you credit to come into the studio.
• 8:15
  SPEAKER_00: Just please come see me.
• 8:17
  SPEAKER_00: But that ad is what started me off, and it started working really well.
• 8:22
  SPEAKER_00: So I just ran that and I started to scale it.
• 8:25
  SPEAKER_00: That scaled my photo business to six figures in a year, and then other photographers started asking me how I was doing it, so I started teaching photographers, and I was also offering products too, so like full picture, it ads drove the people in, but it was also the product and the service that like brought that in.
• 8:42
  SPEAKER_00: So I just like to be honest about that because I feel like it's easy to have ads as like this magic bullet, and it really isn't.
• 8:49
  SPEAKER_00: It was definitely the thing though that allowed me to scale, and then I turned around and started using ads to scale my coaching business because now I'm going B2B instead of B2C, yeah, and I could start running ads in the digital space, and so I'm starting to fill like coaching containers and masterminds, and ads worked great for that, yeah.
• 9:09
  SPEAKER_00: So again, scaled that to six figures, and then pretty soon people are like, Wait, can you run my ads?
• 9:13
  SPEAKER_00: Like, how do you do this?
• 9:15
  SPEAKER_00: Like, can you just teach me ads?
• 9:17
  SPEAKER_00: And I've just been kind of obsessed with that ad portion of it since I started.
• 9:22
  SPEAKER_00: Like, obviously, I've got the creative bone with photography and stuff, but specifically with ads, it's just like this fun game to me.
• 9:28
  SPEAKER_00: Like, you can always do better, you can always try another angle, like you can use the creativity and messaging, and it's like it's just a fun combination of me.
• 9:37
  SPEAKER_00: So that's kind of how it snowballed, and then eventually I got so busy taking clients that I needed to start hiring, and then I got a designer, and then I got an analyst, and then pretty soon I shut my photo studio down because I was so busy.
• 9:50
  SPEAKER_00: And then now I've got a full-blown agency, and we've got uh eight team members now, and then we've got we've got a full client roster, and then I do out of office, which is my like education where I get to like teach people, and it's just so fun to give back to like that version of me like five years ago.
• 10:08
  SPEAKER_01: I mean, you're like incredible.
• 10:11
  SPEAKER_01: No, that was such a good story though, because I I was, I mean, I did my research on you, like I said, and I I found that you there's like this one uh I don't I don't remember if it was on your website or Instagram, but you had talked about how you grew your email list from like 132 people all the way to 6,000 people.
• 10:27
  SPEAKER_01: Would you say that you did that mostly from your$5 strategy?
• 10:31
  SPEAKER_00: Yes, yeah, this was the thing that got it going.
• 10:34
  SPEAKER_00: And I didn't have and I it was very common, like I'd get 50 cents leads, like just people opting in every single day.
• 10:42
  SPEAKER_00: And then all those people, then it was like, okay, this is working.
• 10:45
  SPEAKER_00: All right, how can I contact them?
• 10:47
  SPEAKER_00: How can I like get in there?
• 10:48
  SPEAKER_00: So I just started connecting with them, and then I started following them on Instagram.
• 10:51
  SPEAKER_00: And again, this is when I didn't have many clients at the studio, so I mean, I had lots of time, and I'm home with my babies, and I'm like, I really want someone to come into the studio.
• 11:01
  SPEAKER_00: Um, and I just like I started connecting with them and then nurturing them, and it was like within one of those two when I started coaching, it was that same strategy.
• 11:11
  SPEAKER_00: It was it within 90 days, and I have a training on it.
• 11:14
  SPEAKER_00: Within 90 days of running it, though, he had opted into an 8k coaching package.
• 11:18
  SPEAKER_00: So that same strategy that had like first brought in photo clients, then I started using for coaching, and it was all through opting into a freebie, getting on my list, warming them up, engaging with me, seeing me in ads elsewhere, because after they opt in, then you target them and you're keeping them like your top of mind.
• 11:37
  SPEAKER_00: And eventually they're reaching out for your high ticket.
• 11:41
  SPEAKER_01: Well, what I and what I really loved about like um about you and and even like the content that you post is you teach ads, but you also talk very often, you just were about even the importance of like the organic marketing part after they're in your funnel.
• 11:57
  SPEAKER_01: Like you use ads to suck them in, but then you use organic marketing to like really get them to be long-term people in your community kind of thing, which I think is like so valuable for you to be teaching from your because most ads people I feel like teach ads are the only way, yeah.
• 12:14
  SPEAKER_00: It's like this or that, it's so black and white.
• 12:17
  SPEAKER_00: It's like you don't ever have to touch organic, and like, yes, and you could you could technically just run ads and never ever do anything organic, but when you're running ads on Meta, you're on a social platform.
• 12:28
  SPEAKER_00: So it only makes sense that you would also be active on that social platform because you're putting so much money behind your ads, and people tap over to your profile, like they tap over to see what you're about.
• 12:40
  SPEAKER_00: Why not leverage, in my opinion, both of those platforms?
• 12:43
  SPEAKER_00: Like, yes, you can put money behind it, but also have something there for your people to like get behind and trust.
• 12:49
  SPEAKER_01: Well, yeah, and that's where like you suck them in, but then they fall in love with Brooke, right?
• 12:53
  SPEAKER_01: That's that's the personal branding part where it comes into play.
• 12:57
  SPEAKER_01: Um, so let's say I'm a photographer.
• 13:00
  SPEAKER_01: I mean, I was a photographer.
• 13:01
  SPEAKER_01: I decided to start educating.
• 13:03
  SPEAKER_01: I maybe only have like 1,500 to 2,000 followers on Instagram, super tiny email list, maybe just an idea of an offer.
• 13:11
  SPEAKER_01: I don't have an offer in place yet.
• 13:13
  SPEAKER_01: Would you say that I am ready for ads?
• 13:18
  SPEAKER_00: Depends on what you're trying to do with ads.
• 13:21
  SPEAKER_00: If you're looking to build an email list and like get more eyes on your work, then yes.
• 13:28
  SPEAKER_00: But if you're looking to go great guns with a brand new mastermind and fill it with 20 people, no, because that's a new offer.
• 13:38
  SPEAKER_00: And I don't like to run ads to offers that aren't proven yet.
• 13:41
  SPEAKER_00: So unless you have like a really well-established brand.
• 13:44
  SPEAKER_00: So until you are in a place, just being clearly honest, if this is the case study, until you're in a place where you are established as the educator and people know you as an educator, then it makes sense, in my opinion, to be doing like a serious ad strategy, meaning like spending thousands a month on it and like really like digging into it.
• 14:04
  SPEAKER_01: I love that.
• 14:05
  SPEAKER_01: And like part of what I teach too with my community is like one, establish yourself, figure out what it is you want to be known for, um, develop some freebies, get your funnel going, like really focus on the foundation of creating an impactful education business before you start putting money, you know, into it.
• 14:24
  SPEAKER_01: Even I mean, and we hear this all the time when people are developing courses or big ticket items to validate it first.
• 14:30
  SPEAKER_01: It's kind of the same thing is what you're saying with ads, right?
• 14:32
  SPEAKER_01: It's like validate it before you put money into it.
• 14:35
  unknown: Yeah.
• 14:36
  SPEAKER_00: No, that's so smart.
• 14:37
  SPEAKER_00: It's it's essential.
• 14:38
  SPEAKER_00: Like to establish yourself.
• 14:39
  SPEAKER_00: And like, yes, you can always play with$5 a day ads, like it doesn't hurt anything.
• 14:44
  SPEAKER_00: It's just more you're gonna be spinning your wheels if you're not established.
• 14:48
  SPEAKER_00: Because then you're trying to get people to buy in.
• 14:50
  SPEAKER_00: And you think from a consumer standpoint, if I see an ad for say for its education, and I click over to your page and I don't see any other educational content, or I don't see any links to freebies, to low ticket, to any sort of educational content, there is a just a disconnect in my brain of between offer and person.
• 15:09
  SPEAKER_00: So the more established you are, it's only gonna help further solidify you as the go-to person, like your authority and for people to trust you.
• 15:17
  SPEAKER_01: Yeah, yeah.
• 15:18
  SPEAKER_01: Well, and it's almost like it's I I it's almost like if you're taking out ads to like a very cold audience versus like warmed and hot, right?
• 15:26
  SPEAKER_01: That's kind of the way that I'm hearing.
• 15:28
  SPEAKER_01: Um, so if if I'm brand new to ads, um what would you say is like the very first ad I should take out?
• 15:36
  SPEAKER_01: Like, and let's say I do it, like I have a freebie.
• 15:38
  SPEAKER_01: Would you say taking out ads and directing them to like my Instagram, directing them to the freebie?
• 15:43
  SPEAKER_01: Like, what's the best?
• 15:44
  SPEAKER_01: Like, how do you decide what the best route is for that like call to action?
• 15:48
  SPEAKER_00: Which one to do?
• 15:49
  SPEAKER_00: Yeah.
• 15:50
  SPEAKER_00: I mean, I look at ROI, like, what do you want to get out of it?
• 15:53
  SPEAKER_00: The directing to your freebie, at least it gives them something in exchange for their contact information.
• 15:58
  SPEAKER_00: And that's how I I mean, that's exactly what I do with my email list growth.
• 16:03
  SPEAKER_00: It's like giving them something of value, and it can be a freebie or it can be an incentive, it can be a value add.
• 16:08
  SPEAKER_00: I've seen it work really well even with podcasts, with podcasts like playlists and secret podcasts, like anything that are that gives them value to get to know you and build that trust bridge faster.
• 16:23
  SPEAKER_00: Yeah, and the reason I say this is because if you stack that against other ad options, say you want to run to a low-ticket offer.
• 16:33
  SPEAKER_00: If you are if you haven't ever ran ads before and you're going straight for the purchase, which most people like you want that because people are gonna buy then from your ads.
• 16:43
  SPEAKER_00: There's a few, there's a few like invisible things that people don't realize are against them yet because one, you're not established with meta, they don't know who you're trying to target.
• 16:53
  SPEAKER_00: So you're coming with a pulled ad account trying to like blast into meta, and yes, they can target with your creative, but you haven't seasoned your pixel, which means your pixel is like the code that tracks from your ad to your to your platform, whatever website or Thrivecart checkout, whatever you're sending them to.
• 17:11
  SPEAKER_00: So your pixel tracks all that.
• 17:13
  SPEAKER_00: So the more ads you run, the more Meta starts to understand who you're trying to target.
• 17:19
  SPEAKER_00: So if you're coming out of the gate right away with a sales ad, it also is more expensive because you are now saying, Meta, go find me people that are gonna buy.
• 17:27
  SPEAKER_00: And those are the most valuable customers because they're actually gonna trade you money for your ad or for your offer versus a lead ad or something with it's like a freebie or an email or some sort of like get to know me type thing, like trade you free information.
• 17:42
  SPEAKER_00: That's a it's a cheaper type of ad to run, and therefore you're gonna be able to gain your confidence with running the ad quicker.
• 17:49
  SPEAKER_00: Um, and and I like to build that self-confidence in every new person that starts running ads because it's such a like um kind of intimidating thing to do for some, is like understand the ad platform and what buttons you're supposed to push.
• 18:03
  SPEAKER_00: So if you can like get comfortable enough in a small way with like a budget you can control and you can see the results, and you also know if it's not working, like if the ads are flopping, you're not gonna get people opting in.
• 18:15
  SPEAKER_00: So it gives you that uh feedback loop quickly, um, and it feels like a safer way.
• 18:22
  SPEAKER_00: And then you're also getting an email in exchange.
• 18:24
  SPEAKER_00: It's not like you're running a follower ad where you don't you're just putting money out and you're not really getting much in return.
• 18:29
  SPEAKER_01: If social media feels like a hamster wheel, you cannot get off.
• 18:33
  SPEAKER_01: It might be time to put more energy into a platform you actually own.
• 18:37
  SPEAKER_01: Flowdesk makes it simple to grow your email list, send beautiful emails, and create automated workflows that nurture your audience while you are busy doing literally anything else.
• 18:48
  SPEAKER_01: You can welcome new subscribers, deliver your freebie, share valuable content, and introduce your offer without manually sending every single email.
• 18:57
  SPEAKER_01: Your followers can disappear with an algorithm change.
• 19:00
  SPEAKER_01: Your email list, though, is a direct connection to the people who have asked to hear from you.
• 19:05
  SPEAKER_01: Try Flowdesk today using the link in the show notes and start building a marketing system that keeps working even when you're not posting.
• 19:13
  SPEAKER_01: Yeah.
• 19:14
  SPEAKER_01: Do you f do you find that a lot of people uh do those like Instagram follower type ads?
• 19:20
  SPEAKER_00: Like I feel like that would it depends.
• 19:24
  SPEAKER_00: My strategy for followers, I don't like to just blast it so that it wrecks, and I know people like wreck your algorithm.
• 19:32
  SPEAKER_00: I don't think it can totally wreck your algorithm, but it does work, it's like a cycle.
• 19:36
  SPEAKER_00: So if you feed it more of the wrong information, it's gonna continue to learn off the wrong information.
• 19:40
  SPEAKER_00: So follower ads just for the vanity metric?
• 19:44
  SPEAKER_00: No, thank you.
• 19:45
  SPEAKER_00: Follower ads for actual right eyes on your content, yes.
• 19:51
  SPEAKER_00: That's my camp.
• 19:53
  SPEAKER_01: Okay, that's interesting.
• 19:54
  SPEAKER_01: So your five dollar a day, I want to talk about that because I know you even have a challenge coming up.
• 19:59
  SPEAKER_01: Um the five dollar a day philosophy, where like I mean, can we talk?
• 20:05
  SPEAKER_01: Can we talk about it?
• 20:06
  SPEAKER_01: I don't know what you what's out.
• 20:08
  SPEAKER_01: I don't know what's out in public yet, but like where are you with the five dollars a day?
• 20:13
  SPEAKER_01: Are you sending those people to Instagram or is it to a lead magnet, typically with the five dollar, or is it totally up to them?
• 20:22
  SPEAKER_00: Yes, no, great question.
• 20:23
  SPEAKER_00: So the challenge specific is to grow your email list and okay get leads.
• 20:27
  SPEAKER_00: Great question.
• 20:28
  SPEAKER_00: So so that one is for a freebie.
• 20:31
  SPEAKER_00: That's for that's the one that grew my email list with thousands of people.
• 20:34
  SPEAKER_00: That's the one that also generated like it's the the one I go back to because it gives you something in return for versus if you can do$5 also for followers.
• 20:46
  SPEAKER_00: That's absolutely a strategy.
• 20:47
  SPEAKER_00: Yeah, I don't like starting with that because you're not seeing the immediate ROI.
• 20:55
  SPEAKER_00: Like you can maybe see some followers trickle through, but you're not getting their email.
• 20:59
  SPEAKER_00: You're not able to retarget them because you don't have their content information to like upload, which I like.
• 21:06
  SPEAKER_00: You can't contact, I mean, beyond DMing them, you can't send them an email.
• 21:11
  SPEAKER_00: So that's where I like to start, and that's what my my challenge is for is to get people coming in, opting into a freebie, or it can be again for like a private podcast, it can be uh any like a YouTube.
• 21:24
  SPEAKER_01: I'm all about the freebie man.
• 21:26
  SPEAKER_01: The freebie makes so much sense because you're getting them on the email list.
• 21:29
  SPEAKER_01: One, they're warm, they're hot, but then you're ex I mean, I'm an email marketing nerd, so we're like the perfect little duo here.
• 21:36
  SPEAKER_01: But like fitting, yeah.
• 21:37
  SPEAKER_01: They then you get then you drive them into your funnel, right?
• 21:40
  SPEAKER_01: And then your funnel is the one that's like organically building that trust and it's getting hotter and hotter as they get down the funnel, and then then you can offer them something.
• 21:47
  SPEAKER_01: But you're right, like it's when you send them to Instagram, sometimes they're not even gonna they're not even gonna see the right content, right?
• 21:56
  SPEAKER_01: Like there's no like you said, unless it's a DM and you're catching them on that front end.
• 22:00
  SPEAKER_01: And then many chat like leveraging it.
• 22:02
  SPEAKER_00: And I'm not, I will be transparent too.
• 22:05
  SPEAKER_00: I I run follower ads as well.
• 22:07
  SPEAKER_00: Like 24-7, I've got those running as top of funnel, but they're also running in conjunction.
• 22:13
  SPEAKER_00: Like I'm a big advocate for an ad ecosystem.
• 22:15
  SPEAKER_00: Like having a few different types of ads running that differently.
• 22:18
  SPEAKER_00: I've seen your stuff.
• 22:19
  SPEAKER_00: I've been I've gotten your ads like I know.
• 22:23
  SPEAKER_00: All over.
• 22:24
  SPEAKER_00: And that's the point.
• 22:25
  SPEAKER_00: Like, and I'm in a launch mode right now, too.
• 22:27
  SPEAKER_00: So like I'm I've got a heavy ad spend for the$5 challenge, but I also have my other things going because I want to stay top of mind.
• 22:35
  SPEAKER_00: I want to capitalize on that.
• 22:36
  SPEAKER_01: Yeah.
• 22:36
  SPEAKER_01: You're just like on honestly, for everybody listening, you guys have to go follow her because one, I've been getting your ads, but also you are still on top of Instagram.
• 22:44
  SPEAKER_01: Like you are still actively creating content.
• 22:46
  SPEAKER_01: You're it's like you're building your person, you're like on fire right now.
• 22:49
  SPEAKER_01: I just have to say that.
• 22:51
  SPEAKER_00: I appreciate that.
• 22:52
  SPEAKER_00: I've definitely been prioritizing it and I'm seeing how it's like paying off.
• 22:56
  SPEAKER_00: And so I'm I definitely take the lane of marrying the two, like organic and ad strategy.
• 23:03
  SPEAKER_00: Like a lot of things I post, you'll you'll notice, you probably do, I turn into ads, or I will post strategically so that they can be an ad because posts that look native do really well as ads because people are inundated with ad content.
• 23:18
  SPEAKER_01: So it's so funny because I'm, I mean, I'm this is like an industry I'm very much part of, and so I don't often find myself clicking on ads because I'm like, it's an ad.
• 23:29
  SPEAKER_01: I know what's gonna happen next.
• 23:30
  SPEAKER_01: However, I will say the type of ads that always get me, and there's one in particular that I remember Amy Porterfield did many years ago, and she was walking her dog, and it was literally like phone to her, where she was just walking her dog, talking to the camera, and it was an ad.
• 23:46
  SPEAKER_01: And I was like, I got so hooped into that funnel because I didn't even realize it was an ad.
• 23:51
  SPEAKER_01: She was just talking to me.
• 23:52
  SPEAKER_00: It was like she was on a FaceTime with me while walking her dog.
• 23:55
  SPEAKER_00: Like just, and that's what does the best.
• 23:58
  SPEAKER_00: Well, face the camera, one, that's yeah, the top, but two, if it looks organic, and it makes sense, like the meta reports coming back if it's organic, because you get cheaper cost per impression, meaning it costs you less to for someone to stop and watch it.
• 24:14
  SPEAKER_00: So more people are stopping to watch it because it doesn't look like an ad.
• 24:17
  SPEAKER_00: So the more organic your post looks or your ad looks, so that's why I like doing that.
• 24:23
  SPEAKER_01: I've even seen those types of like walk and talk ones where it was retargeting and she was like, Hey, like I saw you clicked on that.
• 24:29
  SPEAKER_01: I was like, You are FaceTiming me.
• 24:31
  SPEAKER_01: Like, this is weird.
• 24:32
  SPEAKER_01: Got me hooked in.
• 24:34
  SPEAKER_01: Yeah, so got me hooked.
• 24:35
  SPEAKER_01: I'm now tell everybody, like, if you're gonna do an ad, do the walk and talk.
• 24:39
  SPEAKER_01: Um the one that's stuck in your head.
• 24:41
  SPEAKER_01: It's the one that's like permanently in my head, and I and you know, and I don't remember any other content from Amy Porterfield other than this one ad.
• 24:49
  SPEAKER_01: I wonder if I could find it in the ad library.
• 24:51
  SPEAKER_01: If we go back and like, I mean, please find it.
• 24:54
  SPEAKER_01: It like seriously, it my mind was blown when I was watching it because I'm so perceptive, like I'm so perceptive when it comes to ads.
• 25:00
  SPEAKER_01: I know ads, like I know the world of ads, so I know.
• 25:02
  SPEAKER_01: You're marking juice, yes.
• 25:03
  SPEAKER_01: You're very aware.
• 25:04
  SPEAKER_01: So you know what you're being sold.
• 25:06
  SPEAKER_01: Yes, but that one got me.
• 25:08
  SPEAKER_01: Um there's a few terminology around ads that I think people get scared about, and I wanted to ask you about a couple of them.
• 25:17
  SPEAKER_01: So when you brought up the pixel, which is the little bit of code, and I always tell my clients to make sure that they're putting the pixel in, even if they have no intention of doing ad right away, um, but to put the pixel in.
• 25:29
  SPEAKER_01: And it's interesting.
• 25:30
  SPEAKER_01: Can you explain what a pixel is like to like my 14-year-old son?
• 25:36
  SPEAKER_00: Absolutely.
• 25:37
  SPEAKER_00: Yes, like basic of basic.
• 25:39
  SPEAKER_00: It's just uh it's like when you drive across a toll road and there's like a toll situation there, and so just tracks any traffic driving through.
• 25:50
  SPEAKER_00: That's what your pixel is doing.
• 25:52
  SPEAKER_00: So if you put like it acts as a like a toll gate.
• 25:55
  SPEAKER_00: So if it's on your website, if you put that piece of code on a website, it acts as a toll gate.
• 26:01
  SPEAKER_00: So anytime somebody clicks on your website, it's tracking that person.
• 26:05
  SPEAKER_00: So same as if, and that's why you have to put your pixel code on any destination where you're sending an ad.
• 26:12
  SPEAKER_00: So say you're sending your ad to an opt-in page on Flowdesk or Kit or somewhere with the opt-in.
• 26:18
  SPEAKER_00: You need that pixel integrated, and a lot of platforms have a native integration, meaning you can put your code in it and it will talk to each other.
• 26:24
  SPEAKER_00: You don't have to put the actual code in, but you want that toll gate to live essentially wherever you're sending your ad traffic to.
• 26:32
  SPEAKER_01: And so one time, like many, many years ago, and I don't know if Facebook changes so much, so I don't know if this is still true, but I remember I was doing a freebie ad, and they had me put the pixel on everywhere, but I had to put a lead event on the opt-in page and something else on the thank you page.
• 26:52
  SPEAKER_01: And so, what is what are these events?
• 26:54
  SPEAKER_00: They're just specific.
• 26:56
  SPEAKER_00: The yeah, so the oh should I continue with this analogy of the toll gate?
• 27:01
  SPEAKER_01: Blessed do the yes, I love it.
• 27:02
  SPEAKER_00: Okay, but like what it's it's like the umbrella, like the big, the big code, like the parent code is the pixel, but then within the pixel, you can track all these individual events, meaning if they get to your page, they click, but they don't actually buy.
• 27:17
  SPEAKER_00: You can send an initiate checkout event, meaning that will go back to Meta that somebody came through and they came to your website and they initiate checkout, but they didn't get to purchase or they didn't get through, or like frequently.
• 27:28
  SPEAKER_01: So then you can run an initiate, then you can run another ad to those people.
• 27:32
  SPEAKER_00: Yes, yes.
• 27:33
  SPEAKER_00: Okay, and you can also build custom audiences then based on all these events.
• 27:38
  SPEAKER_00: You can run ads to just these.
• 27:40
  SPEAKER_00: So say somebody starts, they say you do a quiz funnel.
• 27:43
  SPEAKER_00: You can have a custom event of when they start the quiz.
• 27:46
  SPEAKER_00: You can have if depending on the platform, you can also bake in like step two, step three events, step four.
• 27:51
  SPEAKER_00: Like if they can get all the way through the funnel, the more warm they get.
• 27:55
  SPEAKER_00: Maybe they get to uh their results page, but they don't click the link.
• 27:58
  SPEAKER_00: You can have an event fire that says, like, you know, submit application or some you can build a custom event, and it's getting easier and easier with AI because it's starting to integrate and generate like custom events for you, even so you don't even have to code it.
• 28:13
  SPEAKER_01: It's probably okay.
• 28:14
  SPEAKER_00: So that's like events is just more specific within the pixel.
• 28:18
  SPEAKER_01: So that like Amy Porterfield ad where she was like, Hey, I saw you did this, but you didn't.
• 28:22
  SPEAKER_01: That was probably thanks to an event pixel.
• 28:25
  SPEAKER_00: Probably, yes.
• 28:26
  SPEAKER_00: Yeah, like you probably viewed her sales page or something, or maybe you clicked something on the sales page and then they retarget based off of that.
• 28:33
  SPEAKER_01: Sneaky little buggers.
• 28:34
  SPEAKER_01: Um, okay, so I am, I'm just gonna use one of my mastermind students as an example.
• 28:40
  SPEAKER_01: So right now in the mastermind, we are building out the ecosystem.
• 28:44
  SPEAKER_01: So we're building out freebies, low tickets, and mapping out our big offer.
• 28:49
  SPEAKER_01: All while this is happening, they're on Instagram, they're building their authority up, they're starting to talk a little change the language a little bit from like working photographer to working educator.
• 28:58
  SPEAKER_01: At what point in that ecosystem would you say what I'm hearing and what I think you're gonna say is sending them to the freebie.
• 29:06
  SPEAKER_01: But is there any point in that ecosystem that you think it makes sense?
• 29:09
  SPEAKER_01: Should they go directly to the low ticket?
• 29:12
  SPEAKER_01: Um where where is the best place in that ecosystem that we they should put the majority of their money into?
• 29:21
  SPEAKER_00: Again, I'm gonna come back to like what's your ultimate goal from it.
• 29:24
  SPEAKER_00: Um I I did a boot camp this summer, it's called Sales in Your Sleep, and it was specifically for this purpose.
• 29:31
  SPEAKER_00: It was a 12-week program, and the every week was geared towards setting up and running ads for low tickets.
• 29:41
  SPEAKER_00: So it was like a$27.
• 29:42
  SPEAKER_00: Anything under$100 is what I consider low ticket.
• 29:45
  SPEAKER_01: Yeah, yeah, yeah.
• 29:45
  SPEAKER_00: Under$50, even better, especially for ads.
• 29:48
  SPEAKER_00: Because you run in my experience, you run sales ads dollar for dollar.
• 29:51
  SPEAKER_00: So if your front end offers$27, I want you to be spending at least$27 a day to get a sale.
• 29:56
  SPEAKER_01: Good strategy.
• 29:57
  SPEAKER_00: So your your income actually comes from order bumps and opsells, like the things on the back end.
• 30:02
  SPEAKER_01: Yeah.
• 30:03
  SPEAKER_00: However, in the process, like to answer your question, where should you?
• 30:07
  SPEAKER_00: I'm thinking of the women that joined that program.
• 30:10
  SPEAKER_00: They had coached to some extent.
• 30:13
  SPEAKER_00: There wasn't necessarily like a time frame of how long they had coached, but they had um client testimonials to prove that their coaching had made an impact.
• 30:22
  SPEAKER_00: So like they had been in the coaching industry long enough that they had had students to vouch for them, and they had reps in themselves as coaches and educators to make it uh very apparent that they were capable of delivering a result.
• 30:37
  SPEAKER_00: So that's kind of my benchmark is like if you've got some client testimonials, or even if you don't have the testimonials, like you have a proof bank in your own brain and experience of yeah, like you know, you've got in your clients' results in some extent that you can leverage, and also like from an ad point, you want to be able to have testimonials to put in your ads, especially if you're going to a cold audience, like they need to see the proof.
• 31:00
  SPEAKER_00: So, one, it's a tactical thing because you need the proof to show, and two, it's more of an like an integrity thing and a like a authority thing.
• 31:07
  SPEAKER_00: It's like I don't want somebody that's just deciding to get into education, like say I'm a photographer and tomorrow I'm pivoting to education to come out and spend 20k on ads to try to grow an education business.
• 31:20
  SPEAKER_00: One, it's gonna cost them a lot because they haven't built authority, but two, it's also like I don't feel like that's fully an integrity because you're trying to sell a service that isn't valid yet.
• 31:30
  SPEAKER_01: Yeah, which go which goes to like even why so many educators and coaches tell people before you go and full-blown launch something big that you validate it first.
• 31:38
  SPEAKER_01: You do the beta testing, like that's even what I'm doing in my mastermind right now.
• 31:42
  SPEAKER_01: It's like a beta round, and we're just getting feedback and the testimonials and all that.
• 31:46
  SPEAKER_01: Um, and a lot of the time people will do that beta round or the validation round at a much lower price just to be able to get that content to do the ads for the main offer once it's validated, right?
• 32:00
  SPEAKER_00: Which is genius.
• 32:01
  SPEAKER_00: I think that's great.
• 32:01
  SPEAKER_00: Yeah, it makes sense.
• 32:02
  SPEAKER_00: And it really like even I think of like with the five dollar challenge, I have I've had years of people using this strategy, and I'm just now doing a challenge around it.
• 32:13
  SPEAKER_00: Like I've taught it for years and I've I've baked it into my other programs, but like it's been five years now of different women using this at different points in their business.
• 32:23
  SPEAKER_01: Yeah.
• 32:23
  SPEAKER_00: And and not that you have to wait five years by any means, but just until you're in a place of and like I just made a low ticket for it like six months ago to show like that they can people can buy and go through it.
• 32:35
  SPEAKER_00: Um, but yeah, I think it just like for your own confidence too, and like um to get behind running ads, that's kind of a good rule of thumb.
• 32:44
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• 32:51
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• 32:59
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• 33:08
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• 33:12
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• 33:19
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• 33:24
  SPEAKER_01: That makes sense.
• 33:26
  SPEAKER_01: Um do you hear, is there like a misconception about ads that you hear over and over again?
• 33:34
  SPEAKER_00: Where should we start?
• 33:36
  SPEAKER_00: No, there's a I think that you have to have a big budget for one.
• 33:40
  SPEAKER_00: Yeah.
• 33:40
  SPEAKER_00: It's a big misconception.
• 33:42
  SPEAKER_00: Um it's not to say that a big budget won't get you good results.
• 33:46
  SPEAKER_00: Like in theory, right?
• 33:47
  SPEAKER_00: The more you spend, the better results.
• 33:48
  SPEAKER_00: But that's not always how it happens.
• 33:50
  SPEAKER_00: Um, but I don't think that that's true because I I know it actually I can prove that it's not true.
• 33:56
  SPEAKER_00: Because I've done it and a lot of my students have too.
• 33:59
  SPEAKER_00: Like you don't have to start big to see your results.
• 34:02
  SPEAKER_00: Um that would be one misconception.
• 34:05
  SPEAKER_00: Um, another misconception that well, this is agencies, the agencies are out to just take your money.
• 34:12
  SPEAKER_00: But I've run an agency, so that's a bit biased too.
• 34:15
  SPEAKER_00: So yeah, I think that's a misconception.
• 34:17
  SPEAKER_00: But depending on, like, there are some too that are really slimy, so yeah.
• 34:22
  SPEAKER_01: Oh, I'm sure I mean I have heard, and it's unfortunate, yeah.
• 34:25
  SPEAKER_01: I mean, this is kind of off topic, but it's unfortunate that those noises are always the loudest, right?
• 34:30
  SPEAKER_00: Yep, it's just like the education world.
• 34:31
  SPEAKER_00: I feel like we deal with that all the time too.
• 34:34
  SPEAKER_00: Like the few bad eggs that can ruin it for everybody.
• 34:37
  SPEAKER_01: Yeah, yeah, it's so true.
• 34:38
  SPEAKER_01: Okay, so what would you say someone is talking to you and they're like all in, but they and I mean we can even use me as an example because we before we hit record, I was like, I tried ads once.
• 34:51
  SPEAKER_01: So, like, let's say someone comes to you and they're like, I tried ads once, and something either I didn't get results or something got broken or I had a bad experience.
• 34:59
  SPEAKER_01: What is the very next question you're gonna ask that person?
• 35:04
  SPEAKER_00: Say what did you try?
• 35:05
  SPEAKER_00: Like I wanna I wanna like audit kind of what you've done.
• 35:09
  SPEAKER_00: Um not to point out where you've gone wrong, but more so just to look at the numbers because I feel like the data doesn't lie, so you can go back and see really clearly like okay, you ran a sales ad and you ran it at this budget and you got this this result.
• 35:27
  SPEAKER_00: I I can know looking at the ads based on what we're seeing for all our agency clients and what I've helped hundreds of women do, like I have a good gauge on knowing what averages.
• 35:38
  SPEAKER_00: So I like to start with what you've tried and then diagnose from there.
• 35:42
  SPEAKER_00: It's kind of like going to a doctor.
• 35:43
  SPEAKER_00: You like you don't walk in and they're like, and you need to have knee surgery.
• 35:48
  SPEAKER_00: Like, you know, they're gonna start first with like, okay, what happened and where does it hurt, and like what, like, what got you to this place?
• 35:55
  SPEAKER_00: What have you been dealing with?
• 35:57
  SPEAKER_00: And that's kind of how I feel like you need to go into ads because everyone's different.
• 36:01
  SPEAKER_00: Every type of ad they've ran might be different.
• 36:03
  SPEAKER_00: And so I would I would start there.
• 36:05
  SPEAKER_00: I know that's not a direct answer to your question.
• 36:07
  SPEAKER_01: No, it's a great, it's a great answer too, because it's actually what I really love.
• 36:11
  SPEAKER_01: I mean, I I love email marketing, and part of the reason why I love email marketing is because I am a data nerd and I don't like guessing at decisions.
• 36:20
  SPEAKER_01: And what I love about email marketing too is like if you see a large unsubscribe rate, it's typically telling you that you're not sending the right content to the right audience.
• 36:28
  SPEAKER_01: Like maybe it's not segmented enough.
• 36:29
  SPEAKER_01: Or if you're seeing really crappy open rates, it's probably telling you that your subject line like typically I feel like ads is similar where like you can see what's going on and you can pretty much narrow it down to the fix.
• 36:40
  SPEAKER_01: Yeah, absolutely.
• 36:41
  SPEAKER_01: Yeah, which may yeah, makes complete sense.
• 36:44
  SPEAKER_01: Oh my gosh, I want you to in the back end of my ads manager now.
• 36:47
  SPEAKER_01: I'd be a little scared for you to see it though.
• 36:50
  SPEAKER_01: I've seen it all, don't worry.
• 36:52
  SPEAKER_01: Oh my goodness.
• 36:53
  SPEAKER_01: Um I'm sure you have seen it all.
• 36:56
  SPEAKER_01: Like, yeah.
• 36:57
  SPEAKER_01: So, okay, I I know I want to keep this short and impactful, but I have two more questions.
• 37:02
  SPEAKER_01: Um, one is at what point?
• 37:06
  SPEAKER_01: So let's say we all sign up, we take your$5 a day challenge, we all learn how to make this magic happen.
• 37:12
  SPEAKER_01: At what point is it now time to call Brooke to help like your agency do it all for me?
• 37:18
  SPEAKER_01: Like at what point do we talk about that?
• 37:21
  SPEAKER_00: Do you want to learn it?
• 37:22
  SPEAKER_00: Um agency and educ I mean, if you want it full done for you, our agency, we work with seven to nine figure business owners, and we the only reason.
• 37:36
  SPEAKER_00: So that's number one.
• 37:36
  SPEAKER_00: When you get to seven figures, call break.
• 37:39
  SPEAKER_00: No, I don't mean to say that like that.
• 37:40
  SPEAKER_00: That's that's for full agency.
• 37:43
  SPEAKER_00: But to like back up, I so I have out of office, which is my membership, where we like do it together, and it's for this type of woman.
• 37:49
  SPEAKER_00: It's a woman who's like successful in her business, knows what she's doing.
• 37:52
  SPEAKER_00: I have some women that bring their team members into it, and they're like, we just want to know how to run it.
• 37:57
  SPEAKER_00: I have an app that that the whole membership has access to that like writes their ads for them and diagnoses it and stuff.
• 38:03
  SPEAKER_00: So it's that middle ground between I don't want to just you know willy-nilly try and figure this out myself, and also maybe you're not ready for agency where it's full-done.
• 38:13
  SPEAKER_01: You have a full ecosystem funnel right there.
• 38:15
  SPEAKER_01: You got your five dollars, the out of office, and then the agency.
• 38:19
  SPEAKER_00: You know, whatever you need.
• 38:20
  SPEAKER_00: We even have one more in between, which is a one-time ad setup.
• 38:24
  SPEAKER_00: Um, because and that would maybe be a like a you if if I were to like pinpoint somebody because you're well established and you've tried ads, you have an offer that's sold, it's proven.
• 38:35
  SPEAKER_00: Um, the one-time funnel, our team, it's essentially like outsourcing us to come in, make your ads, write your copy, set it all up, send you a Loom video of here's everything we did for you, and then send you on your way, and then you manage it.
• 38:49
  SPEAKER_00: So then it's it's like the pieces of the agency without us fully like doing the media buying after and like the ongoing support.
• 38:57
  SPEAKER_00: Um so and that came from a need too.
• 39:00
  SPEAKER_00: It was that in-between piece of like people learning it.
• 39:02
  SPEAKER_01: Yeah.
• 39:03
  SPEAKER_00: But I would say when like the point which you'd know that you're ready for it, I would say after you set up your$5 ad or you've had some experience in ads manager and you feel like you've gotten some sort of result, whether you've gotten some followers come through or you've gotten people opting in, and you're like you have that confidence that you're comfortable in ads manager, then I'd say you're ready.
• 39:26
  SPEAKER_01: Okay.
• 39:27
  SPEAKER_01: That's interesting.
• 39:28
  SPEAKER_01: I want to go directly to the agency, but I will probably have to slip on the middle of it.
• 39:35
  SPEAKER_00: And also, I I didn't that was maybe felt like a bad way to say I wasn't trying to just like we'll wear it, but it's not like it truly is because if I can explain it a little, it's because of our retainer and for our team for eight of us to be in your ad account 24-7 for it to be made to make sense to pay us and also like pay your ad spend each month to get the results that you want.
• 40:01
  SPEAKER_00: I love it.
• 40:02
  SPEAKER_00: I would take everybody under the sun if it were up to me.
• 40:04
  SPEAKER_01: Oh my gosh.
• 40:05
  SPEAKER_01: Hey, don't don't even yes, I don't 100% get it.
• 40:09
  SPEAKER_01: I just I didn't mean it to be able to do that.
• 40:10
  SPEAKER_01: But that's what's so that's so what's so great about what your middle offers are, is that you have that full ecosystem and that's so smart, even just for anyone that's listening.
• 40:19
  SPEAKER_01: I mean, you are basically in some ways kind of like my ideal client as far as like you have a big offer and you are funneling them into the big offer, and it not everyone can, let's just be on, not everyone can offer the to take the big offer on, but we're still giving them the solutions.
• 40:37
  SPEAKER_01: And um, and I I mean I think it's it's like the ladder, right?
• 40:42
  SPEAKER_01: It's the offer ladder.
• 40:42
  SPEAKER_01: It's like people need to take baby steps.
• 40:44
  SPEAKER_01: It's exactly so I'm all about the ladder.
• 40:47
  SPEAKER_00: I think I think I need you and my email back in now.
• 40:51
  SPEAKER_01: Oh my gosh, I love email marketing.
• 40:53
  SPEAKER_00: I can run ads all day, but hit me with emails.
• 40:56
  SPEAKER_00: I'm like, bring me my copywriter.
• 40:58
  SPEAKER_00: Like I will you've got it handled.
• 41:00
  SPEAKER_00: But the funnels could use some love.
• 41:02
  SPEAKER_01: I love emails and funnels so much.
• 41:04
  SPEAKER_01: Um okay, when is your challenge?
• 41:07
  SPEAKER_01: When is the$5 starting?
• 41:08
  SPEAKER_01: It's coming up right away.
• 41:09
  SPEAKER_01: I'm on the email list.
• 41:10
  SPEAKER_01: I'm getting the emails.
• 41:11
  SPEAKER_00: You're getting it, you're getting the ads.
• 41:13
  SPEAKER_00: September 28th.
• 41:15
  SPEAKER_00: So two weeks.
• 41:16
  SPEAKER_00: It's uh the last week of September and it runs, it's five days.
• 41:19
  SPEAKER_00: Um, and we start Monday, we have a live call, you get a lesson each day, and then Friday, we launch your um ads together.
• 41:27
  SPEAKER_00: And then if you don't have any leads coming in within two weeks, I give you your money back.
• 41:33
  SPEAKER_01: What?
• 41:33
  SPEAKER_01: Yep, goodness gracious.
• 41:35
  SPEAKER_01: Okay, well, everyone needs to join that.
• 41:37
  SPEAKER_00: Like, you've got nothing to lose.
• 41:39
  SPEAKER_00: And again, literally you're gonna have people in your inbox.
• 41:42
  SPEAKER_00: Like I I've proven it.
• 41:44
  SPEAKER_00: Like it's it's gonna happen.
• 41:45
  SPEAKER_00: So then you're gonna be hooked on ads, and then if you want, then you can come in out of office.
• 41:49
  SPEAKER_01: There you go.
• 41:50
  SPEAKER_01: And then she marks you down her funnel, marches you down the I love that so much.
• 41:56
  SPEAKER_01: Um, okay.
• 41:56
  SPEAKER_01: Well, what I really, really loved about everything that you offer and everything that you do, and I will say it again till I'm blue in the face.
• 42:03
  SPEAKER_01: One, you have the offer ladder, so you're working people through, which is something that I'm like so passionate about, but also the fact that you are not selling ads as the one stop solution to being like the next, you know, Amy Porterfield.
• 42:17
  SPEAKER_01: I love Amy, by the way.
• 42:18
  SPEAKER_01: But like I I appreciate that you teach that the organic part about marketing and how important it is to get people into um the funnel.
• 42:26
  SPEAKER_01: It's like I'm that's why I'm obsessed with you.
• 42:28
  SPEAKER_00: Well, that's very nice of you.
• 42:31
  SPEAKER_00: Once you get to know me more, you're gonna be way less.
• 42:34
  SPEAKER_00: You're like, oh, you're weird, just like the rest of us.
• 42:36
  SPEAKER_01: No, no, no, you're great.
• 42:38
  SPEAKER_01: Um, okay, that is it.
• 42:39
  SPEAKER_01: I'm gonna say thank you.
• 42:41
  SPEAKER_01: I'm gonna leave it there.
• 42:42
  SPEAKER_01: This was super helpful for everyone listening.
• 42:44
  SPEAKER_01: I'm excited.
• 42:45
  SPEAKER_01: I'm I'm getting guys, I'm getting Brooke into the mastermind too.
• 42:48
  SPEAKER_01: She's gonna be teaching into the mastermind.
• 42:50
  SPEAKER_01: So I can't wait.
• 42:50
  SPEAKER_01: If you want to learn from her there, you can go there too.
• 42:53
  SPEAKER_01: Um come join your mastermind.
• 42:54
  SPEAKER_01: All right, thank you so much, Brooke.
• 42:56
  SPEAKER_01: I really appreciate it.
• 42:57
  SPEAKER_01: Thank you for having me.