Inside YouTube's Coachella deal, Spotify’s AI Debate & Rolling Loud's Movie

AvA LIVE · Oct 1, 2026 · 1h 7m

YouTube’s Coachella livestream, Spotify’s response to AI music, and the story behind Rolling Loud’s new movie. This week on AvA LIVE, Warner Bailey dives into the business of music, festivals, and live events.On this episode of AvA LIVE:YouTube’s Head of Live Music Ali Rivera breaks down the Coachella partnership through 2030, how livestreaming changed the festival experience, and YouTube’s documentary partnership with BLACKPINK’s Lisa.Country artist Julia Cole and Neon Coast founder Martha Earls discuss the artist-manager relationship, building a fanbase through consistency, and turning…