762: 762: Buy Buttons, 10 Years Later
What if the hardest part of your business isn't building the thing, but finding someone to buy it?
Ten years ago, I wrote a book called Buy Buttons. The premise: instead of building a store or website and hoping somebody finds it, go set up shop where the traffic already is, where buyers are already buying.
The book covered over 300 platforms and marketplaces across niches. A decade later, I wanted to revisit the idea.
Are those platforms tapped out? What new ones have shown up? And does the same principle work offline?
This episode is a tour through the legacy platforms that are still…
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