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John Golinvaux, Data Mining: The Truth Serum
Engaging customers with a personalized experience is what Fulcrum SaaS leverages in order to increase engagement and accelerate conversions. John Golinvaux is the Founder and CEO of Fulcrum SaaS and his background in sales and marketing helped pave his entrepreneurial path.
“…in order to really do a good job of collecting the data, you need what they call a customer data platform,” John explains exactly how Fulcrum SaaS is utilized by his clients in today’s episode on Sales Lead Dog.
Tune in this week to learn more about data mining and developing measurable marketing strategies!
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