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Latest / China Economy with Fexingo: Beijing's Policies, Trade, and Asia-Pacific Markets

How Chinas Luxury Slowdown Is Reshaping Global Brand Strategy

Episode 107: China's luxury goods market, once the engine of global sales for brands like LVMH and Gucci, is hitting a rough patch. Consumer confidence is weak, property wealth is shrinking, and the youth job crisis is biting discretionary spending. Lucas and Luna dig into the numbers: LVMH's Q2 2026 sales in China fell 8% year-over-year, and the broader Chinese luxury market is expected to contract 3% this year. Meanwhile, domestic brands like Shang Xia are gaining share. What does this mean for global luxury giants? Should they double down on China or pivot to India and Southeast…

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