A Golf Brand Shoved a Woman to the Ground in an Ad. Then Told Us to Relax. The Ad Industry Still Doesn't Know Women Drive the Purchases
71% of Creative Directors Are Men. This Golf Ad Is What Happens Next
A golf ad shows a man body-check a woman to the ground over a driver — then stand over her yelling "do not touch my new driver." It was approved by a $4 billion public company. And when Haley posted about it, the top response wasn't outrage — it was men telling her to relax, it's just a joke.
This week: who Callaway actually is (and why "mistakes were made" doesn't hold up against a 66-person marketing department), the research on why "it's just a joke" is the exact phrase that's preceded nearly every major abuse scandal of…
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