Contractor Pricing Mistake: You're Not Selling Value, You're Selling Price
If you've ever lost a job to a cheaper competitor, been told "your price is too high," or felt like just another name on a 3-bid list — this episode is for you.
In this solo episode of the Contractor Secrets Podcast, I break down what the single most important concept in home service: value. Not the kind you list on a flyer — the invisible kind.
The stuff customers can't see, can't touch, and won't pay for unless you know how to surface it.
📘 Grab the 31 Days of Value book on Amazon — every step from this video broken down in detail →…
The skinny
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