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Inside the Playbook: Clinton Sparks on DJ Snake’s Rise
Clinton Sparks breaks down the real story behind DJ Snake and Lil Jon’s “Turn Down for What.”
In this clip from The Manager’s Playbook, Clinton shares how he signed DJ Snake in 2007, introduced him to Lil Jon, and watched the record grow from an early idea into a global hit. He also talks about Lil Jon’s guerrilla approach, the behind-the-scenes tension around the song, and why DJ relationships still matter when breaking records.
Clinton also reflects on DJ Snake’s drive, his “Bird Machine” breakthrough with Dillon Francis, and the early moments that helped shape his rise from Paris to…
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