324. Michelle Larivee, Founder & CEO of WTHN
Today, I'm joined by Michelle Larivee, founder & CEO of WTHN.
With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root.
In this episode, we discuss taking ancient healing practices mainstream.
We also cover:
Ulta and Canyon Ranch partnerships
The healthcare-meets-wellness studio model
Breaking down barriers like myths, access, and education
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The skinny
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