Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / Answering Your Most Asked Podcasting Questions (Top FAQ's I Get)

Transcript

Answering Your Most Asked Podcasting Questions (Top FAQ's I Get) · Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients

0:53
SPEAKER_00: Okay, after like a year of this podcast being live, I'm actually finally gonna talk about my own expertise.
1:02
SPEAKER_00: Today, I'm gonna be answering all your dire, rapid-fire questions about podcasting.
1:08
SPEAKER_00: Let's get into it.
1:10
SPEAKER_00: Hey y'all, my name is Marie.
1:12
SPEAKER_00: I am the founder of Your Girl Media.
1:14
SPEAKER_00: I essentially have a boutique podcast agency in a fucking badass networking group called Cocktails and Clothes, where I'm helping scale people just like you through podcasting in my community.
1:24
SPEAKER_00: And I've been bad, really, really, really bad.
1:28
SPEAKER_00: And I haven't talked about my own expertise on my own podcast.
1:33
SPEAKER_00: There's a couple reasons for that.
1:34
SPEAKER_00: And I think it's because I have so much to say where I'm like, where do I start?
1:38
SPEAKER_00: So I was like, you know what?
1:39
SPEAKER_00: Let's just do a rapid fire of the top questions I get as a podcast producer.
1:46
SPEAKER_00: And these questions are directly from the podcast Q ⁇ A's I host inside my community, Cocktails and Close.
1:52
SPEAKER_00: So like once a month, my community members get to pick my brain about how to start, grow, or monetize their podcast.
2:01
SPEAKER_00: Now, a strategy call with me, just one-on-one for an hour with me is$375.
2:05
SPEAKER_00: And my members get my entire Cocktails and Clothes networking membership plus a free podcast call with me for only$150 a month.
2:14
SPEAKER_00: So my members get lucky and they get to like pick my brain once a month.
2:19
SPEAKER_00: So these are some of the questions they've asked.
2:21
SPEAKER_00: And yeah, let's do it.
2:22
SPEAKER_00: Let's do some rapid fire.
2:23
SPEAKER_00: So first of all, I want to say like, what do I specialize in?
2:26
SPEAKER_00: I am not a good techie person.
2:29
SPEAKER_00: I am not like the best person for even podcast launching your podcast or talking about YouTube or like what's the best mic, all that stuff once you make you want to throw up in my mouth because I don't like technical stuff.
2:42
SPEAKER_00: My specialty is in podcast strategy and how to monetize your podcast.
2:47
SPEAKER_00: Um, I also am really, really good at thinking of out-of-the-box solutions for you to grow your podcast and to monetize it.
2:55
SPEAKER_00: So that's my specialty.
2:56
SPEAKER_00: So some of these questions I'm gonna skip about like how do you launch your podcast?
3:02
SPEAKER_00: What mic should I use?
3:03
SPEAKER_00: Because honestly, it fucking bores me to answer those questions.
3:06
SPEAKER_00: I am so sorry.
3:07
SPEAKER_00: I do have a friend named Heidi Della Cruz who is really good at launching podcasts and really good at answering all those questions I hate to answer.
3:15
SPEAKER_00: Of course, I launch my own clients and I do a great job at it, but it's just not a topic I find thrilling because I think you can find a lot of answers on the internet.
3:24
SPEAKER_00: And there's also people better at it.
3:26
SPEAKER_00: Again, Heidi Dela Cruz is a really great example of someone who loves to answer those kind of questions, but I like to answer how do you monetize your podcast?
3:34
SPEAKER_00: How do we grow it?
3:35
SPEAKER_00: And how can we have a not boring, fucking awesome podcast?
3:40
SPEAKER_00: So these are the top FAQs I get from my podcast QA's inside my community.
3:44
SPEAKER_00: Number one, how many downloads should my podcast be getting?
3:47
SPEAKER_00: It is the same thing I would say to you of how many Instagram followers should I have.
3:52
SPEAKER_00: I'm not talking to the person who wants to go viral.
3:55
SPEAKER_00: First of all, you can't go viral on podcasting.
3:57
SPEAKER_00: There's people who come to me who say they want to be like the next Joe Rogan or call her daddy.
4:03
SPEAKER_00: I don't know, these big ass podcasts.
4:05
SPEAKER_00: Guys, let me hold your hand.
4:07
SPEAKER_00: Those guys were already famous.
4:11
SPEAKER_00: And they just started a podcast.
4:13
SPEAKER_00: I don't know if you've seen that phenomenon of the celebrity to podcaster trajectory, but celebrities love a podcast.
4:19
SPEAKER_00: Influencers love podcasts.
4:21
SPEAKER_00: So these top podcasts that you're seeing on your feed are huge because they already had an existing audience.
4:28
SPEAKER_00: So the likelihood of you starting without a lot of audience on Instagram, TikTok, or being paid by Warner Brothers, the fact that you're not a celebrity or a major influencer, but you're starting a podcast and you want to be as big as Caller Daddy, there's a one in a million chance you totally always could.
4:44
SPEAKER_00: But it's just not the right platform for that.
4:47
SPEAKER_00: I think the best platform for virality is TikTok.
4:51
SPEAKER_00: Um, YouTube is YouTube, you have a higher chance of blowing up, but there's less loyalty on YouTube.
4:57
SPEAKER_00: And I'll kind of get into that later.
4:58
SPEAKER_00: The point is, podcasting is not about getting famous, it's about loyal listeners, cult followings, monetizing.
5:07
SPEAKER_00: So the question isn't how many downloads should your podcast be getting?
5:11
SPEAKER_00: My question is how many people are active?
5:15
SPEAKER_00: Like, how many people are like, oh my god, this episode was just exactly what I needed to hear.
5:20
SPEAKER_00: You're getting constant messages about it.
5:22
SPEAKER_00: People are buying from the podcast.
5:24
SPEAKER_00: Like, that's what I care more about because again, if you're listening to this, you are a business owner.
5:28
SPEAKER_00: And I'm pretty sure you don't want to become an influencer.
5:31
SPEAKER_00: I have clients who don't have a lot of downloads.
5:35
SPEAKER_00: They really, really don't, but they make they're making over 10k on their podcast a month.
5:41
SPEAKER_00: So it's just to me, it's about how active are your listeners?
5:49
SPEAKER_00: How long are they retaining the episode?
5:51
SPEAKER_00: With that being said, let's try our best to get into the thousand mark a month.
5:58
SPEAKER_00: I think once you get to around a thousand downloads a month, you can start looking into a higher brand deals.
6:04
SPEAKER_00: I'm not a big believer in monetizing just through brand deals.
6:07
SPEAKER_00: I think brand deals are a cherry on top.
6:10
SPEAKER_00: Um, and like the more niche you are with your podcast, the less you need to like have downloads for brand deals.
6:18
SPEAKER_00: Like, because you're just a hundred percent of your audience would buy that thing.
6:21
SPEAKER_00: So, for example, my client Laura Haley, she's a very, very, very, very niche podcast.
6:26
SPEAKER_00: It's for travel creators who want to monetize.
6:28
SPEAKER_00: And there's not that many other podcasts that are like that.
6:31
SPEAKER_00: And so brands would love to work with her because they know 100% of her audience are like travel creators.
6:37
SPEAKER_00: And so if a travel creator company wanted to work with her, they just know 100% of her audience would buy.
6:42
SPEAKER_00: So, versus if Laura just had a general business podcast and had the exact same downloads, that brand deal is gonna be like, uh, I don't feel like working with you because I don't know if 100% of your audience would buy versus Lara's, they would.
6:55
SPEAKER_00: So, again, I don't think brand deals are like the thing to do for monetizing.
7:00
SPEAKER_00: I think it's a cherry-on-top situation.
7:02
SPEAKER_00: Bringing it all back to the first question, how many downloads should he have?
7:05
SPEAKER_00: Again, going over that, I consider what is more important of how active are they?
7:11
SPEAKER_00: Are they buying from your podcast?
7:13
SPEAKER_00: And I think if you're over the thousand downloads a month, you can start to really look into brand deals.
7:18
SPEAKER_00: I really suggest Binto, by the way, if you're listening to this and you have a podcast, I will drop my affiliate link below.
7:24
SPEAKER_00: And I'm not just suggesting them because I have an affiliate.
7:26
SPEAKER_00: Binto is fucking awesome.
7:28
SPEAKER_00: They actually started out for as a UGC company where they have a whole team of people pitching brands to UGC creators.
7:36
SPEAKER_00: And they have now branched out to newsletters and podcasting.
7:39
SPEAKER_00: So you can like sign up on Binto and input your media kit of or like your media numbers for your newsletter, your podcast, and your Instagram and your TikTok, the whole shebang, and they will have their team pitching fucking brands for you.
7:54
SPEAKER_00: It's like a membership.
7:56
SPEAKER_00: So you just pay monthly and they have a team of people pitching brands for you.
7:59
SPEAKER_00: Like, come on, let's go.
8:02
SPEAKER_00: So I'm gonna drop my affiliate link to Bento in the show notes.
8:05
SPEAKER_00: But if you are really interested in brands, booking brand deals for your podcast, um, look at the whole picture, you know, like see if the brands can get on your newsletter, on your Instagram, blah, blah, blah.
8:15
SPEAKER_00: And then also, yeah, I mean, the higher the downloads, the better.
8:19
SPEAKER_00: But then what really matters is how niche your audience is and how interactive they are.
8:24
SPEAKER_00: So, but if you are like, I'm not really getting a lot of downloads and they're not buying and they're not active, totally come talk to me on Instagram.
8:31
SPEAKER_00: My Instagram is at Yurgon Media.
8:33
SPEAKER_00: We can book you in a strategy call sesh where I can look into your podcasts, your stats, your goals, and see where is the misalignment and how can we grow you?
8:41
SPEAKER_00: So um, but know this that most podcasts are not like viral doing crazy good stuff.
8:50
SPEAKER_00: Um, it's a lot more saturated than it was like a long time ago.
8:55
SPEAKER_00: So um, if you were in the wellness space, the business space, those self-care space, those are really, really saturated um niches.
9:06
SPEAKER_00: So you need to dig deeper and get more niches.
9:10
SPEAKER_00: Did I just rap?
9:11
SPEAKER_00: Did I just rhyme?
9:12
SPEAKER_00: Love it.
9:13
SPEAKER_00: Okay.
9:14
SPEAKER_00: How often should I publish episodes?
9:16
SPEAKER_00: Um, I think like the old school rule is like you should absolutely do it weekly, do it weekly.
9:21
SPEAKER_00: Um, I feel like it's whatever you're gonna be most consistent about.
9:25
SPEAKER_00: Take my podcast, for example.
9:27
SPEAKER_00: I I don't know if you if you guys are like this, but like when it comes to like my own stuff, I don't have the energy for it.
9:33
SPEAKER_00: I give my clients a hundred and ten, like all give I give it, I give them my all.
9:38
SPEAKER_00: So when it comes to my own work, there's not a lot of energy left.
9:41
SPEAKER_00: I think a lot of content creators can relate with this.
9:43
SPEAKER_00: The best content, the best content managers and the best content creators have like the most shit Instagram.
9:48
SPEAKER_00: So like I think my podcast is not is not one to look at for this, but usually I would say consistency is so fucking important podcasting.
9:57
SPEAKER_00: And here's why.
9:58
SPEAKER_00: Most people only listen to about three maybe four podcasts in rotation.
10:05
SPEAKER_00: They are extremely loyal.
10:07
SPEAKER_00: Every single Monday, they expect to go onto their Spotify app, to go onto their Apple Podcast app and see that new episode from their favorite podcast.
10:15
SPEAKER_00: If you're not there, they will fucking skip your ass and replace you because podcast, podcast listeners are so loyal.
10:23
SPEAKER_00: Like they are cult followers.
10:25
SPEAKER_00: So you gotta like show up when you say show up.
10:28
SPEAKER_00: And I'm again, again, don't yell at me.
10:30
SPEAKER_00: I know I'm not doing that on my own podcast.
10:31
SPEAKER_00: I know.
10:32
SPEAKER_00: But I also like have seven clients, so they come first.
10:35
SPEAKER_00: And this podcast for me is like honestly, I'm not using it as my moneymaker.
10:39
SPEAKER_00: I because I don't, I'm not actually utilizing my own rules, therefore I'm not making money off of it.
10:43
SPEAKER_00: This is for fun.
10:44
SPEAKER_00: Oh my god.
10:45
SPEAKER_00: Okay.
10:47
SPEAKER_00: So as I was saying, it's not about should you do it weekly, should you do it once a month, should you do it twice a month?
10:53
SPEAKER_00: Whatever you realistically can stick to for the long term, years to come on, years to go, what can you stick to?
11:00
SPEAKER_00: And there are so many ways you can keep be consistent with podcast episodes that you probably don't know.
11:08
SPEAKER_00: Um, but before I get into that, I just would say like realistically look at your schedule for the next year, two or three, because podcasting is a long game.
11:16
SPEAKER_00: Okay, it ain't TikTok, it compounds.
11:20
SPEAKER_00: Look at the long game.
11:21
SPEAKER_00: What do you could you realistically commit to?
11:23
SPEAKER_00: Weekly, twice a month, or once a month?
11:25
SPEAKER_00: And just stick to it.
11:27
SPEAKER_00: And then your your people will know.
11:29
SPEAKER_00: I have some my favorite podcasts only post once a month, and I'm fucking there when they post.
11:35
SPEAKER_00: I'm there.
11:36
SPEAKER_00: I cannot wait, you know?
11:38
SPEAKER_00: So, um, okay, how can we like stay consistent?
11:42
SPEAKER_00: So there's so many ways you guys can be staying consistent with your podcast.
11:46
SPEAKER_00: If what like it doesn't always have to be some long, long episode or you know, one long guest episode, because guest episodes honestly are probably the worst strategy.
11:57
SPEAKER_00: Oh my god, I'm just ranting.
11:58
SPEAKER_00: See, I'm ranting.
11:59
SPEAKER_00: This is what's happening.
12:00
SPEAKER_00: I know so much about podcasting, and now it's coming out of me like verbal diarrhea.
12:04
SPEAKER_00: I know too much, and I need to backtrack what was the original question.
12:10
SPEAKER_00: Okay, how to make this easier for you?
12:13
SPEAKER_00: They don't have to be long episodes.
12:15
SPEAKER_00: Again, some of my favorite podcasts are less than seven minutes.
12:18
SPEAKER_00: They can be short, snappy little episodes.
12:21
SPEAKER_00: They could be like five minutes long, and you can knock like four of them out and schedule them out.
12:26
SPEAKER_00: Um, but I just I just know that like a lot of us podcasters are yappers, and so we end up talking a lot.
12:32
SPEAKER_00: But totally can have like tiny short episodes.
12:35
SPEAKER_00: You can absolutely repurpose any workshop that you've ever had or hosted in your own like masterclasses or something.
12:43
SPEAKER_00: You can we can re totally rework that into a podcast episode that saves you so much time.
12:47
SPEAKER_00: If you've ever been on someone else's show, you can totally grab that audio and put it on yours.
12:53
SPEAKER_00: And y'all can do a podcast swap.
12:54
SPEAKER_00: You know, get them on your show, you go on their show, then you swap audio, boom, you just gave yourself a bye week.
12:59
SPEAKER_00: There are so many fun ways that you can give yourself freedom, time freedom in podcasting while staying consistent.
13:06
SPEAKER_00: And that's something I do help people on strategy calls and my clients with of like, how do we?
13:10
SPEAKER_00: I'm just so big about how do we save you time and make you money and have you do podcasting for the long game.
13:16
SPEAKER_00: And that's what my clients stay with me for years because I'm just really adamant about that.
13:20
SPEAKER_00: Less time, more money.
13:22
SPEAKER_00: Um, because we're all really, really, really busy business owners.
13:27
SPEAKER_00: Okay, so stay consistent, pick, pick what you actually can do, stay consistent, and then repurpose as much as you can.
13:35
SPEAKER_00: Okay.
13:35
SPEAKER_00: Um what should I talk about on my podcast?
13:39
SPEAKER_00: Oh my god, that is such a general question.
13:43
SPEAKER_00: And that is totally, I know I keep pointing you back to my strategy calls, or if you're in my community, like please come to the podcast QA if that's your question.
13:50
SPEAKER_00: Like, this is my fucking shit.
13:53
SPEAKER_00: I love like figuring out what your niche is, how you make you money.
13:57
SPEAKER_00: Like, I love this stuff.
13:58
SPEAKER_00: I love brainstorming and I love like how we make your show like bingeable and not just like another person yapping on the internet.
14:05
SPEAKER_00: I would say though, on the most general basis, what is something you can't shut up about?
14:09
SPEAKER_00: If they like said, oh my god, Marie never shuts up about blank.
14:14
SPEAKER_00: What is that thing?
14:15
SPEAKER_00: Because again, with podcasting, you're gonna do this for years.
14:17
SPEAKER_00: So, what is one thing you cannot shut up about for years?
14:21
SPEAKER_00: For years.
14:22
SPEAKER_00: Every time you go to a party, they're like, oh my god, I hope Marie doesn't bring up blank.
14:26
SPEAKER_00: What is that blank?
14:28
SPEAKER_00: The second layer of that is is what you're talking about niche enough?
14:31
SPEAKER_00: Again, we don't want to just be another generalized business podcast, another generalized friendship podcast.
14:37
SPEAKER_00: And they're well, I don't know.
14:38
SPEAKER_00: Comedy podcasts are in their own category, but we don't want to be another like generalized podcast.
14:42
SPEAKER_00: How can we get like five steps more niche?
14:45
SPEAKER_00: Like we're trying to create a cult following, and cults are specific.
14:50
SPEAKER_00: Um, so you go, what can I talk about forever?
14:53
SPEAKER_00: How much niche can I get?
14:55
SPEAKER_00: And then we talk about how do you actually make money from that niche.
14:58
SPEAKER_00: Okay, how do I grow my podcast without relying on social media?
15:03
SPEAKER_00: Well, this is the great thing.
15:05
SPEAKER_00: You really don't need social media for your podcast.
15:07
SPEAKER_00: Podcasting, podcast growth.
15:09
SPEAKER_00: I mean, you do.
15:10
SPEAKER_00: It's so hard.
15:10
SPEAKER_00: It really just depends on like you.
15:13
SPEAKER_00: If you have a okay, let's let's talk about two different people.
15:18
SPEAKER_00: I have a client who has 12,000 followers on her Instagram, 1,700 on her newsletter.
15:26
SPEAKER_00: Um Hi, Dr.
15:28
SPEAKER_00: Annie.
15:28
SPEAKER_00: Love you.
15:29
SPEAKER_00: She's one of my newer clients, and I'm obsessed with her.
15:31
SPEAKER_00: She absolutely needs to be using her social media to promote the podcast.
15:37
SPEAKER_00: Please, dear God.
15:38
SPEAKER_00: That is 12,000 people.
15:39
SPEAKER_00: That is like a small community college.
15:42
SPEAKER_00: Uh that's how many people follow her.
15:44
SPEAKER_00: Okay.
15:44
SPEAKER_00: She has got to utilize her social media to point them to the podcast because we're looking at it as like a funnel.
15:50
SPEAKER_00: Those 12,000 people are at the top of her funnel.
15:53
SPEAKER_00: Let's say like half of those people listen to her podcast, and then the third of those people fall through the rest of the funnel and go to her masterclass, and then a third of those people buy.
16:02
SPEAKER_00: Okay.
16:02
SPEAKER_00: So, like, we're looking at it as a funnel.
16:05
SPEAKER_00: She absolutely should be using her social media.
16:07
SPEAKER_00: Now, let's say you don't have a social media, but you want to start a podcast.
16:10
SPEAKER_00: Okay, that's totally fine too.
16:12
SPEAKER_00: I would really recommend that you work your warm fucking network and get on as many podcasts as possible.
16:18
SPEAKER_00: Um, because podcast, if you once you're on someone's podcast, it's evergreen.
16:22
SPEAKER_00: You will always be on their feed forever.
16:24
SPEAKER_00: Um, try to find someone who's aligned with the audience that already listens to you and has a personality match because I'm a very silly person who also cusses a lot.
16:34
SPEAKER_00: I am not about to go on a serious podcast where they're very serious and they don't laugh and they don't have fun because their audience is gonna fucking hate me, even if we have something similar in common.
16:45
SPEAKER_00: So if you already have a social media, please, dear God, use it.
16:50
SPEAKER_00: If you don't, I think there's a lot of other ways we can grow you if you truly don't want to be posting on socials.
16:55
SPEAKER_00: And let me tell you right now, reels, podcast reels just don't do well unless you paid a lot of money to be in a studio and that person's famous.
17:03
SPEAKER_00: Like I'm telling you right now, don't post, don't just don't waste your time posting that Zoom video.
17:08
SPEAKER_00: Do it if you like want to.
17:10
SPEAKER_00: Honestly, it's fine.
17:11
SPEAKER_00: It's still good for like brand recognition.
17:13
SPEAKER_00: And if someone stumbles upon your Instagram, but it's just not making or breaking the downloads, okay?
17:19
SPEAKER_00: Um if you are gonna be on social media, threads, get your ass on threads.
17:24
SPEAKER_00: Um, they have a thing at the top in their intro introductory section where you can have your podcast pinned.
17:31
SPEAKER_00: Um, that way if you go viral on threads, which is super easy to do, by the way, um, follow Taylor Lane if you want to know how.
17:38
SPEAKER_00: Then they go to your you go to your profile and they see, they see you have a fucking podcast.
17:42
SPEAKER_00: I have a I've had a client that did that.
17:43
SPEAKER_00: She her one of her posts went viral and her that episode of that week shot up because of her post.
17:49
SPEAKER_00: So if you're gonna do social media, unless you already have a warm existing audience, I would do the more viral ones, like TikTok or threads.
17:58
SPEAKER_00: Do the one that like you actually could stretch and go viral on, you know.
18:03
SPEAKER_00: You know, so okay, I hope that answered that question.
18:06
SPEAKER_00: Woof.
18:07
SPEAKER_00: Oh my god, I have so much to talk about.
18:10
SPEAKER_00: I feel like I'm overloading you guys.
18:11
SPEAKER_00: I feel like I shouldn't even do the rest.
18:13
SPEAKER_00: I think I should like make like part part one, part two, because I feel like I'm just like spitting out so much information.
18:19
SPEAKER_00: Um, I'll like say the last one.
18:21
SPEAKER_00: I'll say, I'll say one more, and I'll just have to do a part two episode because I just feel like this is a lot of information for you guys.
18:27
SPEAKER_00: Does podcast SEO actually work?
18:30
SPEAKER_00: Uh yeah.
18:32
SPEAKER_00: SEO is the number one most important thing to your podcast, is your fucking SEO.
18:38
SPEAKER_00: I want you to try it out right now.
18:40
SPEAKER_00: Go on your podcast app, go on Apple, Spotify, type in the word, type in the word skincare.
18:45
SPEAKER_00: See what episodes come up, see what podcasts come up.
18:48
SPEAKER_00: What do you see as the theme?
18:49
SPEAKER_00: You know, like what keywords are they using?
18:51
SPEAKER_00: Why did they, why did they come up first?
18:53
SPEAKER_00: You know, like SEO is super important.
18:56
SPEAKER_00: Way, way, way more important than social media.
18:59
SPEAKER_00: Um, and it's it's a different ball game.
19:02
SPEAKER_00: It is easier.
19:03
SPEAKER_00: Podcast SEO is a lot easier than Google SEO, I can tell you right now.
19:06
SPEAKER_00: I mean, because I I I do it for my clients and I do a pretty damn good job.
19:10
SPEAKER_00: Um, but I think if you really do want a specialist, um, my on my team is a guy named Elliot, and he specializes in podcasts and YouTube SEO, which is like so rare to find.
19:21
SPEAKER_00: I'll put his information in the note show notes, but also reach out to me if you want to connect with Elliot, if you want your own podcast to have an SEO audit, because damn, it's important.
19:29
SPEAKER_00: It it's so important.
19:31
SPEAKER_00: Speaking of SEO, something I haven't even utilized and neither of my clients have utilized, but I know we are sleeping on, I know we're sleeping on gold right now, is to go from podcasting to Pinterest or blogs.
19:43
SPEAKER_00: I know the transcript is gold from podcasting and SEO is crucial.
19:48
SPEAKER_00: And if you can just pair it with Pinterest and blogging, like I just know it does really, really, really, really well.
19:55
SPEAKER_00: So I think that's another smart way to use social media is to like get on Pinterest and do blogging, and you can always just use the transcript from the podcast, which kind of brings me to my last point that like why podcasting is so fucking awesome for you as a busy business owner is it's the mecca of all your content.
20:15
SPEAKER_00: You record, I'm gonna take okay, take this recording right now.
20:18
SPEAKER_00: I'm gonna record for 30 minutes.
20:20
SPEAKER_00: That does take time, you know.
20:22
SPEAKER_00: Then after that, I'm gonna have the transcript from that transcript.
20:26
SPEAKER_00: I can grab quotes, I can grab threads posts, I can grab testimonial quotes, I can turn that into a Pinterest SEO-infused blog post.
20:36
SPEAKER_00: I can put this on my website just from the transcript.
20:40
SPEAKER_00: Then I can grab clips that are testimonials of you know my clients or clips for my website or clips to put on socials if you really want to.
20:48
SPEAKER_00: I can create carousels from this whole entire thing.
20:53
SPEAKER_00: Like you, it's it's just like it's the mecca, it's the center of all your content, and all you have to do is record.
21:00
SPEAKER_00: Um, and with my clients, I have a very organized master sheet where all of their content lives forever.
21:04
SPEAKER_00: So their social media managers are like, wow, chef's kiss, look at all this content I have.
21:09
SPEAKER_00: Um, and they can go ham.
21:11
SPEAKER_00: So yeah, it's like a repurposing fucking queen.
21:15
SPEAKER_00: We love podcasting for that.
21:17
SPEAKER_00: Um, okay, I think I'm gonna stop because I have so much to talk about with podcasting, and I don't want to overwhelm you guys.
21:24
SPEAKER_00: Again, prefacing, I don't want to answer questions about what mic I should get.
21:28
SPEAKER_00: I do have suggestions for you.
21:29
SPEAKER_00: It's just like not my favorite thing to ask, to answer.
21:32
SPEAKER_00: But if you have noticed, the one thing I did not answer at all on this call is how do you freaking monetize, which is my whole specialty.
21:40
SPEAKER_00: Um, you can actually book a strategy call with me if you were like urgently, like I really want to know how to monetize my podcast and grow it.
21:48
SPEAKER_00: Okay, cool.
21:48
SPEAKER_00: As of this month, I have three spots left for strategy calls, so you can absolutely book that below.
21:53
SPEAKER_00: And if you're like, I don't know if I need a strategy call just yet, I just want to hear more from you.
21:59
SPEAKER_00: I'm actually hosting a freaking workshop with my bestie and podcast client, Laura Haley from Travel Content Writing.
22:07
SPEAKER_00: And guys, we are doing a money mid-funnel masterclass where we're gonna be talking about how to be making money through your mid-funnel.
22:16
SPEAKER_00: Because if you are very tired of social media and running that fucking hamster wheel and want to learn how to make money in your midfunnel, where it's way easier and it's way cozier and it's just way better because you can do it in your pajamas and make way more money, then yeah, come do our come to our workshop.
22:33
SPEAKER_00: It's gonna be it's gonna be Tuesday, November 17th, 2 30 Eastern, 11 30 a.m.
22:39
SPEAKER_00: Pacific time.
22:40
SPEAKER_00: This is if you're listening to this in 2026 and you're listening to this live.
22:44
SPEAKER_00: Uh yeah.
22:45
SPEAKER_00: And also just come because me and Laura are a fucking vibe and it's so fun.
22:49
SPEAKER_00: And she's gonna be talking about your newsletter.
22:51
SPEAKER_00: Oh my god.
22:52
SPEAKER_00: I just wanna, I just wanna say real quick.
22:54
SPEAKER_00: Quick.
22:54
SPEAKER_00: I did not listen to Laura.
22:56
SPEAKER_00: We've she's my podcast client for fucking four years, three years, four years.
23:01
SPEAKER_00: She's just been telling me every year, you gotta get a newsletter, gotta get a newsletter.
23:04
SPEAKER_00: And I'm like, yeah, whatever.
23:06
SPEAKER_00: And then I started my newsletter this year, and I'm telling you, it is the biggest driver of my revenue right now.
23:14
SPEAKER_00: Like, I could not, I could not be selling on socials or talking to anyone, and yet I'm still making money through my newsletter.
23:19
SPEAKER_00: Like, it is so integral part of my business right now.
23:22
SPEAKER_00: Also, my newsletter is fucking fire, by the way.
23:24
SPEAKER_00: I'll drop it in the show notes, but essentially I talk very, very, very, very vulnerably about my business.
23:30
SPEAKER_00: And I even have some fun, like love life stuff in the in the PS section.
23:33
SPEAKER_00: It's just like very non-serious newsletter.
23:36
SPEAKER_00: Technically, if you want to sign up, the only like page we have for it is my wait list to my community.
23:42
SPEAKER_00: But don't worry, it's not the I'm not gonna email you a bunch of stuff about that.
23:46
SPEAKER_00: It's just the only page I have to get into my newsletter.
23:50
SPEAKER_00: But my newsletter is super, super fun.
23:52
SPEAKER_00: It's very much not serious, and I'll put that in the show notes for you guys.
23:55
SPEAKER_00: But Lara's been talking about newsletters.
23:57
SPEAKER_00: I'm gonna be talking about podcasting.
23:59
SPEAKER_00: I'm gonna be talking about how to turn your listeners into hot buyers from your podcast.
24:04
SPEAKER_00: And at the end, we'll have a little bit of a QA section so I can hopefully help you directly.
24:09
SPEAKER_00: So, yep, everything will be in the show notes for that.
24:11
SPEAKER_00: I really hope to see you guys there.
24:12
SPEAKER_00: I just like never know who's listening at the end of this podcast.
24:16
SPEAKER_00: You know what's like really freaking crazy is my friend Nat sent me a screenshot.
24:20
SPEAKER_00: She was in some web designer Facebook group and they fucking sent my podcast to her.
24:25
SPEAKER_00: They were like, oh, you should listen to your girl.
24:27
SPEAKER_00: And Nat was like, that's literally Marie.
24:29
SPEAKER_00: That's literally my friend.
24:30
SPEAKER_00: I'm literally in her membership.
24:32
SPEAKER_00: It's fucking crazy.
24:33
SPEAKER_00: Like a stranger sent my friend my podcast.
24:37
SPEAKER_00: Unless you have a podcast, you don't understand how fucking cool that feeling is.
24:40
SPEAKER_00: Because I will say that's a downfall.
24:42
SPEAKER_00: I will say that's a downfall of podcasting is like you just it's a pro and con thing, but you just don't know who's listening.
24:48
SPEAKER_00: And this and the analytics are not as like intense as YouTube or Instagram.
24:54
SPEAKER_00: So all I see are like cities listening to this, and that's it.
24:58
SPEAKER_00: Um, unless someone reaches out to me.
24:59
SPEAKER_00: So I would really love to see your faces on at this workshop.
25:03
SPEAKER_00: And truly, like obviously, me and Laura are going to sell our services at the end, but because that's like hello, we know how workshops work.
25:11
SPEAKER_00: But if I would love to just see your face there, like even if you're not interested in buying from either of us, just to like come learn, get your questions answered, have some fun with us.
25:20
SPEAKER_00: And I'd actually get to see your face.
25:22
SPEAKER_00: Like you're not just a listener, like just a number.
25:24
SPEAKER_00: You're not just a number on my analytics screen.
25:27
SPEAKER_00: So, okay.
25:27
SPEAKER_00: Um, I think this will have to be part one of like so many fucking episodes I could do on podcasting.
25:33
SPEAKER_00: It's literally so fun.
25:35
SPEAKER_00: If you haven't started a podcast, come join the cult.
25:38
SPEAKER_00: It really is a cult.
25:39
SPEAKER_00: It is like getting a tattoo.
25:40
SPEAKER_00: Like, once you start a podcast, you'll start like five.
25:43
SPEAKER_00: If you guys won't even totally know this, but I had a travel history podcast for like four years, and it's not serious at all.
25:50
SPEAKER_00: And I'm trying to on that podcast, I try to learn about every country in the world by learning like the craziest story from that country.
25:57
SPEAKER_00: It's called Culture Cult Show.
25:59
SPEAKER_00: That's what started this whole thing.
26:00
SPEAKER_00: Um, was that was that podcast?
26:03
SPEAKER_00: And once you start one, you just keep going.
26:06
SPEAKER_00: It's like a tattoo, and it's literally so fun.
26:10
SPEAKER_00: And you can make money in your pajamas.
26:12
SPEAKER_00: Like, that's so much better than social media.
26:14
SPEAKER_00: Honestly, so much better.
26:16
SPEAKER_00: Okay, um, that's enough of me.
26:19
SPEAKER_00: I'm really proud of myself for doing this episode because I've been putting this off for a year because I've been feeling overwhelmed by like what do I talk about and just had to rip off the band-aid.
26:28
SPEAKER_00: Um, updates on my end.
26:30
SPEAKER_00: Personally, I left Boston.
26:32
SPEAKER_00: I was in Boston for two weeks hanging out with Lara, my podcast client.
26:36
SPEAKER_00: We had so much fun, so much cozy time, so much fall leaves.
26:39
SPEAKER_00: Oh, I honestly love New England so much.
26:44
SPEAKER_00: Um, maybe because it's just so opposite of LA.
26:47
SPEAKER_00: Even like when I flew back into LA, I was like, wow, like this just could not be more opposite of New England.
26:52
SPEAKER_00: I love I fucking love LA though.
26:54
SPEAKER_00: Like, and I think the biggest thing is like I came home to my house after being nomadic for three years, like just that feeling of like I'm not going from new place to new place to new place to new place to new place.
27:04
SPEAKER_00: I went from my house to Boston back to my house.
27:08
SPEAKER_00: Like, I just I don't I don't think you understand unless you're a nomad, what that feels like.
27:13
SPEAKER_00: Um, and as you'll hear in our upcoming lessons episode, me and Laura are be doing like a lessons episode, which was really, really fun to record, but about like our August, September, and October lessons.
27:24
SPEAKER_00: And yeah, like I'm growing in a lot of ways in my business that are like financially awesome, but also I'm learning a lot about what it takes to run two businesses financially.
27:36
SPEAKER_00: Um, a lot.
27:37
SPEAKER_00: How it's just such it's such a different ballgame.
27:39
SPEAKER_00: I I don't know if you're listening to this if you have two businesses, but it it's like having two completely different children.
27:44
SPEAKER_00: And if you're a mom and you're like, shut up, you don't know what it's like to have kids and be a business owner.
27:47
SPEAKER_00: Yeah, I don't.
27:48
SPEAKER_00: I really don't.
27:49
SPEAKER_00: And I I think y'all are serious badasses, but it does kind of feel like two kids.
27:54
SPEAKER_00: Like if you have two businesses.
27:55
SPEAKER_00: Like my podcast business is this like really good child, like really, really good child, really easy.
28:03
SPEAKER_00: Um, you know, they just follow the rules.
28:06
SPEAKER_00: We had a great time together for the past three years.
28:08
SPEAKER_00: Like, I didn't have to have social media, I didn't have to have marketing, I didn't have to have a website, I didn't have to have a team, I didn't have to have a constant business coach.
28:14
SPEAKER_00: I just have my same clients that I've had for years, and all of it came through referrals.
28:20
SPEAKER_00: And you totally can run your business like that a hundred percent.
28:23
SPEAKER_00: But I also couldn't get past the$5,000 month mark.
28:26
SPEAKER_00: Then I have my second business, Cocktails and Clothes, which was my like fucking badass networking group that I accidentally started that's like growing fast as fuck.
28:35
SPEAKER_00: Like that is the second child where it's like it, it, it's growing faster, but it also takes more effort.
28:41
SPEAKER_00: Like I had to have a series, an actual funnel for the first time.
28:44
SPEAKER_00: I have to have an actual website, I have to have social media, I have to get on my stories, I have to talk to people, I have to have a lead tracker.
28:51
SPEAKER_00: Like, and I I don't know, I just didn't need that for my first one.
28:54
SPEAKER_00: And then also like the payments are just so different from it.
28:56
SPEAKER_00: And like the I had to have a team to help me, like it's crazy.
29:00
SPEAKER_00: I'm gonna host a retreat next year.
29:02
SPEAKER_00: Like it's just so, so much louder of a kid, louder, faster, crazier kid that just takes more of my money.
29:10
SPEAKER_00: Um, so it's just something I'm learning right now.
29:13
SPEAKER_00: But um, yeah, I think that's kind of it for the updates.
29:17
SPEAKER_00: Besides the fact that today is November 4th, and I learned some really, really, really, really, really heartwarming fun news about my country, America.
29:26
SPEAKER_00: Ugh, I'm really, really, really proud of um Americans today and all the people we voted in.
29:33
SPEAKER_00: And it just feels so good.
29:35
SPEAKER_00: It feels so good, you know, as millennial to have like good news and not terrifying, fucking horrible shit news all the time from shit people.
29:44
SPEAKER_00: So that is actually a such it's actually a great day, and for that reason.
29:48
SPEAKER_00: And if you're listening to this and you're not American, let me tell you, like what you hear on the internet and what you hear on the news is just like not real America.
29:56
SPEAKER_00: Like Americans are awesome and they're so kind and like want the best for each other.
30:01
SPEAKER_00: And there's just a small, select, ignorant group of people that do not want that for others.
30:06
SPEAKER_00: So I'm really, really happy for my country today and really proud of us.
30:10
SPEAKER_00: And we have some fucking badass players going on right now, like badass leaders climbing up to the forefront, which I'm super excited to see um fold out.
30:19
SPEAKER_00: Um, okay, well, that's kind of it.
30:22
SPEAKER_00: I'm gonna go to the gym soon.
30:24
SPEAKER_00: Oh, that's oh, that's totally one of my goals next year.
30:26
SPEAKER_00: Like, I'm trying to get like super fucking ripped.
30:28
SPEAKER_00: So I'm going to the gym.
30:29
SPEAKER_00: I'm just gonna try to do my circuit training for like three to four days a week, plus tennis, plus running.
30:35
SPEAKER_00: So your girl's trying to get fit because being nomadic for years, it was very, very, very hard to keep a routine when you're changing countries and food and where you stay and friends and everything everything every three months.
30:49
SPEAKER_00: It is really hard to get ripped.
30:52
SPEAKER_00: So that's my goal for the next six months.
30:54
SPEAKER_00: So I'm gonna go to the gym later, and then I'm gonna go have a beach walk um at the beach because I live near the beach and it's so beautiful out.
31:00
SPEAKER_00: Okay, um, as always, you're a bad bitch, and I will see you next time.
31:05
SPEAKER_00: Cheers, y'all.