Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Substack Built a Platform on Writer Stories
In this episode, Lucas and Luna explore how Substack transformed independent publishing by putting writers' personal narratives at the center of its brand. They trace Substack's rise from a 2017 pivot to a $650 million valuation in 2025, examining the 'writer as protagonist' playbook through standout examples like Heather Cox Richardson's 'Letters from an American' and its 1.5 million subscribers. The conversation unpacks why Substack's paid subscription model, narrative-driven onboarding, and controversial creator subsidies built trust and loyalty…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.