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Ecom Case Study on Luscious Cosmetics | 1 Lakh Unsold Units to Top Beauty Brand | Ecom Baithak Ep 49
Ecommerce Baithak is back with Episode 49 — and this might be one of our most requested episodes yet! We sit down with Mehrbano Sethi, Founder & CEO of Luscious Cosmetics and Fresh Labs, along with Khaleeq ur Rehman, her Director of Ecommerce, to break down exactly how she built Pakistan's leading homegrown beauty brand from scratch back in 2007 — long before ecommerce even existed in Pakistan.From packing parcels herself at the post office, to competing head-on with international cosmetic brands on mall shelves, to launching a brand new Gen Z-focused label (Fresh Labs) — this episode is a…
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