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Personalization is pervasive but it's not personal - Interview with Shafqat Islam
Today’s interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider. Shafqat joins me today to talk about their recently released Personalised to Personal report, why they think that personalization has officially reached its maximum maturity level, what’s standing in the way of marketers delivering a more personalised experience to customers and their position on marketers gathering zero-party data to further enhance/progress their personalisation efforts amongst some other things.
This interview follows on from my…
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