Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / Scaling Your Business, But You Feel Stuck? Listen to this Episode
Transcript
- 0:47SPEAKER_02: If your income is at a stalemate, it hasn't changed in years, but you're working just as hard.
- 0:52SPEAKER_02: And honestly, to be frank, you are burnt out.
- 0:55SPEAKER_02: The good news is you're actually on the cusp of something.
- 0:57SPEAKER_02: And this episode is perfect for you.
- 0:59SPEAKER_02: Let's get into it.
- 1:01SPEAKER_02: Hey y'all, welcome to Your Girl, the podcast for six to seven figure coaches who are ready to scale their business and hit their dream numbers.
- 1:07SPEAKER_02: I'm your host, Marie, the founder of Your Girl Media, a boutique agency and podcast company, helping coaches just like you scale through podcast strategy and high-ticket skills.
- 1:17SPEAKER_02: Yay, cool.
- 1:20SPEAKER_02: So today we are talking to Jess from Cusp of Something.
- 1:24SPEAKER_02: She's a business and alignment coach, and she really, really helps women who, again, like they're on the edge of something and they're just stuck and they're probably dealing with burnout.
- 1:33SPEAKER_02: In today's episode, we're gonna be talking about why you can't see your own blind spots, the signs that you're actually on the verge of a breakthrough, why you're dealing with the same exact problems that are showing up at every single level of your business.
- 1:45SPEAKER_02: And what are the like ways we can just avoid burnout or if you're dealing with burnout, like how can we get out of that?
- 1:50SPEAKER_02: Anyways, enough of me, let's get into it.
- 1:53SPEAKER_02: I start off the same question.
- 1:54SPEAKER_02: Ask everyone your name, your business, and if your business was a cocktail, what would it be?
- 2:00SPEAKER_03: Um, I'm Jess Lago Martino.
- 2:02SPEAKER_03: I'm the founder of Cusp of Something.
- 2:04SPEAKER_03: And if I was a cocktail, I would probably be a virgin mojito.
- 2:09SPEAKER_03: Refreshing, little minty.
- 2:12SPEAKER_03: Um, and just I don't know.
- 2:15SPEAKER_03: When I think of drinking a mojito, it's like just refreshing and it like hydrates you and just feels good.
- 2:21SPEAKER_02: Yeah.
- 2:21SPEAKER_02: And what are people coming to you for in your business?
- 2:24SPEAKER_02: Like what are people's problems usually when they come to you?
- 2:27SPEAKER_03: The problems that they're coming with, um basically it's mindset and they just need like a guide to help them through the next steps that they're going through in their business.
- 2:39SPEAKER_03: So they're usually subject matter experts, they're usually creative, very ambitious.
- 2:45SPEAKER_03: They've been in their in their field for a while, but they need that tactical business support along with just mental, just a mental coach to kind of push them through the the boundaries of what they're facing.
- 2:59SPEAKER_02: Oh my gosh, 100%.
- 3:00SPEAKER_02: I actually analyzed something about myself, my business actually the other day.
- 3:04SPEAKER_02: When I hired my first business coach, I made around 5k within five months.
- 3:11SPEAKER_02: And then I didn't have a coach for the past two years.
- 3:15SPEAKER_02: And guess whose income has stayed the exact same for two years?
- 3:19SPEAKER_02: Like it is because you need a coach.
- 3:22SPEAKER_02: And now I've invested in a subconscious coach and a business coach because I'm like, you need someone outside of you to guide you, and you can listen to all the podcasts you want, but it's not the same, at least in my opinion.
- 3:34SPEAKER_02: It's just not the same as someone like that one-on-one nurturing and like someone you're a coach, literally that coach.
- 3:39SPEAKER_03: Completely.
- 3:40SPEAKER_03: And it's funny because I have my own business coach too, because when it's your baby, you become like you just have your eyes on your goals.
- 3:51SPEAKER_03: And I think we need people to question from the outside to get us to think from a different perspective, see where our holes are, because we all have those biases.
- 4:01SPEAKER_03: We all have our, we just have our own way of thinking.
- 4:06SPEAKER_03: And so it kind of pushes you to think outside the box a little bit more when you have someone else helping you in that way.
- 4:14SPEAKER_02: Oh, yeah, 100%.
- 4:16SPEAKER_02: Because I feel like it's easy to give advice for to other people and you're like, oh, why don't you do this?
- 4:19SPEAKER_02: You should be doing that.
- 4:20SPEAKER_02: And then they flip the question on you.
- 4:22SPEAKER_02: Yeah.
- 4:22SPEAKER_02: And all of a sudden you have all these excuses and all these blocks coming up.
- 4:26SPEAKER_03: Totally.
- 4:27SPEAKER_03: Think about like a therapist before doing intensive, like they have to go through their own intensive therapy type thing.
- 4:34SPEAKER_03: So I think it's it's like practicing what you preach type of thing.
- 4:39SPEAKER_02: Yeah.
- 4:40SPEAKER_02: For most of the people listening to this are mainly coaches and they're trying to scale in income.
- 4:45SPEAKER_02: They're trying to make multi-six figures, maybe their first six figures or even seven figures.
- 4:49SPEAKER_02: What are some common signs you see in a client or a coach that's about to hit a breakthrough, but they're like on the edge of scaling, but they're just they're just on the edge.
- 5:00SPEAKER_03: They won't, they're not going further.
- 5:03SPEAKER_03: I think it's having certain infrastructure in place.
- 5:06SPEAKER_03: I think um a lot of people stay in the present moment instead of thinking longer term.
- 5:13SPEAKER_03: And so um I think having like automation systems in place from the beginning really helps when you're when you're growing like at a more rapid pace.
- 5:24SPEAKER_03: And so I think it's building from the beginning with the mindset of, oh, I'm gonna be big.
- 5:32SPEAKER_03: And so, for example, like I've spent the last several months on my own company.
- 5:38SPEAKER_03: Like, I have the automations in place, I have the intake forms, I have um, you know, the legal stuff that if you're thinking about it, it's like, why are you doing all of this now?
- 5:50SPEAKER_03: And you still like you need more clients still, but I'm building long-term.
- 5:56SPEAKER_03: I'm thinking about okay, uh, what can I do to support that longer-term growth when I'm in that mid mid-space and I'm on the cusp of something bigger?
- 6:07SPEAKER_02: Yeah, I think comes down to being like proactive instead of reactive instead of being like, Oh, suddenly I have 20 clients that hit me up and I have no intake for them, or like, and now you're like making a rush decision.
- 6:18SPEAKER_02: And that's hard.
- 6:19SPEAKER_02: That's hard because it's like at least for me, that's the boring stuff, like the real boring stuff.
- 6:25SPEAKER_03: Yeah.
- 6:26SPEAKER_03: And that's where exactly you have to realize like where your weaknesses is, what detracts your energy.
- 6:34SPEAKER_03: And so that's something that you can pay someone, a freelancer, like whatever amount an hour, so they can tackle like those mundane tasks for you.
- 6:44SPEAKER_03: So those are the types of things that I do help my clients with.
- 6:48SPEAKER_03: Like, let's identify what fills up your tank and what deplenishes that.
- 6:53SPEAKER_03: And what are things that you can outsource?
- 6:55SPEAKER_03: What are things that you can collaborate with other partners on and kind of just recalibrate where your energy is going.
- 7:02SPEAKER_02: Yeah.
- 7:03SPEAKER_02: Something I've been doing because I don't have the cash flow yet to be like hiring a whole team, is I look at my warm network and I see who my network could actually really help me.
- 7:12SPEAKER_02: And then I do work trades.
- 7:14SPEAKER_03: So that's such a good one.
- 7:16SPEAKER_03: And I I do that too.
- 7:18SPEAKER_02: Yeah.
- 7:18SPEAKER_02: It's it's helpful because that way you're not taking like cash out of your pocket when you don't really have it for that extra thing extra spending, but you can always do a little extra work.
- 7:26SPEAKER_02: Yeah.
- 7:27SPEAKER_02: You know, but then I just feel like that's a good place to start.
- 7:29SPEAKER_02: If if you're like, no, I really need to think outside myself and there admit your weaknesses.
- 7:33SPEAKER_02: That's another place to start.
- 7:35SPEAKER_03: Um that's actually it's really funny that you're saying that, Marie, because that's exactly what I did at the beginning.
- 7:41SPEAKER_02: Okay.
- 7:41SPEAKER_03: I was helping my best friend is a yoga teacher, and she was like, I'm really, I really want to create a brand.
- 7:47SPEAKER_03: I really want to create my own business.
- 7:48SPEAKER_03: So this was like preconception of her company.
- 7:52SPEAKER_03: And I was like, Let me help you, because that's like my passion.
- 7:55SPEAKER_03: Like that, that's what I want to do, like on my weekends.
- 7:58SPEAKER_03: And she was like, you know, that's nice, but I'm not in the position where I can pay you.
- 8:03SPEAKER_03: And I said, That's okay.
- 8:04SPEAKER_03: Like, I just wanna, I just want to do it.
- 8:07SPEAKER_03: And she's like, I can't accept that, but if you want, like we can do an exchange of services.
- 8:12SPEAKER_03: And I was like, okay, like that sounds cool.
- 8:14SPEAKER_03: And so, like, I think that's a perfect example when when you're just starting out.
- 8:19SPEAKER_03: And it ended up like, you know, spiraling into something much bigger.
- 8:23SPEAKER_03: I was like, Oh, this is this is exactly what I want to do.
- 8:26SPEAKER_03: I want to help people create their brands.
- 8:29SPEAKER_03: So yeah, I think that's a great option.
- 8:32SPEAKER_02: Yeah.
- 8:32SPEAKER_02: I feel like there's a difference with people at different stages of feeling like they're on the cuss of something.
- 8:37SPEAKER_02: You know, we have the people who are the high, the high-ticket coaches that are stuck at the 10K versus the coaches that are stuck at like 50K.
- 8:45SPEAKER_02: I don't know if you've had any clients on the higher end, but like, do you notice differences of what they're being stuck on, or is it kind of the same thing, but it's repeating?
- 8:55SPEAKER_03: I think it's the same thing, um, masked in a different way.
- 8:59SPEAKER_03: So I think it's scalability.
- 9:03SPEAKER_03: And so again, what systems do you have in place to help you get to that next thing?
- 9:09SPEAKER_03: I'm just thinking about some of my bigger clients.
- 9:12SPEAKER_03: Like one of them is a well-established skincare person here in Miami.
- 9:17SPEAKER_03: And so she's done the influencers, she's done like she has the clientele, she has the big block of business, but she was burning out.
- 9:25SPEAKER_03: Like she she couldn't keep doing those treatments all the time.
- 9:28SPEAKER_03: So there's, and this is a really important call out.
- 9:32SPEAKER_03: There are a million different ways of how you can grow your company.
- 9:35SPEAKER_03: And I think that we we definitely hear about that, but you have to kind of be open for your business to transform into something else.
- 9:43SPEAKER_03: Maybe it's not just skincare treatments.
- 9:47SPEAKER_03: Maybe it's okay, what are some other of your passions that are a part of your brand story?
- 9:54SPEAKER_03: And thinking outside of the box.
- 9:57SPEAKER_03: And that's where like the creativity part um really comes into my work.
- 10:02SPEAKER_03: Um, and because I really like to push founders into kind of thinking about like themselves holistically and kind of what fits in their existing lifestyle that goes along with their brand.
- 10:15SPEAKER_03: So um the creativity part is is huge.
- 10:20SPEAKER_03: And I think at every stage you do have those inner blocks that are like, am I worthy of X amount of dollars per month?
- 10:31SPEAKER_03: Like, am I worthy of being in this room?
- 10:34SPEAKER_03: And it's like you are, and you just have to push yourself to that next level, surround yourself with people that are gonna help you grow.
- 10:44SPEAKER_02: I was just talking to my friend last night.
- 10:46SPEAKER_02: She was like, these are the these are the exact clients I work for.
- 10:50SPEAKER_02: And I was like, okay, but like, what if you expanded that?
- 10:53SPEAKER_02: Like, is your goal to is your goal to make money, or is your goal to like wait for the right client?
- 10:58SPEAKER_02: And I was like, if your goal is to wait for the right client, you might be waiting for longer.
- 11:01SPEAKER_02: Like, let's think of other ways you can monetize.
- 11:04SPEAKER_02: Like, there's always a way to get more money, but I feel like sometimes we get so like pinholed and closed in, and we're like, this is my vision, and I I will I will not stray from it.
- 11:12SPEAKER_02: And yeah, that leaves money at the door.
- 11:15SPEAKER_03: Yeah, definitely.
- 11:16SPEAKER_03: I mean, a lot of what I do is um from a lens of being heart-led, like mission-driven.
- 11:22SPEAKER_03: Like, what is your purpose?
- 11:24SPEAKER_03: Because that is gonna feel better long term.
- 11:27SPEAKER_03: In today's world, you can automate, like, you can do like there's a million different ways to make a fast buck, but that's not the business that I'm in.
- 11:36SPEAKER_03: I want to help people find something that really lights them up and it's part of like their purpose.
- 11:44SPEAKER_03: And your purpose is not cookie cutter, it it evolves as you evolve as a person.
- 11:51SPEAKER_03: So it's really integrated holistically with you as a person.
- 11:55SPEAKER_03: Like your life experiences are gonna form what's next in your business in most cases.
- 12:00SPEAKER_03: So that's kind of what I like to preach as well.
- 12:03SPEAKER_02: That's true.
- 12:03SPEAKER_02: And you talk about burnout.
- 12:05SPEAKER_02: What kind of burnout signs are there?
- 12:09SPEAKER_02: You know, because I feel like there's all kinds of different ways it could be showing up, and someone doesn't realize, like, oh, I'm past, I might maybe even pass burnout.
- 12:16SPEAKER_03: Yeah.
- 12:17SPEAKER_03: Well, I'll just say that been there, done that, and burnout is sneaky because it comes with like being super productive, like having good intentions of building something.
- 12:33SPEAKER_03: I would say energy level is a clear sign, at least in my case, like when you're consistently feeling fatigued and just not irritable, but like you're not in a joyful state, I think that's that's a good sign.
- 12:53SPEAKER_03: Like if you're low energy and doing like daily tasks feels exhausting, I think that's your sign that you need to recharge.
- 13:04SPEAKER_03: Um, and that could look like very different from person to person.
- 13:10SPEAKER_02: Yeah, also I think saying no, having to like I just said no, I just had to cancel, like, okay, I just set up I set up like 15 podcast recordings this month, which was insane.
- 13:25SPEAKER_02: Why would I do that?
- 13:26SPEAKER_02: And then I'm deep into the month and I'm like, I have no room to breathe, and now having to say no and cancel on people, but like that's I have to do that.
- 13:34SPEAKER_02: Like otherwise I'm like, I'm gonna have zero time for anything else.
- 13:37SPEAKER_02: Yeah.
- 13:37SPEAKER_02: Um, so I feel like saying saying no and like not putting out like what they're gonna how they're gonna react and not hoping that like, oh, let's hope that they react this way or that way.
- 13:47SPEAKER_02: It's like, no, it's your boundary.
- 13:48SPEAKER_02: Like you just have to say no to things.
- 13:50SPEAKER_03: The the way that someone's gonna respond is completely out of your control.
- 13:55SPEAKER_03: And the way that you message that can be from a place of like mutual respect too.
- 14:02SPEAKER_03: It's like, I want to be 100% here for you and the recording, but I just am at full capacity right now.
- 14:10SPEAKER_03: Like, can we revisit this in a couple months?
- 14:13SPEAKER_03: And it and it's gonna be a higher quality for both people.
- 14:16SPEAKER_03: So I think the way that you communicate it too shows like respect for them as well.
- 14:22SPEAKER_03: And um just remember it's the long game.
- 14:26SPEAKER_03: You don't need to do 15 in one month, and and that's like such a good reminder.
- 14:31SPEAKER_03: Yeah, but it's it's because you're ambitious.
- 14:35SPEAKER_03: That's what I'm saying.
- 14:36SPEAKER_03: Like it comes with good intentions.
- 14:38SPEAKER_03: You want you have big, big dreams, you have you know, like you you want to do it all, and and that's great, and and you will just steady, slow and steady.
- 14:51SPEAKER_02: Yeah, and that comes in.
- 14:52SPEAKER_03: That's a discipline.
- 14:53SPEAKER_03: That's such a discipline.
- 14:55SPEAKER_02: Yes, yes.
- 14:56SPEAKER_02: And like think of your future self.
- 14:59SPEAKER_02: Like, does your future self want to take 15 podcast recordings in a month?
- 15:03SPEAKER_02: Probably not, yeah.
- 15:04SPEAKER_02: I tend to be an all or nothing person, that's my problem.
- 15:06SPEAKER_02: Um but with someone listening who's like, I just feel like that's such a weird icony of like you're burnt out, but you need to scale.
- 15:14SPEAKER_02: I feel like that's also like a weird place to be because you're literally like and I know that this the answer could be like systems and automations and stuff definitely can relieve a lot of things, but I feel like that is just a weird space a lot of people some people are feeling where it's like I need to scale because I need the income.
- 15:31SPEAKER_02: Yeah, and I'm too burnt out to add more or even think creatively.
- 15:36SPEAKER_03: I can't say that I have this figured out either, but I think what I've learned over the years is you build in daily habits.
- 15:45SPEAKER_03: Like it starts daily and it kind of snowballs with that.
- 15:50SPEAKER_03: Again, it goes back to your own energy, being super self-aware of am I a morning person?
- 15:55SPEAKER_03: Am I do I do my best work in in the evening and blocking out your time in a way that is really honoring your own energy?
- 16:05SPEAKER_03: And this is where like I've gone into like human design, like all of like the the other tools of self-awareness.
- 16:11SPEAKER_03: And it's like, okay, I personally am a projector, for example.
- 16:14SPEAKER_03: I don't know if you know anything about human design.
- 16:19SPEAKER_03: So you like like a lot of you have like disperse energy, like you have a lot of different ideas and and you want to be like five million different places at once, which is a beautiful thing.
- 16:30SPEAKER_03: And typically I work really well with mangens because I help like put some guardrails and create some focus and a plan and just like some order to to all of those beautiful ideas that you have.
- 16:45SPEAKER_03: Projector gets burned out really quick.
- 16:48SPEAKER_03: I'm less of a doer and more of a guide, let's say.
- 16:52SPEAKER_03: Um, and so I have learned like when I learned that, I was like, oh my gosh, I feel so seen for the first time, you know?
- 16:59SPEAKER_03: And so I'm not, I don't do my best work working nine to five.
- 17:05SPEAKER_03: I I work best doing like shorter blocks of like three power hours.
- 17:11SPEAKER_03: And then I need to rest.
- 17:13SPEAKER_03: I need to just chill, recharge, and then come back to something.
- 17:17SPEAKER_03: Maybe my energy gets burnt out really fast.
- 17:20SPEAKER_03: So the fact that I know that about myself, I know like how to block off my day.
- 17:26SPEAKER_03: And so when you do that, I think that that's that's been such a game changer for me.
- 17:32SPEAKER_03: Wow, I never even thought about that.
- 17:33SPEAKER_03: Like working, working under human design, honoring your energy, honored, honoring your energy.
- 17:40SPEAKER_03: So, like I'm a morning person, I'm gonna do my best work in the morning.
- 17:44SPEAKER_03: When I schedule this podcast, I was like, okay, this this time slot is the like this is my my prime time.
- 17:51SPEAKER_03: So that's a boundary that I create for myself, honoring my own energy and also respecting you because I was like, I'm gonna show up in the best way at this time slot.
- 18:02SPEAKER_02: Mm-hmm.
- 18:03SPEAKER_02: Mm-hmm.
- 18:04SPEAKER_02: Wait, do you know more about human design?
- 18:05SPEAKER_02: Or that's not why you're on this podcast.
- 18:07SPEAKER_02: I'm like, I wonder it's not why I'm on the podcast.
- 18:09SPEAKER_02: Do you know the other signs?
- 18:10SPEAKER_02: Like, do you know the other ones?
- 18:13SPEAKER_03: There's generator, which is kind of like the workhorse.
- 18:16SPEAKER_03: And so like they are really good at taking orders working nine to five.
- 18:21SPEAKER_03: And like man gen, again, it's kind of like they have a lot of different um ideas, and um they can be five million different places at once.
- 18:32SPEAKER_03: Um, and then manifestor, right?
- 18:36SPEAKER_03: Manifester.
- 18:37SPEAKER_03: Um, I know less about that one.
- 18:40SPEAKER_03: I typically am for whatever reason, I always find the the man gens and the projectors.
- 18:45SPEAKER_03: We work well together.
- 18:46SPEAKER_03: Yeah, we work well.
- 18:47SPEAKER_03: Yeah, we talk about each other.
- 18:49SPEAKER_02: Yeah, that's actually such a good idea.
- 18:51SPEAKER_02: I feel like I should maybe have someone on to talk about human design because it's like from there, you can actually find out how your business can scale because it's like well, lean into the offers that are feel most natural to you, that won't burn you out, you know, lean into the times that you should work throughout the day, and also hire out the people that are your weaknesses, you know.
- 19:09SPEAKER_02: Like, I'm all about ideas, but I need the doer.
- 19:12SPEAKER_02: Like I can create an idea every three minutes, but I'm not gonna do all of them.
- 19:17SPEAKER_03: And you you I think you said earlier, like the the admin boring stuff, like the system stuff.
- 19:22SPEAKER_03: That's a great thing to outsource in in your case.
- 19:26SPEAKER_03: Like let's hire, let's hire like an intern for two hours a week to just do like that that mundane stuff that you hate.
- 19:35SPEAKER_02: But for someone else, they love that, but they can't come up with an idea for the exactly time with them, you know.
- 19:40SPEAKER_02: Exactly.
- 19:40SPEAKER_02: Yep.
- 19:41SPEAKER_02: So then you hire like a manny gin who's like full of ideas, gives you inspiration that you can act on.
- 19:47SPEAKER_02: So yeah, that just actually gave me a really good idea to maybe have someone on to talk about human design.
- 19:50SPEAKER_02: I highly suggest, yeah.
- 19:51SPEAKER_02: Yeah, and then okay, you also help people with clarity.
- 19:55SPEAKER_02: This is kind of a question I heard a lot just within my own friend group and just with other entrepreneurs.
- 20:01SPEAKER_02: It's like, what do you need to do if you need to hire everything?
- 20:06SPEAKER_02: But you can't hire everything and you shouldn't hire everything at once, you know.
- 20:10SPEAKER_02: So, how do you how does someone find how figure out the next step of like who should be their next hire be?
- 20:15SPEAKER_02: You know, I don't know if you ever give clarity on that.
- 20:18SPEAKER_03: That's a good one.
- 20:19SPEAKER_03: Um I think again, it comes down to in the session that we're working together, we're like, I'm going to be super late laser focused on listening to your whole ecosystem holistically.
- 20:36SPEAKER_03: And I will ask you pointed questions about specific aspects of your business.
- 20:42SPEAKER_03: And typically together, when we're talking through things, like it becomes super clear to you, like as the business owner, like the next step of action.
- 20:54SPEAKER_03: And so like it's a teamwork thing.
- 20:56SPEAKER_03: Like by me asking questions, like it gets you thinking, and we really kind of identify like the next steps because I think it's fair to say, like, all of those things do need to happen.
- 21:10SPEAKER_03: But again, we're thinking the long game, we're thinking marathon.
- 21:14SPEAKER_03: We need to set you up for success where you have the foundation and we build sustainably in a way that feels good.
- 21:23SPEAKER_03: Also, you as the the human entrepreneur.
- 21:26SPEAKER_03: And um, like we don't you don't want to build a company and feel anxious, feel burnt out, feel unhealthy.
- 21:35SPEAKER_03: And so we have to go at the speed that feels good.
- 21:39SPEAKER_03: And so sometimes that might mean and and this is the part where like this might trigger some people, but your your huge milestone that you that you say like you set for yourself at the beginning of the year, it might take two years.
- 21:56SPEAKER_03: Oh I know.
- 21:59SPEAKER_03: Let that s like and maybe it should take two years.
- 22:02SPEAKER_03: And maybe it should take two years, and in that process, you also pivot and you come up with other ideas.
- 22:09SPEAKER_03: I think I think we have to be more gentle with ourselves and allow more space for things to transform.
- 22:17SPEAKER_02: Yeah.
- 22:19SPEAKER_02: Yeah.
- 22:20SPEAKER_02: I yeah, and it's so true because I feel like in on in the online space, like all you see is like, I hit my 50k month, I hit this goal, I hit that goal, and that makes you feel like you need to accelerate your goal.
- 22:29SPEAKER_02: But actually, when you have that space and time, that's where the real magic and transformation happens.
- 22:35SPEAKER_02: And if you look at nature, not many things grow fast.
- 22:39SPEAKER_02: The only thing that grows really fast is bamboo, but it takes like a very long time, but then it's like completely sprouts in a short amount.
- 22:47SPEAKER_02: Time so like look at nature and if you can find something that grows abnormally fast, like please tell me because that's not really normal.
- 22:55SPEAKER_02: And it probably dies out fast too.
- 22:57SPEAKER_02: Yeah, it does die out fast too.
- 22:58SPEAKER_02: Yeah, that's so true.
- 22:59SPEAKER_02: It's not actually sustaining itself.
- 23:01SPEAKER_02: And I just feel like in in the online space, I I want to challenge everyone to like where are these goals coming from?
- 23:08SPEAKER_02: Like who inspired these goals?
- 23:10SPEAKER_02: And like how are you feeding these goals?
- 23:13SPEAKER_02: Because it could be you could be like in competition with like someone you met online and you're like, well shit, 50k.
- 23:19SPEAKER_02: I need to hit 50k by June.
- 23:20SPEAKER_02: Or is there like a healthy is this a healthy goal?
- 23:23SPEAKER_03: Like definitely.
- 23:25SPEAKER_03: And as someone part of my own story, like trying to keep up with society's like all of the checklists that you need to do at a certain age and all of the things.
- 23:38SPEAKER_03: And it's like, is that really me?
- 23:43SPEAKER_03: Does that feel good in my body?
- 23:47SPEAKER_03: Like, does that is that how I want to live my life?
- 23:49SPEAKER_03: And I mean, I know we're gonna talk about like my origin story a little bit later, but that you have to like go through certain life experiences to to kind of feel that.
- 24:01SPEAKER_03: It's not all about the output and the production and and goals.
- 24:06SPEAKER_03: Who are you becoming during the process is is is a beautiful part of the whole experience.
- 24:14SPEAKER_03: Like entrepreneurship in general, to me, it's that transformation as a person.
- 24:20SPEAKER_02: Yeah.
- 24:20SPEAKER_03: Such a beautiful thing that's not really talked about, but it's like that transformation is so beautiful.
- 24:27SPEAKER_02: And if we're honest, that's what we actually like more than those celebratory days where we get to have everyone pat us on the back.
- 24:34SPEAKER_02: We actually like the challenge.
- 24:35SPEAKER_02: That's what there's no way you don't like the challenge.
- 24:38SPEAKER_02: Because if you don't, you wouldn't you would stop.
- 24:40SPEAKER_03: Like, yeah, you wouldn't be in this, you wouldn't be doing your own thing.
- 24:44SPEAKER_02: We we eat up personal development, we eat up challenges, so it's like, why rush the process and yes, scale, but like you don't need to like hit a certain goal by a certain time because that might not be in your path, and you might be missing out on a whole new opportunity because you're so freaking rushed to hit this certain goal, and you might miss a whole new nugget, a magical nugget, you know?
- 25:06SPEAKER_03: Yeah, but again, like live live and learn.
- 25:09SPEAKER_03: Like I was someone that really was not this way.
- 25:14SPEAKER_03: Um, I had to get a couple slaps um in life to learn that.
- 25:18SPEAKER_02: So yeah, actually, that's my next question.
- 25:21SPEAKER_02: What was your own cusp of something in your own business?
- 25:25SPEAKER_03: So um it started with um during COVID, I moved to Miami.
- 25:31SPEAKER_03: I was in in Maryland before.
- 25:34SPEAKER_03: I was doing uh my MBA in conjunction with my corporate job, and I was um fully remote at that point, um, just like the rest of the world.
- 25:44SPEAKER_03: And I essentially, when I got to Miami, it was like like checklist on all of my like I was at the top of like what I wanted.
- 25:56SPEAKER_03: But I was the most unhappy I'd ever ever been.
- 26:02SPEAKER_03: And I as soon as I moved here, I went on a journey and I really had to start slowing down.
- 26:12SPEAKER_03: I started meditating for the first time.
- 26:15SPEAKER_03: I started doing yoga.
- 26:17SPEAKER_03: Um, and it was extremely uncomfortable because I was it was uncomfortable because I had always been action-oriented, production, um, you know, trying to grow in the corporate ladder, trying to grow my career.
- 26:35SPEAKER_03: Um and I was really just not in sync with myself.
- 26:41SPEAKER_03: Like when I was working like that, like my body was was screaming at me.
- 26:47SPEAKER_03: I had a lot of like autoimmune stuff.
- 26:50SPEAKER_03: Um, my low energy that I was talking about before, like I was always fatigued and just like I didn't feel healthy.
- 26:57SPEAKER_03: I was I just didn't feel well.
- 27:01SPEAKER_03: And so I forced myself to slow down and try like these new tools.
- 27:08SPEAKER_03: And slowly it was slow because I didn't like yoga at the beginning.
- 27:14SPEAKER_03: Like I couldn't do like two minutes of meditation when I first started, like it was really hard, but I guess I just knew somewhere that like this was the way that I I had to do this, I had to slow down, and slowly but surely, like I had to do a life audit.
- 27:34SPEAKER_03: Wow, and that was the end of 2020, and I think just now I'm coming out of it.
- 27:43SPEAKER_02: Wow, so it was 2026, and we're recording this, just so he would know.
- 27:47SPEAKER_03: Yeah, and so like five full years.
- 27:51SPEAKER_03: Wow, and it was excruciating at times because I was forced to sit with myself in all of that discomfort, not self-abandon, and really ask myself, is this good for me or is this like self-abandoning?
- 28:11SPEAKER_03: And so every aspect of life, this job where I was promised a promotion, never got it, I I quit.
- 28:21SPEAKER_03: Um, you know, the the the friends that I had, the relationships that I was in, like all of the things I I slowly was going through like my life audit and being radically honest.
- 28:35SPEAKER_03: And it it it was the long game, once again.
- 28:42SPEAKER_03: And five years later, I can say that it was worth it.
- 28:48SPEAKER_03: It was really hard, but I'm really proud of myself that I did it and I stuck with it.
- 28:56SPEAKER_03: And burnout was such a teacher for me.
- 29:01SPEAKER_03: Like never again will I self-abandon myself in that way.
- 29:06SPEAKER_03: And I learned a lot about myself, and I think that that's that's all that you can want.
- 29:14SPEAKER_03: Wow.
- 29:15SPEAKER_03: Wow.
- 29:16SPEAKER_03: I mean, there there's a lot of like subchapters to that, but that's like the cliff notes, yeah.
- 29:21SPEAKER_02: The cliffs, of course, of course.
- 29:23SPEAKER_02: Good for you for actually like noticing it because I feel like people wait till it's an emergency situation.
- 29:29SPEAKER_02: Maybe it was an emergency situation, but like it can always get worse, like it could to the point where your body's like, we're we're fucking done.
- 29:36SPEAKER_03: Like, well, I think to be fully honest, I think it was pretty much an emergency.
- 29:42SPEAKER_02: Yep, yep.
- 29:42SPEAKER_02: And that's okay.
- 29:44SPEAKER_02: Like sometimes we need to be like again slapped in the face and told to sit down.
- 29:47SPEAKER_02: And you do that's so important that I love how you called it a life audit because it wasn't just like a business audit or like my health audit.
- 29:54SPEAKER_02: Like, no, it's all connected, something's going on here, and we need to unravel it.
- 29:59SPEAKER_02: Yeah, and the your answer, I love that, like my self-abandoning.
- 30:05SPEAKER_02: Like, I like asking that question because you probably are in a lot of your decisions.
- 30:10SPEAKER_03: What did you you phrase it something like subconsciously?
- 30:14SPEAKER_03: Yeah, you say yes to a lot of things, you hang out with people that sure, it's like it's nice, but are they are they challenging you to be the best version of yourself?
- 30:28SPEAKER_03: Are they challenging you to grow?
- 30:29SPEAKER_03: Are they challenging you to be your fully authentic self?
- 30:33SPEAKER_03: Those are the types of relationships and friendships I want to be in.
- 30:36SPEAKER_02: Um because we only have so much time and space and who are you gonna allow in.
- 30:40SPEAKER_03: Yeah, so I think that that's crucial who you surround yourself with.
- 30:44SPEAKER_03: Oh my gosh, yeah.
- 30:46SPEAKER_02: Because their mindset becomes your mindset.
- 30:48SPEAKER_03: Oh gosh, yeah.
- 30:49SPEAKER_03: And it's okay if like it just sizzles out, it doesn't have to be like a big falling out, it doesn't have to be like a big, a big thing, it's just like you know, you are part of my life, and it's okay.
- 31:03SPEAKER_02: Yeah, yeah.
- 31:04SPEAKER_02: And I like to tell you it seemed like you with your own day, it seems like you slow down a lot.
- 31:10SPEAKER_03: I need to do it.
- 31:11SPEAKER_03: But it's funny, like um my my yoga teacher at the time, who's now one of my best friends.
- 31:17SPEAKER_03: Um, I I told her, like, I hated her class for like two years, which is ridiculous.
- 31:24SPEAKER_03: Like I know, and that's how insane I am.
- 31:28SPEAKER_03: Like with like with my with my discipline, like routine.
- 31:32SPEAKER_03: Like, what did you hate about it?
- 31:35SPEAKER_03: Because it was like 90 minutes of like just being in like these poses where you just have to sit with yourself.
- 31:42SPEAKER_03: And like, if I couldn't get into the pose, it was like I was I was really hard on myself.
- 31:48SPEAKER_03: But I for some reason still would go because I guess I just knew that it this was good for me.
- 31:54SPEAKER_03: This is what I needed.
- 31:56SPEAKER_03: This was the medicine that I needed.
- 31:58SPEAKER_03: Like, just sit with yourself, not being able to do something, breathe through it.
- 32:04SPEAKER_03: You're only focused on this, and every day it was different.
- 32:11SPEAKER_03: Wow.
- 32:12SPEAKER_02: I also heard that you only actually experienced an emotion for 90 seconds.
- 32:16SPEAKER_02: And if you choose to stay with that emotion, that's actually a conscious choice.
- 32:20SPEAKER_02: So let's say you're really angry, you need to feel the anger, but then if you choose to be bitter after, you are holding on to that anger, but you only experience something for 90 seconds.
- 32:30SPEAKER_02: So if you're experiencing discomfort, like feel the whole thing, but after that, you actually don't have to release it.
- 32:37SPEAKER_02: You can you actually can release it.
- 32:39SPEAKER_02: Um, we just choose not to.
- 32:41SPEAKER_02: So that's why meditating.
- 32:43SPEAKER_02: Um I actually just follow this girl on Instagram.
- 32:45SPEAKER_02: She says she's holding a plank for two minutes, which is I think 90 seconds, I think.
- 32:49SPEAKER_02: And in that 90 seconds, she's working through the current discomforts that come up in her head and her in her body, and she's forcing herself to do a two-minute plank a day, and she makes it a challenge on everyone's Instagram to do it.
- 33:00SPEAKER_02: Wow.
- 33:00SPEAKER_02: And it's because, like, yeah, you actually can get through it, but you what's probably happening is you're not actually sitting in any emotion, you're dancing around it, which creates anxiety, but you're actually not feeling it, feeling and then feel through it and then letting it go.
- 33:11SPEAKER_02: We're just like, I'm just anxious, I'm just anxious, and you don't find the root because you don't want to sit with the root, and yoga apparently doing a plank and meditation can help you do that.
- 33:22SPEAKER_02: I'm gonna try the plank and report back.
- 33:24SPEAKER_02: That sounds I can do a minute plank confidently.
- 33:28SPEAKER_02: Two minutes is insane.
- 33:30SPEAKER_03: Yeah, yeah, there's gonna be some mental self-talk to get the that last minute, but yeah.
- 33:36SPEAKER_02: I like how you said you didn't like yoga and you kept going because like you didn't like it because you make you sit with your thoughts.
- 33:41SPEAKER_02: Like, look at the stuff you don't like in your life and what excuses are actually wrapped around that.
- 33:46SPEAKER_02: Yeah.
- 33:46SPEAKER_02: Um, because you'll find a lot of answers when you actually stop saying I don't like something and you're like, wait, why?
- 33:52SPEAKER_03: Or like the thing I totally agree and I love that.
- 33:56SPEAKER_03: Um, the things that like bring a lot of anxiety, there's probably like it's probably because you're supposed to do that at a certain stop.
- 34:06SPEAKER_03: Don't talk about like like one of my biggest fears is like public speaking.
- 34:12SPEAKER_03: And like at work, like I've been given a lot of like opportunities recently, and I'm like working through that because I think that's part of like not necessarily what I'm supposed to do, but it it's helping me grow and like my confidence and all of that stuff.
- 34:28SPEAKER_03: So it's like wherever you're feeling super anxious, like my challenge would be maybe practice that, maybe sit with that.
- 34:37SPEAKER_02: Yeah, at least you could find the answer.
- 34:39SPEAKER_02: Like, yeah, like I I was talking on another podcast, I don't like the idea of surfing, and it's probably because I have a control issue, and surfing is the opposite of control, like you're in the ocean, and so like that reflects in me like, oh shit, I need to work on letting go and relaxing and trusting myself.
- 35:00SPEAKER_02: Yeah, trusting is huge.
- 35:01SPEAKER_03: Self-trust is such an important pillar of this whole thing, right?
- 35:06SPEAKER_02: Oh yeah.
- 35:06SPEAKER_02: And you probably do trust yourself, you just don't allow yourself to show yourself.
- 35:12SPEAKER_02: Because you just stay in a box and you stay safe and you never fail, and you and you just like just hang out in that box and just get anxious about public speaking or about surfing or whatever it is.
- 35:23SPEAKER_03: And that's kind of what I like to talk about with the whole concept of cusp of something being on the cusp.
- 35:29SPEAKER_03: It's like you're on the edge of your comfort zone, and you have to kind of discern for yourself when it's a push moment.
- 35:38SPEAKER_03: So you're going over the cusp, right?
- 35:41SPEAKER_03: But then when you also need to come back and and like recenter yourself, and it's a dance, like it's a dance between pushing yourself, but also like honoring like your energy levels, honor honoring like what you need as a holistic human.
- 35:57SPEAKER_03: Wait, when do you need to go back?
- 35:59SPEAKER_02: When do you need to reset?
- 36:01SPEAKER_03: When when you're starting to feel burnt out, when you're starting to feel like unbalanced in your in your life.
- 36:08SPEAKER_03: And there's seasons, there's moments.
- 36:10SPEAKER_03: I was just talking to a friend yesterday about this where you you do need to push.
- 36:14SPEAKER_03: It's a push season.
- 36:15SPEAKER_03: Like listening to your last podcast, it's like this whole last year for you has been I'm buckling down, I'm doing the work, I'm I'm disappearing for a for a moment.
- 36:27SPEAKER_03: And what whatever amount of time that looks like, and I'm and I'm pushing, you're you're like working over the cusp.
- 36:33SPEAKER_03: But now you're you're ready, you're feeling a little bit like you want to enjoy life a little bit now.
- 36:40SPEAKER_03: And so you're you're planning things that honor that.
- 36:43SPEAKER_03: Yeah, that's so true.
- 36:45SPEAKER_03: Yeah, it's a it's a dance, like they're and it's hard to discern sometimes like the amount of time that you need to push.
- 36:54SPEAKER_03: So that's where like the self-awareness is super important, like sitting with yourself like every morning and just checking in, doing a body scan.
- 37:02SPEAKER_03: Like, am I feeling anxious in my chest?
- 37:05SPEAKER_03: Am I um, you know, is my breathing like irregular?
- 37:10SPEAKER_03: Like all of the things that I I mean it's a lot.
- 37:16SPEAKER_02: Yeah, it seems simple, but people, why do people avoid meditating?
- 37:19SPEAKER_03: You know, yeah, it's it's actually such a discipline.
- 37:22SPEAKER_02: Yes, it really, it really is.
- 37:24SPEAKER_02: That's so interesting.
- 37:24SPEAKER_02: I like how you said that like you can go, there's a there's times for being on the cusp and there's times to come back because it's uh to repeat what you're saying, like if you are on the if you stretch too far for too long, you're burnt out.
- 37:36SPEAKER_02: And then what would be the opposite?
- 37:37SPEAKER_02: If you never stretch, are you just you're in your comfort zone in your comfort zone?
- 37:41SPEAKER_02: Yeah, yeah.
- 37:43SPEAKER_03: I think anxious tendencies is because you're not taking action in a certain way.
- 37:52SPEAKER_03: Like if you're anxious, it's because yeah, you're in your head, like you have a to-do list.
- 37:57SPEAKER_03: It's like, okay, well, once you do a couple things on your to-do list, don't you feel better?
- 38:02SPEAKER_03: You're taking action in a certain way.
- 38:06SPEAKER_03: So yeah, I think it's being in your comfort zone is the opposite.
- 38:11SPEAKER_02: Damn.
- 38:11SPEAKER_03: I never or living like under your potential.
- 38:16SPEAKER_03: And then you might you might be feeling shame.
- 38:18SPEAKER_03: Yeah.
- 38:19SPEAKER_03: Shame, parents, what are some other yeah?
- 38:24SPEAKER_03: Self-sabotaging.
- 38:26SPEAKER_03: Oh yeah.
- 38:27SPEAKER_03: That's so interesting.
- 38:28SPEAKER_03: I never and some of that stuff is like super like on a subconscious level that you don't even realize.
- 38:35SPEAKER_02: Yeah.
- 38:36SPEAKER_02: But that's again, that's why I need a coach, because you're not gonna realize that unless like you you are insanely good at journaling, like and you can walk walk yourself through it.
- 38:45SPEAKER_02: Like, I was gonna say people, few people can do that.
- 38:48SPEAKER_03: You it's not and it's not necessarily just a coach either.
- 38:51SPEAKER_03: Like, these are like these are a lot of different kinds of tools, and you have to kind of find like my advice would be try a try a lot of different like self-awareness tools and see what works for you.
- 39:05SPEAKER_03: Like, for me, like I'm not the biggest journal, like I'm not, I don't journal as much, but I've been doing more like breath work and and body stuff, and that has been really good for me.
- 39:18SPEAKER_03: I think journaling would also be good.
- 39:20SPEAKER_03: Um, I think therapy is great.
- 39:23SPEAKER_03: Like, you need a lot of different, like just body, mind, and spirit type tools.
- 39:27SPEAKER_02: Yeah, but the point is is to move the thoughts somewhere, yes, whether it's on paper, on a yoga mat, at the gym, something it needs to be moved.
- 39:34SPEAKER_02: It can't if it's in your body, that's when it becomes anxiety because it has no, it's energy that can't move.
- 39:39SPEAKER_03: Exactly.
- 39:40SPEAKER_03: And it's connecting with yourself on the various levels that you need.
- 39:44SPEAKER_02: Mm-hmm.
- 39:45SPEAKER_02: Yeah, and just like, yeah, trial and error, like, but then don't just quit because it's uncomfortable.
- 39:50SPEAKER_02: Do you actually like think it's not worth it, or do you just you don't like yoga because you have to sit with yourself?
- 39:55SPEAKER_02: Like how with you?
- 39:56SPEAKER_02: Like you could have just been like, Oh, I just it's just not for me, but you kept going.
- 39:59SPEAKER_03: You have to sit with it.
- 40:00SPEAKER_03: You have to sit with it when there's discomfort, it's a sign that you there's work to be done.
- 40:05SPEAKER_02: Yeah, yeah.
- 40:07SPEAKER_02: I oh, I love that.
- 40:09SPEAKER_02: Um, okay, before we get into cocktail hour.
- 40:12SPEAKER_02: Okay, two questions.
- 40:13SPEAKER_02: Can you give an example of a client who really transformed working with you?
- 40:16SPEAKER_02: And then can you please shout out your business and how people can connect with you before going to cocktail hour?
- 40:21SPEAKER_03: Sure.
- 40:22SPEAKER_03: Um, so the client that came to mind um is a videographer for weddings.
- 40:27SPEAKER_03: And this client what came to me um during a moment of, let's say in her personal life, there was a lot of moving parts.
- 40:37SPEAKER_03: And so um, when it came to reframing her business model, she needed a little bit more clarity of what service she's actually providing and um what is her target audience.
- 40:53SPEAKER_03: And so um we did a few coaching sessions, and you know, in these coaching sessions, again, like I don't promote like the the fast track method.
- 41:04SPEAKER_03: Like I think it has to go hand in hand with your with your life, and so um she's she's working, she's actively working through um sitting with it.
- 41:15SPEAKER_03: Sitting with it is huge.
- 41:17SPEAKER_03: And uh the transformation is she has clarity of who her clients are, her niche market.
- 41:24SPEAKER_03: She does not service everyone.
- 41:27SPEAKER_03: And now she's able to create packages where she's really targeting those target audiences through her messaging and her voice, and it's all coherent now.
- 41:37SPEAKER_03: Whereas before there was just confusion because she liked a lot of different things, kind of going back to that man gen energy.
- 41:45SPEAKER_03: Like she liked a lot of different things.
- 41:48SPEAKER_03: But in your business model, like it needs to be, there needs to be focus.
- 41:54SPEAKER_03: There needs to be a specific target of who you're you're servicing.
- 41:59SPEAKER_03: So um it comes down to how you position yourself, um, the the wording that you're using.
- 42:06SPEAKER_03: Um, and so once you have that, like that's the foundation.
- 42:13SPEAKER_03: So from there, you can build the packages and all of that good stuff.
- 42:17SPEAKER_03: So that's one of the recent ones.
- 42:19SPEAKER_03: And um again, it's it's slow and steady.
- 42:24SPEAKER_03: Like it has to feel good with all of the other aspects of life too.
- 42:28SPEAKER_02: Yeah, it sounds like with her, you really gave her a lot of clarity.
- 42:32SPEAKER_02: Clarity, yeah.
- 42:33SPEAKER_02: And now she's able to like really quantum lead because she's like, I have the game plan.
- 42:37SPEAKER_03: Like, yeah, yeah, exactly.
- 42:39SPEAKER_03: And we can build something, like the packages that she's offering, um, will support that, will support like her energy once again, like what she's able to do.
- 42:49SPEAKER_03: Um, and so that's a that's a client that I'm actively working on.
- 42:53SPEAKER_03: So I'm excited to see um how she grows.
- 42:56SPEAKER_02: Oh, that's so I bet that's so fun.
- 42:58SPEAKER_02: And like at the end when you're like, oh my god, look how fun her like that's so exciting.
- 43:03SPEAKER_02: Um well if people are like, ooh, I want to connect with you.
- 43:07SPEAKER_02: How can they connect with you?
- 43:08SPEAKER_02: And yeah, can they do like a one-time session just to try you out?
- 43:12SPEAKER_02: Or what's how does it like to work with you?
- 43:14SPEAKER_03: So um currently my my main service is I call it Power Hour.
- 43:19SPEAKER_03: So it's a la carte hourly sessions.
- 43:21SPEAKER_03: I'm currently in the process of rebuilding my own services.
- 43:26SPEAKER_03: Um, so hopefully, and you know, in due time I'll have kind of a longer-term package where where folks can can work with me.
- 43:35SPEAKER_03: I'm also offering a retreat that I'm gonna be posting soon, a women's retreat in Puglia, Italy in October.
- 43:42SPEAKER_03: Wow.
- 43:43SPEAKER_03: So um we'll be talking about like women in a in a season of life where they're either in their work or in their life, where they're going through some sort of transition, they're on the cusp.
- 43:54SPEAKER_03: And um we're gonna be using like holistic modalities, yoga, breath work, all of that good stuff.
- 44:00SPEAKER_03: We're gonna have business workshops, and we're doing it in a place that um is special to me.
- 44:06SPEAKER_03: Um I lived in Italy for 10 years, my family is from Italy, so it's just a beautiful place to connect um with heritage.
- 44:14SPEAKER_03: And so that's um that's another thing that you can do this year.
- 44:18SPEAKER_03: If you feel called to do that, you can find me on my website, um, cuspofsomething.com.
- 44:24SPEAKER_03: I'm also on Instagram, Cusp of Something.
- 44:27SPEAKER_03: And so, yeah, those are the main ways.
- 44:29SPEAKER_02: Beautiful.
- 44:30SPEAKER_02: Oh my gosh.
- 44:30SPEAKER_02: Well, let's get into cocktail hour.
- 44:32SPEAKER_02: If you have to go, it's fine.
- 44:34SPEAKER_02: We know you're busy, but if you can stay, I definitely want to dig into this Italy thing.
- 44:39SPEAKER_02: So I was like researching you, and it said that like you moved to Italy when you were 18.
- 44:44SPEAKER_02: You lived there for 10 years.
- 44:47SPEAKER_02: Oh my gosh.
- 44:48SPEAKER_02: Fun question.
- 44:49SPEAKER_02: We know all the touristy spots of Italy, but what are your spots that you like to share?
- 44:54SPEAKER_03: So my dad is from the region of Liguria, which is right on the coast.
- 44:58SPEAKER_03: I'm sure people have heard of the Cinque Terre or close to Portofino.
- 45:03SPEAKER_03: So that is probably my like my biased opinion of the most beautiful summer spot at least.
- 45:10SPEAKER_03: And so there's a lot of like hidden villages along the coast.
- 45:15SPEAKER_03: And so like uh in the best food, like the home of pesto, focaccia.
- 45:21SPEAKER_02: I love pesto, yeah, focaccia.
- 45:23SPEAKER_03: Yeah, all of the things like foodie, gosh, so good.
- 45:29SPEAKER_02: I had the best pistachio pesto in this random town outside Bologna that I I'm not ashamed of it.
- 45:37SPEAKER_02: I ate it with a spoon.
- 45:38SPEAKER_02: I didn't even put it on bread.
- 45:39SPEAKER_02: I ate like it was soup.
- 45:40SPEAKER_02: I was like, this is delicious.
- 45:42SPEAKER_02: I don't care how many calories I'm consuming.
- 45:44SPEAKER_02: It was like oh my god, it's phenomenal.
- 45:47SPEAKER_02: So in this tiny town of Italy where like no, no tourists are there.
- 45:51SPEAKER_02: They were shocked.
- 45:51SPEAKER_02: They were like, What are you doing here?
- 45:52SPEAKER_02: And I was like, I don't know.
- 45:54SPEAKER_02: And um just ended up there.
- 45:56SPEAKER_02: I just went to a shop every day and tried food and so spoke in Italian, and that's what I did for two years.
- 46:01SPEAKER_02: So good.
- 46:02SPEAKER_02: That's amazing.
- 46:03SPEAKER_02: I went to this, they had this like little um every Sunday they'd they all would gather by this like gazebo and they'd all dance and play live music and have Aperol spray.
- 46:13SPEAKER_03: Oh, oh, you went to a village, village.
- 46:15SPEAKER_02: It sounds like I did.
- 46:16SPEAKER_02: And and they were all like feeding me so many drinks, and I was like, I cannot get shit based by myself, but there's a ton of things.
- 46:22SPEAKER_02: So good.
- 46:23SPEAKER_02: But um, yeah, like I I just was just to break the conversation, I just had to tell you about that pesto.
- 46:28SPEAKER_03: Like it was so amazing.
- 46:30SPEAKER_03: What town was that in?
- 46:32SPEAKER_02: God, I couldn't even tell you.
- 46:33SPEAKER_02: I it was outside Bologna because at that time I went to Bologna and I was like, I don't want to be here, like I don't want to be in a city, like I want to be so kind of random, yeah.
- 46:43SPEAKER_02: Like and it was a it was a spa town, but the people there didn't even really use the spa.
- 46:48SPEAKER_02: It the waters there were healing, so you would go swim in the spring and um yeah, yeah.
- 46:54SPEAKER_02: So but this is it is area you said I'm gonna say it wrong.
- 46:57SPEAKER_02: Liguria.
- 46:58SPEAKER_02: Liguria.
- 46:59SPEAKER_02: Okay, I was gonna say Liguardia, like okay.
- 47:02SPEAKER_02: So that's your that's your special part of Italy.
- 47:05SPEAKER_02: It's like the north.
- 47:06SPEAKER_03: I mean, every every region has its beautiful qualities and like their their own food, and it's just it's it's impossible to choose.
- 47:16SPEAKER_03: But um, that's where my my roots are, so I have to say it.
- 47:20SPEAKER_02: Um, I want to go to Pugulia, where you're having your retreat and look at the pictures.
- 47:23SPEAKER_02: This is my vibe, it looks more like Greece.
- 47:25SPEAKER_02: It has the white, yes, the wow, my God.
- 47:28SPEAKER_02: Sorry.
- 47:28SPEAKER_02: Everyone should look up this real quick.
- 47:30SPEAKER_03: It's in the heel, it's in the heel.
- 47:32SPEAKER_02: Okay, so you lived there for 10 years.
- 47:35SPEAKER_02: How did you see yourself change over those years?
- 47:38SPEAKER_02: Like who was the American that came in?
- 47:41SPEAKER_02: Who was the American that left?
- 47:43SPEAKER_02: And like what parts of Italy attached yourself to you, and what parts are you still American?
- 47:49SPEAKER_03: Great questions.
- 47:50SPEAKER_03: Um, so I at 18, I decided that I was gonna do um my four-year undergrad at the American University of Rome, which is super small.
- 48:00SPEAKER_03: Um, our our graduating class was like, I don't know, like 40 tops.
- 48:05SPEAKER_03: Wow.
- 48:05SPEAKER_03: And I was a business student, and I think our class was like, let's say a dozen people, and they were from all over the world.
- 48:13SPEAKER_03: Like my best friend was like from Saudi Arabia.
- 48:15SPEAKER_03: There was a Syrian, like it was so cool because it was not just an American mindset, it was international, like there was really deep conversations about the world, and it just pushed me in ways to think outside the box.
- 48:31SPEAKER_03: And I think that that's something that I really have kept.
- 48:34SPEAKER_03: I was shy, introverted, um, a polite, like American, like naive, I would say.
- 48:42SPEAKER_03: And even though I grew up in a bilingual, bicultural household because my dad was born and raised in Italy.
- 48:50SPEAKER_03: Um, I still wasn't like fully fluent in the culture when I moved over there, um, or the language for that matter.
- 48:59SPEAKER_03: Uh, that was one of the motivators why I actually wanted to go over there so I could speak with my nonna.
- 49:04SPEAKER_00: I love that.
- 49:05SPEAKER_03: And when you get there, Italians like they don't have any time for like passive, like they'll just like steamroll over you.
- 49:12SPEAKER_03: Like you have to be like assertive.
- 49:15SPEAKER_03: You have to be assertive, you have to like speak your, speak your voice.
- 49:19SPEAKER_03: And that's something that took kind of a while to get me out of my shell in that way.
- 49:23SPEAKER_03: And um, so I think I'm still on that, on that path, but um I think that's a beautiful blend that I've created cultivated over the years.
- 49:35SPEAKER_03: So as an American, I definitely like um like I missed Target, I missed like a good parking lot where it was just some simpler things in like daily life for sure.
- 49:48SPEAKER_03: And what ultimately forced me to move, I was in Rome for that that whole decade, um, was I really wanted to grow my career.
- 49:58SPEAKER_03: And in Italy, the job market is just way different.
- 50:02SPEAKER_03: And I didn't want to settle in that expat community.
- 50:08SPEAKER_03: Um, I wanted to push myself in in my career and try to to build something more longer term instead of living there, just working like in the industries that were for expats, and that was it.
- 50:25SPEAKER_03: Like I knew that I wanted to do more in my life.
- 50:27SPEAKER_03: And so that was what ultimately pushed me to move back.
- 50:32SPEAKER_03: But my long-term dream is to spend half and half the time, if possible, half in Europe, half, half here, um working on it.
- 50:42SPEAKER_03: Um, I think what remained Italian or European, I definitely love the dolce vita.
- 50:50SPEAKER_03: I love like decompressing and enjoying certain like lifely pleasures, like going out to lunch on a Sunday with friends and family and just enjoying that time together and not thinking about like getting ready for the week, just really being present with people that you love.
- 51:11SPEAKER_03: Um I love that.
- 51:14SPEAKER_03: I love that, like the family-oriented um feeling.
- 51:18SPEAKER_03: Um, I love traveling.
- 51:20SPEAKER_03: I love like the people aspect, I think is huge.
- 51:23SPEAKER_03: Like as Americans, like I think we're just less programmed in that way for whatever reason.
- 51:29SPEAKER_03: It's our lifestyle.
- 51:30SPEAKER_03: Like when when we were more in the office, I would say, like, we would drive to work and then come back and we would go to our houses, and it was just less communicating.
- 51:40SPEAKER_03: Whereas there they live more on the in the outside.
- 51:44SPEAKER_02: Yeah, yeah.
- 51:45SPEAKER_02: Most of the world is like that.
- 51:47SPEAKER_03: Yeah, they're meeting in the piazza, they're having coffee together, they're there's more sense of um just community in general.
- 51:54SPEAKER_03: So that's the part that um I love.
- 51:57SPEAKER_03: I love about the culture, and that's hard to explain if you haven't experienced that.
- 52:03SPEAKER_02: Yeah, I would say most of the world lives like that.
- 52:06SPEAKER_02: Like people are outside, like they have spaces where people literally do nothing but hang out, and it's not just parks, it's like people like this.
- 52:16SPEAKER_02: I would just in Mexico, I guess not just, but yeah, like a meeting space where everyone was just sitting and just talking, and there's music playing, and like there's no purpose of it.
- 52:26SPEAKER_02: A third space, that's what it's called.
- 52:28SPEAKER_02: A third space.
- 52:28SPEAKER_02: You don't have to spend money to go be there, you know?
- 52:31SPEAKER_02: And I think America heavily lacks that.
- 52:33SPEAKER_02: But I think I think I'm very European about is like if I go out to dinner, I that's the whole night for me.
- 52:39SPEAKER_02: Like I'm I'm just yeah, I'm there.
- 52:41SPEAKER_02: Like, I'm you can't rush me.
- 52:43SPEAKER_02: Like, I'm that's the experience is the dinner.
- 52:45SPEAKER_02: And but then the thing that's like always very American in me is I'm yeah, I'm very goal driven.
- 52:51SPEAKER_02: And my friend Liv, if you're listening to this, hey Liv, she says she loves working with Americans because she's like, she was like, girl, the Europeans, they don't get it.
- 53:00SPEAKER_02: She was like, they don't get it.
- 53:01SPEAKER_02: The Americans they hustle, they want money, they achieve things.
- 53:04SPEAKER_02: And I feel like she's discovering in herself that she actually is a high achiever-driven person and she wants to make a lot of money, and so she's attracting more American friends, and she's feeling more disconnected from her British people who don't care about things like that.
- 53:20SPEAKER_02: I my my boyfriend, my ex-boyfriend, sorry, was British, and he was like, Wow.
- 53:24SPEAKER_02: He was like, Y'all's work ethic and like money drive for money is like unparalleled.
- 53:28SPEAKER_02: And I was like, That's a good thing and a bad thing.
- 53:30SPEAKER_02: But like there's like their entrepreneurship, I I I think America's definitely a good vein for that.
- 53:37SPEAKER_03: Oh yeah, oh yeah.
- 53:38SPEAKER_03: If you're an entrepreneur, you're not starting your business in Italy.
- 53:42SPEAKER_03: No, you won't make that much money, but you'll have a good time.
- 53:47SPEAKER_03: Exactly.
- 53:48SPEAKER_03: That's why it's like if you can go over there with an American job, like that's perfect.
- 53:54SPEAKER_03: That's that's the way to do it.
- 53:58SPEAKER_02: I hate like when people like dog on places or they dog on America, they dog on things because like every no place is perfect, and they all have different frequencies and energies.
- 54:05SPEAKER_02: And you moved to America to experience a different frequency, but then you'll move back to Italy when you want to experience a different frequency.
- 54:12SPEAKER_02: Like, there's no right or wrong in any of these places, they're just different energies, yeah.
- 54:16SPEAKER_02: Just different frequencies.
- 54:17SPEAKER_02: Hate to say that word again, but it just is.
- 54:19SPEAKER_03: Yeah, you know, I agree, I agree completely.
- 54:21SPEAKER_02: Yeah.
- 54:22SPEAKER_02: Well, to wrap up, what is your current life motto right now?
- 54:26SPEAKER_03: Well, my word of the year is focus.
- 54:28SPEAKER_03: Okay, okay.
- 54:29SPEAKER_03: So I think what that means for me is reminding myself that it is in fact the long journey.
- 54:38SPEAKER_03: And right now, like I'm still balancing my corporate job.
- 54:44SPEAKER_03: So when you're just starting out, like I've only had my company a year, like you want to see all of these things happen and you have a lot of ideas.
- 54:54SPEAKER_03: Like when you're just starting out, like the ideas are endless, right?
- 54:57SPEAKER_03: And opportunities to grow are endless.
- 55:00SPEAKER_03: But I think I just have to be reminded, like one thing at a time, and it's the long game.
- 55:09SPEAKER_03: And so if it takes a couple more years to get there, let's do it in a way that feels good and I can have a life parallel to all of this.
- 55:19SPEAKER_03: So I think that's that's the word of the year, and that's the motto for right now.
- 55:24SPEAKER_02: I think that's very healthy.
- 55:27SPEAKER_02: I think that's very healthy because I tend to do the opposite.
- 55:29SPEAKER_02: I I'm like again, I'm all or nothing.
- 55:31SPEAKER_02: So I'm outside or I'm inside.
- 55:32SPEAKER_02: And that's why I tend to when I skim my business, I disappear.
- 55:35SPEAKER_02: Like you won't see me for six months.
- 55:37SPEAKER_02: I just skim my business for a year.
- 55:39SPEAKER_02: Yeah.
- 55:40SPEAKER_02: Literally, you didn't see me.
- 55:41SPEAKER_02: I wasn't outside, I made no friends, I didn't do anything.
- 55:43SPEAKER_02: But then when I'm outside, I'm outside.
- 55:46SPEAKER_02: I'm not inside at all.
- 55:47SPEAKER_02: I'm never at home.
- 55:48SPEAKER_02: So I feel like I have an extreme personality, and that's not say it's not healthy or not, it's it's bit weird.
- 55:53SPEAKER_02: Like, I think what you're doing is that's healthy.
- 55:56SPEAKER_02: You're like, this is a long-term thing.
- 55:57SPEAKER_02: I'm not gonna like sacrifice myself in a way to hit these goals.
- 56:02SPEAKER_02: I'm gonna do it right and take it a longer route.
- 56:05SPEAKER_03: I will say though, Marie, like, don't be hard on yourself.
- 56:09SPEAKER_03: Like, I have a couple years on you, and I I was there.
- 56:13SPEAKER_03: Like, I I am also extreme, and and that's why I have to remind myself like focus.
- 56:21SPEAKER_03: This is long term.
- 56:22SPEAKER_03: Like, I don't have it all, I don't have the answers, I don't have all the answers in that way.
- 56:27SPEAKER_03: And I think it's just reminding yourself to come back to like those structured daily habits, all of that good stuff.
- 56:34SPEAKER_03: Um it's a discipline, and also like real talk, like when you are building something, not everyone is building something.
- 56:46SPEAKER_03: Yeah, and so not everyone's gonna understand what you're doing.
- 56:50SPEAKER_02: No.
- 56:51SPEAKER_03: And when you're building something, when you're an entrepreneur, some things are gonna give.
- 56:57SPEAKER_03: There will have to be sacrifices.
- 56:59SPEAKER_03: Maybe it's it's less friends during this season, maybe it's less going out, maybe it's okay, I'm I don't have the capacity to be in a new relationship right now.
- 57:10SPEAKER_03: Like there will be sacrifices, and that's that's the reality of entrepreneurship.
- 57:16SPEAKER_03: Of and that's not for everyone.
- 57:19SPEAKER_03: No, and so that's also something like that's a reality.
- 57:25SPEAKER_03: Like right now, you are making sacrifices as an entrepreneur to to do that, and so it comes with the territory, so yeah, it you're doing something that not most people do.
- 57:40SPEAKER_02: Well, yeah, most people wouldn't find it worth it to sacrifice, and there's your answer, but like I I have no alternative.
- 57:46SPEAKER_02: I I worked in corporate one time and I was like, this is weird, I don't like this, yeah, and and I will never work in a restaurant again.
- 57:52SPEAKER_02: So I actually have no I have no fallback.
- 57:55SPEAKER_02: This has to work, therefore I have to make these sacrifices.
- 57:57SPEAKER_02: But everyone's different, like you don't have to some people work well like this, like they work well in this extreme behavior of like disappearing and then thriving.
- 58:05SPEAKER_02: But I feel like what you're I like what I like what you're talking about for you.
- 58:08SPEAKER_02: Like this, you're thinking sustainable, you're thinking long term, and yourself doesn't disappear throughout this process.
- 58:15SPEAKER_02: Because you've already done the extremes.
- 58:17SPEAKER_03: I've already done I've learned I'm trying, I hope that I've learned that I hope that I've learned that lesson.
- 58:23SPEAKER_02: Yeah, yeah.
- 58:24SPEAKER_02: It works for me right now, but this won't this won't work if I have like a partner or if I have a family.
- 58:31SPEAKER_02: Like I can't disappear for a year.
- 58:34unknown: Yeah.
- 58:34SPEAKER_02: Like, come on, but like I have to do that right now.
- 58:37SPEAKER_02: Um Yeah, exactly.
- 58:38SPEAKER_03: This is a season where you can push.
- 58:40SPEAKER_02: I can push.
- 58:41SPEAKER_02: Someone else listening that is like, I have people that depend on me.
- 58:44SPEAKER_02: I can't be like gonna go go in like a cabin and disappear for a year.
- 58:48SPEAKER_02: Yeah.
- 58:48SPEAKER_02: But um, okay, and then last one question.
- 58:52SPEAKER_02: They're good questions.
- 58:53SPEAKER_02: I love I love a question.
- 58:54SPEAKER_02: I was a journalism major.
- 58:55SPEAKER_02: I love a question.
- 58:57SPEAKER_02: Very good.
- 58:57SPEAKER_02: At the end, what does success actually feel like for you at this stage?
- 59:02SPEAKER_03: Well, I think it encompasses all that we've been talking about.
- 59:05SPEAKER_03: Um doing work that fills me up, mission-driven work, purpose, purposeful work that also feels good as on a human level.
- 59:18SPEAKER_03: Like I'm a whole person, I have all of my other as aspects of facets of life, and I'm there's a lot of plates in the air, but I feel happy with what I'm doing, like just that sense of inner peace.
- 59:34SPEAKER_03: I think that's what success looks like.
- 59:36SPEAKER_02: I like the time a whole human because sometimes I feel like we have these goals in our business that are like, okay, if if a robot did it, yeah, but like you have, yeah, multifaceted life.
- 59:47SPEAKER_02: And like if it's actually feasible your goals to like without losing yourself.
- 59:52SPEAKER_02: Without losing yourself.
- 59:54SPEAKER_02: I like that.
- 59:55SPEAKER_03: A whole human like just a sense of like wellness in every aspect of life.
- 1:00:02SPEAKER_03: And like I said, like what we've been talking about this whole time, like it it's not always gonna be in balance.
- 1:00:10SPEAKER_03: There's ebbs and flows, but just kind of regulating and coming back to that as the main anchor.
- 1:00:18SPEAKER_02: So, like right now there's a big buzzword with like wellness and like soft life, and it's like, guys, no, this is not it's just a buzzword.
- 1:00:25SPEAKER_02: You'll find out real quick if you're not applying these tactics.
- 1:00:29SPEAKER_02: Like I'm probably I'm experiencing it right now, so I'm I'm yelling at myself.
- 1:00:33SPEAKER_02: It's hard, it's hard, like yeah, because I'm I'm in the extreme of the the burnout right now.
- 1:00:38SPEAKER_02: So it's like I this year I I need to learn how to scale my business, but also let life back in.
- 1:00:44SPEAKER_02: I hope you all felt very seen in this episode because like everyone listening to this is scaling their business, and yeah, we're all on the cusp of something, and usually that ends in burnout and confusion and not knowing like, am I doing the right thing?
- 1:00:58SPEAKER_02: Like, why am I stuck?
- 1:00:59SPEAKER_02: So I hope this episode felt really reassuring to you that you're just literally on the cusp of something.
- 1:01:04SPEAKER_02: Okay, I do want to give a couple shout-outs before we go.
- 1:01:07SPEAKER_02: The first shout-out I want to give to is to Catrice.
- 1:01:10SPEAKER_02: I actually met her at the Besties Boardroom conference, and she's actually a new member of Cocktails and Clothes, which is so exciting.
- 1:01:16SPEAKER_02: If you don't know, Cocktails and Clothes is a private club that I have for six-figure entrepreneurs scaling to multi-six figures, and we host like up to like eight to ten events a month, and it's an insanely positive, fun space for anyone who's looking to scale together and also get in rooms with VIP experts.
- 1:01:36SPEAKER_02: And literally anyone you've listened on this podcast who's been a guest is in the membership or is holding workshops in the membership.
- 1:01:42SPEAKER_02: So if you like the guests on here and you just like the podcast in general, you'll love cocktails and clothes, to be honest.
- 1:01:47SPEAKER_02: Anyways, the details to sign up are below, but I just want to give a big shout out to Catrice, who is one of our new members.
- 1:01:53SPEAKER_02: And also another member I want to shout out is Alexandra from Her Next Becoming.
- 1:01:59SPEAKER_02: Oh my gosh.
- 1:01:59SPEAKER_02: Okay, so Alexandra hit me up and she was like, I've listened to every single one of your podcast episodes.
- 1:02:04SPEAKER_02: Like, even when I was sick, she hit me up.
- 1:02:06SPEAKER_02: She was like, Is the podcast done?
- 1:02:07SPEAKER_02: Like, where is it?
- 1:02:08SPEAKER_02: And I was like, I'm just sick.
- 1:02:09SPEAKER_02: I'm sorry.
- 1:02:10SPEAKER_02: But uh, she's a fucking homie for listening to all the episodes.
- 1:02:13SPEAKER_02: And then also, she literally signed up for the membership straight from the podcast.
- 1:02:17SPEAKER_02: Like, that's that fucking energy.
- 1:02:20SPEAKER_02: Let's go.
- 1:02:21SPEAKER_02: So she's one of our new members.
- 1:02:22SPEAKER_02: I'm so excited.
- 1:02:23SPEAKER_02: She's an energy coach and she does Reiki, hypnosis, and nervous system healing, which I feel like I personally need all of those things.
- 1:02:31SPEAKER_02: So, anyways, I'm super excited.
- 1:02:32SPEAKER_02: Y'all are in the membership.
- 1:02:34SPEAKER_02: And again, if you want to sign up or check it out, there's a two week free trial as of right now.
- 1:02:38SPEAKER_02: Okay, y'all.
- 1:02:38SPEAKER_02: I will see y'all next week.
- 1:02:39SPEAKER_02: And as always, don't forget, you're a bad bitch.
- 1:02:42SPEAKER_02: I'll see y'all later.