The Startup Marketing Playbook by Mark Donnigan

Marketing Execution with Mark Donnigan · Feb 21, 2026 · 15m

Startups often fail because they never engineered their market, and the data proves it. Companies die because marketing gets treated as an afterthought instead of the strategic engine it needs to be.

I've watched too many technical founders pour passion into product development while their market strategy runs on guesswork. This episode breaks down the exact framework I use to build demand from zero, the Demand Gen Jobs Flywheel that turns cold markets into a qualified pipeline. You'll get the four-stage system: Capture, Educate, Engage, Convert. Plus, the Category Design methodology that…