Latest / B2B Marketing: The Provocative Truth
The Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana Commerce
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Jeroen Kuppens about how B2B marketers get caught up in online marketing theories.
Obviously everyone in a business knows that their work has to relate to business goals, right? …Right? Well, in the social media age, it is easy to get distracted, and B2B marketers are not immune to this. While marketers know their work has to contribute to the business goals, it’s very easy to read the success stories and endless hacks and tips online and think that’s what’s best for the business. They may be useful pointers, but…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.