Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit
Unlocking Donor Motivation: The Key to Successful Capital Campaigns
In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt delve into the essential, yet often overlooked, aspect of fundraising: understanding why donors choose to give.
Andrea starts by challenging the conventional focus on donors' financial capacities and emphasizes the importance of uncovering the underlying motivations behind their generosity. She points out that while organizations invest heavily in researching donors' financial backgrounds, they often neglect to explore the personal reasons that drive major gifts.
They discuss several tactics to better…
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