Latest / Building Your Sales Engine
How You Can Build a High-Performance Sales Team Using Sandler with Dan Ford
Mark McGraw talks with Dan Ford, the director of AV at Basesix, a technology integrator that makes buildings, campuses, and environments safer, smarter, and simple.
Dan shares insights on what makes a great salesperson, how to build a fun company culture, and why walking away from the wrong customers can be a profitable business move.
To find our handout for this episode, click here.
Tune in to learn how to sell ethically, lead effectively, and use Sandler sales training principles to build a thriving sales team!
Dan starts by explaining why he got into sales—his journey from being an…
The skinny
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