Transcript

Edison Research tracks continued growth in at-home podcast listening · RedTech daily podcast - Powered by AI

0:00
Welcome to the RedTech daily podcast, powered by AI.
0:04
I'm Marguerite Clark, bringing you the latest updates in radio broadcasting and digital audio
0:08
industries.
0:10
Here's what's making headlines today: Acast acquires Germany’s Wake Word Studios, U.DAB
0:16
launches the largest small-scale D.A.B.
0:19
multiplex in the U.K., and at-home listening in the U.S.
0:23
settles into a new normal.
0:25
Let's dive into today's stories.
0:30
Edison Research has released new data highlighting the continued growth in at-home
0:34
podcast listening in the United States.
0:37
According to the latest Edison Podcast Metrics, 63% of weekly podcast consumers now prefer
0:43
listening at home, a significant increase from 48% in 2019.
0:49
This trend accelerated during the COVID-19 pandemic and remains strong as listeners
0:54
increasingly use connected TVs and other home devices for podcast consumption.
1:00
That's all for today's episode of the RedTech daily podcast.
1:04
Don't forget to visit redtech.pro for the full articles and more in-depth coverage.
1:09
Thanks for listening, and we'll be back tomorrow with more updates.