Latest / Talk with Linda Reed-Enever
The Good and Bad of Viral Content
Viral content can be good and it can be bad for your business. For me personally, as a Marketing Strategist, I'd rather have our content not go viral, but on message, on brand, and connects with our audience.
Connection and engagement with the right audience are more important than going viral. Viral is excellent for building profile and it is excellent for reach, but only if it's the right people you are reaching.
The Bad Side of Viral Content
You're not seen by the right audience
Let's say you've had a viral video and hit 20 million views. It's great. But my question would then be, are…
The skinny
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