How do we understand and reach today's plant consumer? - Michael Perry hosts a IPM Essen Panel on effective plants marketing
Bruce Harnett of Kernock Park Plants, Megan Green of Hayloft Plants and Yvonne Marquenie of Plants & Flowers Foundation Holland joined <i>HortWeek</i> new plants writer Mr Plant Geek Michael Perry on a panel at IPM Essen to discuss how the horticulture industry should understand today’s plant consumer.
They discussed:
1. The peat-free and sustainability dilemma
The transition to peat-free media remains the industry’s most "hot-button" issue, particularly in the UK.
Kernock Park Plants (KPP) went 100% peat-free in 2024 and Bruce Harnett says that sustainability (biomass, water…
The skinny
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