Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#33 Brands and the Modern Customer Experience
Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it.
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The skinny
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