Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / How One Chiropractor Moved Up 30+ Google Positions, and How You Can Too

Transcript

How One Chiropractor Moved Up 30+ Google Positions, and How You Can Too · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:25
  Darcy Happy AI try: Hey there, and welcome back to The Clinic Marketing Podcast.
• 0:29
  Darcy Happy AI try: If we haven't met yet, I'm Darcy Sullivan from Propel Marketing Design.
• 0:33
  Darcy Happy AI try: We help clinic owners and clinic marketers get more visibility through Google Search, Google Maps, and now AI-powered search, too.
• 0:42
  Darcy Happy AI try: Today's episode is a little different.
• 0:45
  Darcy Happy AI try: This is a short, straight-to-the-point episode because we have a special promotion happening right now for Ready Set Rank and the Ready Set Rank Accelerator.
• 0:55
  Darcy Happy AI try: And yes, this is a sales episode.
• 0:57
  Darcy Happy AI try: But I want to keep it practical because I know you're busy, and I want you to be able to quickly figure out whether either of these options makes sense for you.
• 1:06
  Darcy Happy AI try: If you joined us for SEO Summer School last week, this is really the natural next step from everything we worked on together.
• 1:13
  Darcy Happy AI try: And if you missed SEO Summer School, that's okay, too.
• 1:16
  Darcy Happy AI try: I'm going to explain what Ready Set Rank is, what Accelerator is, the difference between the two, and how to figure out which option is right for you.
• 1:25
  Darcy Happy AI try: And if at any point you just want to skip ahead and look at the details, go to Propel Your Company dot com forward slash rank.
• 1:32
  Darcy Happy AI try: That's Propel Your Company dot com forward slash rank..
• 1:36
  Darcy Happy AI try: So let's start with why these programs exist in the first place.
• 1:39
  Darcy Happy AI try: Because most clinics don't have an effort problem.
• 1:42
  Darcy Happy AI try: They have a prioritization problem.
• 1:44
  Darcy Happy AI try: They're doing a little bit of everything.
• 1:46
  Darcy Happy AI try: They're updating their Google Business Profile.
• 1:49
  Darcy Happy AI try: They're writing blog posts.
• 1:50
  Darcy Happy AI try: They're changing things on their website.
• 1:52
  Darcy Happy AI try: They're trying something they heard about on a podcast, saw on YouTube, read in a blog post, or asked ChatGPT about.
• 2:00
  Darcy Happy AI try: But they don't necessarily know if they're working on the right things, in the right order, at the right time.
• 2:06
  Darcy Happy AI try: And that can make SEO feel much harder and much more overwhelming than it needs to be.
• 2:10
  Darcy Happy AI try: That's what Ready Set Rank is designed to change.
• 2:13
  Darcy Happy AI try: So, what is Ready Set Rank exactly?
• 2:15
  Darcy Happy AI try: Ready Set Rank is our complete SEO program designed to give clinic owners and clinic marketers the training, tools, templates, and step-by-step resources they need to improve their own SEO.
• 2:27
  Darcy Happy AI try: Instead of piecing together SEO advice from 20 different places, you have a system and resources to follow.
• 2:33
  Darcy Happy AI try: We cover your website and the pages you need to rank for the services and conditions you actually want to be found for.
• 2:39
  Darcy Happy AI try: We cover local SEO, your Google Business Profile, Google Maps visibility, keyword research, blogging and content, technical SEO, and the pieces that help Google understand who you are, what you do, and where you do it.
• 2:54
  Darcy Happy AI try: And increasingly, all of this matters beyond traditional Google searches.
• 2:58
  Darcy Happy AI try: Patients are searching differently.
• 3:00
  Darcy Happy AI try: They're going to ChatGPT, Google AI, Grok, and other AI-powered tools and asking much more specific questions.
• 3:07
  Darcy Happy AI try: They're not necessarily just typing"chiropractor near me" or"physical therapist near me." They might be asking,"Who's the best sports chiropractor in my area?""Which physical therapist near me specializes in runners?""Where can I go for this particular treatment?" Or even questions about their specific symptoms, insurance, treatment options, or what type of provider they should see.
• 3:29
  Darcy Happy AI try: That means your online presence needs to do more than simply exist.
• 3:33
  Darcy Happy AI try: It needs to make it incredibly clear who you help, what you offer, where you're located, and why someone should choose you.
• 3:40
  Darcy Happy AI try: The fundamentals we teach inside Ready Set Rank help you build that foundation.
• 3:45
  Darcy Happy AI try: Then there's the Accelerator.
• 3:46
  Darcy Happy AI try: The Ready Set Rank Accelerator is for people who don't just want the resources.
• 3:51
  Darcy Happy AI try: They want help figuring out what to do with those resources.
• 3:55
  Darcy Happy AI try: It's a three-month experience where I personally help you determine your priorities, create your SEO plan, implement it, and track your progress.
• 4:04
  Darcy Happy AI try: It's part coaching, part accountability, and part,"Darcy, just tell me what I should work on first so I can stop guessing." And that last part is really important.
• 4:14
  Darcy Happy AI try: Because you can have every SEO checklist and template in the world, but you still have to figure out what YOUR clinic needs right now.
• 4:20
  Darcy Happy AI try: One clinic might need to completely rethink its core website pages.
• 4:24
  Darcy Happy AI try: Another might have a strong website, but its Google Business Profile is holding it back.
• 4:29
  Darcy Happy AI try: Another might have plenty of content, but they're targeting the wrong searches.
• 4:33
  Darcy Happy AI try: And another might have done a lot of things correctly and just needs help identifying the gaps that are keeping them from moving up.
• 4:40
  Darcy Happy AI try: Accelerator is where we take the resources inside Ready Set Rank and apply them specifically to your clinic.
• 4:47
  Darcy Happy AI try: And we've seen what happens when clinics do that.
• 4:50
  Darcy Happy AI try: One chiropractor in a past round moved up more than 30 positions for the keyword phrase"chiropractor in their city." More than 30 positions.
• 4:58
  Darcy Happy AI try: And that didn't happen because they changed everything overnight.
• 5:01
  Darcy Happy AI try: It didn't happen because they tried every SEO tactic they could find.
• 5:06
  Darcy Happy AI try: And it definitely didn't happen because they turned into a full-time content creator.
• 5:10
  Darcy Happy AI try: They focused on the right fixes, in the right order, one step at a time.
• 5:14
  Darcy Happy AI try: We've also seen clinic owners who have followed this process start getting leads through AI search.
• 5:20
  Darcy Happy AI try: Real people finding them through tools like ChatGPT, Grok, and Google because the information available about their clinic is becoming clearer, more specific, and easier for these systems to understand and recommend.
• 5:35
  Darcy Happy AI try: That's where search is heading.
• 5:37
  Darcy Happy AI try: But here's what's really important.
• 5:38
  Darcy Happy AI try: You don't throw out everything we know about Google Search, Google Maps, websites, content, and local SEO just because AI showed up.
• 5:46
  Darcy Happy AI try: Those fundamentals still matter.
• 5:48
  Darcy Happy AI try: In fact, they can matter even more because your overall online presence is helping give search engines and AI systems the information they need to understand your clinic.
• 5:59
  Darcy Happy AI try: So which option is right for you?
• 6:01
  Darcy Happy AI try: This is where this particular promotion is a little different.
• 6:04
  Darcy Happy AI try: Normally, Accelerator is designed for people who are already Ready Set Rank members because we use the templates, trainings, and resources from Ready Set Rank throughout the Accelerator.
• 6:16
  Darcy Happy AI try: But right now, we've opened up another option.
• 6:18
  Darcy Happy AI try: If you're NOT currently a Ready Set Rank member, you can join Ready Set Rank at a special promotional price and get access to the Accelerator program as part of the offer.
• 6:28
  Darcy Happy AI try: So you don't have to already own Ready Set Rank to participate this time around.
• 6:33
  Darcy Happy AI try: If you've been thinking about joining Ready Set Rank this gives you the opportunity to get the complete program AND have me helping you put what you're learning into action.
• 6:42
  Darcy Happy AI try: If you ARE already a Ready Set Rank member, you haven't been forgotten.
• 6:46
  Darcy Happy AI try: You can join Accelerator separately and get the additional coaching, accountability, personalized prioritization, and tracking without purchasing Ready Set Rank again.
• 6:56
  Darcy Happy AI try: We've made it really easy to figure out which option applies to you.
• 7:00
  Darcy Happy AI try: Just go to Propel Your Company dot com forward slash rank.
• 7:03
  Darcy Happy AI try: You'll see the two options right there.
• 7:05
  Darcy Happy AI try: If you're new to Ready Set Rank choose the Ready Set Rank plus Accelerator offer.
• 7:10
  Darcy Happy AI try: If you're already a Ready Set Rank member, choose Accelerator.
• 7:13
  Darcy Happy AI try: Again, that's Propel Your Company dot com forward slash rank.
• 7:17
  Darcy Happy AI try: Here's what happens inside Accelerator.
• 7:19
  Darcy Happy AI try: When you start Accelerator, one of the first things we do is establish your baseline.
• 7:23
  Darcy Happy AI try: We look at where you are right now.
• 7:25
  Darcy Happy AI try: Your website.
• 7:26
  Darcy Happy AI try: Your SEO standing.
• 7:28
  Darcy Happy AI try: Your Google Business Profile.
• 7:30
  Darcy Happy AI try: Your Google Maps visibility.
• 7:31
  Darcy Happy AI try: Your keyword positioning.
• 7:33
  Darcy Happy AI try: And your overall readiness for the way people are searching today, including AI-powered searches.
• 7:38
  Darcy Happy AI try: The goal isn't to hand you a giant report filled with data and say,"Good luck." The goal is clarity.
• 7:44
  Darcy Happy AI try: I want you to understand where you're starting, what's already working, where your biggest opportunities are, and what deserves your attention first.
• 7:53
  Darcy Happy AI try: Then throughout the three months, we work through those priorities.
• 7:56
  Darcy Happy AI try: You have coaching and accountability so you don't stall out, second-guess yourself, or spend three hours working on something that isn't going to meaningfully move the needle.
• 8:08
  Darcy Happy AI try: Because I see that happen all the time.
• 8:10
  Darcy Happy AI try: Someone watches a YouTube video, reads a blog post, sees an SEO tip on social media, or asks AI what they should do.
• 8:18
  Darcy Happy AI try: Then they spend hours implementing one tiny thing because they've been told it's important.
• 8:24
  Darcy Happy AI try: Technically, maybe it is.
• 8:26
  Darcy Happy AI try: But is it the MOST important thing for YOUR clinic right now?
• 8:29
  Darcy Happy AI try: That's a completely different question.
• 8:31
  Darcy Happy AI try: At the end of Accelerator, we look at your progress again so you can compare where you started with where you finished.
• 8:38
  Darcy Happy AI try: Not,"I think my SEO is better." Actual progress you can see.
• 8:41
  Darcy Happy AI try: If you participated in SEO Summer School last week, I especially want you to think about what you uncovered during those five days.
• 8:50
  Darcy Happy AI try: We looked at Google Search.
• 8:52
  Darcy Happy AI try: Google Maps.
• 8:53
  Darcy Happy AI try: AI search.
• 8:54
  Darcy Happy AI try: Your website.
• 8:55
  Darcy Happy AI try: Your Google Business Profile.
• 8:57
  Darcy Happy AI try: And then we pulled all of that together into a realistic 90-day SEO plan.
• 9:02
  Darcy Happy AI try: You probably walked away with some things you know you could improve.
• 9:05
  Darcy Happy AI try: The question now is, are you actually going to do them?
• 9:08
  Darcy Happy AI try: Because I don't want your SEO Summer School workbook to end up in a folder on your computer that you never open again.
• 9:15
  Darcy Happy AI try: Ready Set Rank gives you the resources to make those improvements.
• 9:19
  Darcy Happy AI try: Accelerator gives you the additional support to decide what comes first and keep moving through your priorities.
• 9:26
  Darcy Happy AI try: You don't need to fix everything this week.
• 9:28
  Darcy Happy AI try: You don't need to become an SEO expert.
• 9:30
  Darcy Happy AI try: And you don't need to spend hours every day working on this.
• 9:33
  Darcy Happy AI try: You need to know what matters most, tackle it one step at a time, and stay consistent long enough to see movement.
• 9:40
  Darcy Happy AI try: That's what these programs are designed to help you do.
• 9:43
  Darcy Happy AI try: One very important deadline.
• 9:44
  Darcy Happy AI try: Because this is a podcast and you could potentially find this episode months or even years from now, I want to give you a very specific date.
• 9:52
  Darcy Happy AI try: This special Ready Set Rank and Accelerator promotion ends Tuesday, September 8, 2026.
• 9:58
  Darcy Happy AI try: So if you're listening to this episode after September 8, 2026, the specific pricing and offers I'm talking about may no longer be available.
• 10:08
  Darcy Happy AI try: But if you're listening before the deadline, go to: Propel Your Company dot com forward slash rank.
• 10:15
  Darcy Happy AI try: That's R-A-N-K.
• 10:16
  Darcy Happy AI try: You'll see both options there, and you can choose the one that applies to you.
• 10:21
  Darcy Happy AI try: If you're new to Ready Set Rank you can see the special Ready Set Rank plus Accelerator offer.
• 10:26
  Darcy Happy AI try: If you're already a member, you can get the details about joining Accelerator.
• 10:30
  Darcy Happy AI try: And if you're looking at your phone or computer right now, I'll also put the direct link in the show notes so you can just click over.
• 10:36
  Darcy Happy AI try: Again, that's Propel Your Company dot com forward slash rank.
• 10:40
  Darcy Happy AI try: If SEO Summer School helped you identify what you need to work on next, don't lose that momentum.
• 10:46
  Darcy Happy AI try: And even if you weren't part of Summer School, if you've been trying to improve your clinic's SEO but feel like you're piecing together random strategies without knowing what deserves your attention first, this is a great opportunity to get a real system behind what you're doing.
• 11:03
  Darcy Happy AI try: Ready Set Rank gives you the tools, training, and resources.
• 11:07
  Darcy Happy AI try: Accelerator gives you the personalized guidance, prioritization, and accountability to put those resources into action.
• 11:15
  Darcy Happy AI try: And together, they're designed to help you stop guessing and start focusing on the things most likely to make a meaningful difference in how your clinic gets found through Google Search, Google Maps, and today's AI-powered searches.
• 11:30
  Darcy Happy AI try: Again, this special promotion ends September 8, 2026.
• 11:34
  Darcy Happy AI try: Head to Propel Your Company dot com forward slash rank.
• 11:37
  Darcy Happy AI try: to see your options and get all the details.
• 11:40
  Darcy Happy AI try: Thanks so much for listening, and I'll talk to you in the next episode.