Latest / Industry Insights - The EFM Podcast
How Do We Reach and Engage with Young Audiences? #2
Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. Hosted by industry analyst Johanna Koljonen, it delves deep into the rapidly evolving film industry.
The episode features Max Malka and Sened Dhab discussing the changing expectations of younger viewers and the importance of availability, convenience, and quality. The episode emphasizes the difficulties young and diverse talent face in breaking into the industry and the challenges of retaining them, leading to a lack of relevant content for young audiences and lower engagement, while highlighting…
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