Economic volatility stress-tests the global advertising market
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WARC's Anna Hamill to make sense of complicated dynamics for advertisers in 2026. Guests: Kate Scott-Dawkins, Global President for Business Intelligence, WPP Media Alex Brownsell, Head of Content, WARC Media Anna Hamill, Senior Editor - The WARC Podcast Chapters: 00:00 – Intro: WARC Global Ad Spend trends 02:43 – Why ad spend is booming while consumers feel pessimistic 06:39 –…
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