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Sam Bremner: Navigating Consumer Trends | Ep 1199
In this episode of The Digital Executive, host Brian Thomas sits down with Sam Bremner, Co-Founder and Managing Partner of IVEST Consumer Partners, to explore why licensing has evolved from a marketing tactic into a board-level growth strategy.
With global licensed merchandise and services reaching $369 billion, Sam explains the two major forces fueling the surge: capital-light expansion and high-margin royalty models that appeal to institutional investors. He breaks down why franchise IP continues to outperform digital-native brands in long-term value creation—and how experienced operators…
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