2973: Arun Gupta on Customizing CRM Software for Success at Sony Pictures and Beyond
Could the rapid evolution of CRM systems be the hidden game changer in today's business environment? In this episode of Tech Talks Daily, we sit down with Arun Gupta, a seasoned Microsoft Dynamics 365 architect and CRM specialist who's reshaping client experiences at Sony Pictures Entertainment. Arun unravels the story behind a transformative CRM implementation that not only streamlined operations but also enhanced business outcomes on a global scale. From the meticulous selection of the right CRM system to overcoming integration hurdles with existing technologies, Arun provides a masterclass…
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