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018. Why Contractors Underprice Their Work (And Don't Even Realize It)
Why do contractors underprice their work without even realizing it?
In this episode of Profit Isn't an Accident, Shannon Howard tackles one of the biggest profit killers in the trades industry: underpricing.
Most contractors don't intentionally underprice their work. They're trying to stay competitive, keep crews busy, win jobs, and provide for their families. But over time, pricing from fear instead of facts creates cash flow problems, burnout, financial stress, and businesses that feel harder to run every year.
If you're a contractor, plumber, electrician, HVAC business owner, or service…
The skinny
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